Oda
- Company typePrivate
- Founded2015
- HeadquartersOslo, Norway
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Oda firmographics
Firmographics- Name
- Oda
- Legal name
- Oda Norway AS
- Website
- https://oda.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Oda industry classification
Industry- Product category
- Online Grocery Delivery
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
Keywords
Where Oda is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Oda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Grocery Sales: Oda generates revenue through the sale of grocery products, including fresh produce, pantry items, frozen goods, beverages, and household products. Customers pay for products at listed prices with various promotional discounts available.
- Home Delivery Fees: Revenue is generated from delivery fees for bringing groceries to customers' homes. New customers receive 3 months of free delivery as a sign-up incentive.
- Gift Cards: Oda sells gift cards in denominations from 400 to 10,000 Norwegian kroner, valid for 12 months after activation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard grocery pricing with promotional discounts |
| One time/ perpetual license | Pay-as-you-go | Gift card denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Oda product offering
Product offeringCore offering
Oda is an online grocery retailer that sells a wide range of grocery products — fresh produce, dairy, meat, fish, frozen foods, beverages, household items, and more — through its website and mobile applications, with scheduled home delivery to customers across Norway. The company operates a proprietary e-commerce platform, mobile apps, and its own delivery fleet, supported by AI-driven supply chain planning and a recipe integration feature.
Product overview
Oda is a Norwegian online grocery delivery service operating as a consumer-facing e-commerce marketplace with integrated delivery logistics. The core offering consists of the Oda web platform and mobile applications (iOS and Android) through which customers browse and purchase groceries across 26+ product categories. Supporting services include a recipe platform (1,500+ recipes with one-click add-to-cart), gift cards, corporate/business delivery accounts, bottle deposit collection, and scheduled home delivery with real-time tracking. The company also operates specialized category storefronts for seasonal needs (Grill, BBQ, Holiday) and maintains a promotions/tenders section. Oda positions itself as a technology company that happens to deliver groceries, emphasizing data-driven operations though no public API or developer platform is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Oda Online Grocery Store (Web Platform) Oda's primary online grocery storefront accessible via desktop and mobile browsers, where customers browse 26+ product categories, search products, view recipes, manage accounts, and place orders for home delivery.
- Oda Mobile Application Native iOS and Android applications available on Google Play and the App Store that enable customers to browse, order, and track grocery deliveries from their smartphones, with full shopping functionality.
- Home Delivery Service Scheduled home delivery service using Oda's proprietary delivery fleet, bringing groceries directly to customers' homes with delivery time slots, real-time tracking via the app, SMS notifications, and optional contactless doorstep drop-off.
- Business/Corporate Delivery Dedicated delivery service for business and organizational customers, offering corporate accounts, bulk ordering, and supplies for office pantries and employee benefit programs.
- Oda Gift Cards Digital gift cards available in denominations from 400 to 10,000 Norwegian Kroner, valid for 12 months after recipient activation, delivered via email.
Quantifiable outcome
- Oda's supply chain optimization with RELEX resulted in improved inventory turnover and spoilage reduction
Companies that use Oda
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Oda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Oda partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RELEX SolutionscoreOda partnered with RELEX Solutions, a supply chain planning solutions provider, to implement AI-driven forecasting and replenishment tools. This partnership has helped Oda reduce food waste and improve inventory turnover through better spoilage reduction. RELEX reported that its customers collectively prevented 350 million kilograms of food waste and saved 1.2 million tonnes of CO2 emissions in 2024, with individual customers reporting food waste savings of 10-40%.
- VippscoreVipps is integrated as a payment option for Oda customers, allowing seamless mobile payments for grocery orders through Norway's leading payment platform.
- Apple PaycoreApple Pay is available as a payment method for Oda customers, providing convenient contactless payment options through iOS devices.
- GoogleminorOda uses Google for targeted digital advertising and marketing, including remarketing and demographic-based marketing campaigns.
- Meta/FacebookminorOda partners with Meta for social media marketing, including targeted advertising on Facebook and Instagram platforms.
- SnapchatminorOda uses Snapchat for targeted marketing and advertising to reach younger demographics.
- InfinitumminorInfinitum processes Oda's pant (bottle deposit return) system, where customers can return empty bottles and cans through Oda's delivery drivers, with amounts credited to their next purchase.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Oda competitors and assessment
Company assessmentBroad incumbents
- REMA 1000:
- Instacart: Instacart is the largest online grocery marketplace in North America, partnering with incumbent retailers. It is comparable to Oda in online-grocery delivery but operates a marketplace model rather than Oda's owned-inventory, proprietary-delivery approach.
- Ocado Group: Ocado is a global technology provider for online grocery, offering automated warehouses and platform solutions to retailers. It represents the technology-and-automation frontier of online grocery relevant to Oda's tech-driven ambitions.
- Meny: Meny is a major Norwegian supermarket chain (part of NorgesGruppen) with growing online-delivery operations. It is a primary domestic incumbent competitor for Oda in the Norwegian online-grocery space.
Direct peers
- Mathem: Mathem is Sweden's largest online grocery retailer, offering home delivery of groceries across Sweden with a similar assortment, scheduled-delivery, and recipe-integration model. It is the most direct Nordic parallel to Oda.
- Nemlig.com: Nemlig.com is Denmark's leading online supermarket, delivering groceries nationwide with scheduled time-slot delivery and a broad assortment — directly comparable to Oda's Norwegian operations in model and customer profile.
- Rohlik Group: Rohlik operates online grocery delivery under brands in Czechia, Hungary, Austria, Germany, and Romania. It is one of Europe's largest tech-enabled online grocers and a strong comparable for Oda's tech-driven, multi-SKU grocery model.
- Picnic: Picnic is a Netherlands-based online grocery delivery company using an efficient milk-run model. It is directly comparable to Oda in being a pure-play, tech-led, scheduled home-delivery grocery operator focused on operational efficiency.
Emerging players
- Getir: Getir pioneered rapid grocery delivery in Europe and has since pivoted toward scheduled next-day delivery — converging on Oda's model. Useful peer for benchmarking the broader online grocery and quick-commerce category.
Regional players
- Bringmeister: Bringmeister (part of Edeka) is a Berlin-based online grocery delivery service. It is comparable to Oda in its scheduled, full-range online-grocery model, though it operates in a different geography and under an incumbent umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Oda social profiles
Digital presenceOda compliance and trust
Trust signalCompliance1 record
Oda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oda leadership team
Management profileNumber of profiles
Profiles15 records
Oda funding detail
Funding detailFunding overview
Funding rounds14 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oda
What does Oda do?
Oda is an online grocery retailer that sells a wide range of grocery products — fresh produce, dairy, meat, fish, frozen foods, beverages, household items, and more — through its website and mobile applications, with scheduled home delivery to customers across Norway. The company operates a proprietary e-commerce platform, mobile apps, and its own delivery fleet, supported by AI-driven supply chain planning and a recipe integration feature.
Is Oda a public or private company?
Oda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oda founded?
Oda was founded in 2015. It employs 501 to 1,000 people.
Where is Oda based?
Oda is headquartered in Oslo, Norway, in the Europe region.
How does Oda make money?
Three revenue lines are on record. Grocery Sales are the primary driver. The others are home Delivery Fees and gift Cards.
Who are Oda's main competitors?
Broad incumbents on record are REMA 1000, Instacart, Ocado Group and Meny. Direct peers are Mathem, Nemlig.com, Rohlik Group and Picnic. Getir is listed as an emerging player. Bringmeister is listed as a regional player.
Does Oda have an API?
No public API is recorded for Oda.
What industry is Oda in?
Oda's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel.