In The Moment
In The Moment is a Las Vegas–based hospitality development and management firm, founded in 2020, that conceives, develops, and operates nightlife, beach-club, festival, and experiential venues on behalf of hotel, casino, and entertainment property owners across the U.S. and Mexico City.
- Company typePrivate
- Founded2020
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What In The Moment does
In The Moment (DBA "Live In The Moment") is a Las Vegas-headquartered hospitality development and management firm founded in 2020 by nightlife operators Jason "JRoc" Craig and Michael Fuller. The company conceives, develops, and operates lifestyle, nightlife, and entertainment venues on behalf of property owners and hospitality groups, with an active portfolio of roughly 18 properties and events spanning beach clubs, nightclubs, restaurants, casinos, festivals, and themed experiential concepts. Notable engagements include Élia Beach Club at Virgin Hotels Las Vegas (developed with JC Hospitality), management of the Blended Festival across Nashville/San Diego/Austin, Fantasy Lab at Fashion Show mall, and event production for the Global Gaming League's first scrimmage at HyperX Arena in August 2024.
The company is not technology-based; there is no proprietary software product, API, or AI component. Revenue is generated through three streams: (i) development management fees for bringing hospitality projects from concept to opening, (ii) ongoing managed-services fees for operating venues on behalf of owners, and (iii) professional-services revenue from festival and event management. Pricing is by individual B2B engagement and is not publicly disclosed. Go-to-market is enterprise-direct: founders secure management contracts and partnerships through personal relationships with Las Vegas Strip property owners (Virgin Hotels, JC Hospitality, Clique Hospitality) and adjacent hospitality/entertainment operators across the U.S. and Mexico City.
In The Moment's competitive position rests on its founders' two-plus decades of Las Vegas nightlife operating experience at venues including Palms Casino, Hard Rock, Tao Group, House of Blues, and N9NE Group — relationships that have repeatedly converted into management mandates. The firm has raised approximately $1,000,000 in disclosed exempt securities offerings (Feb 2023 and Jan 2025), operates with 1-10 employees, and is not venture-backed.
In The Moment firmographics
Firmographics- Name
- In The Moment
- Legal name
- In The Moment, Ltd.
- Website
- https://liveitm.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In The Moment is a Las Vegas–based hospitality development and management firm, founded in 2020, that conceives, develops, and operates nightlife, beach-club, festival, and experiential venues on behalf of hotel, casino, and entertainment property owners across the U.S. and Mexico City.
- Ownership category
- akta.pro rank
In The Moment industry classification
Industry- Product category
- Hospitality Development & Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue Operations, Management & Facility Services (MPAKAEAN)
- akta.pro secondary industries
- Hospitality & Entertainment Venue Construction (IMAFACAC), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Communications & Intercom (RF, Wireless, Comms) (MPAGAKAL)
Keywords
Where In The Moment is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In The Moment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Development Management Fees: Revenue generated from managing the development and construction of hospitality projects from concept through opening, including property management, hospitality operations, and business development services.
- Venue Operations Management: Ongoing management fees for operating beach clubs, nightclubs, restaurants, and entertainment venues on behalf of property owners and hospitality groups.
- Festival and Event Management: Revenue from managing music festivals and special events including hospitality, VIP services, and event production.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
In The Moment product offering
Product offeringCore offering
In The Moment is a hospitality development and management firm that builds, oversees, and enhances lifestyle and hospitality projects from concept through daily operations. It provides property management, hospitality operations, business development, brand strategy, marketing, event production, revenue optimization, consulting, and wine/spirits program management for hotels, resorts, nightclubs, beach clubs, restaurants, and entertainment venues. The company also directly develops and manages specific venues and events such as Élia Beach Club at Virgin Hotels Las Vegas, Fantasy Lab, and the Blended Festival.
Product overview
In The Moment is a hospitality development and management company offering a portfolio of professional services rather than a software product. The company's core offerings include property management, hospitality operations, business development, brand strategy and identity formation, marketing plan creation and implementation, event production and management, consulting, revenue optimization, business repositioning strategy, wine and spirits optimization, and lost opportunities discovery. In The Moment manages and develops specific venues such as Élia Beach Club at Virgin Hotels Las Vegas, handles event properties like the Blended Festival, and operates themed experiential spaces like Fantasy Lab. The company positions clients as visionary leaders through innovative, trend-setting hospitality projects with a focus on lifestyle, nightlife, and entertainment experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Live In The Moment: Development management company specializing in lifestyle and hospitality projects
Products and services
- Hospitality Development & Management Services End-to-end hospitality development and management service covering concept development, brand strategy, property management, hospitality operations, business development, marketing, event production, consulting, revenue optimization, business repositioning, and wine/spirits program management for hotel, resort, casino, nightlife, and entertainment venue operators.
- Élia Beach Club Mykonos-inspired Mediterranean beach club at Virgin Hotels Las Vegas offering tropical/deep house music programming, VIP cabanas, wellness activities including yoga and meditation, and Mediterranean-inspired food and beverage, operated by In The Moment as an alternative to traditional Las Vegas pool parties.
- Fantasy Lab
Companies that use In The Moment
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
In The Moment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In The Moment partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Blended FestivalcoreIn The Moment signed on to handle hospitality and VIP services for the Blended Festival, a music and wine event in Nashville, San Diego, and Austin, with potential expansion to Las Vegas.
- JC Hospitality / Virgin Hotels Las VegascoreJoint partnership to develop and operate Élia Beach Club at Virgin Hotels Las Vegas. JC Hospitality (owner of Virgin Hotels Las Vegas) and In The Moment formed a partnership to launch the Mykonos-inspired beach club venue. Élia Beach Club is described as the first venue of this joint partnership.
- Clique HospitalityminorJason Craig partnered with Clique Hospitality to develop venues including The Barbershop and CliQue Lounge at the Cosmopolitan and Oxford Social Club in San Diego.
- Fantasy LabminorManagement deal with ITM to open Fantasy Lab, a themed experiential venue, in a first-floor space at Fashion Show mall on the Las Vegas Strip. Fantasy Lab launched in Mexico City in 2020 and this would be the first U.S. location.
- Bob ShindelarcoreBob Shindelar joined as managing partner. UNLV grad who spent years with Tao Group and more recently ran his own consulting firm collaborating with Temple Nightclub in San Francisco and Denver.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
In The Moment competitors and assessment
Company assessmentDirect peers
- Tao Group Hospitality: Tao Group Hospitality operates and manages high-end restaurants, nightclubs, beach clubs and hotels — including TAO, Marquee, Lavo and Wet Republic. It is the closest direct peer to ITM's full-stack nightlife/hospitality development and management model.
- Hakkasan Group: Hakkasan Group operates multi-venue nightlife, dining and daylife properties globally (Hakkasan, Omnia, Wet Deck, Jewel). ITM's managing partner Bob Shindelar came from Tao Group and ITM directly competes for the same Strip operator customers.
- Clique Hospitality: Clique Hospitality is a Las Vegas–based hospitality group operating venues including The Barbershop Cuts & Cocktails, CliQue Lounge, and Oxford Social Club. ITM co-founder Jason 'JRoc' Craig previously partnered with Clique, and both firms serve the same operator and resort customer base.
- The h.wood Group: The h.wood Group operates and manages upscale nightlife, restaurant and event concepts (Delilah, Bootsy Bellows, The Peppermint Club). It is a lifestyle hospitality developer/operator with the same development-to-operations lifecycle that ITM sells.
- sbe / Ennismore: sbe (now part of Ennismore) develops, brands and operates hotels, restaurants and nightlife venues (SLS, Hyde, Cleo, Katsuya). It is a comparable multi-vertical hospitality management and brand-creation platform operating at a larger scale.
Others
- Live Nation Entertainment: Live Nation is the largest live event promoter and venue operator globally. ITM is significantly smaller but operates in adjacent territory through Blended Festival management, Fantasy Lab, and the GGL esports scrimmage, addressing the same event production and live entertainment spend pool.
Broad incumbents
- MGM Resorts International: MGM Resorts operates Strip properties (Bellagio, Aria, MGM Grand, Mandalay Bay) where ITM places and manages venues. ITM's Hard Rock and Palms engagements overlap MGM's domain, but MGM is a customer/investor, not a head-to-head peer.
- Caesars Entertainment: Caesars Entertainment operates dozens of casino-resort properties (Caesars Palace, Paris, Planet Hollywood) and is a major customer channel for ITM's nightlife, beach club and F&B venue management services.
- Wynn Resorts: Wynn and Encore are flagship Las Vegas luxury operators that absorb premium nightlife, F&B and event production partners like ITM. Comparable as a customer channel and benchmark for premium hospitality operating standards.
Regional players
- E11EVEN Miami: E11EVEN Miami is a 24/7 ultralounge and entertainment venue where ITM has had a venue management engagement. Comparable as a peer in managed nightclub operations, primarily in the Miami market where ITM also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Customer concentration
In The Moment social profiles
Digital presenceIn The Moment financial estimates
Financial estimateRevenue estimate
Valuation estimate
In The Moment leadership team
Management profileNumber of profiles
Profiles1 record
In The Moment subsidiaries and ownership
Company hierarchySubsidiaries1 record
In The Moment funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In The Moment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In The Moment
What does In The Moment do?
In The Moment is a hospitality development and management firm that builds, oversees, and enhances lifestyle and hospitality projects from concept through daily operations. It provides property management, hospitality operations, business development, brand strategy, marketing, event production, revenue optimization, consulting, and wine/spirits program management for hotels, resorts, nightclubs, beach clubs, restaurants, and entertainment venues. The company also directly develops and manages specific venues and events such as Élia Beach Club at Virgin Hotels Las Vegas, Fantasy Lab, and the Blended Festival.
Is In The Moment a public or private company?
In The Moment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In The Moment founded?
In The Moment was founded in 2020. It employs 1 to 10 people.
Where is In The Moment based?
In The Moment is headquartered in Las Vegas, United States, in the North America region.
How does In The Moment make money?
Three revenue lines are on record. Development Management Fees are the primary driver. The others are venue Operations Management and festival and Event Management.
Who are In The Moment's main competitors?
Direct peers on record are Tao Group Hospitality, Hakkasan Group, Clique Hospitality, The h.wood Group and sbe / Ennismore. Live Nation Entertainment is listed as an others. Broad incumbents are MGM Resorts International, Caesars Entertainment and Wynn Resorts. E11EVEN Miami is listed as a regional player.
Does In The Moment have an API?
No public API is recorded for In The Moment.
What industry is In The Moment in?
In The Moment's product category is Hospitality Development & Management Services. Its primary akta.pro industry code is MPAKAEAN, Venue Operations, Management & Facility Services, with a secondary code of IMAFACAC, Hospitality & Entertainment Venue Construction. Its NAICS code is 71131 and its SIC code is 7011.