Salesapps

What Salesapps does

Salesapps is a Paris-headquartered B2B SaaS vendor providing a Sales Enablement application purpose-built for tablet-first field sales teams. The platform acts as a 'digital sales book' running natively on iPad, Android, ChromeBook, and Windows, with full offline access so that sales representatives can present adaptive, sector-tailored content even without connectivity during customer appointments. Core capabilities include guided sales path/tree structures, interactive presentations, automated visit reports pushed directly into CRM systems via dedicated connectors, a training and quiz module, and a management dashboard (Salesapps Board) for activity and content-usage analytics. The 2025 product layer introduces Marvin AI and a suite of six specialized AI agents (Individual Profiler, Company Profiler, Note Taker, Doc Summarizer, Sales Assistant, Podcast Maker) designed to prepare appointments, capture notes, summarize documents, and generate audio briefings across the sales cycle.

The company sells primarily on multi-year SaaS subscriptions to enterprise sales and marketing departments, with pricing tiered by user count and a professional-services/onboarding wrapper. The go-to-market is sales-led: the website is anchored by 'Request a demo' CTAs and supported by content marketing (white papers, blog, webinars, glossary), a B2B podcast, the Sales Excellence Meetup community event in Paris, and a referral/sponsorship program (Salesapps ENGAGE) offering iPhone 16 hardware incentives. Named customers include GEODIS, JCDecaux, Essilor, Pierre Fabre, Allianz, Orangina, Atlantic, Rexel, and Adéquat, spanning logistics, outdoor advertising, optical, pharma, insurance, F&B, energy, electrical distribution, and staffing.

Salesapps is registered as a French SAS (SALESAPPS, RCS Paris 801 224 031) with stated share capital of €142,110, operating from 71 avenue Victor Hugo, 75116 Paris, and is led by CEO Stéphane Renger alongside co-founders Frédéric Poulet and Sergey Ovechkin. The company raised approximately $2.2 million from ODYSSEE VENTURE in October 2019 — its only disclosed institutional round — and operates without evidence of further outside capital, meaning growth has been funded primarily through operations.

Name

Salesapps

Legal name

SALESAPPS

Website

https://salesapps.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Salesapps is a Paris-based B2B SaaS vendor that provides a tablet-native Sales Enablement platform with offline access, adaptive sales paths, CRM connectors, and a 2025-vintage suite of specialized AI agents for enterprise field sales and marketing teams across Europe.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Marketing Consulting Services (541613)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Sales enablement platform
• B2B sales software
• Sales productivity tools
• CRM integration software
• Interactive sales presentations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Sales Enablement Platform): Salesapps operates as a SaaS sales enablement platform sold on a subscription basis. The platform is available on Windows, iOS, and Android platforms. Pricing tiers are differentiated by number of users (up to 50 users / more than 50 users referenced in referral program). The company offers a free setup service (worth €1,000 HT) for referred customers. The subscription model provides access to the core application, connectors, AI agents, and analytics features.
2. Professional Services & Implementation Support: Salesapps provides implementation support including targeted training, regular check-ups with users, and dedicated support during deployment. This suggests professional services as a supplementary revenue stream alongside the core SaaS subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Salesapps is a tablet-native Sales Enablement SaaS platform (the 'digital sales book') that helps B2B field sales representatives prepare meetings, deliver personalized and interactive sales presentations on tablets, and automate visit reports directly into the CRM. The platform is sold on subscription to enterprise and mid-market B2B sales and marketing departments and is extended through Salesapps Board analytics, CRM Connectors, the Marvin AI assistant, and a suite of specialized AI Agents tailored to each stage of the sales cycle.

Product overview

Salesapps is a Sales Enablement platform offering a digital sales book application designed for sales forces. The core product consists of the Salesapps application that helps salespeople prepare meetings, deliver interactive customer presentations, and automate CRM reporting. The platform is extended through multiple modules: Salesapps Board for analytics and dashboards, Connectors for CRM integrations, Marvin AI as the AI assistant brand, and a suite of specialized AI Agents (Individual Profiler, Company Profiler, Note Taker, Doc Summarizer, Sales Assistant, and Podcast Maker). Together, these products enable marketing-sales alignment, sales performance optimization, team training and coaching, and modernized sales techniques including CSR integration.

Differentiator

Problem solved

Functional benefit

Brands

• Marvin AI: AI assistant integrated into the Salesapps platform for sales optimization.
• Salesapps Board
• Salesapps AI Agents

Products and services

• Salesapps (core Sales Enablement application) Tablet-native Sales Enablement application available on iPad (iOS), Android tablets, ChromeBook, and Windows 10/8.1, designed for B2B field sales reps to prepare meetings, deliver interactive customer presentations, and automatically push visit data into the CRM. Sold as a SaaS subscription to enterprise and mid-market B2B sales and marketing departments.
• Salesapps Board Dashboard and analytics module that gives sales managers visibility into sales activity, content usage rates, sales paths followed by reps, and CRM reporting for KPI tracking.
• Connectors Integration module that connects Salesapps with CRM systems and other enterprise tools to automatically synchronize meeting data and generate visit reports inside the CRM.
• Marvin AI AI-powered assistant integrated into the Salesapps platform, providing artificial intelligence capabilities to help sales representatives with appointment preparation, content personalization, note-taking, document summarization, and sales assistance.
• Salesapps AI Agents Suite of specialized AI agents (Individual Profiler, Company Profiler, Note Taker, Doc Summarizer, Sales Assistant, Podcast Maker) launched in 2025, each designed to optimize a distinct stage of the B2B sales cycle, from prospect profiling to meeting notes, document synthesis, and audio content creation.

Quantifiable outcome

• 90% of marketing materials are not used by sales reps
• +24 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• GEODIS Distribution & ExpressminorOthersGEODIS is a major logistics company that deployed Salesapps as a customer. Vianney Leveugle, Sales and Marketing Director of GEODIS Distribution & Express, is featured in video testimonials and interviews on the Salesapps website. The relationship is primarily a customer-vendor relationship rather than a formal partnership, though GEODIS has been highlighted as a reference customer and co-organizer of the Sales Excellence Meetup event.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Showpad: Showpad is a direct competitor offering a sales enablement platform that helps sales and marketing teams organize, distribute, and measure content. Both target B2B enterprises with a focus on content-driven sales conversations, training, and buyer engagement — directly comparable to Salesapps.
• Highspot: Highspot is a leading sales enablement platform with AI-powered content management, training, and buyer engagement tools. It competes head-to-head with Salesapps for enterprise B2B accounts and shares a similar focus on sales content analytics and sales-marketing alignment.
• Seismic: Seismic is a major sales enablement platform offering content management, buyer engagement, training, and analytics. It is the broadest enterprise-focused sales enablement suite and competes with Salesapps for large multinational customers.
• Bigtincan: Bigtincan provides a sales enablement platform with AI-powered content, training, and readiness tools. It targets similar enterprise B2B customers and overlaps with Salesapps in content-driven sales productivity and learning use cases.
• Pitcher: Pitcher is a sales enablement platform focused on field sales, with strong retail-execution and CRM-integrated features. It is directly comparable to Salesapps' field sales and tablet-native positioning, especially for retail and consumer goods sales teams.

Broad incumbents

• Salesloft: Salesloft is a sales engagement platform with adjacent content and conversation intelligence features. While broader in scope (cadences, dialer, email tracking), it overlaps with Salesapps in helping sales teams run more effective buyer interactions.
• Outreach: Outreach is a sales engagement platform that automates sales workflows and provides AI-driven insights. As a broader incumbent, it competes for enterprise sales tooling budget and partially overlaps with Salesapps' sales productivity and AI agent ambitions.
• HubSpot Sales Hub: HubSpot Sales Hub is part of a broad CRM/marketing/sales platform that includes content, sales enablement, and engagement features. It competes indirectly with Salesapps by bundling sales content and enablement into a wider platform for mid-market and enterprise B2B customers.
• Salesforce Sales Cloud: Salesforce Sales Cloud is the dominant enterprise CRM with an expanding sales enablement, content, and AI agent feature set (including Einstein). It represents the broadest incumbent threat to Salesapps, especially via Einstein and partner marketplaces.

Emerging players

• Membrain: Membrain is a sales enablement and CRM platform focused on sales methodology, process, and coaching for B2B sales teams. It overlaps with Salesapps in training/coaching and sales process enablement, and is comparable as a mid-market sales enablement specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Salesapps_
• YouTubeyoutube.com/@salesapps_official
• LinkedInlinkedin.com/company/salesapps

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesapps