Outreach
Outreach is an agentic AI revenue orchestration platform serving enterprise sales, marketing, RevOps, and customer success teams. It combines specialized AI agents with sales engagement, deal management, conversation intelligence, and AI-assisted forecasting in a unified SaaS subscription product.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Outreach does
Outreach is an agentic AI revenue orchestration platform that helps enterprise sales, marketing, RevOps, and customer success teams prospect, manage deals, forecast pipeline, coach reps, and expand accounts within a single SaaS environment. Founded in 2014 by Manny Medina in Seattle and now operating as Outreach Corporation with 501-1,000 employees across Seattle, Atlanta, and Prague, the company sells primarily to mid-market and large enterprise customers through a direct field sales motion with custom-quoted pricing and a "Request a Demo" demand generation CTA. Distribution is augmented by marketplace listings on Salesforce AgentExchange and the ServiceNow Store, channel partnerships with Avant, SAP, and Siemens, and co-marketing with Informa TechTarget and Oktopost. Marquee customers include Siemens, Cisco, Snowflake, Databricks, ServiceNow, Zoom, McKesson, Okta, Freshworks, Elsevier, Amplitude, and Worldpay.
The platform's core technology layers specialized AI agents (Revenue Agent, Meeting Prep Agent, Deal Agent, Research Agent, Personalization Agent, and the universal conversational Omni Agent) on top of foundational sales engagement capabilities including multi-channel sequences, Outreach Voice, Kaia conversation intelligence, pipeline management, deal management, mutual action plans, and AI-assisted forecasting. Outreach distinguishes itself through its adoption of the Model Context Protocol, which exposes the platform's data and actions to external AI systems such as Anthropic Claude, Salesforce Agentforce, and Microsoft Copilot, and through a Knowledge feature that ingests customer-proprietary sales content to ground AI personalization. Smart Data Enrichment integrates signals from ZoomInfo, Explorium, Snowflake, and LeadIQ. The platform is offered under a per-seat enterprise SaaS subscription model with annual billing; third-party sources cite approximately $130 per user per month for enterprise pricing, and the company does not disclose revenue publicly.
Outreach monetizes through multi-year, custom-priced SaaS subscriptions sold to enterprise revenue teams, with revenue concentrated in horizontal segments rather than any single industry vertical. The company has raised approximately $489M in venture funding across rounds from 2014 through 2021 (Series F of $200M in June 2021 led by Premji Invest and Steadfast) but has not raised a major round since. Operational signals point to a company in active transition: founder Manny Medina was replaced by Abhijit Mitra as CEO in September 2024, the company executed a 9% workforce reduction in November 2024, and new CRO, CMO, CFO, CPO, and EMEA General Manager appointments followed in 2025 alongside the launch of the AI Revenue Workflow Platform at Unleash 2025. The platform processes over 2 million opportunities per month, and Outreach achieved ISO/IEC 42001 AI management certification in July 2025 — the first revenue technology company to do so — while a 51.4% mutual fund valuation markdown in 2026 reflects AI-disruption concerns from institutional investors.
Outreach firmographics
Firmographics- Name
- Outreach
- Legal name
- Outreach Corporation
- Website
- https://outreach.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Outreach is an agentic AI revenue orchestration platform serving enterprise sales, marketing, RevOps, and customer success teams. It combines specialized AI agents with sales engagement, deal management, conversation intelligence, and AI-assisted forecasting in a unified SaaS subscription product.
- Ownership category
- akta.pro rank
Outreach industry classification
Industry- Product category
- Sales Engagement and Revenue Intelligence Software
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
- akta.pro secondary industries
- Field Sales & Brand Ambassador Programs (MPAAAJAG), Recruitment Marketing & Employer Branding for RPO (BPACABAL)
Keywords
Where Outreach is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Outreach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licenses: Annual or multi-year SaaS subscriptions sold on a per-seat or platform basis to enterprise revenue teams. Pricing is custom-quoted based on team size, feature modules, and contract length.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Enterprise custom-quoted plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Outreach product offering
Product offeringCore offering
Outreach is an agentic AI platform for revenue teams that unifies sales engagement, deal management, pipeline management, forecasting, conversation intelligence, rep coaching, and account management into a single SaaS offering. The platform uses specialized AI agents (Revenue Agent, Meeting Prep Agent, Deal Agent, Research Agent, Personalization Agent, and Omni conversational agent) to autonomously perform prospecting, deal updates, meeting preparation, and forecasting, while integrating natively with Salesforce, ServiceNow, SAP, Microsoft Dynamics, and external AI systems through a Model Context Protocol (MCP) Server.
Product overview
Outreach is an agentic AI platform for revenue teams, functioning as a unified revenue orchestration platform that combines multiple capabilities in one system. The core platform includes Sales Engagement (sequences, email, calling), Deal Management, Pipeline Management, Sales Forecasting, Deal Insights, Account Management, Mutual Action Plans, and Conversation Intelligence. AI capabilities are delivered through specialized agents including Revenue Agent (autonomous prospecting and plays), Meeting Prep Agent (automated briefing), Research Agent (account research automation), Deal Agent (pipeline updates and deal summaries), and Personalization Agent (AI-crafted content). The platform also includes Outreach Voice for direct calling, Kaia for conversation intelligence (meeting recording, coaching, AI summaries), Agent Studio for workflow automation, Knowledge for proprietary content management, and Sales Intelligence Tiles for buyer insights. The platform integrates natively with Salesforce, ServiceNow, SAP, Microsoft Dynamics, ZoomInfo, and supports MCP (Model Context Protocol) for interoperability with external AI systems including Anthropic Claude, Salesforce Agentforce, and Microsoft Copilot. Outreach targets enterprise revenue teams and is positioned as a consolidation platform, with customer case studies showing tech stack reduction from five platforms to one.
Differentiator
Problem solved
Functional benefit
Products and services
- Outreach Revenue Orchestration Platform Unified SaaS platform combining sales engagement, deal management, pipeline management, forecasting, conversation intelligence, rep coaching, account management, and mutual action plans with an agentic AI layer for enterprise revenue teams.
- Outreach AI Agents Family of specialized AI agents (Revenue Agent, Deal Agent, Meeting Prep Agent, Research Agent, Personalization Agent) that automate prospecting, deal management, forecasting, and outreach workflows as autonomous teammates across the revenue cycle.
- Outreach Omni Universal conversational AI agent that lets sellers ask questions and take action across accounts, opportunities, prospects, and meetings via natural language chat, accessible in-app, mobile, and Slack.
- Outreach Kaia AI-powered conversation intelligence platform providing real-time coaching, post-call summaries, talk time analysis, topic detection, sentiment analysis, Smart Meeting & Call Assist, slideout actions, and recording visibility controls.
- Outreach Voice Direct calling capability within Outreach for outbound and inbound calls with sequential dialing, call waiting, call forwarding, auto-disposition, spam mitigation, and Kaia-powered post-call analysis.
- Outreach MCP Server Model Context Protocol server enabling external AI agents (Salesforce Agentforce, Microsoft Copilot, Anthropic Claude, Google Drive, Microsoft SharePoint, Glean) to access Outreach knowledge and actions within their own workflows.
- Agent Studio Visual canvas for deploying ready-to-run AI agent workflows for core sales motions without building from scratch, enabling configuration of prospecting, deal management, and other revenue workflows.
- Outreach Meetings Calendaring and meeting scheduling capability within Outreach, enabling meeting booking directly from sequences and email with meeting attribution tracking for revenue impact measurement.
- Outreach Marketplace Platform ecosystem providing discoverability and access to third-party integrations, extensions, and partner-built applications extending Outreach functionality for customers.
Quantifiable outcome
- 30% productivity increase; 19% meetings booked increase; 26% win rate increase (Outreach customer outcomes)
- +4 more outcomes
Companies that use Outreach
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles1 record
Outreach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability12 records
Feature10 records
Outreach partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor, major and significant.
- ZoomInfocoreZoomInfo announced a native connector between its GTM.AI platform and Outreach AI, making ZoomInfo's verified B2B data (100M companies, 500M contacts) accessible directly within Outreach's AI agent workflows without requiring middleware or custom code. The GTM Context Graph is delivered as a first-class data source for Outreach Omni, Meeting Prep Agent, and all custom agents built in Agent Studio.
- ServiceNowcoreOutreach announced a new integration with ServiceNow at Knowledge 2026 that brings revenue orchestration directly into ServiceNow's CRM platform. The integration enables native bidirectional sync, allowing sellers to execute key sales workflows without leaving ServiceNow while keeping customer and activity data dynamically updated. Available in the ServiceNow Store as part of Outreach's Build Partner status.
- SalesforcecoreOutreach joined Salesforce's AgentExchange marketplace, enabling revenue teams to access Outreach AI agents directly within Salesforce workflows for deal management, prospecting, and forecasting. The companies committed to ongoing collaboration across strategic deals, GTM initiatives, and product innovation using the Model Context Protocol standard for agent-to-agent communication.
- AnthropiccoreOutreach announced general availability of its Model Context Protocol (MCP) Server, enabling its AI platform to securely share revenue insights with external AI agents and systems including Anthropic's Claude. Outreach is one of the first revenue platforms to build on the MCP standard, giving Claude access to real-time pipeline data rather than just general knowledge.
- OktopostminorOktopost and Outreach partnered to embed employee advocacy into seller workflows, powering social selling at scale. The partnership enables social selling capabilities directly within Outreach's seller workflows.
- SAPmajorOutreach partnered with SAP to accelerate enterprise revenue workflows. The partnership enables joint customers to leverage Outreach's AI-powered sales execution capabilities within SAP's enterprise ecosystem, targeting large enterprise revenue operations.
- Informa TechTargetsignificantInforma TechTarget announced a partnership with Outreach to help companies build and accelerate sales pipeline through more intelligent prospecting. The partnership combines TechTarget's intent data and content capabilities with Outreach's sales execution platform for co-marketing and lead generation programs.
- Siemens Digital IndustriesmajorOutreach and Siemens expanded their partnership to enhance data-driven workflows for global prospecting, pipeline management, and sales forecasting. The solution was operational in 20 countries with plans to expand Outreach's forecasting technology to remaining territories in 2025. Siemens rolled out AI-powered forecasting to over 4,000 sellers across 190 countries.
- Harte HanksminorHarte Hanks and Outreach teamed up to deliver innovative sales engagement solutions. Harte Hanks provides consulting and implementation services to help customers maximize Outreach's platform capabilities.
- AvantsignificantOutreach Sales Platform became available through Avant, boosting AI-driven workflows and seller productivity worldwide. Avant serves as a distribution partner expanding Outreach's reach to new enterprise customers.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Outreach competitors and assessment
Company assessmentDirect peers
- Salesloft: Salesloft is the closest direct competitor to Outreach in the sales engagement platform category, offering multi-channel sequencing, cadences, conversation intelligence (Drift), and deal management for revenue teams. Both companies compete head-to-head for enterprise SDR and AE workflow budgets.
- Gong.io: Gong is a leading conversation intelligence and revenue intelligence platform that directly competes with Outreach Kaia for call recording, transcription, topic/sentiment analysis, and coaching — and increasingly overlaps on deal health and forecasting.
- Clari: Clari is a revenue platform focused on pipeline management, forecasting, and revenue intelligence — directly competing with Outreach's Deal Management, Sales Forecasting, and AI-assisted forecast capabilities for enterprise RevOps leaders.
Emerging players
- Apollo.io: Apollo is a fast-growing sales intelligence and engagement platform combining a large B2B contact database with sequencing and AI-assisted outreach. It competes with Outreach at the SDR/AE persona tier, especially in mid-market, with a more PLG-friendly pricing model.
- 6sense: 6sense is a revenue intelligence and account-based orchestration platform using AI-driven buyer intent signals. It overlaps with Outreach's Smart Data Enrichment and Account Planning capabilities, particularly for enterprise marketing-and-sales orchestration use cases.
- Demandbase: Demandbase is an account-based marketing and sales intelligence platform with overlap into account engagement and pipeline orchestration, competing with Outreach's Smart Account Plans and Account Management modules in enterprise ABM motions.
Broad incumbents
- ZoomInfo: ZoomInfo is both a strategic data partner (native GTM.AI connector into Outreach AI agents) and a broader competitor spanning sales intelligence, conversation intelligence (Chorus), and increasingly engagement and workflow automation for revenue teams.
- HubSpot Sales Hub: HubSpot Sales Hub bundles sales engagement, sequences, calling, and AI-assisted features (Breeze AI) inside the broader HubSpot CRM platform. It competes with Outreach at the mid-market tier and increasingly upmarket, with native CRM integration as its structural advantage.
- Salesforce Sales Cloud / Agentforce: Salesforce Sales Cloud, augmented by Agentforce AI agents, is both Outreach's most important integration partner and its largest structural competitor. As Agentforce adds native prospecting, deal management, and forecasting agents, it can disintermediate Outreach's standalone value for Salesforce-centric enterprises.
Others
- Cognism: Cognism is a B2B sales intelligence and data provider with prospecting and intent capabilities. It overlaps with Outreach's data enrichment ecosystem (alongside ZoomInfo, LeadIQ, Explorium) and competes for budget allocated to prospecting data layers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Outreach social profiles
Digital presenceOutreach compliance and trust
Trust signalCompliance3 records
Outreach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outreach leadership team
Management profileNumber of profiles
Profiles2 records
Outreach subsidiaries and ownership
Company hierarchySubsidiaries1 record
Outreach funding detail
Funding detailFunding overview
Funding rounds13 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outreach M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outreach
What does Outreach do?
Outreach is an agentic AI platform for revenue teams that unifies sales engagement, deal management, pipeline management, forecasting, conversation intelligence, rep coaching, and account management into a single SaaS offering. The platform uses specialized AI agents (Revenue Agent, Meeting Prep Agent, Deal Agent, Research Agent, Personalization Agent, and Omni conversational agent) to autonomously perform prospecting, deal updates, meeting preparation, and forecasting, while integrating natively with Salesforce, ServiceNow, SAP, Microsoft Dynamics, and external AI systems through a Model Context Protocol (MCP) Server.
Is Outreach a public or private company?
Outreach is a private company. It is classified as venture growth investor backed and is currently operating.
When was Outreach founded?
Outreach was founded in 2014. It employs 501 to 1,000 people.
Where is Outreach based?
Outreach is headquartered in Seattle, United States, in the North America region.
How does Outreach make money?
One revenue line is on record: saaS Subscription Licenses.
Who are Outreach's main competitors?
Direct peers on record are Salesloft, Gong.io and Clari. Emerging players are Apollo.io, 6sense and Demandbase. Broad incumbents are ZoomInfo, HubSpot Sales Hub and Salesforce Sales Cloud / Agentforce. Cognism is listed as an others.
Does Outreach have an API?
Yes. Outreach provides a public REST API enabling developers to programmatically interact with the platform. The API supports collection queries, audit log access, CRM integrations, and programmatic data management. February 2025 release notes indicate API performance improvements where collection queries no longer perform resource counting by default for faster response times, requiring developers to append &count=true parameter where count values are needed. A new Audit Log API was launched with more events, with the previous Audit Log API deprecated in September 2024. The API also supports Bulk Upsert functionality for Products, Purchases, Prospects, Accounts, and Opportunity records (May 2025). Webhook notifications are available for events such as new Kaia recordings. Developer documentation is at developers.outreach.io/api/reference/overview.
What industry is Outreach in?
Outreach's product category is Sales Engagement and Revenue Intelligence Software. Its primary akta.pro industry code is HDAEANAC, Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem), with a secondary code of MPAAAJAG, Field Sales & Brand Ambassador Programs. Its NAICS code is 541613 and its SIC code is 7372.