We are Digital
We Are Group (trading as We Are Group Holdings Ltd.) is a UK-based digital inclusion and financial wellbeing services provider serving central and local government, housing associations, and regulated industries. It delivers assisted digital support, skills training, debt advice, and financial guidance through a national network of 400+ vetted community partners.
- Company typePrivate
- Founded2012
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We are Digital does
We Are Group (trading name of We Are Group Holdings Ltd., the legal entity behind "We are Digital") is a UK private for-profit company founded in 2012 and headquartered in Coventry that provides digital inclusion and financial wellbeing services to public sector and regulated clients. The company enables central and local government, housing associations, and regulated industries to deliver digital-first services safely and inclusively, with a service portfolio spanning six lines: Digital Skills Training (aligned to the Essential Digital Skills Framework and Minimum Digital Living Standard, now including AI literacy), Assisted Digital Support (hands-on help completing government and corporate digital services), Custom Digital Journeys (end-to-end inclusive service design and operation), non-regulated Financial Wellbeing Support, FCA-regulated Debt Advice, and Energy Advice (bill management, tariff switching, grants and scam awareness).
Service delivery combines a contact centre with a national network of 400+ vetted community partners and DBS-checked specialist advisers operating under safeguarding-led processes, reaching beneficiaries in person, by phone, and online. The technology layer centres on outcome tracking and reporting infrastructure that captures 30+ standard metrics and Social Return on Investment calculations aligned to Social Value UK and BS8950 standards, supporting bid evidence and renewal cycles.
The business model is B2B professional services with an enterprise sales motion into government and housing associations (discovery calls for business enquiries, separate free service support for individual beneficiaries). Revenue is generated through contracted programmes and partnerships rather than transactional pricing, with social value commitments embedded in public procurement contracts under PPN 002 and the Procurement Act. Named customers include L&Q (housing), HMCTS, Home Office, the Money and Pensions Service, and local authorities. Cumulative disclosed equity funding across rounds in 2013, 2018, 2019 and 2020 totals approximately $3M from impact-focused investors including Midven, Ascension, ClearlySo, TriplePoint Capital, Triple Point Ventures, SI² Fund, and Wayra UK.
We are Digital firmographics
Firmographics- Name
- We are Digital
- Legal name
- We Are Group Holdings Ltd.
- Website
- https://we-are-digital.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Are Group (trading as We Are Group Holdings Ltd.) is a UK-based digital inclusion and financial wellbeing services provider serving central and local government, housing associations, and regulated industries. It delivers assisted digital support, skills training, debt advice, and financial guidance through a national network of 400+ vetted community partners.
- Ownership category
- akta.pro rank
We are Digital industry classification
Industry- Product category
- Digital Inclusion & Financial Wellbeing Services
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Digital Inclusion & Public Tech Access Training (Device/Internet/Basic IT) (EDAAAFAE)
- akta.pro secondary industries
- Digital Transactions & Online Services (eGov, Banking, Telehealth) (EDAAAIAE), Data & Information Literacy (Search, Evaluation, Misinformation) (EDAAAIAI)
Keywords
Where We are Digital is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
We are Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Skills Training Services: Configurable digital skills programmes covering everyday, workplace and future-ready capability, from device access and online safety to AI literacy and digital identity. Aligned to the Essential Digital Skills Framework and the Minimum Digital Living Standard.
- Assisted Digital Support: Hands-on help for people who cannot complete government and corporate digital services on their own, from creating accounts to completing online forms to navigating identity checks.
- Financial Wellbeing Support: Non-regulated money guidance building financial resilience and preventing crisis, covering household budgeting, digital money skills, income maximisation, scam awareness and early action on arrears.
- Debt Advice (Regulated): FCA-regulated debt advice for people in financial crisis, covering affordability review, debt solution pathways, income maximisation and creditor engagement.
- Custom Digital Journeys: End-to-end design and operation of inclusive digital services for vulnerable user groups, including discovery, accessible service design, build, and ongoing assisted delivery.
- Energy Advice: Practical one-to-one energy and water advice covering bill understanding, tariff switching, grants and schemes, energy efficiency, scam awareness and seasonal support.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
We are Digital product offering
Product offeringCore offering
We Are Digital is a UK service provider that helps central and local government, housing associations, and regulated industries deliver digital-first services safely, compliantly, and inclusively. It sells a portfolio of six professional services — Digital Skills Training, Assisted Digital Support, Custom Digital Journeys, Financial Wellbeing Support, FCA-regulated Debt Advice, and Energy Advice — delivered through DBS-checked advisers and a national network of 400+ vetted community partners.
Product overview
We Are Group is a service-based organization offering a portfolio of six distinct service offerings focused on digital inclusion and financial wellbeing. The core services include Digital Skills Training (configurable programmes aligned to the Essential Digital Skills Framework), Assisted Digital Support (hands-on help for completing digital services), Custom Digital Journeys (end-to-end inclusive digital service design and delivery), Financial Wellbeing Support (non-regulated money guidance), Debt Advice (FCA-regulated debt advice), and Energy Advice (practical energy and water guidance). These services are delivered through a national network of 400+ vetted community partners, contact centre operations, and DBS-checked specialist advisers, serving housing associations, central government, local authorities, and regulated industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Skills Training Configurable digital skills programmes covering everyday, workplace, and future-ready capability — from device access and online safety to AI literacy and digital identity — aligned to the Essential Digital Skills Framework and the Minimum Digital Living Standard. Sold to central and local government, housing associations, and regulated industries.
- Assisted Digital Support Hands-on support for people who cannot complete government and corporate digital services on their own, including account creation, online form completion, and identity check navigation. Sold to government departments and regulated industries as a turnkey assisted digital service.
- Custom Digital Journeys End-to-end design and operation of inclusive digital services for vulnerable user groups, including discovery, accessible service design, build, and ongoing assisted delivery. Sold to public sector and regulated industry clients.
- Financial Wellbeing Support Non-regulated money guidance that builds financial resilience and prevents crisis, covering household budgeting, digital money skills, income maximisation, scam awareness, and early action on arrears. Sold to housing associations, local authorities, and regulated industries.
- Debt Advice (Regulated) FCA-regulated debt advice for people in financial crisis, covering affordability review, debt solution pathways, income maximisation, and creditor engagement. Sold to government, housing associations, and regulated industry clients requiring FCA-aligned vulnerability support.
- Energy Advice Practical one-to-one energy and water advice covering bill understanding, tariff switching, grants and schemes, energy efficiency, scam awareness, and seasonal support, designed to reduce fuel poverty and support regulatory commitments. Sold to local authorities, housing associations, and regulated energy and water utilities.
Quantifiable outcome
- £63m returned to L&Q residents over 7 years through reduced debts, reduced outgoings, and increased income
- +2 more outcomes
Companies that use We are Digital
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
We are Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
We are Digital partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
We are Digital competitors and assessment
Company assessmentDirect peers
- Good Things Foundation: UK charity and the country's largest digital-inclusion network operating the Online Centres Network. Directly competes with We Are Group in delivering digital-skills training to excluded populations through community partners and government contracts.
- Digital Unite: Specialist provider of digital skills training and Digital Champions programmes for older people, housing providers, and local authorities. Overlaps directly with We Are Group's adult digital-literacy and community-partner delivery model.
- Citizens Advice: National advice charity providing debt advice, money guidance, and consumer-vulnerability support funded by central government. Competes with We Are Group on regulated debt advice and financial wellbeing services delivered to vulnerable populations.
- StepChange Debt Charity: UK's largest FCA-regulated debt advice charity providing affordability reviews, debt solution pathways, and creditor engagement. Directly comparable to We Are Group's regulated debt advice service line.
- AbilityNet: UK charity providing digital accessibility and assistive-technology support to disabled people. Overlaps with We Are Group's assisted-digital support and digital-inclusion services for vulnerable users.
- Money Wellness: Not-for-profit provider of free debt advice and money guidance, largely serving housing association residents. Directly comparable to We Are Group's financial wellbeing and FCA-regulated debt advice offering to the housing sector.
Broad incumbents
- Lloyds Bank Academy: Digital skills and financial-confidence programme run by a major UK retail bank, delivering free training to consumers and SMEs. Operates in the same digital inclusion space as We Are Group but as part of a much wider banking portfolio.
- Barclays Digital Eagles: Bank-sponsored digital-skills initiative offering in-branch and online training to help customers with everyday digital tasks. Comparable to We Are Group's digital skills and online safety services but resourced by a major incumbent bank.
- BT Skills for Tomorrow: Telecommunications-incumbent digital inclusion programme providing free online skills courses and partner-led community delivery. Adjacent competitor in the same digital-inclusion category with substantially larger corporate backing.
Emerging players
- Centre for Ageing Better: UK charitable foundation focused on tackling digital exclusion among over-50s. Operates in an adjacent niche to We Are Group's digital-skills training, with partial overlap on the assisted-digital and older-user segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
We are Digital social profiles
Digital presenceWe are Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
We are Digital leadership team
Management profileNumber of profiles
Profiles1 record
We are Digital funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We are Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We are Digital
What does We are Digital do?
We Are Digital is a UK service provider that helps central and local government, housing associations, and regulated industries deliver digital-first services safely, compliantly, and inclusively. It sells a portfolio of six professional services — Digital Skills Training, Assisted Digital Support, Custom Digital Journeys, Financial Wellbeing Support, FCA-regulated Debt Advice, and Energy Advice — delivered through DBS-checked advisers and a national network of 400+ vetted community partners.
Is We are Digital a public or private company?
We are Digital is a private company. It is classified as venture growth investor backed and is currently operating.
When was We are Digital founded?
We are Digital was founded in 2012. It employs 11 to 50 people.
Where is We are Digital based?
We are Digital is headquartered in Coventry, United Kingdom, in the Europe region.
How does We are Digital make money?
Six revenue lines are on record. Digital Skills Training Services are the primary driver. The others are assisted Digital Support, financial Wellbeing Support, debt Advice (Regulated), custom Digital Journeys and energy Advice.
Who are We are Digital's main competitors?
Direct peers on record are Good Things Foundation, Digital Unite, Citizens Advice, StepChange Debt Charity, AbilityNet and Money Wellness. Broad incumbents are Lloyds Bank Academy, Barclays Digital Eagles and BT Skills for Tomorrow. Centre for Ageing Better is listed as an emerging player.
Does We are Digital have an API?
No public API is recorded for We are Digital.
What industry is We are Digital in?
We are Digital's product category is Digital Inclusion & Financial Wellbeing Services. Its primary akta.pro industry code is EDAAAFAE, Digital Inclusion & Public Tech Access Training (Device/Internet/Basic IT), with a secondary code of EDAAAIAE, Digital Transactions & Online Services (eGov, Banking, Telehealth). Its NAICS code is 5132.