Vevo
Vevo is a privately held music video network founded in 2009 that distributes over 1 million music videos across CTV, mobile, desktop, and YouTube to brands, advertisers, record labels, artists, and consumers globally, monetizing primarily through advertising.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What Vevo does
Vevo is a privately held music video network founded in 2009 and headquartered in New York, with a regional headquarters in London. The company distributes a catalog of over 1 million music videos across connected television (CTV) applications, mobile apps, owned websites (vevo.com, tv.vevo.com), and through the largest network of music channels on YouTube, generating 22 billion monthly views and 1.5 billion hours of viewing per month. Its product portfolio includes Vevo CTV, Vevo For Advertisers, Vevo For Artists, Vevo Originals, the DSCVR Artists to Watch program, the Vevo Evolve ad product suite, and the subscription-based Vevo-XITE CTV app in partnership with XITE Networks.
Vevo operates a multi-sided business model. The primary revenue stream is advertising served across CTV, mobile, and desktop inventory to brands and agencies through direct upfronts, custom solutions, and programmatic channels. A secondary subscription revenue stream is generated through the Vevo-XITE CTV application, and a third licensing stream arises from content distribution agreements with major record labels and independent distributors. Customer segments are threefold: music artists and record labels (content supply side), brands and advertisers (revenue-paying demand side), and consumer viewers (audience end-users). Vevo serves advertisers with measurement infrastructure through partnerships with DISQO (preferred brand outcomes partner), Adelaide (Attention Guaranteed), Experian (UK targeting), and AudienceProject (campaign measurement).
Strategically, Vevo has been investing heavily in measurement technology, advanced ad product capabilities, and multi-channel distribution throughout 2025 and 2026. Key moves include the Vevo Evolve ad suite launch, partnerships with DISQO and Adelaide for outcome-based measurement, and joining Universal Ads' Universal Audience Network as a third-party publisher. The company is structured as Vevo LLC (New York), with Vevo (UK) Limited as its European data controller entity, has 251-500 employees, and maintains global operations across North America, Europe, LATAM, and Oceania.
Vevo firmographics
Firmographics- Name
- Vevo
- Legal name
- Vevo LLC
- Website
- https://vevo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vevo is a privately held music video network founded in 2009 that distributes over 1 million music videos across CTV, mobile, desktop, and YouTube to brands, advertisers, record labels, artists, and consumers globally, monetizing primarily through advertising.
- Ownership category
- akta.pro rank
Vevo industry classification
Industry- Product category
- Premium Music Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Music & Concert Video Streaming Platforms (MPACAAAI)
- akta.pro secondary industries
- Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL), Music Video Streaming within DSPs (MPAIACAG), Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)
Keywords
Where Vevo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vevo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Advertising Revenue: Vevo generates primary revenue through advertising served on its music video platform. The platform delivers ads across CTV, mobile, and desktop inventory, serving both direct brands and programmatic buyers. Revenue is generated through various ad formats including targeted and measured advertising campaigns.
- Subscription Services (Vevo-XITE): Vevo offers subscription-based access to content through the 'Vevo – powered by XITE' connected television application. Users can subscribe to access premium content with free trial periods available. Billing occurs on a recurring basis.
- Content Licensing: Vevo licenses music video content to third-party platforms and partners, maintaining distribution agreements with record labels and independent distributors for content availability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vevo-XITE App Subscription Service |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Vevo product offering
Product offeringCore offering
Vevo operates the world's leading music video network, distributing over 1 million music videos across connected television (CTV), mobile, desktop, and YouTube. The company sells premium video advertising to brands and agencies, reaching 22 billion monthly views and 1.5 billion hours of viewing, while also licensing and distributing content for artists and record labels. The business spans the Vevo CTV streaming experience, advertiser-facing ad products, and artist/label distribution services.
Product overview
Vevo operates as the world's leading music video network, functioning as a multi-platform content distribution company with a portfolio of products spanning advertising, artist services, and original content. The core offering consists of Vevo CTV (connected television streaming across Smart TVs and OTT devices), Vevo For Advertisers (brand advertising platform reaching 22 billion monthly views), and Vevo For Artists (distribution and showcasing tools for music video content). Supporting products include Vevo Originals (exclusive artist content and live performances), the DSCVR Artists to Watch program (emerging talent promotion), Vevo Evolve (advanced ad targeting suite), and the Vevo-XITE App (subscription CTV offering via partnership with XITE). The platform distributes over 1 million music videos across CTV, mobile, and desktop, reaching 1.5 billion hours of viewing per month.
Differentiator
Problem solved
Functional benefit
Brands
- Vevo Originals: Original content program featuring exclusive music video premieres and artist performances
- DSCVR Artists to Watch
- Vevo Evolve
Products and services
- Vevo CTV (Connected Television)
Quantifiable outcome
- 22 billion views per month across the platform
- +3 more outcomes
Companies that use Vevo
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Vevo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vevo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DISQOcoreVevo formally named DISQO its preferred brand lift and outcomes measurement partner in the U.S., expanding a prior beta relationship. The partnership deploys DISQO's deterministic measurement infrastructure to connect advertising exposure to behavioral outcomes including search activity, site visits, Add-to-Cart conversions, and Store Locator page visits across Vevo's CTV, mobile, and desktop inventory.
- MOBO AwardsminorVevo partnered with the MOBO Awards as a supporting partner for the event celebrating Grime music's 25th anniversary and MOBO's 30th milestone. The partnership includes a 'MOBO Salutes: Grime 25' performance featuring artists like Wiley, Chip, and DJ Target.
- AdelaidecoreVevo partnered with Adelaide to launch 'Attention Guaranteed', a measurement solution providing guaranteed attention metrics for advertising campaigns on the platform.
- Universal AdscoreVevo joined Universal Ads' Universal Audience Network, expanding the network to over 20 third-party publishers. This allows brands to reach targeted audiences across Vevo's premium video environments alongside Cox Media, Philo, Samsung Ads, and Telly.
- ExperiancoreVevo partnered with Experian to enhance its ad targeting capabilities in the UK market, leveraging Experian's data infrastructure for improved audience segmentation and targeting.
- XITE NetworkscoreVevo partnered with XITE Networks USA Inc. to offer the 'Vevo – powered by XITE' connected television application. XITE provides the platform infrastructure for the subscription-based CTV service.
- YouTubecoreVevo maintains a key licensing and distribution relationship with YouTube, where it operates the largest network of music channels. Waleed Diab, YouTube's director and global head of recorded music business development, is responsible for negotiating music licensing agreements with Vevo among others.
- Music Labels and Independent DistributorscoreVevo maintains licensing agreements with major record labels and independent distributors for music video content distribution. Waleed Diab's work at YouTube highlights ongoing negotiations and maintenance of music licensing agreements with Vevo.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vevo competitors and assessment
Company assessmentBroad incumbents
- YouTube (Google/Alphabet): YouTube is both Vevo's largest distribution partner and its biggest competitive threat. YouTube hosts the largest network of music channels (operated by Vevo) and also runs YouTube Music, making it a broad incumbent that overlaps directly with Vevo's music video streaming and advertising business.
- Spotify: Spotify is a global music streaming leader that has expanded into video podcasts, video clips, and short-form music video content. While primarily audio, Spotify competes with Vevo for artist promotional real estate, advertising budgets, and consumer attention to music content across screens.
- Apple Music: Apple Music offers music streaming with video content (music videos, live sessions, Apple Music Live) and competes with Vevo for premium music video audiences and label relationships. Its scale, balance sheet, and integration with Apple devices make it a broad incumbent peer.
- Amazon Music: Amazon Music includes music videos, live performances, and original artist content within its streaming service and is bundled with Prime. It competes with Vevo for music video engagement, label partnerships, and CTV advertising inventory through its Twitch and IMDb TV properties.
- MTV / Paramount Media Networks: MTV historically pioneered music video television and remains a brand under Paramount that produces music-focused video content. It competes with Vevo for music video audiences, advertising budgets, and cultural relevance, particularly in the U.S. market.
Direct peers
- YouTube Music: YouTube Music is Google's music streaming product built on top of YouTube's video catalog, directly overlapping with Vevo's music video offering. It benefits from native YouTube integration and competes for the same artist premieres, ad budgets, and subscriber relationships.
- Tidal: Tidal is a premium music streaming service owned by Block that emphasizes high-fidelity audio and artist-owned content, including music videos. It targets a similar premium, music-enthusiast audience as Vevo and competes for label relationships and brand-sponsored content opportunities.
- T-Series: T-Series is India's largest music label and one of the most-subscribed YouTube channels globally, operating a massive music video catalog on YouTube. It is a direct comparable to Vevo in the music video distribution model on YouTube and a leading destination for South Asian music video audiences.
- SoundCloud: SoundCloud is a music and audio streaming platform with a strong independent artist ecosystem, including video content capabilities. While smaller in scale and more audio-focused, it competes with Vevo for emerging artist relationships and music video distribution in the long tail of the music industry.
Emerging players
- TikTok: TikTok has become a primary discovery and consumption surface for music in short-form video, capturing artist attention and label promotional budgets that historically flowed to music video platforms. It is an emerging competitor reshaping the music video ecosystem that Vevo operates in.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vevo social profiles
Digital presenceVevo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vevo leadership team
Management profileNumber of profiles
Profiles9 records
Vevo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vevo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vevo
What does Vevo do?
Vevo operates the world's leading music video network, distributing over 1 million music videos across connected television (CTV), mobile, desktop, and YouTube. The company sells premium video advertising to brands and agencies, reaching 22 billion monthly views and 1.5 billion hours of viewing, while also licensing and distributing content for artists and record labels. The business spans the Vevo CTV streaming experience, advertiser-facing ad products, and artist/label distribution services.
Is Vevo a public or private company?
Vevo is a private company. It is classified as unknown and is currently operating.
When was Vevo founded?
Vevo was founded in 2009. It employs 251 to 500 people.
Where is Vevo based?
Vevo is headquartered in New York, United States, in the North America region.
How does Vevo make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Services (Vevo-XITE) and content Licensing.
Who are Vevo's main competitors?
Broad incumbents on record are YouTube (Google/Alphabet), Spotify, Apple Music, Amazon Music and MTV / Paramount Media Networks. Direct peers are YouTube Music, Tidal, T-Series and SoundCloud. TikTok is listed as an emerging player.
Does Vevo have an API?
No public API is recorded for Vevo.
What industry is Vevo in?
Vevo's product category is Premium Music Video Streaming. Its primary akta.pro industry code is MPACAAAI, Music & Concert Video Streaming Platforms, with a secondary code of MPABAHAL, Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels). Its NAICS code is 516210 and its SIC code is 7822.