Mrsool
Mrsool is a Saudi Arabia-based on-demand delivery platform founded in 2015, operating a mobile app that connects consumers, couriers, and merchants to deliver food, groceries, medicines, and other everyday items across Saudi cities, monetising via delivery fees, merchant commissions, and a 19 SAR/month Mrsool Black subscription.
- Company typePrivate
- Founded2015
- HeadquartersRiyadh, Saudi Arabia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Mrsool does
Mrsool is a Saudi Arabia-based on-demand delivery platform founded in 2015 and headquartered in Riyadh. It operates a mobile app available on iOS, Android, and Huawei AppGallery that connects individual consumers with a large network of registered on-demand couriers, enabling delivery of a broad range of items including food, groceries, pharmacy products, beauty supplies, car parts, medicines, and other everyday goods from any store in the city.
The platform is built around a chat-based ordering experience paired with a courier bidding mechanism, allowing customers to describe the service they need and couriers to set their own price for fulfillment. Beyond core delivery, Mrsool operates a set of distinct services — "Order Anything," "Send It," "Order Anything Nearby," "Moaaqeb" (an agent/government-delegation service), "Battery Jump," "Furniture Transfer," and "Gas Delivery" — and a subscription product called Mrsool Black (19 SAR/month) that offers unlimited free delivery from selected merchants and a 20% discount across services. A separate B2B portal at business.mrsool.co is used to onboard restaurants, pharmacies, supermarkets, and other merchants.
Mrsool monetises through delivery transaction fees paid by consumers, merchant commissions from business partners, and recurring Mrsool Black subscription fees. As of its Series A (early 2019) it had reported GMV above 1 billion SAR and over 4 million registered customers across Saudi cities; the company subsequently closed a Series B in October 2021 and has continued to expand its product surface and merchant base while remaining privately held and operating from Riyadh.
Mrsool firmographics
Firmographics- Name
- Mrsool
- Legal name
- MRSOOL
- Website
- https://mrsool.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mrsool is a Saudi Arabia-based on-demand delivery platform founded in 2015, operating a mobile app that connects consumers, couriers, and merchants to deliver food, groceries, medicines, and other everyday items across Saudi cities, monetising via delivery fees, merchant commissions, and a 19 SAR/month Mrsool Black subscription.
- Ownership category
- akta.pro rank
Mrsool industry classification
Industry- Product category
- On-Demand Delivery Platform
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (49211), Support Activities for Transportation (488)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Crowdsourced Grocery & Convenience Delivery (TLAAAGAD)
- akta.pro secondary industries
- Grocery & Convenience Delivery (TLAAADAD), On-demand Grocery Delivery Platforms (CRAFAFAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Grocery Delivery (Online Grocery / Supermarket) (TLAAAHAC)
Keywords
Where Mrsool is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices2 records
Markets served
Mrsool business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery Transaction Fees: Mrsool charges delivery fees for each order fulfilled through the platform, connecting customers with couriers to deliver items from various stores
- Partner/ Merchant Commission: Business partners integrate with Mrsool platform to access millions of customers, likely paying commission or fees for order fulfillment through the platform
- Mrsool Black Subscription: Premium subscription service at 19 SAR per month offering unlimited free delivery from selected restaurants and stores, plus additional discounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mrsool Black - Unlimited Free Delivery Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Mrsool product offering
Product offeringCore offering
Mrsool operates a chat-based on-demand delivery marketplace that connects individual customers with a network of registered couriers and merchant partners across Saudi Arabia. The platform enables ordering and delivery of virtually anything from anywhere — including food, groceries, medicines, car parts, and miscellaneous items — alongside specialized services such as package sending, government/commercial delegation, battery jump-start, furniture transfer, and gas delivery.
Product overview
Mrsool is an on-demand delivery platform offering a unified ecosystem of delivery and logistics services. The core Mrsool Platform (established 2015) connects customers with on-demand couriers through a chat-based ordering system with courier bidding. The platform is complemented by multiple distinct services: 'Order Anything' and 'Order Anything Nearby' for retail delivery, 'Send It' for package delivery, 'Moaaqeb' for administrative task delegation, 'Battery Jump' for car emergencies, 'Furniture Transfer' for moving services, and 'Gas Delivery' for cooking gas refills. The premium 'Mrsool Black' subscription offers unlimited free delivery and discounts. 'Mrsool for Business' provides a separate B2B portal for merchant partnerships, enabling product display, menu management, and customer access.
Differentiator
Problem solved
Functional benefit
Brands
- Mrsool Black: Subscription service offering unlimited free delivery for a month from selected restaurants and stores, starting at 19 SAR per month.
Products and services
- Order Anything On-demand delivery service enabling individual customers in Saudi Arabia to order anything from pharmacies, grocery stores, beauty supplies, car parts, medicines, and other retailers, delivered from anywhere in the city.
- Send It Send and receive anything service allowing customers to specify pickup and delivery locations for items to be delivered within minutes without shipping or long waiting times.
- Order Anything Nearby (Get Me) Location-based quick request service enabling customers to browse a digital map for nearby stores and have orders delivered to their doorstep in minutes.
- Moaaqeb (Mrsool Agent) Delegation service for transactions including government procedures and commercial processes, enabling customers to delegate administrative tasks to a Mrsool agent.
- Battery Jump Car emergency service connecting customers with nearby providers to jump-start their vehicle within minutes via the Mrsool app.
- Furniture Transfer Furniture moving and transfer service for relocating furniture items via the Mrsool platform.
- Gas Delivery Cooking gas cylinder refill delivery service providing fast and reliable gas delivery to customers' homes.
- Mrsool Black Premium subscription membership for individual customers offering unlimited free delivery from selected restaurants, supermarkets, diverse stores, health and beauty stores, and gift/flower shops, plus a 20% discount on all Mrsool services. Subscription starts at 19 SAR per month.
- Mrsool for Business B2B partnership platform providing merchants, restaurants, and stores with access to millions of customers on Mrsool through direct integration, enabling them to display products with organized menus and photos and fulfill delivery orders through the platform.
Quantifiable outcome
- 4+ million registered customers served
- +2 more outcomes
Companies that use Mrsool
Customer profileSegments3 records
Ideal customer profiles3 records
Mrsool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mrsool partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mrsool competitors and assessment
Company assessmentDirect peers
- Jahez: Saudi Arabia's largest publicly listed food and quick-commerce delivery platform, with the deepest merchant network in the Kingdom. Direct competitor for restaurant, grocery, and convenience delivery with overlapping courier economics and customer base.
- HungerStation: Leading food delivery platform in Saudi Arabia, now part of the Jahez Group after the 2022 acquisition. Competes head-to-head with Mrsool in restaurant delivery and adjacent verticals across the Kingdom.
- Talabat: Delivery Hero-owned food and quick-commerce platform operating across the MENA region including Saudi Arabia, Kuwait, UAE, and others. Directly comparable on marketplace model, courier economics, and merchant commission structure.
- ToYou: Saudi Arabia-based on-demand delivery and quick-commerce platform focused on food, grocery, and parcel delivery. Closely comparable horizontal delivery model with a strong Saudi merchant and courier footprint.
- Ninja: Delivery Hero-owned quick-commerce (q-commerce) brand in Saudi Arabia, focused on ultrafast grocery and convenience delivery. Competes directly with Mrsool's Order Anything Nearby and grocery fulfillment.
Broad incumbents
- Careem: Dubai-headquartered super-app (owned by Uber) offering food, grocery, courier, and mobility services across the Middle East. Competes with Mrsool in on-demand delivery, particularly for groceries, packages, and quick-commerce use cases in Saudi Arabia.
- Noon: Middle East e-commerce and quick-commerce platform backed by Saudi and regional sovereign investors. Competes with Mrsool on grocery and on-demand delivery through its noon Daily quick-commerce vertical in Saudi Arabia.
Regional players
- Snoonu: Qatar-based on-demand delivery super-app expanding across the Gulf, with similar horizontal service breadth (food, grocery, parcels, agent services). Comparable business model, though primarily operating outside Saudi Arabia.
- Lugmety: Kuwait-based on-demand food and grocery delivery platform serving the Gulf. Comparable marketplace and crowdsourced courier structure to Mrsool, though operating in a different geography and with a narrower service mix.
Emerging players
- Glovo: Barcelona-headquartered multi-category on-demand delivery platform (owned by Delivery Hero) operating across multiple EMEA and MENA-adjacent markets. Closely mirrors Mrsool's 'order anything' philosophy and crowdsourced courier model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mrsool social profiles
Digital presenceMrsool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mrsool leadership team
Management profileNumber of profiles
Profiles3 records
Mrsool funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mrsool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mrsool
What does Mrsool do?
Mrsool operates a chat-based on-demand delivery marketplace that connects individual customers with a network of registered couriers and merchant partners across Saudi Arabia. The platform enables ordering and delivery of virtually anything from anywhere — including food, groceries, medicines, car parts, and miscellaneous items — alongside specialized services such as package sending, government/commercial delegation, battery jump-start, furniture transfer, and gas delivery.
Is Mrsool a public or private company?
Mrsool is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mrsool founded?
Mrsool was founded in 2015. It employs 251 to 500 people.
Where is Mrsool based?
Mrsool is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Mrsool make money?
Three revenue lines are on record. Delivery Transaction Fees are the primary driver. The others are partner/ Merchant Commission and mrsool Black Subscription.
Who are Mrsool's main competitors?
Direct peers on record are Jahez, HungerStation, Talabat, ToYou and Ninja. Broad incumbents are Careem and Noon. Regional players are Snoonu and Lugmety. Glovo is listed as an emerging player.
Does Mrsool have an API?
No public API is recorded for Mrsool.
What industry is Mrsool in?
Mrsool's product category is On-Demand Delivery Platform. Its primary akta.pro industry code is TLAAAGAD, Crowdsourced Grocery & Convenience Delivery, with a secondary code of TLAAADAD, Grocery & Convenience Delivery. Its NAICS code is 4922 and its SIC code is 4210.