Malaki

What Malaki does

Malaki, operated by A1 Cuisines Pvt Ltd, is a Mumbai-headquartered premium beverage brand founded in 2020 by Ashish Bhatia and Mohit Bhatia. The company sells a portfolio of bar-quality mixers (Tonic Water, Diet Tonic, Ginger Ale, Soda Water), natural and alkaline (pH 8.4) mineral waters, the luxury 24K Gold Sparkling SKU, and the recently launched Pop Zero! zero-sugar cream soda — primarily in premium diamond-cut glass bottles designed by Pushtaini karigars in Agra. The brand has been featured on Shark Tank India and in Forbes, Economic Times, CNBC TV18, Business World, and Financial Express.

Malaki generates revenue through two streams: (1) one-time consumer product sales of premium beverages via its Shopify-powered D2C storefront (malaki.in) and Amazon India marketplace, with unit pricing from Rs. 69 per 250ml can up to Rs. 899 per 330ml gold bottle; and (2) B2B managed services via its 2024-launched Bottling Solutions offering, which provides turnkey 100% glass bottling infrastructure under BOT, DBOM, and CapEx/OpEx hybrid models to beverage brands and hospitality operators. The core technology is product formulation and packaging design rather than a software platform; FSSAI certification covers packaged drinking water and mixer SKUs.

The go-to-market is primarily D2C with expansion into quick commerce and premium hospitality distribution in Delhi NCR, Hyderabad, Jaipur, and Bengaluru, supported by experiential brand events (Malaki Moments, Malaki Top 100). Marketing relies heavily on earned media (Shark Tank India, Forbes), paid social (Meta, Snapchat), Shopify Audiences retargeting, and a WhatsApp-based support channel. In April 2025 the company raised Rs. 5.7 crore (~$669K-$687K) in seed funding led by Venture Catalysts with Maarc Ventures and the Dadachanji Family Office to fund multi-city channel expansion. Headcount is reported at 11-50 employees and no financial revenue figures are disclosed.

Name

Malaki

Legal name

A1 Cuisines Pvt Ltd

Website

https://malaki.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Malaki is an Indian premium beverage brand (founded 2020, Mumbai) selling bar-quality mixers, sparkling and alkaline waters, and a 24K gold sparkling SKU in diamond-cut glass bottles via D2C e-commerce, Amazon, and premium hospitality channels, with a parallel B2B glass bottling infrastructure service.

Ownership category

akta.pro rank

Product category

Premium Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Premium mixers
• Sparkling water
• Alkaline mineral water
• Luxury beverages
• Glass bottling solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Beverage Product Sales: Malaki generates revenue through direct-to-consumer sales of premium mixers and mineral waters via its e-commerce store and Amazon marketplace. Revenue is one-time per transaction with repeat purchase potential driven by brand loyalty and gifting occasions.
2. Bottling Solutions / Contract Manufacturing: Malaki offers custom-built, turnkey glass bottling infrastructure to partners under BOT, DBOM, and CapEx/OpEx hybrid models. This is a B2B service revenue stream targeting brands seeking sustainable bottling capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Malaki is an Indian premium beverage brand that manufactures and sells bar-quality mixers (tonic water, ginger ale, soda water, diet tonic), natural Himalayan sparkling water, alkaline mineral water (pH 8.4), and a luxury 24K edible gold sparkling drink, primarily packaged in diamond-cut glass bottles. The company also operates a B2B Malaki Bottling Solutions service offering turnkey glass bottling infrastructure under BOT, DBOM, and CapEx/OpEx hybrid models to other beverage and wellness brands.

Product overview

Malaki is a premium Indian beverage brand founded in 2020 (appeared on Shark Tank India), offering a portfolio of bar-quality mixers, sparkling waters, and alkaline mineral waters primarily in premium diamond-cut glass packaging. The core Crystal Edition line includes Tonic Water, Diet Tonic, Ginger Ale, and Soda Water (available in 250ml 12-packs and 4-packs for home use), alongside Sparkling Water and Alkaline Mineral Water (up to 8.4pH). The premium 24k Gold Sparkling line represents a luxury offering with edible gold flakes. The new Pop Zero line offers zero-sugar ice cream soda. The brand also operates a B2B Bottling Solutions service for custom glass bottling infrastructure. Products are distributed via the company's Shopify e-commerce store, Amazon India, and quick commerce channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Malaki Crystal Tonic Water 250ml Pack of 12 Premium bar-quality tonic water with natural quinine and refreshing citrus notes, crafted as an iconic gin companion. FSSAI certified and packaged in diamond-cut glass bottles.
• Malaki Crystal Diet Tonic 250ml Pack of 12 Zero-sugar variant of the classic tonic water delivering full flavor with citrus notes, designed for health-conscious consumers mixing with tequila and other spirits.
• Malaki Crystal Ginger Ale 250ml Pack of 12 Premium handcrafted ginger ale with balanced spice and sweetness, designed for whiskey, rum, or standalone refreshment. Packaged in diamond-cut glass bottles.
• Malaki Crystal Soda Water 250ml Pack of 12 Pure, crisp, perfectly carbonated soda water with balanced bubbles and clean taste, designed as the essential mixer for the perfect highball.
• Malaki Sparkling Water 250ml Pack of 12 Natural mineral water sourced from the Himalayas, carbonated for a refreshing sparkling experience with no added salts or minerals. Sold via own e-commerce and Amazon India.
• Malaki Alkaline Mineral Water (pH 8.4) 250ml Pack of 12 Naturally alkaline packaged drinking water with pH 8.4 in crystal-clear glass bottles. Zero calories, rich in calcium, potassium, and magnesium, designed for premium hydration and wellness use.
• Malaki 24K Gold Sparkling 330ml Luxury sparkling water blended with pure 24K edible gold flakes, positioned as one of Asia's most expensive beverages and reviving the royal tradition of maharajas drinking from gold canisters.
• Malaki Kohinoor Glass Bottle 750ml Premium 750ml diamond-cut crystal glass bottle in Kohinoor design, available individually or as a pack of 12 for premium gifting and luxury consumption.
• Malaki Crystal Ginger Ale Pack of 4 Premium handcrafted ginger ale in a 4-pack format for home use and gifting, featuring diamond-cut glass bottles with bold, refreshing, effervescent taste.
• Malaki Crystal Soda Water Pack of 4 Pure, crisp, perfectly carbonated soda water in a 4-pack format for home bar use, with balanced bubbles and clean taste in diamond-cut glass bottles.
• Malaki Crystal Tonic Water Pack of 4 Bar-quality tonic water in a 4-pack format for home use, with natural quinine and citrus notes in diamond-cut glass bottles designed as an elegant gin companion.
• Malaki Crystal Mixers Assorted Pack of 6 Premium assortment pack containing 2 Soda Water, 2 Ginger Ale, and 2 Tonic Water in diamond-cut glass bottles with a complimentary bottle opener, designed for gifting, house parties, and home bars.
• Pop Zero! Ice Cream Classic Cream Soda Pack of 4 Zero-sugar, zero-calorie ice cream soda delivering creamy, fizzy retro cream soda flavor with super carbonation, marketed as a nostalgic guilt-free soda fountain treat at Rs. 99 per can.
• Malaki Bottling Solutions Turnkey glass bottling infrastructure service offering custom-built bottling plants with modular efficient systems, flexible BOT/DBOM/CapEx/OpEx hybrid models, and 100% glass packaging with zero microplastics, targeting beverage brands and hospitality operators seeking sustainable bottling capabilities.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Amazon IndiaminorChannel Partner/ Reseller/ DistributorMalaki products are sold on Amazon India marketplace, providing third-party online distribution for the Sparkling Water and Alkaline Water product lines.
• Quick Commerce PlatformsminorChannel Partner/ Reseller/ DistributorMalaki is expanding into quick commerce channels as part of its 2025 growth strategy following the seed funding round.
• B2B Bottling Solutions ClientscoreStrategic or Co-development PartnerMalaki offers turnkey glass bottling infrastructure under BOT, DBOM, and CapEx/OpEx hybrid models. Partners gain access to high-speed, cost-efficient production, brand-ready aesthetics, end-to-end operational support, and sustainable 100% glass packaging with zero microplastics.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Fever-Tree: Global leader in premium bar mixers (tonic, ginger ale, soda water) — directly comparable category, similar premium glass-bottled positioning, and the benchmark Malaki positions itself against in India's on-premise trade channel.
• Lahori Beverages: India-based premium beverage brand offering flavored sodas, mixers, and traditional drinks in upscale packaging; competes head-on with Malaki in the premium mixer and flavored sparkling water category in India.

Broad incumbents

• Bisleri International: India's dominant packaged drinking water brand with premium bottled mineral water SKUs; competes with Malaki in the carbonated/alkaline water segment and across the same on-premise hospitality and modern retail channels.
• San Pellegrino (Nestlé): Global premium sparkling mineral water and mixer brand under Nestlé; directly competes for premium on-premise accounts and gift-pack occasions that Malaki targets in Indian hospitality and gifting.
• Perrier (Nestlé Waters): Iconic carbonated mineral water brand competing with Malaki Sparkling Water in premium hospitality, HoReCa, and at-home consumption occasions.
• Coca-Cola India (Kinley): Mass-market carbonated soft drinks and packaged water (Kinley) — sets baseline pricing and distribution scale against which Malaki's premium niche must defend pricing and shelf-share in Indian retail and on-premise.
• PepsiCo India: Mass-market CSD and packaged water (Aquafina) incumbent that dominates Indian distribution; relevant benchmark for pricing pressure, channel access, and category expansion in mixers and sparkling water.

Emerging players

• Qua (Nualaa): India-based premium alkaline and mineral water brand similarly targeting urban consumers with glass-bottled wellness-positioned water; comparable premium pricing, glass packaging, and selective HoReCa distribution.
• SodaStream: Home carbonation appliance and syrup/concentrate platform; an adjacent play in sparkling water and DIY mixers that competes with Malaki for the at-home bar and healthy-hydration occasions.

Regional players

• Fentimans: Premium botanical mixers and tonics brand from the UK, comparable in craft positioning, glass packaging, and bartender-focused go-to-market; a useful international design/craft benchmark even if not India-distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MalakiOfficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malaki