John Brown University
John Brown University is a private Christian liberal arts university founded in 1919 in Siloam Springs, Arkansas, serving over 2,500 students from 34 states and 43 countries via on-campus undergraduate, online undergraduate, and graduate programs in business, counseling, and cybersecurity.
- Company typePrivate
- Founded1919
- HeadquartersSiloam Springs, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What John Brown University does
John Brown University (JBU) is a private, interdenominational Christian liberal arts university founded in 1919 and headquartered in Siloam Springs, Arkansas. JBU enrolls more than 2,500 students from 34 U.S. states and 43 countries across its traditional undergraduate, graduate, online undergraduate, and concurrent education programs. The institution offers over 50 undergraduate majors — with standout programs in business, nursing, computer science, engineering, teacher education, and visual arts — alongside 12 graduate degrees concentrated in business, counseling, and cybersecurity, plus an accelerated 4+1 MBA pathway. Supporting services include Community Counseling Clinics (Siloam Springs and Little Rock), Honors Scholars, a Writing Center, Student Support Services, Esports, Christian Formation, and the Office of Intercultural Engagement.
JBU's core technology is not publicly disclosed; the university operates conventional higher-education delivery (in-person and online learning management, accreditation-compliant student records) without any documented proprietary technology platform, AI tooling, or third-party software stack in the source material. Distribution occurs through direct-to-consumer admissions channels: the jbu.edu website, active social media profiles, high school recruitment via the Creciendo Juntos ambassador program, Summer Academy overnight experiences, and concurrent credit partnerships with Northwest Arkansas school districts.
JBU's revenue model rests on two primary streams: recurring tuition and fees across traditional undergraduate, online undergraduate, and graduate programs (priced annually by program, with financial aid/scholarships layered on top), and philanthropic grants and donations. The Walton Family Foundation is a named institutional donor ($441,811 in 2026 for CS expansion and Summer Academy), and historical funding rounds include $8M (2020), $3M from Windgate Foundation (2016), and $328,250 from the Arkansas Office of Skills Development (2024). Supplemental revenue comes from venue rentals (Simmons Great Hall, Cathedral of the Ozarks, Bill George Arena, Berry Performing Arts Center), Music & Theatre department productions, Community Counseling Clinic services, and Summer Academy fees. As a 501(c)(3) nonprofit, JBU is governed by a board of trustees and not externally owned.
John Brown University firmographics
Firmographics- Name
- John Brown University
- Legal name
- John Brown University
- Website
- https://jbu.edu
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- John Brown University is a private Christian liberal arts university founded in 1919 in Siloam Springs, Arkansas, serving over 2,500 students from 34 states and 43 countries via on-campus undergraduate, online undergraduate, and graduate programs in business, counseling, and cybersecurity.
- Ownership category
- akta.pro rank
John Brown University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Religiously Affiliated Liberal Arts Colleges (EDAHACAF)
- akta.pro secondary industries
- Residential Liberal Arts Colleges (EDAHACAH), General Liberal Arts Colleges (EDAHACAA)
Keywords
Where John Brown University is headquartered
LocationHeadquarters
- HQ city
- Siloam Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
John Brown University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tuition and Fees: Revenue generated from student tuition across traditional undergraduate, online undergraduate, and graduate programs including business, counseling, and cybersecurity degrees.
- Grants and Donations: Funding received from foundations such as Walton Family Foundation grants ($294,941 for computer science expansion and $146,870 for Summer Academy career exploration programming) and general donor contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Traditional Undergraduate Tuition |
| Subscription | Annual | Online Undergraduate Tuition |
| Subscription | Annual | Graduate Programs Tuition |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
John Brown University product offering
Product offeringCore offering
John Brown University is a private, interdenominational Christian liberal arts university that delivers higher education through on-campus undergraduate programs, fully online undergraduate degrees, and in-person and online graduate degrees. It offers more than 50 undergraduate majors and 12 graduate degrees in fields such as business, counseling, cybersecurity, nursing, engineering, and teacher education, complemented by accelerated pathways, experiential programs, and student support services.
Product overview
John Brown University is a private Christian university offering a comprehensive educational portfolio across multiple delivery formats. The institution provides traditional on-campus undergraduate programs, fully online undergraduate degrees, and graduate programs (both in-person and online) spanning business, counseling, cybersecurity, and other disciplines. The product ecosystem includes core academic degree programs (over 50 undergraduate majors and 12 graduate degrees), accelerated pathways like the 4+1 MBA, experiential programs (Summer Academy, Community Arts Academy), clinical training services (Community Counseling Clinics), venue rental facilities, and student support services. The university operates as a unified platform with traditional and online modalities, supplemented by community engagement programs, spiritual formation initiatives, and accessibility services.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Campus Undergraduate Programs In-person bachelor's degrees designed for recent high school graduates and transfer students seeking a traditional on-campus college experience at the Siloam Springs, Arkansas campus.
- Online Undergraduate Programs Fully online bachelor's degrees for students looking to earn their first degree in a flexible online format.
- Graduate Programs In-person and online master's degrees and certificates in business, counseling, and cybersecurity for professionals and college graduates.
- Accelerated Master's Program (4+1 MBA) Accelerated program allowing students to finish their undergraduate degree and MBA in five years, combining undergraduate and graduate business education.
- Summer Academy Week-long overnight campus experience for high school students to explore potential majors and career paths in a low-risk environment.
- Community Arts Academy Community-focused programs providing opportunities for Northwest Arkansas residents to experience and excel in music and theatre.
- Music & Theatre Department Productions
Companies that use John Brown University
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
John Brown University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
John Brown University partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
John Brown University competitors and assessment
Company assessmentDirect peers
- Harding University: Private Christian university in Searcy, Arkansas offering a broad portfolio of undergraduate and graduate programs with a faith-centered mission. Highly comparable to JBU in religious affiliation, Arkansas location, and academic scope.
- Oral Roberts University: Private interdenominational Christian university in Tulsa, Oklahoma with undergraduate, graduate, and online programs emphasizing Spirit-empowered education. Comparable to JBU in faith-based positioning, residential model, and program mix.
- Hendrix College: Private liberal arts college in Conway, Arkansas affiliated with the United Methodist Church. Comparable to JBU in regional Arkansas footprint, small residential liberal arts model, and faith-affiliated positioning.
- Ouachita Baptist University: Private Baptist university in Arkadelphia, Arkansas offering undergraduate and selected graduate programs. Comparable to JBU in faith affiliation, regional Arkansas setting, and traditional residential liberal arts focus.
- University of the Ozarks: Small private liberal arts college in Clarksville, Arkansas affiliated with the Presbyterian Church. Comparable to JBU in size, religious heritage, and undergraduate liberal arts focus.
- Lyon College: Private liberal arts college in Batesville, Arkansas affiliated with the Presbyterian Church. Comparable to JBU in small-scale private liberal arts positioning and Arkansas location.
Regional players
- Oklahoma Baptist University: Private Baptist university in Shawnee, Oklahoma offering undergraduate and graduate programs with a Christian mission. Comparable to JBU in faith affiliation and traditional residential model, though operating in Oklahoma rather than Arkansas.
- Belhaven University: Private Christian university in Jackson, Mississippi offering undergraduate, graduate, and online programs. Comparable to JBU in faith-based positioning and growing online/adult learner emphasis.
- Taylor University: Private interdenominational Christian liberal arts university in Upland, Indiana. Comparable to JBU in faith-based identity, residential liberal arts model, and emphasis on holistic student development.
- Whitworth University: Private Christian liberal arts university in Spokane, Washington. Comparable to JBU in interdenominational Christian identity, undergraduate-focused residential model, and similar enrollment scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
John Brown University social profiles
Digital presenceJohn Brown University compliance and trust
Trust signalCompliance8 records
John Brown University financial estimates
Financial estimateRevenue estimate
Valuation estimate
John Brown University leadership team
Management profileNumber of profiles
Profiles17 records
John Brown University funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John Brown University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John Brown University
What does John Brown University do?
John Brown University is a private, interdenominational Christian liberal arts university that delivers higher education through on-campus undergraduate programs, fully online undergraduate degrees, and in-person and online graduate degrees. It offers more than 50 undergraduate majors and 12 graduate degrees in fields such as business, counseling, cybersecurity, nursing, engineering, and teacher education, complemented by accelerated pathways, experiential programs, and student support services.
Is John Brown University a public or private company?
John Brown University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was John Brown University founded?
John Brown University was founded in 1919. It employs 251 to 500 people.
Where is John Brown University based?
John Brown University is headquartered in Siloam Springs, United States, in the North America region.
How does John Brown University make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are grants and Donations.
Who are John Brown University's main competitors?
Direct peers on record are Harding University, Oral Roberts University, Hendrix College, Ouachita Baptist University, University of the Ozarks and Lyon College. Regional players are Oklahoma Baptist University, Belhaven University, Taylor University and Whitworth University.
Does John Brown University have an API?
No public API is recorded for John Brown University.
What industry is John Brown University in?
John Brown University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAF, Religiously Affiliated Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 611310 and its SIC code is 8200.