Amuse
Amuse (Amuseio AB) is a Stockholm-headquartered digital music distribution company serving hundreds of thousands of independent artists and 400+ label partners via tiered subscriptions, add-on distribution services, and tailored Artist & Label Services including automated royalty advances.
- Company typePrivate
- Founded2017
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Amuse does
Amuse is a Stockholm-headquartered digital music distribution company (legal entity Amuseio AB) that serves independent musicians and independent record labels with a hybrid self-serve SaaS plus Artist & Label Services model. Founded in 2017 by music-industry executives including CEO Giorgio D'Ambrosio and a co-founding team including Andreas Ahlenius (former CPO) and Jimmy Brodd (former Director of Technology), Amuse operates an in-house distribution platform with mobile (iOS, Android) and web front-ends enabling artists to upload releases and distribute to 150+ streaming and social platforms, including Spotify, Apple Music, TikTok, Instagram, Tidal, YouTube, Audiomack, and Vevo. Its industry-cited 24-hour release turnaround and AI-driven features such as Stream Check fraud detection (70% reduction in artificial streams Q1–Q4 2024) are positioned as technical differentiators.
The business runs on three coordinated revenue streams. A tiered annual subscription ($23.99 Artist, $39.99 Artist Plus, $59.99 Professional) provides unlimited distribution and 100% royalty retention; a 25% commission applies to non-subscribers' royalties. A stack of pay-as-you-go add-ons (music video distribution to Spotify and Vevo at $34.99/video/year, cover song licensing at $14.99, mastering with Masterchannel at $5.99/track, store sync at $9.99/release) layers unit-priced revenue on top. A higher-touch Artist & Label Services division offers tailored partnerships — funding, release strategy, catalog optimization, sync pitching, UGC management, and physical distribution through elasti stage — and now serves more than 400 artists and label partners.
Amuse reports scale signals of 17+ billion platform streams in 2025, hundreds of thousands of active independent artists, 140 platform artists with 1B+ lifetime streams each, and 55,000+ automated royalty advances fast-forwarding more than $10M to artists. The company is privately held, privately funded (a 2018 Series A of approximately $15.5M co-led by Lakestar and The Raine Group, with no disclosed follow-on rounds), employs 101–250 people, and operates regional offices in Stockholm, London, and New York serving an explicitly global artist base across North America, EMEA, and additional markets subject to standard sanctions-related geographic restrictions.
Amuse firmographics
Firmographics- Name
- Amuse
- Legal name
- Amuseio AB
- Website
- https://amuse.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amuse (Amuseio AB) is a Stockholm-headquartered digital music distribution company serving hundreds of thousands of independent artists and 400+ label partners via tiered subscriptions, add-on distribution services, and tailored Artist & Label Services including automated royalty advances.
- Ownership category
- akta.pro rank
Amuse industry classification
Industry- Product category
- Music Distribution Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
- akta.pro secondary industry
- Recorded Music Distribution (Physical & Digital) (MPAIAAAC)
Keywords
Where Amuse is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Amuse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Subscription Plans: Annual subscription model with three tiers (Artist $23.99/year, Artist Plus $39.99/year, Professional $59.99/year). Subscribers get unlimited music distribution, 100% royalty retention, and access to additional features like priority support, team access, and custom labels.
- Royalty Commissions: 25% commission deducted from royalties when artists don't have an active subscription. 15% YouTube Content ID commission for Artist subscribers, 15% Split Commission for royalty splits with collaborators without Amuse subscriptions.
- Add-on Services: Music video distribution at $34.99/video/year, cover song licensing at $14.99 one-time per cover, mastering services at $5.99/track, Store Sync at $9.99/release for Artist plan subscribers
- Artist & Label Services: Tailored partnerships offering funding, release strategy, catalog optimization, marketing support, sync pitching, and revenue management for select artists and labels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Artist plan for single artists at $23.99/year with unlimited music releases |
| Subscription | Annual | Artist Plus plan for 2 artists at $39.99/year with additional growth features |
| Subscription | Annual | Professional plan for 3+ artists at $59.99/year with maximum features |
| Unit Pricing | Pay-as-you-go | Music video distribution add-on at $34.99 per video |
| One time/ perpetual license | Pay-as-you-go | Cover song licensing at $14.99 one-time per cover |
| Unit Pricing | Pay-as-you-go | Mastering with Masterchannel at $5.99 per track |
| Unit Pricing | Pay-as-you-go | Store Sync at $9.99 per release for Artist plan |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Amuse product offering
Product offeringCore offering
Amuse is a digital music distribution platform that delivers independent artists' music to more than 150 streaming platforms and social networks within 24 hours, available via web and mobile apps on annual subscription tiers. Beyond self-serve distribution, Amuse offers an Artist & Label Services division providing tailored partnerships with funding, release strategy, catalog optimization, marketing support, and royalty advances for select acts and independent labels.
Product overview
Amuse is a digital music distribution platform offering a tiered subscription model (Artist at $23.99/year, Artist Plus at $39.99/year, and Professional at $59.99/year) that distributes music to over 140 streaming platforms and social networks. The core platform is complemented by Artist & Label Services providing additional modules including Royalty Advances, Deal Tracker, YouTube Content ID, Hi-Res Audio Distribution, ISRC/UPC codes, Cover Song Licensing, and Masterchannel mastering. Fan engagement features include Pre-Saves, Smartlinks, Auto-Saves, and Fan Email Collection, while Music Video Distribution ($34.99/video/year) enables artists to distribute official videos to Spotify and Vevo. The platform processes over 55,000 automated royalty advances and partners with ElasticStage for vinyl and CD production. AI-powered music insights provide predictive analytics for artist decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- Amuse Distribution Platform Self-serve digital music distribution platform accessible via web (artist.amuse.io), iOS, and Android, offering tiered annual subscriptions that deliver unlimited music releases to 150+ streaming platforms and social networks with 100% royalty retention, daily streaming insights, automated royalty advances, pre-saves, smart links, and team collaboration tools for independent artists, teams, and labels.
- Artist & Label Services Sales-led, bespoke partnership program for select artists and independent labels, providing funding, release strategy, catalog optimization, DSP relations, marketing support, sync pitching, UGC management, and revenue management while allowing partners to retain creative control and ownership of their masters.
- Music Video Distribution Standalone pay-per-video service at $34.99 per video per year enabling independent artists to distribute official music videos to Spotify and Vevo (including Connected TV).
- Vinyl and CD Distribution On-demand vinyl and CD physical distribution service for independent artists, delivered through a partnership with ElasticStage and enabling hundreds of thousands of DIY artists to offer physical products without upfront inventory costs.
- Cover Song Licensing One-time licensing service at $14.99 per cover song enabling independent artists to legally release covers and reinterpretations of existing songs through the Amuse distribution platform.
- Mastering Service (Masterchannel) Unit-priced professional audio mastering service at $5.99 per track delivered through the Masterchannel partnership for release-ready audio quality.
Quantifiable outcome
- 24-hour release turnaround - fastest in the industry
- +4 more outcomes
Companies that use Amuse
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Amuse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature6 records
Amuse partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- TENcorePartnership with Swedish independent label and management company TEN (who launched careers of Zara Larsson, Icona Pop and Omar Rudberg). Covers full-service support including frontline management for new releases, catalog optimization, UGC management, physical distribution, and royalty reporting. Led by Amuse's Label Services division.
- elasti stagecorePartnership to bring on-demand vinyl and CD distribution to DIY artists. Enables hundreds of thousands of artists to offer physical products without upfront inventory costs.
- MusixmatchsupportingPartnership for music lyrics distribution. Musixmatch integration enables lyrics verification and distribution to streaming platforms.
- Fever WorldsupportingTastemaking collective partnership under Artist & Label Services. Existing partner alongside Håkan Hellström's Tro & Tvivel.
- Tro & Tvivel (Håkan Hellström)supportingPartnership with iconic Swedish artist Håkan Hellström's label Tro & Tvivel. Amuse extended partnership to strengthen focus on label services.
- FryshusetsupportingPartnership with Swedish youth organization to support sustainable careers for young independent artists.
- Music Managers Forum (UK)supportingPartnership with UK music managers organization for industry collaboration and artist support.
- SpotifycoreDSP distribution partner for music and music video distribution. Artists can distribute audio and video content to Spotify's platform.
- VevocoreMusic video distribution partner for CTV (Connected TV) content delivery.
- TidalsupportingDSP distribution partner for music streaming.
- Apple MusiccoreDSP distribution partner for music streaming and iTunes downloads.
- TikTokcoreSocial platform partner for music distribution and UGC content integration.
- InstagramcoreSocial platform partner enabling music availability in Stories, Reels, and posts.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Amuse competitors and assessment
Company assessmentDirect peers
- UnitedMasters: UnitedMasters provides music distribution, brand partnerships, and label services for independent artists, with backing from Alphabet and Andreessen Horowitz. Direct competitor targeting independent artists with a mix of DIY and managed offerings similar to Amuse.
- CD Baby: CD Baby is one of the longest-established DIY music distributors, offering flat-fee distribution to major DSPs. Direct competitor in DIY distribution, particularly in the budget tier, with comparable target customer and DSP delivery model.
- Ditto Music: Ditto Music is a UK-based DIY music distribution platform serving independent artists with annual subscriptions and label services. Direct competitor in the indie distribution space with comparable subscription and label services model.
- AWAL (Artists Without A Label): AWAL, owned by Sony Music, provides distribution and label services to independent artists with premium support and funding. Direct competitor in both DIY distribution and the Artist & Label Services tier that Amuse competes in.
- TuneCore: TuneCore, owned by Believe, distributes independent music to all major DSPs with a focus on artist development and analytics. Direct competitor in DIY distribution with comparable revenue model (annual fees + commissions) and artist base.
- DistroKid: DistroKid is the largest DIY music distribution platform, serving millions of independent artists with unlimited releases at $19.99/year. Direct competitor to Amuse on subscription pricing, target customer (independent musicians), and DSP delivery model.
Broad incumbents
- Believe: Believe is a global digital music company operating TuneCore and other distribution/label services brands. Broad incumbent that competes with Amuse across DIY distribution and label services, with significantly larger scale and DSP relationships.
Emerging players
- Empire Distribution: Empire is an independent distribution and label services company offering marketing, distribution, and label services for independent artists. Comparable to Amuse's Artist & Label Services division, particularly in hip-hop and R&B.
- Stem (Music Distribution): Stem provides music distribution, royalty splits, and label services for independent artists and labels with transparent analytics. Overlaps with Amuse on distribution, royalty management, and label services targeting similar independent artist segment.
- LANDR: LANDR combines AI-powered mastering with music distribution to Spotify, Apple Music, and other platforms. Partial overlap with Amuse in distribution, plus mastering services that overlap with Amuse's Masterchannel partnership offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amuse social profiles
Digital presenceAmuse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amuse leadership team
Management profileNumber of profiles
Profiles7 records
Amuse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amuse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amuse
What does Amuse do?
Amuse is a digital music distribution platform that delivers independent artists' music to more than 150 streaming platforms and social networks within 24 hours, available via web and mobile apps on annual subscription tiers. Beyond self-serve distribution, Amuse offers an Artist & Label Services division providing tailored partnerships with funding, release strategy, catalog optimization, marketing support, and royalty advances for select acts and independent labels.
Is Amuse a public or private company?
Amuse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amuse founded?
Amuse was founded in 2017. It employs 101 to 250 people.
Where is Amuse based?
Amuse is headquartered in Stockholm, Sweden, in the Europe region.
How does Amuse make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are royalty Commissions, add-on Services and artist & Label Services.
Who are Amuse's main competitors?
Direct peers on record are UnitedMasters, CD Baby, Ditto Music, AWAL (Artists Without A Label), TuneCore and DistroKid. Believe is listed as a broad incumbent. Emerging players are Empire Distribution, Stem (Music Distribution) and LANDR.
Does Amuse have an API?
No public API is recorded for Amuse.
What industry is Amuse in?
Amuse's product category is Music Distribution Software. Its primary akta.pro industry code is MPAIAAAD, Music Aggregators & DIY Distribution Platforms, with a secondary code of MPAIAAAC, Recorded Music Distribution (Physical & Digital). Its NAICS code is 516210 and its SIC code is 7370.