Sequencing.com
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
Sequencing.com firmographics
Firmographics- Name
- Sequencing.com
- Legal name
- Sequencing Inc.
- Website
- https://sequencing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sequencing.com industry classification
Industry- Product category
- Direct-to-Consumer Genomics
- NAICS
- Web Search Portals and All Other Information Services (519290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Genomics & Next-Generation Sequencing (NGS) Services (HLAGANAA)
- akta.pro secondary industry
- Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)
Keywords
Where Sequencing.com is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sequencing.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- Whole Genome Sequencing Kits: One-time purchase of DNA sequencing kits with various service tiers (Standard, Expedited, Ultra Rapid). Includes initial DNA report analysis and access to raw genome data files.
- Health Scan Subscription: Optional subscription for continuous genome reanalysis against latest research, providing ongoing health insights updates as new discoveries emerge.
- DNA Reports Marketplace: Marketplace of third-party DNA reports and apps from geneticists and bioinformatics services. Users can purchase additional enhanced reports beyond included offerings.
- Genome Plans/Membership: Subscription plans providing access to insights across health, wellness, genealogy, and professional-grade reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Prime Day WGS Bundle |
| One time/ perpetual license | Pay-as-you-go | Ultra Rapid WGS Bundle |
| Unit Pricing | Pay-as-you-go | Marketplace Reports Starting Price |
| Subscription | Monthly | Health Scan Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sequencing.com product offering
Product offeringCore offering
Sequencing.com is a direct-to-consumer personal genomics platform that sells 30x Whole Genome Sequencing (WGS) kits and ongoing subscriptions to interpret the resulting genetic data. Its DNA data upload service lets customers who already tested elsewhere bring raw files from 23andMe, AncestryDNA, MyHeritage, Dante Labs, and others onto the platform. Subscriptions, marketplace reports, and reanalysis tools deliver health, wellness, ancestry, medication-response, and rare-disease insights over time.
Product overview
Sequencing.com is a direct-to-consumer DNA interpretation platform offering whole genome sequencing (WGS) as its core product. The platform uses a hub-and-spoke architecture centered on 30x Whole Genome Sequencing, which generates comprehensive genetic data that feeds into multiple add-on modules including Health Scan (subscription-based continuous monitoring), Genome Explorer (genome browser), Next-Gen Rare Disease Screen (disease risk screening), and Genome Plans (subscription access to insights). Users can either purchase the WGS service or upload existing DNA data from third-party providers (23andMe, AncestryDNA, etc.) to access the platform's reports and tools. The One Genome Technology serves as the underlying data layer ensuring data accuracy across all offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Genome Explorer: World's first online browser and search engine for your genome, updated weekly to include the latest genetic research.
- Next-Gen Rare Disease Screen
- Health Scan
Products and services
- Whole Genome Sequencing (WGS) Kit 30x whole genome sequencing service that reads 100% of a customer's DNA, including all ~30,000 genes and chromosomes end-to-end, analyzing over 3 billion genetic variants (SNPs, insertions, deletions, structural variations, copy-number variations). Includes the Easy-To-Use DNA Collection Kit, raw genome data files, and access to initial reports; targeted at individual consumers and physicians seeking complete genetic data.
- Health Scan Subscription Recurring subscription that continuously monitors a customer's genome against the latest scientific research and alerts them whenever new genetic discoveries may be relevant to their health. Targeted at existing WGS customers who want ongoing, up-to-date health intelligence without retesting.
- Genome Explorer Online browser and search engine for a customer's complete genome data, updated weekly with new genetic research so users can explore their DNA and discover newly relevant findings. Sold as a marketplace product to consumers and researchers who already have genome data on the platform.
- Next-Gen Rare Disease Screen Marketplace screening tool that assesses a customer's genetic risk for more than 10,000 rare diseases, conditions, and traits, with weekly updates as new research is published. Targeted at individuals and clinicians searching for explanations of unexplained symptoms or rare conditions.
- Genome Plans Subscription Subscription membership providing ongoing access to insights across health, wellness, genealogy, and professional-grade reports, including continuous reanalysis of the customer's genome as new research emerges. Targeted at existing WGS customers seeking comprehensive recurring access to platform reports.
- DNA Data Upload Free self-serve service that accepts raw DNA data uploads from more than a dozen third-party genetic testing providers and makes the data usable across the Sequencing.com platform. Targeted at individuals who have already tested with another provider and want access to Sequencing.com's reports and applications.
Quantifiable outcome
- Detects 23,975 BRCA1/2 genetic variants compared to only 3 detected by 23andMe
- +3 more outcomes
Companies that use Sequencing.com
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Sequencing.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature5 records
Sequencing.com partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sequencing.com competitors and assessment
Company assessmentDirect peers
- 23andMe: Direct DTC genetic testing competitor offering genotyping-based ancestry and health reports. Closest comparable to Sequencing.com in business model (DTC kit + online reports), and the company Sequencing.com explicitly benchmarks against on coverage (100% vs ~0.1% of genome). Currently restructuring post-bankruptcy, making its installed base a key upload source for Sequencing.com.
- MyHeritage DNA: Direct DTC competitor offering genotyping kits with strong positioning in international genealogy markets. Comparable to Sequencing.com in DTC channel, subscription reports model, and is a supported upload source.
- AncestryDNA: DTC genetic testing service focused on genealogy and family history, with genotyping-based reports. Direct competitor in the same DTC kit channel; one of the three large incumbents Sequencing.com explicitly differentiates against on test coverage and clinical utility.
- FamilyTreeDNA: Genealogy-focused DTC genetic testing service owned by Gene by Gene, offering Y-DNA, mtDNA, and autosomal testing. Direct competitor in the genealogy segment and a supported upload source on Sequencing.com's platform.
- Helix: DTC sequencing platform offering exome-plus WGS with an app store of DNA-powered applications. Comparable on the marketplace-of-DNA-reports model (a key Sequencing.com differentiator) and on the platform-economy approach to monetizing genetic data.
- Nebula Genomics: DTC whole genome sequencing competitor founded by George Church, offering 30x WGS kits with subscription-based deep genetic analysis. Most direct competitor on the WGS technology axis, serving the same health-conscious consumer persona.
- Dante Labs: DTC whole genome sequencing provider offering 30x and higher coverage WGS kits directly to consumers. Comparable on WGS technology positioning and DTC channel; one of Sequencing.com's supported upload sources for users who tested elsewhere.
Broad incumbents
- Invitae: Large clinical genetics company offering a broad menu of germline genetic tests across many disease areas, serving clinicians and health systems. Comparable on the genetic testing services axis and on physician-ordered workflows, but operates at clinical enterprise scale rather than DTC.
Emerging players
- Orig3n: Earlier-stage DTC DNA testing company focused on wellness, fitness, and lifestyle traits. Comparable on DTC channel and direct-to-consumer health positioning, but operates at smaller scale and with narrower trait coverage than Sequencing.com.
- Color Genomics: Clinical-grade genetic testing company offering hereditary cancer, cardiovascular, and pharmacogenomics panels. Comparable in serving physicians and clinically-actionable testing; differs in using targeted panels rather than WGS, positioning it as an adjacent rather than head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sequencing.com social profiles
Digital presenceSequencing.com compliance and trust
Trust signalCompliance5 records
Sequencing.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequencing.com leadership team
Management profileNumber of profiles
Profiles1 record
Sequencing.com funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequencing.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequencing.com
What does Sequencing.com do?
Sequencing.com is a direct-to-consumer personal genomics platform that sells 30x Whole Genome Sequencing (WGS) kits and ongoing subscriptions to interpret the resulting genetic data. Its DNA data upload service lets customers who already tested elsewhere bring raw files from 23andMe, AncestryDNA, MyHeritage, Dante Labs, and others onto the platform. Subscriptions, marketplace reports, and reanalysis tools deliver health, wellness, ancestry, medication-response, and rare-disease insights over time.
Is Sequencing.com a public or private company?
Sequencing.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sequencing.com founded?
Sequencing.com was founded in 2017. It employs 51 to 100 people.
Where is Sequencing.com based?
Sequencing.com is headquartered in Los Angeles, United States, in the North America region.
How does Sequencing.com make money?
Four revenue lines are on record. Whole Genome Sequencing Kits are the primary driver. The others are health Scan Subscription, DNA Reports Marketplace and genome Plans/Membership.
Who are Sequencing.com's main competitors?
Direct peers on record are 23andMe, MyHeritage DNA, AncestryDNA, FamilyTreeDNA, Helix, Nebula Genomics and Dante Labs. Invitae is listed as a broad incumbent. Emerging players are Orig3n and Color Genomics.
Does Sequencing.com have an API?
No public API is recorded for Sequencing.com.
What industry is Sequencing.com in?
Sequencing.com's product category is Direct-to-Consumer Genomics. Its primary akta.pro industry code is HLAGANAA, Genomics & Next-Generation Sequencing (NGS) Services, with a secondary code of HLAGADAF, Molecular & Genetic Testing (PCR/NGS/qPCR). Its NAICS code is 519290 and its SIC code is 7374.