Supernova Hub

What Supernova Hub does

Supernova Hub (legal entity: SUPERNOVA S.r.l., VAT 09143730969) is an Italian venture builder and certified innovation hub headquartered in Milan at Viale Carlo Espinasse 163. Founded in 2014-2015 as the corporate venture accelerator of ITLM Group, the company was established by Federico Pozzi Chiesa, who also serves as Managing Director of ITLM Group controlling Italmondo S.p.A., a 60-year-old international logistics firm operating at approximately EUR 200 million in business scale. Supernova Hub sits at the intersection of traditional logistics expertise and digital innovation, with a stated focus on E-commerce and Smart Logistics and spanning adjacent areas including Smart Home & Security, Smart Mobility, Circular Economy, AI, Blockchain, and Crypto.

The company operates a portfolio of 15 platforms and participations spanning wholly-owned subsidiaries (Sendabox for shipping comparison, Termo/Termostore for HVAC distribution, Opyn for marketplace lending, IoRitiro for PUDO networks, Supernova Factory for software development in Sofia, DeliveryNow for last-mile delivery, Sales Ring CRM, RockerChain for luxury blockchain anti-counterfeiting, Rocker Palm crypto e-boutique, Fragiacomo luxury footwear, Gianluca Saitto atelier, Gosh events/social, Conciliazioni), joint ventures (Destination Gusto food e-commerce with Intesa Sanpaolo, MI-HUB with Manintown), and an impact investing fund (Ulixes SGR). Proprietary technology assets include the Lauri AI platform (launched 2025) for business transformation, AI/ML-enabled WMS, blockchain anti-counterfeiting via RockerChain (authorized by FINMA for utility token issuance), and a truck loading mathematical algorithm co-developed with DTU Copenhagen and ETH Zurich.

Supernova Hub's business model combines four revenue streams: (1) direct equity investment from its own balance sheet in portfolio companies (EUR 14 million lifetime deployed, EUR 11M into companies and EUR 3M into facility restructuring), (2) coworking space rental within a 14,000 sqm Milan innovation district (6,000 sqm currently renovated), (3) digital consulting services (web/e-commerce/WMS/CRM development and digital marketing) on a custom quote, multi-year engagement basis, and (4) startup incubation services providing mentorship, business development, and industry connections to applicants selected through the SmartLogisticCall program. Pricing is quote-based across all services with no publicly disclosed tiers. Supernova Hub serves early-stage Italian startups, established SMEs, Italian luxury brands, and e-commerce companies requiring integrated logistics or digital transformation support.

Name

Supernova Hub

Legal name

SUPERNOVA S.r.l.

Website

https://supernova-hub.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Supernova Hub is an Italian corporate venture builder and certified incubator headquartered in Milan, building and investing in E-commerce and Smart Logistics startups while offering digital consulting, coworking, and its Lauri AI platform to portfolio companies and external SMEs.

Ownership category

akta.pro rank

Product category

Venture Capital and Startup Incubation

NAICS

Other Computer Related Services (541519), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Corporate Venture Studios & Incubators (Build/launch ventures) (FSANAHAC)

akta.pro secondary industries

Accelerators & Incubators (Investor-Operated) (FSANAAAM), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• Venture capital investing
• Startup incubation services
• Digital consulting
• Smart logistics solutions
• E-commerce enablement

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Venture Capital & Equity Investment: Supernova Hub invests its own capital directly in startups, taking equity positions in portfolio companies. Total investment of 14 million euros has been deployed, with 11 million invested in supported companies and 3 million in physical infrastructure.
2. Coworking Space Rental: Revenue generated from renting coworking spaces in Milan as part of the physical innovation district project spanning 14,000 sqm.
3. Digital Consulting Services: Professional services revenue from IT consulting, web development, e-commerce development, WMS development, CRM development, graphic design, and marketing services provided to startups and external clients.
4. Startup Incubation Program: Incubation services providing mentorship, business development support, industry partnerships, and acceleration services, potentially including equity stakes in incubated companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Supernova Hub is an Italian certified innovation district and venture builder that invests its own capital in early-stage startups, operates a startup incubation program with coworking space in Milan, and provides digital consulting services (custom software, e-commerce platforms, WMS, CRM, design, and marketing). It also incubates and runs a portfolio of operating companies spanning smart logistics (Sendabox, DeliveryNow, Io Ritiro), e-commerce (Termostore, Destination Gusto, Fragiacomo), fintech (Opyn), blockchain (RockerChain), and impact investing (Ulixes SGR), with the proprietary Lauri AI platform unifying business automation across the ecosystem.

Product overview

Supernova Hub is a certified Italian innovation district and business incubator operating as a portfolio of interconnected companies focused on E-commerce and Smart Logistics. The company offers two main pillars: (1) Professional services including custom website and e-commerce development, WMS software, custom CRM development, digital design, startup incubation, integrated product development, marketing services, coworking spaces, and venture capital financing; and (2) Lauri, an all-in-one AI platform for business transformation launched in 2025. The portfolio includes 13 incubated/acquired startups covering logistics technology (Sendabox, DeliveryNow, Io Ritiro), e-commerce services (Destination Gusto), fintech (Opyn), blockchain (RockerChain), luxury retail (Fragiacomo, Gianluca Saitto, Rocker Palm), social networking (Gosh), and business services (Ulixes SGR, MI-HUB, Sales Ring, Supernova Factory). The ecosystem is tied together through shared digital infrastructure, logistics expertise from parent ITLM Group, and Supernova Factory's software development capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Lauri: All-in-One AI platform designed to optimize, automate, and enhance every aspect of business operations
• Sendabox
• IoRitiro
• Destination Gusto

Products and services

• Lauri AI Platform
• Startup Incubator
• Coworking Spaces
• Venture Capital & Financing
• E-commerce Development Services
• WMS (Warehouse Management System)
• Custom CRM Development
• Website Development Services
• Integrated Product Development
• Marketing and Social Media Services
• Digital Design Services
• Sendabox
• Termostore (Termo)
• Opyn (formerly BorsadelCredito)
• Io Ritiro
• Supernova Factory
• DeliveryNow
• Ulixes SGR
• MI-HUB Brand + Talent Accelerator
• Sales Ring
• Destination Gusto
• RockerChain
• Rocker Palm
• Fragiacomo
• Gosh

Quantifiable outcome

• 14 million euros invested total with 11 million in supported companies and 3 million in infrastructure
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability13 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• DTU Copenhagen (Technical University of Denmark)coreStrategic or Co-development Partner · 22 October 2019Academic partnership for developing mathematical algorithms for truck loading optimization. The university is providing algorithm development expertise for optimizing Italmondo's truck loading plans to reduce unused space, costs, and environmental impact.
• ETH Zurich (Swiss Federal Institute of Technology)coreStrategic or Co-development Partner · 22 October 2019Academic partnership alongside DTU Copenhagen for developing mathematical models to optimize truck loading. ETH Zurich's Institute for Transport Planning and Systems is contributing research expertise to the project.
• ENIGASELUCEminorStrategic or Co-development PartnerPartnership established by Termostore in 2018 for HVAC sales and installation services.
• eBay BelgiumminorChannel Partner/ Reseller/ DistributorSendabox became a partner of eBay in Belgium, integrating its shipping and logistics services with the eBay platform.
• Westwing (formerly Dalani)minorStrategic or Co-development PartnerSendabox developed a special reverse logistics service 'Reso Facile' for Westwing, reducing return processing costs and improving tracking for the e-commerce company.
• ManintownminorStrategic or Co-development PartnerPartnership with Manintown (digital platform and magazine) to create Mi-Hub | Brand + Talent Accelerator, a Milan-based agency combining brand storytelling expertise with business incubator experience.
• SendaboxflagshipStrategic or Co-development PartnerFirst startup founded by Federico Pozzi Chiesa within Supernova Hub in 2014. Sendabox provides shipping comparison services for the portfolio companies and handles logistics for Termostore and other startups.
• Citel GroupminorOthersZoro.ai (AI chatbot company) was acquired by Citel Group's Information Technology division after just two years of incubation, demonstrating successful exit value creation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LVenture Group: Rome-based holding company listed on Borsa Italiana that operates an accelerator and venture capital program for early-stage digital startups. Directly comparable as an Italian-listed startup accelerator with a public-facing investment model similar to Supernova Hub's equity-based incubation approach.
• Nana Bianca: Florence-based Italian venture builder that builds, invests in, and supports digital startups from ideation through scale. Highly comparable as a direct domestic competitor in the Italian venture-building space, with similar portfolio incubation services and equity-based model.
• H-FARM: Italy's largest venture builder and innovation platform, founded in 2005 in Venice. Directly comparable as an Italian venture builder combining incubation, acceleration, corporate education, and direct investment, with a similar focus on digital transformation and education-driven startup creation.
• LUISS EnLabs: Rome-based startup accelerator backed by LUISS University and created with Casa dell'Innovazione and coworking brand Talent Garden. Directly comparable as an Italian university-affiliated startup accelerator providing mentorship, workspace, and seed funding to early-stage companies.
• Talent Garden: Italy-founded coworking and innovation network spanning Europe, combining physical workspaces with startup incubation and education. Comparable as it merges coworking space operations with startup support services, directly mirroring Supernova Hub's coworking-plus-incubation model.

Broad incumbents

• Rocket Internet: Global venture builder and incubator headquartered in Berlin that builds and invests in internet and technology companies at scale. Comparable as a much larger global incumbent in the venture-builder category, applying a similar systematic build-and-invest playbook but at significantly greater scale and geographic reach.
• Idealab: US-based technology venture studio that creates and launches internet and software companies. Comparable as a long-established, broad incumbent in the corporate venture studio category with a similar approach of conceiving, building, and operating portfolio companies internally.
• Plug and Play Tech Center: Global innovation platform and startup accelerator operating across multiple verticals with corporate partnerships. Comparable as a broad incumbent offering startup incubation, corporate innovation programs, and venture services at significantly greater scale than Supernova Hub.
• Antler: Global early-stage venture capital firm and startup generator that recruits founders, helps build companies from day zero, and invests globally. Comparable as a broad incumbent in the venture builder/accelerator category with operations across multiple geographies and verticals.

Regional players

• ITLM Group: Parent conglomerate of Supernova Hub controlling Italmondo S.p.A., a leading Italian international logistics group with ~€200M in business. Comparable as the same corporate group, providing the logistics foundation, capital, and customer relationships that underpin Supernova Hub's e-commerce and smart logistics thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supernova Hub