Caesars Entertainment
Caesars Entertainment operates 50+ US casino resorts and digital sportsbook/iGaming in 21 states, serving leisure travelers, gaming enthusiasts, corporate groups, and digital bettors through an integrated Caesars Rewards loyalty platform with 60+ million members.
- Company typePublic
- Founded1937
- HeadquartersLas Vegas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Caesars Entertainment does
Caesars Entertainment, Inc. is a publicly traded (NASDAQ: CZR), US-headquartered integrated casino and hospitality operator headquartered at Caesars Palace in Las Vegas, with operations tracing back to the 1937 founding (and 1946 Flamingo Las Vegas opening). The company operates a portfolio of 50+ casino resort destinations spanning 15+ US states plus international (Caesars Windsor in Ontario, Canada), including flagship Las Vegas Strip properties (Caesars Palace, Paris Las Vegas, Planet Hollywood, Flamingo, Harrah's, The LINQ, Horseshoe, NOBU Hotel, The Vanderpump Hotel), four Atlantic City casinos, three Reno resorts, two Lake Tahoe resorts, Caesars Virginia (Danville), and regional properties across Louisiana, Mississippi, Missouri, Indiana, Illinois, Iowa, Arizona, California, Florida, North Carolina, and other states. The infrastructure footprint includes 46,000+ guest rooms, 2.1 million square feet of meeting space, 550+ restaurant outlets featuring celebrity-chef concepts (Gordon Ramsay Hell's Kitchen, Nobu, Giada, Bobby Flay, Guy Fieri, Martha Stewart), and ticketed entertainment venues including The Colosseum and the World Series of Poker.
Caesars Entertainment firmographics
Firmographics- Name
- Caesars Entertainment
- Legal name
- Caesars Entertainment, Inc.
- Website
- https://caesars.com
- Company type
- Public
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Caesars Entertainment operates 50+ US casino resorts and digital sportsbook/iGaming in 21 states, serving leisure travelers, gaming enthusiasts, corporate groups, and digital bettors through an integrated Caesars Rewards loyalty platform with 60+ million members.
- Ownership category
- akta.pro rank
Caesars Entertainment industry classification
Industry- Product category
- Casino & Resort Hospitality
- NAICS
- Casino Hotels (721120), Casino Hotels (72112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industries
- Luxury Casino Resorts (THAGACAJ), Convention & Events Casino Hotels (THAGAJAK), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where Caesars Entertainment is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Caesars Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Casino Gaming Revenue: Caesars generates the majority of its revenue from casino floor operations including slot machines, table games, poker, and race book/sports wagering across its 60+ domestic casino properties. Las Vegas Strip gaming revenue reached $807.8 million in May 2026, up 13% year-over-year.
- Hotel Accommodations: Revenue from hotel room bookings across Caesars' portfolio of 46,000+ luxurious guest rooms nationwide. The company offers traditional room bookings as well as inclusive vacation packages bundling accommodation with F&B, drinks, and attractions. Las Vegas average daily hotel rates approached $226 on the Strip in mid-2026.
- Food and Beverage: Revenue from over 550 restaurant outlets and bars across Caesars properties, featuring celebrity chef concepts including Gordon Ramsay Hell's Kitchen, Nobu, Giada, Bobby Flay, Guy Fieri, and Martha Stewart's The Bedford. Dining options range from quick-service venues to upscale steakhouses.
- Live Entertainment: Revenue from ticketed shows and performances at venues including The Colosseum at Caesars Palace, hosting artists such as Kelly Clarkson and Rod Stewart, as well as Absinthe, Criss Angel MINDFREAK, Mat Franco magic shows, and Donny Osmond's residency at Harrah's. The World Series of Poker at Paris Las Vegas and Horseshoe Las Vegas draws over 50,000 visitors.
- Digital Sports Betting and iGaming: Online sports wagering and casino gaming through Caesars Sportsbook and Caesars Palace Online Casino apps across approximately 21 states. The digital segment has shifted toward disciplined profitable growth by reducing promotional spending. Michigan iGaming operations were acquired from WynnBET in June 2024. Maine iGaming launch targeted for 2026 pending regulatory approvals.
- Meetings, Conventions, and Events: Revenue from corporate meetings, incentive trips, conventions, and group events across Caesars' 2.1 million sq ft of meeting space and 50+ properties. 'Caesars Means Business' offers one contact, one contract, one food and beverage minimum across the portfolio.
- Caesars Rewards Loyalty Program: The loyalty program drives customer engagement and repeat visits by enabling point earning and redemption across casino, hotel, dining, shopping, and entertainment. The program connects over 60 million members and integrates with digital betting platforms to cross-sell land-based and online experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Inclusive Summer Package – starts at $200/night for 1 guest, $150/night per person for 2 guests, $100/person additional occupants |
| Unit Pricing | Pay-as-you-go | The Caesars $300 – 2-night stay at Horseshoe Las Vegas or Planet Hollywood plus $200 F&B credit |
| Freemium | Pay-as-you-go | Caesars Sportsbook welcome offer – first bet of $1 or more receives 10x 100% Profit Boosts, up to $25 max bet per boost |
| Subscription | Pay-as-you-go | Caesars Republic Lake Tahoe rooms starting from $128/night (with promotional discount) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Caesars Entertainment product offering
Product offeringCore offering
Caesars Entertainment operates and develops casino gaming floors, hotel accommodations, restaurants, bars, live entertainment venues, retail sportsbooks, and meeting facilities across 50+ resort destinations in the US and internationally. The company also runs digital sports betting and online casino gaming through Caesars Sportsbook and Caesars Palace Online Casino across approximately 21 US states, integrated through the Caesars Rewards loyalty program with over 60 million members.
Product overview
Caesars Entertainment operates a diversified hospitality and gaming company with a dual-channel approach combining physical casino-resort properties and digital gaming products. The physical portfolio spans 50+ destinations across the U.S. and internationally, including flagship Las Vegas Strip properties (Caesars Palace, Paris Las Vegas, Planet Hollywood, Flamingo, Harrah's, The LINQ, Horseshoe, NOBU Hotel, The Vanderpump Hotel) and regional casino-hotels in states including New Jersey, Nevada, Louisiana, Mississippi, Indiana, Illinois, Iowa, Missouri, Colorado, California, Arizona, North Carolina, Pennsylvania, Virginia, and Ontario, Canada. The digital portfolio centers on Caesars Sportsbook, Caesars Palace Online Casino, and Horseshoe Online Casino—online sports betting and casino platforms integrated with the Caesars Rewards loyalty program, which connects 50+ physical and digital properties. Additional offerings include the Caesars Rewards credit cards, the Caesars Rewards mobile app, meeting and event services, and the World Series of Poker brand. The company offers hotel accommodations, casino gaming, dining (celebrity chef restaurants including Gordon Ramsay Hell's Kitchen, Nobu, Giada), live entertainment, attractions (High Roller observation wheel, Forum Shops), and sports betting across 20+ mobile states.
Differentiator
Problem solved
Functional benefit
Brands
- Caesars Rewards: Casino industry's most popular loyalty program connecting properties across the portfolio, enabling customers to earn and redeem points for hotel stays, dining, shopping, and gaming experiences.
- Caesars Sportsbook
- Caesars Palace Online Casino
- Horseshoe Online Casino
- World Series of Poker
- Caesars Rewards Credit Cards
Products and services
- Caesars Sportsbook Online and mobile sports betting platform operating across multiple U.S. states, offering odds on professional and college sports, live betting, same-game parlays, and integration with the Caesars Rewards loyalty program.
- Caesars Palace Online Casino Online casino gaming platform offering real-money slots, table games, and live dealer experiences, integrated with Caesars Rewards for cross-platform loyalty benefits.
- Horseshoe Online Casino Online casino platform launched in the regulated U.S. market, offering slots, table games, and loyalty integration with Caesars Rewards.
- Caesars Rewards Loyalty Program The casino industry's most popular loyalty program connecting over 60 million members across 50+ Caesars destinations, enabling customers to earn and redeem Reward Credits for hotel stays, dining, shopping, entertainment, and gaming experiences.
- Caesars Rewards Credit Cards Co-branded credit cards enabling cardholders to earn Reward Credits on purchases and boost Tier Status within the Caesars Rewards loyalty program.
- Las Vegas Strip Hotel & Casino Properties Portfolio of 10+ hotel-casino properties on the Las Vegas Strip including Caesars Palace, Paris Las Vegas, Planet Hollywood, Flamingo Las Vegas, Harrah's Las Vegas, The LINQ Hotel + Experience, Horseshoe Las Vegas, NOBU Hotel Las Vegas, and The Vanderpump Hotel, offering gaming, lodging, dining, entertainment, and attractions.
- Caesars Entertainment Meetings & Events Corporate event planning and venue rental services across 50+ properties nationwide with over 46,000 guest rooms and 2.1 million sq ft of meeting space, offering one-contract access to venues, dining, and accommodations under the "Caesars Means Business" brand.
- World Series of Poker Poker tournament brand and WSOP-branded poker rooms operated at Caesars properties, including the annual flagship event held at Caesars Palace and Horseshoe Las Vegas that draws over 50,000 visitors from 100+ countries.
- Caesars Rewards Mobile App Mobile application for managing Caesars Rewards accounts, viewing offers, booking hotel reservations, purchasing show tickets, and accessing mobile-exclusive promotions.
- Caesars Republic Lake Tahoe A fully renovated resort at Highway 50 at Stateline Ave, Lake Tahoe with over 740 rooms across two towers, including the new Remus Tower, located in Stateline, NV 89449.
Quantifiable outcome
- Las Vegas Strip gaming revenue rose 13% year-over-year to $807.8 million in May 2026
- +4 more outcomes
Companies that use Caesars Entertainment
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Caesars Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Caesars Entertainment partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- Houlton Band of Maliseet Indians, Mi'kmaq Nation, Penobscot Nation (Wabanaki Nations)coreCaesars expanded its existing partnership with three Wabanaki Nations to include online casino gaming in Maine, targeting a potential 2026 iGaming launch pending regulatory approvals. The agreement builds on the successful 2023 launch of Caesars Sportsbook in Maine and includes commitments to tribal workforce development and financial support for tribal community programs. Three online casino brands planned: Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.
- The Just One ProjectminorCaesars Entertainment partnered with The Just One Project, a Southern Nevada food access nonprofit, to expand food rescue efforts tied to Las Vegas meetings, conventions, and large-scale events. The partnership rescued nearly 4,500 lbs of surplus food from a four-day conference, providing 3,749 meals to food-insecure individuals. Caesars donated $50,000 to the nonprofit.
- ZeroFlucs Pty Ltd.minorCaesars Entertainment announced its acquisition of ZeroFlucs Pty Ltd., a digital sports betting and casino gaming business. The acquisition expands Caesars' digital sports betting and online gaming offerings.
- Wynn Resorts (WynnBET Michigan iGaming)coreCaesars completed the acquisition of WynnBET's Michigan iGaming operations from Wynn Resorts, transitioning WynnBET operations to its Michigan iGaming platform. The company plans to launch a new online casino brand in the second half of 2024 in Michigan.
- Sault Ste. Marie Tribe of Chippewa IndianscoreCaesars Entertainment extended its market access rights with the Sault Ste. Marie Tribe of Chippewa Indians, enabling expanded digital and iGaming operations in Michigan as part of the WynnBET acquisition deal.
- National Football League (NFL)flagshipCaesars Entertainment is the Official Casino Sponsor of the NFL, providing brand visibility, exclusive betting integrations, and promotional activations tied to NFL games and events.
- The Cordish CompaniescoreThe Pomp, a 223-acre mixed-use development in Pompano Beach, Florida, is being co-developed by The Cordish Companies and Caesars Entertainment. The project will include retail, office, residential components and features a proposed 163,000-square-foot Costco as an anchor tenant.
- Alberta (Canada) Gaming RegulatorminorCaesars Digital head Eric Hession outlined expansion opportunities including igaming launching in Alberta, Canada in July 2026, expanding the company's digital footprint beyond the US market.
Scale indicators9 records
Recent moves7 records
Caesars Entertainment competitors and assessment
Company assessmentDirect peers
- Wynn Resorts: Wynn Resorts operates luxury integrated casino resorts on the Las Vegas Strip and in Macau, and previously operated WynnBET digital (whose Michigan iGaming operations were acquired by Caesars in 2024). Wynn competes directly with Caesars Palace at the luxury tier of the Strip and in the high-end Macau market.
- Penn Entertainment: Penn Entertainment operates 40+ regional casinos plus the ESPN BET digital sportsbook (powered by its Barstool Sportsbook rebrand). Penn competes with Caesars in both regional gaming markets and the US online sports betting space, though ESPN BET ranks below Caesars Sportsbook.
- MGM Resorts International: MGM Resorts is the most direct peer to Caesars, operating a similarly large portfolio of Las Vegas Strip properties (Bellagio, MGM Grand, Mandalay Bay, Aria) plus regional casinos, the BetMGM online gaming platform, and the MGM Rewards loyalty program. Both companies compete head-to-head in integrated casino resorts, digital sports betting, and group meetings.
- Las Vegas Sands: Las Vegas Sands operates integrated casino resorts (The Venetian, Palazzo) on the Las Vegas Strip and major properties in Macau and Singapore. While Sands has divested from Las Vegas retail, it remains a direct competitor for premium integrated resort customers, convention business, and global gaming market share.
- Boyd Gaming Corporation: Boyd Gaming operates 28+ regional casino-resort properties across 10 US states plus a 5% stake in FanDuel. Boyd competes directly with Caesars in regional markets (Indiana, Illinois, Louisiana, Mississippi, Nevada) and overlaps in Las Vegas Strip ownership through a partnership stake.
- Bally's Corporation: Bally's Corporation operates regional casinos across the US plus online gaming operations and is currently being taken private by Standard General. It is comparable to Caesars in regional casino portfolio breadth and digital ambitions, though at a materially smaller scale.
- Churchill Downs Incorporated: Churchill Downs operates regional casino-resort properties, horse racing venues including the Kentucky Derby, and online sports betting via the TwinSpires platform. It competes with Caesars in regional gaming markets and in racing/sports betting adjacencies.
Broad incumbents
- Flutter Entertainment (FanDuel): Flutter Entertainment owns FanDuel, the #1 US online sportsbook, and operates international gaming brands including PokerStars. FanDuel is the primary head-to-head competitor to Caesars Sportsbook and a direct threat to Caesars' digital ambitions, with substantially larger scale and market share.
Regional players
- Red Rock Resorts: Red Rock Resorts operates Station Casinos-branded locals-oriented casino-resorts in the Las Vegas Valley. While primarily serving Las Vegas locals rather than tourists, it competes with Caesars for Las Vegas gaming and F&B dollars in the regional Las Vegas market.
Emerging players
- DraftKings: DraftKings is a leading US online sports betting and iGaming operator. It is the principal digital competitor to Caesars Sportsbook and Caesars Palace Online Casino, holding a top-2 US online sportsbook position versus Caesars' ~6.1% market share #4 position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Caesars Entertainment social profiles
Digital presenceCaesars Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caesars Entertainment leadership team
Management profileNumber of profiles
Profiles10 records
Caesars Entertainment subsidiaries and ownership
Company hierarchySubsidiaries14 records
Caesars Entertainment funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caesars Entertainment M&A and investment
M&A and investmentM&A8 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caesars Entertainment
What does Caesars Entertainment do?
Caesars Entertainment operates and develops casino gaming floors, hotel accommodations, restaurants, bars, live entertainment venues, retail sportsbooks, and meeting facilities across 50+ resort destinations in the US and internationally. The company also runs digital sports betting and online casino gaming through Caesars Sportsbook and Caesars Palace Online Casino across approximately 21 US states, integrated through the Caesars Rewards loyalty program with over 60 million members.
Is Caesars Entertainment a public or private company?
Caesars Entertainment is a public company. It is classified as public and is currently operating.
When was Caesars Entertainment founded?
Caesars Entertainment was founded in 1937. It employs 5,001 to 10,000 people.
Where is Caesars Entertainment based?
Caesars Entertainment is headquartered in Las Vegas, United States, in the North America region.
How does Caesars Entertainment make money?
Seven revenue lines are on record. Casino Gaming Revenue is the primary driver. The others are hotel Accommodations, food and Beverage, live Entertainment, digital Sports Betting and iGaming, meetings, Conventions, and Events and caesars Rewards Loyalty Program.
Who are Caesars Entertainment's main competitors?
Direct peers on record are Wynn Resorts, Penn Entertainment, MGM Resorts International, Las Vegas Sands, Boyd Gaming Corporation, Bally's Corporation and Churchill Downs Incorporated. Flutter Entertainment (FanDuel) is listed as a broad incumbent. Red Rock Resorts is listed as a regional player. DraftKings is listed as an emerging player.
Does Caesars Entertainment have an API?
No public API is recorded for Caesars Entertainment.
What industry is Caesars Entertainment in?
Caesars Entertainment's product category is Casino & Resort Hospitality. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of THAGACAJ, Luxury Casino Resorts. Its NAICS code is 721120 and its SIC code is 7900.