SodaStream
SodaStream, a wholly-owned PepsiCo subsidiary since 2018, designs and sells home sparkling water makers, proprietary CO2 cylinders, and flavor syrups across 33+ countries via DTC e-commerce and retail partnerships (notably Ace Hardware's 5,100+ stores), serving health-conscious, sustainability-focused, and at-home beverage enthusiast consumers.
- Company typePrivate
- Founded1898
- HeadquartersKfar Saba, Israel
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What SodaStream does
SodaStream, founded in 1898 and headquartered in Israel, designs and sells home sparkling water beverage systems and is a wholly-owned subsidiary of PepsiCo following a ~$3.2B acquisition in 2018. The company operates the Quick Connect Cylinder (patent pending) and a portfolio of countertop Sparkling Water Makers (Terra, Art, E-Terra, E-Duo, Enso, MIX, Source, Power, Fizzi, One Touch, Jet), 60L CO2 cylinders provided under license, and an extensive flavor portfolio spanning proprietary formulations plus PepsiCo-owned brands (Pepsi, MTN DEW, STARRY, bubly drops, SodaStream Classics).
The business model is a classic razor-and-blade-plus-flavors construct: one-time hardware sales establish the installed base, while recurring CO2 cylinder exchanges (pay-as-you-go at $31.99 per Quick Connect refill) and a configurable subscription service — together with flavor syrups priced $5.24-$34.99 — generate ongoing consumables revenue. Distribution is dual-track: direct-to-consumer e-commerce across 33+ country storefronts supplemented by a major U.S. retail media partnership with Ace Hardware / RedVest Media / Emery Jensen Distribution covering 5,100+ independently owned stores. Marketing spans content/blog, paid social, retail media, referral, and seasonal promotions; the May 2026 'Drink Better' platform anchors the brand's personalization and sustainability narrative.
The customer base centers on health-conscious consumers, sustainability-focused households, and at-home beverage enthusiasts, with sustainability serving as a key differentiator (one machine replaces over 1,000 single-use plastic bottles; 100% recyclable flavor bottles). The company is actively expanding its product surface (MIX enables carbonation of beverages beyond water; new ART Mint and enso models launched Nov 2025) and its distribution footprint (GoBolt carbon-neutral Canadian fulfillment, Feb 2026; 70% U.S. order lift via Ace Hardware in 2025). As a PepsiCo subsidiary, SodaStream does not publish standalone financials.
SodaStream firmographics
Firmographics- Name
- SodaStream
- Legal name
- Sodastream USA Inc.
- Website
- https://sodastream.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SodaStream, a wholly-owned PepsiCo subsidiary since 2018, designs and sells home sparkling water makers, proprietary CO2 cylinders, and flavor syrups across 33+ countries via DTC e-commerce and retail partnerships (notably Ace Hardware's 5,100+ stores), serving health-conscious, sustainability-focused, and at-home beverage enthusiast consumers.
- Ownership category
- akta.pro rank
SodaStream industry classification
Industry- Product category
- Home Beverage Appliances
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Sparkling/Carbonated Bottled Water Production (AFAFACAE), Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where SodaStream is headquartered
LocationHeadquarters
- HQ city
- Kfar Saba
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
SodaStream business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hardware Sales: Sale of sparkling water maker machines (e.g., Terra, Art, E-Terra, E-Duo, Enso models). One-time purchase of the appliance.
- CO2 Cylinder Exchange: Recurring exchange program where customers return empty CO2 cylinders and receive full ones for the price of the gas refill. Quick Connect Cylinder priced at $31.99. Cylinders are property of SodaStream provided under license.
- CO2 Subscription Service: Ongoing subscription service for recurring CO2 cylinder deliveries based on customer-selected shipment frequency. Customers must return empty cylinders within shipment frequency plus 30 days.
- Flavor Syrups: Sale of flavor syrups including classic soda flavors (Dr. Pete, Cola, Ginger Ale), diet options, fruit drops, and organic flavors. Products include bubly drops, Sodastream Classics, STARRY, MTN DEW varieties.
- Accessories: Sale of bottles, Fizz & Go Stainless Steel Bottles, and other accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick Connect CO2 Cylinder - $31.99 per cylinder |
| One time/ perpetual license | Pay-as-you-go | Sparkling Water Makers - various models |
| Unit Pricing | Pay-as-you-go | Flavor Products - $5.24 to $34.99 |
| Subscription | Monthly | CO2 Subscription Service |
| Other | Pay-as-you-go | Site-wide Promotions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
SodaStream product offering
Product offeringCore offering
SodaStream manufactures and sells home sparkling water makers (countertop carbonation machines) that use proprietary CO2 cylinders to convert tap water into customized sparkling beverages. The product ecosystem is completed by a broad portfolio of flavor syrups (including PepsiCo-owned brands like Pepsi, MTN DEW, and STARRY), reusable bottles and accessories, and an automated CO2 cylinder subscription/exchange program that creates ongoing consumer engagement.
Product overview
SodaStream is a home sparkling water beverage ecosystem consisting of Sparkling Water Makers (countertop machines), CO2 gas cylinders (60L capacity), and a diverse portfolio of flavor syrups. The product lineup includes multiple Sparkling Water Maker models (Terra, Art, E-Terra, E-Duo, Enso, MIX, Source, Power, Fizzi, One Touch, Jet) that carbonate tap water using exchangeable CO2 cylinders. The ecosystem also includes Quick Connect Cylinders (patent-pending) and Classic Cylinders for different machine generations. Flavor offerings span classic soda flavors (Cola, Dr. Pete, Orange), diet options, bubly drops natural essences, and organic formulations. The MIX model expands the ecosystem beyond water to carbonate various beverages. A subscription service automates CO2 cylinder replenishment with configurable delivery frequencies.
Differentiator
Problem solved
Functional benefit
Brands
- Sodastream ART: Sparkling water maker product line launched November 2025
- Sodastream MIX
- Sodastream enso
- bubly drops
- Sodastream Classics
- Fizz & Go
Products and services
- Sparkling Water Makers Countertop machines that carbonate regular tap water using CO2 cylinders to create customized sparkling beverages at home. Available in multiple models including Terra, Art, E-Terra, E-Duo, Enso, MIX, Source, Power, Fizzi, One Touch, and Jet, supporting manual and electric operation.
- CO2 Cylinders Proprietary 60L CO2 cylinders that power Sparkling Water Makers. Available as patent-pending Quick Connect Cylinders for newer machines and Classic screw-in cylinders for older models. Cylinders remain property of SodaStream and are provided under license, supporting both exchange and subscription programs.
- Flavor Syrups Flavor concentrates used to customize sparkling water beverages, including classic soda flavors (Cola, Dr. Pete, Orange, Root Beer), diet options, PepsiCo-branded flavors (Pepsi, MTN DEW, STARRY), juice mixes, organic options, and bubly drops natural essences in 40ml bottles.
- Bottles and Accessories Replacement and additional bottles for Sparkling Water Makers, including the Fizz & Go Stainless Steel Bottle line for on-the-go use, plus related beverage accessories.
- CO2 Subscription Service Recurring subscription service for automatic CO2 cylinder delivery with configurable shipment frequency, integrated with the cylinder exchange program. Customers must return empty cylinders within shipment frequency plus 30 days; a $15 missing cylinder fee applies if not returned within 60 days.
Quantifiable outcome
- 70% increase in SodaStream orders through Ace Hardware partnership campaign (2025)
- +4 more outcomes
Companies that use SodaStream
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
SodaStream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SodaStream partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GoBoltcoreSodastream selected GoBolt as its Canadian fulfillment and last mile delivery partner. The partnership leverages GoBolt's fulfillment technology and carbon neutral delivery capabilities to provide faster, greener service to Canadian customers. The collaboration aligns with Sodastream's sustainability mission of helping households reduce single-use plastic bottle consumption, with both companies emphasizing customer-centric service and environmental commitments.
- RedVest Media / Ace HardwarecoreRedVest Media, Ace Hardware's Retail Media Network, designed a two-pronged campaign for SodaStream in 2025 targeting both Ace store owners' orders and customer demand for SodaStream canisters. The campaign leveraged Ace Hardware's structure as a retailer-owned cooperative with over 5,100 independently owned stores alongside its distributor entity, Emery Jensen Distribution. Campaign resulted in 70% increase in SodaStream orders and earned 'highly commended' recognition at The Drum Awards for Commerce Media 2026.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SodaStream competitors and assessment
Company assessmentEmerging players
- Cirkul: Personalized water flavoring system with a cartridge-based recurring revenue model. Competes with SodaStream on the same at-home beverage customization occasion, though through flavor cartridges rather than carbonation.
Direct peers
- DrinkMate: Home carbonation system that, like SodaStream's MIX, can carbonate beverages beyond water. Competes directly on functionality, flavor customization, and recurring CO2 cylinder consumables.
- iSi: Manufacturer of soda siphons and CO2 chargers used for home carbonation, overlapping with SodaStream's sparkling water maker and CO2 cylinder ecosystem across professional and consumer channels.
- Aarke: Premium direct-to-consumer home carbonation brand offering sleek countertop sparkling water makers with CO2 cylinders. Targets the same at-home beverage customization use case as SodaStream with a design-forward positioning.
- SodaTop: Direct competitor in the home sparkling water maker category with comparable CO2 cylinder ecosystem and refill-based recurring model, targeting the same health- and sustainability-conscious consumer segment as SodaStream.
Others
- BlueApron / hydration DTC brands: Adjacent DTC consumer brand operating similar direct-to-consumer e-commerce and subscription-driven reorder mechanics, providing a relevant operating model benchmark though in a different product category.
Broad incumbents
- Brita (Clorox): Water filtration category leader that overlaps with SodaStream on the at-home water treatment and sustainability positioning, though focused on filtration rather than carbonation.
- Primo Water Corporation: Provider of bottled water and water dispensers/exchange services. Competes with SodaStream for hydration occasions but through packaged water rather than home carbonation.
- Keurig Dr Pepper: Operates a hardware-plus-consumables beverage platform (Keurig brewers + K-Cup pods) with a directly analogous razor-and-blades recurring revenue model, competing for the same countertop appliance real estate.
- LaCroix (National Beverage Corp.): Leading US sparkling water CPG brand; overlaps with SodaStream in the sparkling water consumption occasion though sold as a packaged beverage rather than a home carbonation system.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SodaStream social profiles
Digital presenceSodaStream compliance and trust
Trust signalCompliance1 record
SodaStream financial estimates
Financial estimateRevenue estimate
Valuation estimate
SodaStream leadership team
Management profileNumber of profiles
Profiles4 records
SodaStream subsidiaries and ownership
Company hierarchySubsidiaries8 records
SodaStream funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SodaStream M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SodaStream
What does SodaStream do?
SodaStream manufactures and sells home sparkling water makers (countertop carbonation machines) that use proprietary CO2 cylinders to convert tap water into customized sparkling beverages. The product ecosystem is completed by a broad portfolio of flavor syrups (including PepsiCo-owned brands like Pepsi, MTN DEW, and STARRY), reusable bottles and accessories, and an automated CO2 cylinder subscription/exchange program that creates ongoing consumer engagement.
Is SodaStream a public or private company?
SodaStream is a private company. It is classified as corporate owned and is currently operating.
When was SodaStream founded?
SodaStream was founded in 1898. It employs 1,001 to 5,000 people.
Where is SodaStream based?
SodaStream is headquartered in Kfar Saba, Israel, in the Middle East region.
How does SodaStream make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are CO2 Cylinder Exchange, CO2 Subscription Service, flavor Syrups and accessories.
Who are SodaStream's main competitors?
Cirkul is listed as an emerging player. Direct peers are DrinkMate, iSi, Aarke and SodaTop. BlueApron / hydration DTC brands is listed as an others. Broad incumbents are Brita (Clorox), Primo Water Corporation, Keurig Dr Pepper and LaCroix (National Beverage Corp.).
Does SodaStream have an API?
No public API is recorded for SodaStream.
What industry is SodaStream in?
SodaStream's product category is Home Beverage Appliances. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312111 and its SIC code is 2086.