What Westwing Group Se does

Westwing Group SE is a Munich-headquartered, Frankfurt-listed e-commerce company operating Europe's #1 premium destination for Home & Living across 23 European countries. Founded in 2011 by Delia Lachance and four co-founders and listed on the Frankfurt Stock Exchange since October 2018, the company generated EUR 507 million in GMV in 2025 across a unified platform that combines a permanent curated Shop, time-limited Daily Specials/Club Sales, physical Westwing Stores with in-store interior experts and 3D planning, a B2B service (Westwing Business), and the Westwing Design Service/Studio. Its proprietary Westwing Collection private label, launched in 2018 and designed in-house in Munich, sits alongside a curated assortment of 900+ premium and emerging third-party design brands.

The core technology stack is an integrated e-commerce and content platform anchored by a "shoppable magazine" editorial format, with a private-label product portfolio that includes sustainability-led lines such as the Danilo recycled-textile furniture range (using Rezign technology) and the Keani 3D-printed lamp. Operations are supported by two tech hubs (Munich and Warsaw), an approximately 1,600-person workforce, a European Logistics Center near Poznań, Poland, and a strategic DHL partnership for premium and sustainable last-mile delivery. Sustainability infrastructure is unusually deep for the category: SBTi-validated targets, a CSRD-aligned reporting baseline, an A score on CDP's Supplier Engagement Assessment, FSC/PEFC/GOTS/BCI certifications, and proprietary WE CARE labeling with 71% of Westwing Collection products tagged in 2025.

The revenue model is direct-to-consumer e-commerce supplemented by retail, B2B, and design services. Sales are generated through country-specific e-commerce sites, flash-sale campaigns, branded physical stores, and project-based B2B engagements. Geographic expansion continues — most recently with the UK entry in 2026 — while 2026 guidance of EUR 470–495 million in revenue and EUR 36–48 million in adjusted EBITDA (versus Q4 2025 adjusted EBITDA of EUR 44 million, up 84% YoY, and EUR 34 million of free cash flow for 2025) reflects a deliberate shift into Phase 3 of the company's 3-step value creation plan focused on scaling with operating leverage and returning capital, evidenced by an ongoing share buyback program initiated in February 2026.

Name

Westwing Group Se

Legal name

Westwing Group SE

Website

https://westwing.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Westwing Group SE is a Munich-based, Frankfurt-listed e-commerce company operating Europe's #1 premium Home & Living destination across 23 countries, serving design-oriented consumers through curated third-party brands, its Westwing Collection private label, omnichannel retail, B2B services, and in-house design consultation.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. E-commerce Product Sales: Core revenue from direct online sales of home & living products including Westwing Collection and third-party design brands through westwing.com and country-specific sites.
2. Club Sales / Flash Sales: Time-limited sales events offering curated deals and inspiring home décor ideas, driving urgency and customer engagement.
3. Physical Retail Stores: Revenue from brick-and-mortar Westwing Stores offering in-store experiences, 3D room visualization, and personalized interior design consultation services.
4. B2B Services (Westwing Business): Business-to-business service offerings including bulk purchases, corporate gifting, and professional interior design services for commercial clients.
5. Westwing Studio / Design Service: Professional interior design and custom furniture styling services, helping customers plan and execute home design projects.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Westwing Group SE operates Europe's leading premium Home & Living e-commerce platform, selling curated furniture, textiles, lighting, and decorative items through online storefronts (westwing.com and 22 country-specific sites), daily flash-sale campaigns, physical retail stores, and a B2B service. The company combines its proprietary Westwing Collection private label (designed in-house in Munich) with 900+ curated third-party design brand partners, supported by professional interior design consultation services via the Westwing Design Studio and a strong sustainability framework including the WE CARE labeling system.

Product overview

Westwing Group SE operates a unified premium home & living e-commerce platform across 23 European countries, combining a curated third-party brand assortment with its own Westwing Collection private label (launched 2018). The integrated offering spans Shop (permanent assortment), Daily Specials/Club Sales (flash-sale campaigns), Westwing Stores (physical retail with 3D design consultations), Westwing Business (B2B services), and the Westwing Design Service/Studio. The platform is accessible via website and mobile app and emphasizes sustainability through the WE CARE label, CDP Supplier Engagement Leader 2025 recognition, and science-based emissions targets validated by SBTi.

Differentiator

Problem solved

Functional benefit

Brands

• Westwing Collection: The company's private label brand featuring in-house designed home and living products launched in 2018, designed by the company's team in Munich.

Products and services

• Westwing Shop (Permanent Assortment) Primary e-commerce platform offering a curated permanent assortment of home & living products including Westwing Collection private label items and third-party premium design brands, accessible via westwing.com website, 22 country-specific sites, and mobile apps (iOS and Android).
• Daily Specials (Club Sales) Time-limited retail campaigns offering curated deals and inspiring home décor ideas, functioning as Westwing's flash-sale model for discounted premium home products and driving customer engagement.
• Westwing Stores Physical retail showrooms across European countries where customers experience in-store interior design consultations, 3D room visualization, curated product displays, store events, and brand activations with regular store transformations five times per year.
• Westwing Business (B2B Service) Business-to-business service offering design brands, interior designers, and corporate clients access to Westwing's curated assortment and design capabilities for bulk procurement, corporate gifting, and project-based orders.
• Westwing Design Service (Studio) Interior design consultation service staffed by in-house designers who create 3D visualizations and room plans, helping customers design spaces using Westwing products.
• Westwing Collection (Private Label) The company's own brand of home & living products — furniture, textiles, lighting, and décor — designed in-house in Munich, featuring the WE CARE sustainability label for products meeting verifiable sustainability standards based on certifications and material attributes.
• Danilo Recycled Furniture Line Sustainable furniture line within the Westwing Collection featuring dining tables and stools crafted from recycled textiles — discarded denim, military uniforms, and suits — processed by Rezign® with a biodegradable binder derived from potato starch residue.
• Keani Lamp 3D-printed lighting product made with 85% recycled materials, part of the Westwing Collection's sustainability-focused product portfolio and awarded Silver in the Eco/Green Design category at the International Design Awards.

Quantifiable outcome

• 82% reduction in Scope 1 and 2 market-based emissions vs 2022 baseline
• +7 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DHL GroupcoreStrategic or Co-development Partner · 10 February 2026Strategic partnership expanded for enhanced premium delivery experience across Germany and selected European markets. Includes GoGreen Plus service for sustainable shipping with electric vehicles and sustainable fuels. All Westwing shipments fulfilled by DHL use exclusive paper-based packaging. Partnership also includes Pick-Up/Drop-Off (PUDO) locker options and access to DHL's advanced International Logistics Center in Poland near Westwing's European Logistics Center.
• Rezign®coreTechnology or Integration · 28 October 2025Specialized recycled materials company that developed the Danilo furniture line technology. Transforms discarded textiles (denim, military uniforms, suits) and bio-based fibers (flax, hemp, jute coffee bags) into durable veneer surfaces using biodegradable binder from potato starch residue for Westwing's Danilo collection.
• amfori (BSCI)coreStrategic or Co-development PartnerPartnership for social audit certifications and supplier engagement. Westwing requires amfori BSCI, SMETA, or SA8000 certifications for non-EU suppliers. Suppliers access amfori Academy for webinars, e-learning, and training on labor rights, health and safety, and environmental management. The Speak for Change program provides workers in Vietnam and India grievance mechanisms.
• Forest Stewardship Council (FSC)coreStrategic or Co-development PartnerFSC promotional license holder (N003477) supporting sustainable forest management. Committed to using more than 90% certified sustainable wood by 2026. FSC forest management certification confirms forests are managed to preserve biological diversity, benefit local communities, and ensure economic viability.
• SMETA (Sedex Members Ethical Trade Audit)coreStrategic or Co-development PartnerSocial audit certification accepted for non-EU suppliers alongside amfori BSCI and SA8000. Part of comprehensive supplier oversight system including third-party audit evaluation and internal assessments.
• Better Cotton Initiative (BCI)minorStrategic or Co-development PartnerMembership supporting improved cotton sourcing practices through mass balance system. Complements GOTS certification for organic textiles.
• Global Organic Textile Standard (GOTS)minorStrategic or Co-development PartnerGOTS certified for organic textiles, enabling Westwing to source and promote certified organic cotton products.
• PEFC (Programme for the Endorsement of Forest Certification)minorStrategic or Co-development PartnerPartner for sustainable wood sourcing alongside FSC. Committed to using more than 90% certified responsibly sourced wood by 2026.
• CDP (Carbon Disclosure Project)coreStrategic or Co-development PartnerCDP Supplier Engagement Leaderboard recognition in 2025 with A score in Supplier Engagement Assessment. Over 98% of Westwing emissions originate beyond direct operations, making supplier engagement critical for Scope 3 reduction strategy.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CB2 (Crate & Barrel): Crate & Barrel's modern-design sibling brand offering curated contemporary home furnishings via e-commerce and select European shipping. Comparable in design-led, premium-mid positioning and curated private-label mix.
• Wayfair: Largest pure-play home furnishings e-commerce platform globally, directly comparable to Westwing's curated marketplace model. Operates across Europe (including previously in Germany) and competes for the same premium online home shopper.
• Home24: Berlin-based home & living e-commerce retailer offering curated furniture and décor across Europe. Closest geographic and category peer to Westwing before its 2023 acquisition by XXXLutz, sharing similar assortment breadth and flash-sale heritage.
• West Elm (Williams-Sonoma): Williams-Sonoma-owned modern home furnishings brand with strong design-led e-commerce and growing European footprint. Targets the same premium, sustainably-minded home customer with curated private-label assortments.
• H&M Home: H&M Group's home furnishings division offering affordable-to-mid-premium décor and textiles across European e-commerce and physical stores. Competes for aspirational home enthusiasts with similar shoppable magazine-style merchandising.
• Maisons du Monde: French premium home furnishings retailer with omnichannel presence (e-commerce + 300+ stores across Europe). Comparable in assortment breadth, private-label mix, and design-led positioning targeting style-conscious European consumers.
• Zara Home: Inditex-owned home furnishings concept offering trend-led, design-forward décor across Europe via e-commerce and flagship stores. Overlaps Westwing on premium accessible design and curated seasonal drops.
• Made.com: UK-born design-led home furnishings e-commerce brand serving European customers with curated, designer-collaboration furniture — directly competing for the same premium 'Design Lovers' segment Westwing targets.

Broad incumbents

• Amazon (Home category): Amazon's home & kitchen marketplace competes across all price tiers and is a key traffic and pricing benchmark for European home e-commerce. Dominant in selection and delivery speed but lacks Westwing's curated design content layer.
• IKEA: Global home furnishings incumbent operating 400+ stores across Europe plus mature e-commerce. Overlaps with Westwing on furniture and home décor but serves a broader value-to-mid-premium range with vastly larger scale and supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WestwingDeutschland
• Facebookfacebook.com/westwing.de
• LinkedInlinkedin.com/company/westwing-home-&-living
• Instagraminstagram.com/westwingcom
• Pinterestpinterest.com/westwingcom
• Xx.com/westwingde

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westwing Group Se