What Farmnote holdings Japan does

Farmnote Holdings is a Japanese agritech company specializing in the digital transformation (DX) of dairy and livestock operations. Its core offering pairs proprietary AI-powered sensor hardware (Farmnote Color), which collects and analyzes individual-cow behavioral data for status visualization and anomaly detection, with a smartphone-based herd management application (Farmnote Cloud). The platform is sold primarily to dairy and livestock producers, with operational concentration in Hokkaido — Japan's dairy heartland — via a headquarters in Obihiro City and a business office in Tokyo. Revenue is generated through a mix of hardware sales (sensors) and SaaS subscriptions (cloud platform), with pricing not publicly disclosed. The company also operates a wholly-owned subsidiary, Farmnote Dairy Platform, which runs its own dairy farms to serve as a live reference environment and to accelerate industry adoption from the producer side.

In 2025 the company materially expanded its AI capability surface with Farmnote Cloud Platform V3, an AI-driven autonomous management platform that incorporates voice-dialogue (generative AI) interaction to complete management tasks hands-free, and consolidated its corporate structure via a July 2025 merger and name change. Strategic positioning increasingly targets sustainability use cases — a partnership with Meiji Holdings (August 2023) and follow-on GHG emissions measurement solutions extend the platform's relevance to corporate carbon-neutrality initiatives, while genetic and breeding improvements were added to the scope after the April 2024 funding round (840 million yen from a syndicate including Development Bank of Japan, DG Incubation, Idemitsu Kosan, Meiji Holdings, and several regional financial institutions). The go-to-market combines direct enterprise sales with self-serve digital distribution of the mobile app, supported by an annual industry event (Farmnote Summit) for awareness and community engagement.

Name

Farmnote holdings Japan

Legal name

株式会社ファームノート

Website

https://farmnote-hd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Farmnote Holdings is a Japanese agritech company that sells AI-powered cattle behavior sensors (Farmnote Color) and a cloud herd management app (Farmnote Cloud) to dairy and livestock producers, primarily in Hokkaido, and now extends into AI-driven autonomous farm management via its voice-dialogue Cloud Platform V3.

Ownership category

akta.pro rank

Product category

Dairy Farm Management Software

NAICS

Dairy Cattle and Milk Production (112120), Dairy Cattle and Milk Production (11212)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

Keywords

• Dairy farm management
• Livestock monitoring software
• Cattle behavior AI
• Agritech sensors
• Smart farming platform

Headquarters

HQ city

Kagoshima

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscriptions (Farmnote Cloud): SaaS subscription model for the Farmnote Cloud platform and mobile application used by dairy and livestock producers for herd management.
2. Hardware Sales (Farmnote Color): Sale of proprietary sensor devices (Farmnote Color) that collect cow behavioral data for AI analysis and monitoring.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Farmnote Holdings sells AI-powered cattle behavior sensors (Farmnote Color) and a cloud-based smartphone herd management application (Farmnote Cloud) for dairy and livestock producers in Japan. The integrated platform enables individual cow status visualization, behavioral anomaly detection, and data-driven herd management. The company also operates its own dairy farms through subsidiary Farmnote Dairy Platform to inform product development and accelerate industry digital transformation.

Product overview

Farmnote Holdings operates a platform-plus-modules product architecture centered on dairy and livestock digital transformation (DX). The core offerings include Farmnote Color (AI-powered behavioral analysis sensor for individual cattle monitoring), Farmnote Cloud (mobile herd management application), and Farmnote Cloud Platform V3 (autonomous management platform with voice dialogue). These products work together: Farmnote Color sensors collect behavioral data from individual cows, Farmnote Cloud provides herd-level management tools, and Farmnote Cloud Platform V3 integrates these capabilities into an AI-driven autonomous management system. The company also operates Farmnote Dairy Platform as a self-operated farm to accelerate industry activation from both inside and outside.

Differentiator

Problem solved

Functional benefit

Brands

• Farmnote Color: AI sensor device that visualizes individual cattle status and detects abnormalities through behavioral data analysis
• Farmnote Cloud
• Farmnote Cloud Platform V3
• ファームノートデーリィプラットフォーム (Farmnote Dairy Platform)

Products and services

• Farmnote Color AI-powered sensor device that monitors individual cow behavior through AI analysis of activity data, enabling visible status tracking and anomaly detection for herd management. Sold to dairy and livestock producers.
• Farmnote Cloud

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AfiMilk: AfiMilk is an Israeli dairy technology company offering AI-powered cow monitoring sensors, herd management software, and milking systems. It is the closest global direct competitor to Farmnote, serving commercial dairy farms with comparable behavioral analytics and SaaS-based herd management.
• Lely: Lely is a Dutch global leader in dairy automation, offering milking robots, feeding systems, and cow monitoring sensors. While broader in scope, Lely's Astronaut and Horizon product lines directly overlap with Farmnote Color and Farmnote Cloud for automated dairy herd management.
• DeLaval: DeLaval is a Swedish dairy equipment and farm management company offering milking systems, sensors, and herd management software (DelPro). Comparable to Farmnote in serving commercial dairies with integrated hardware-software solutions for herd monitoring and management.
• Allflex Livestock Intelligence (MSD Animal Health): Allflex is a global leader in livestock identification, RFID, and cow monitoring sensors (SenseHub). It directly competes with Farmnote Color by offering wearable sensor-based behavioral monitoring for dairy herds, paired with cloud-based analytics.
• Connecterra: Connecterra is a Dutch AI dairy farming platform using sensor data and machine learning to provide herd health and productivity insights. It is a direct competitor in the AI-powered dairy herd analytics SaaS category, with comparable product positioning to Farmnote Cloud.

Broad incumbents

• BouMatic: BouMatic is a US-based dairy equipment manufacturer offering milking systems, cooling, and herd management solutions. As a broader incumbent, it provides overlapping farm management capabilities to Farmnote's target dairy farm customer base.
• GEA Farm Technologies: GEA is a German multinational offering milking parlors, dairy automation, and herd management software. As a large incumbent, it competes for the same dairy farm operators as Farmnote, though with a much broader equipment portfolio.

Emerging players

• Cainthus: Cainthus is an Ireland/US-based computer vision company for livestock monitoring, using cameras and AI to track cow behavior and health. Comparable to Farmnote in its AI-first approach to dairy monitoring, though using vision rather than wearable sensors.
• Moonsyst: Moonsyst is a Hungarian startup offering AI-based rumination and health monitoring for dairy cows via bolus sensors. It is an emerging direct competitor in the precision dairy monitoring niche that Farmnote serves.

Regional players

• Holstein Japan / Livestock Improvement Association of Japan: Japanese dairy industry associations provide herd management, breeding, and registration services to domestic dairy farmers. While not direct tech competitors, they serve the same Japanese dairy farm customer base as Farmnote and represent potential distribution or partnership counterparts in the Hokkaido market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors31 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmnote holdings Japan