What REMA 1000 does

REMA 1000 is Norway's largest discount grocery retailer, operating approximately 690 franchise-based stores across Norway and Denmark under Reitangruppen, the holding company of the Reitan family. Founded in 1979 by Odd Reitan, the chain serves budget-conscious Norwegian and Danish households with a stated lowest-price positioning that has been consistently confirmed as the cheapest grocer on the VG Matbørs price index. Revenue is generated primarily through grocery sales across a 7,000+ SKU assortment spanning branded products and private-label lines such as Solvinge, Kolonihagen, and Lev Vel, with unit pricing, weekly promotional flyers, and app-based coupons as the principal pricing mechanics. The store base is owned and operated by individual Kjøpmenn under a franchise model, with Reitangruppen employing 10,000+ people within REMA 1000 alone.

The technology stack supporting operations includes the REMA-app with Scan & Pay (Skann & Betal), personalized discount features (Personlige Priskutt), and the GK CLOUD4RETAIL in-store platform deployed across approximately 680 stores. The 2026 launch of Spenn, a cross-brand loyalty program integrated with Norwegian Air, Strawberry hotels, Narvesen, 7-Eleven, and Uno-X, extends the digital ecosystem beyond groceries. RELEX-supplied AI-assisted Diagnostics for supply chain optimization and the Shared User Account (Fellesbruker) household feature were also added in 2026. The Familiemiddag under 200-lappen concept and the new Oda Norge distribution agreement further widen the product and fulfillment surface.

The business model is a hybrid of franchise retail, digital loyalty, and ecosystem partnerships. Geographic expansion into Denmark, where REMA 1000 has been named the country's largest discount supermarket, indicates a multi-country roll-up strategy operating alongside stable Norwegian market share. The chain is privately held by the Reitan family, whose net worth has been disclosed at approximately $9.1B, and sits within a broader Reitangruppen portfolio that also includes convenience, fuel, hospitality, and travel assets, which Spenn now links together.

Name

REMA 1000

Legal name

REMA 1000 Norge AS

Website

https://rema.no

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

REMA 1000 is Norway's largest discount grocery chain, operating around 690 franchise-based stores in Norway and Denmark under Reitangruppen. It serves budget-conscious households with the lowest-price positioning, supported by the REMA-app, Scan & Pay, and the Spenn cross-brand loyalty program.

Ownership category

akta.pro rank

Product category

Discount Grocery Retail

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Discount grocery retail
• Franchise supermarket
• Private label groceries
• Mobile loyalty app
• Low-price grocery

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Revenue generated from the sale of grocery products through approximately 690 franchise-based stores across Norway. Franchisees operate independently while purchasing inventory through REMA 1000's centralized supply chain.
2. Private Label Products: Revenue from proprietary brand products including Solvinge (chicken), Kolonihagen (organic/sustainable foods), Lev Vel (baby products/diapers), and the REMA own-brand product lines.
3. Spenn Loyalty Points: Customer bonus earned through REMA-app can be converted to Spenn points, redeemable across multiple brands in the Reitan Retail ecosystem including REMA 1000, Strawberry, Norwegian, Narvesen, 7-Eleven, and Uno-X.

Pricing tiers

Distribution channels3 records

Marketing channels10 records

Core offering

REMA 1000 operates a franchise-based discount grocery retail network of approximately 690 stores across Norway, providing low-price groceries, private label brands, and fresh produce. The chain sells directly to consumers through physical stores and is anchored by the REMA-app, a digital platform offering personalized discounts, scan-and-pay checkout, loyalty bonuses, and integration with the cross-brand Spenn rewards program.

Product overview

REMA 1000 is a Norwegian discount grocery retailer operating approximately 690 franchise-based stores across Norway and expanded to Denmark, operating under the Reitangruppen parent company. The company offers a unified product portfolio anchored by the REMA-app, a comprehensive mobile application providing personalized price cuts (Personlige Priskutt), bonus earning on groceries, 10% bonus on fresh produce, 50% diaper discounts, scan & pay functionality (Skann & Betal), and shared shopping lists. The digital ecosystem integrates with Spenn, a cross-brand loyalty program launched in June 2026 that connects with Strawberry, Norwegian, Narvesen, 7-Eleven, and Uno-X. Supporting digital products include the Matlyst inspirational magazine, recipe database with 1000+ recipes, and family dinner packages under 200 NOK. Private label brands include Solvinge (chicken), Kolonihagen (organic products), Lev Vel (diapers), and Hjerteligaens Heltebrød (bread supporting disability sports).

Differentiator

Problem solved

Functional benefit

Products and services

• REMA-app Primary mobile application for REMA 1000 customers, providing personalized price cuts, bonus earning on groceries, 10% bonus on fresh produce, 50% diaper discounts, scan-and-pay functionality, shared shopping lists, and integration with the Spenn loyalty rewards program.
• Spenn Loyalty Program Cross-brand loyalty rewards program that converts REMA 1000 bonus points into Spenn points, redeemable across multiple Nordic brands including Strawberry hotels, Norwegian Airlines, Narvesen, 7-Eleven, Uno-X, and REMA 1000.
• Familiemiddag under 200-lappen Complete family dinner packages for four people priced under 200 NOK, with pre-selected ingredients co-located in stores and easy recipes, designed to support budget meal planning for Norwegian families.
• Solvinge Chicken Private label chicken brand produced by Norsk Kylling, ranked as the most sustainable chicken brand in Norway for four consecutive years and ranked 11th overall in Sustainable Brand Index 2026.
• Kolonihagen Private label brand for organic and sustainable food products including sparkling beverages and meat products, recognized in the Sustainable Brand Index 2026 with a 6th overall ranking among all brands in Norway.
• Lev Vel Diapers REMA 1000's own diaper brand featuring superabsorbent cores for dryness and comfort, positioned as an eco-friendly choice for budget-conscious families.
• Hjerteligaens Heltebrød Superhero-themed bread from REMA 1000's Superheltserie, with 1 NOK per sold bread donated to REMA 1000 Hjerteligaen, supporting handball for children and adults needing extra facilitation. Over 8 million krone has been contributed in six years.
• Matlyst Recipe & Inspiration Magazine Free inspirational food magazine with over 1,000 recipes, weekly menus, cooking tips, and seasonal content (grill, summer, Christmas, Easter editions), available in-store and digitally to support meal planning.

Quantifiable outcome

• Cheapest grocery chain in Norway — VG Matbørs: 3393.59 kr vs next competitor at 3418.64 kr
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Aktiv mot kreftminorGTM or Marketing Partner · 19 June 2026REMA 1000 strengthened its partnership with Aktiv mot kreft, becoming a sponsor company (fadderbedrift) to support physical activity, coping, and quality of life for cancer patients before, during, and after treatment. The organization operates Pusterommene (breathing rooms) at hospitals nationwide.
• SpenncoreStrategic or Co-development Partner · 8 June 2026Spenn is a cross-brand loyalty points program integrated into the REMA-app. Customers can earn bonus points from REMA 1000 purchases and redeem them across multiple brands including Strawberry hotels, Norwegian Airlines, Uno-X, Narvesen, 7-Eleven, and REMA 1000. Launched 8 June 2026.
• RELEX SolutionscoreTechnology or Integration · 26 May 2026REMA 1000 expanded its use of RELEX Solutions' platform by adding AI-assisted Diagnostics to automate root cause analysis for supply chain issues. The AI-powered tool uses purpose-built agents and generative AI to monitor, analyze, and correct performance across the full planning cycle within a single platform. The relationship began in 2022, and the new capability helps planners move from identifying issues to fixing them without manual investigation, reducing stockouts and spoilage.
• GK SoftwarecoreTechnology or Integration · 15 July 2025REMA 1000 selected GK Software as its in-store technology partner for implementing GK CLOUD4RETAIL across more than 680 stores. The project aims to enhance personalized shopping experiences and is currently in progress.
• Oda NorgecoreStrategic or Co-development PartnerREMA 1000 and Oda Norge signed a new agreement for procurement and distribution of goods. The agreement runs for five years with a possible extension of two more years. Oda provides e-commerce and delivery infrastructure supporting REMA 1000's online and delivery operations.
• Norges Musikkorpsforbund (NMF)minorGTM or Marketing PartnerREMA 1000 and Norges Musikkorpsforbund renewed their 13-year sponsorship partnership. The collaboration ensures that no child stands on the sidelines, with all children welcome in music corps regardless of background, skills, or family finances.
• Uno-X MobilityminorGTM or Marketing PartnerREMA 1000 is a collaboration partner with Uno-X Mobility, a Norwegian professional cycling team competing at WorldTour level (both men's and women's teams). The sponsorship promotes cycling enthusiasm and active lifestyle. Both REMA 1000 and Uno-X are part of the Reitan family.
• StrawberrycoreStrategic or Co-development PartnerThrough the Spenn loyalty program, REMA 1000 customers can earn and redeem Spenn points at Strawberry's 250+ hotels across the Nordic region. The partnership was celebrated with a joint competition offering 10 Gold memberships worth approximately 125 kr/13 EUR per night in hotel restaurant credits.
• NarvesenminorChannel Partner/ Reseller/ DistributorNarvesen is part of the Reitan Retail group alongside REMA 1000. Through the new shared user system in the REMA-app, customers can use one login across REMA 1000, Narvesen, 7-Eleven, and Uno-X apps.
• 7-ElevenminorChannel Partner/ Reseller/ Distributor7-Eleven is part of the Reitan Retail group alongside REMA 1000. Through the new shared user system in the REMA-app, customers can use one login across REMA 1000, Narvesen, 7-Eleven, and Uno-X apps.
• NorwegiancoreStrategic or Co-development PartnerNorwegian Airlines is a partner in the Spenn loyalty ecosystem, allowing REMA 1000 customers to earn and redeem Spenn points for flights and travel.
• Varsom Vekst Partnership (Felleskjøpet Agri, Yara, Norgesmøllene, Mesterbakeren)minorStrategic or Co-development PartnerREMA 1000 participates in the Varsom Vekst collaboration with Felleskjøpet Agri, Yara, Norgesmøllene, and Mesterbakeren to produce grain with a lower climate footprint. The project uses mass balance methodology to document reduced-emission wheat equivalent to what is used in production. The resulting grain is used in Grovt & Godt bread products sold at REMA 1000.
• Norges HåndballforbundminorGTM or Marketing PartnerREMA 1000 sponsors Norges Håndballforbund and the REMA 1000 Hjerteligaen (handball league for children, youth, and adults needing extra facilitation). For each Hjerteligaens Heltebrød (Superhero Bread) sold, one krone goes to the league. Over 8 million krone has been contributed in six years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dagrofa: Dagrofa is one of Denmark's largest grocery wholesalers and retailers, operating Meny, Spar, Min Købmand and other banners. It is a relevant Nordic regional peer in scale and multi-banner strategy, primarily active in Denmark rather than Norway.
• ICA Gruppen: ICA Gruppen is the largest grocery retailer in Sweden, operating ICA Maxi, ICA Supermarket, ICA Kvantum and Hemköp banners. It is a Nordic regional peer of similar scale to REMA 1000, primarily competing in Sweden rather than Norway.

Direct peers

• Extra (NorgesGruppen): Extra is NorgesGruppen's value-oriented supermarket banner in Norway, frequently appearing in VG Matbørs price comparisons alongside REMA 1000 and Kiwi. It targets a similar budget-conscious shopper with a broader assortment than typical discount stores.
• Coop Norge: Coop Norge is a member-owned cooperative operating grocery banners (Extra, Mega, Coop Prix, Obs) across Norway. It is one of the three major Norwegian grocery groups competing directly with REMA 1000 across price points and formats.
• Netto (Salling Group): Netto is a Danish-headquartered discount supermarket chain operating in both Denmark and Norway under the Salling Group. It competes directly with REMA 1000 in Nordic discount grocery and has publicly disputed REMA's claim of being Denmark's largest discount chain.
• Kiwi (NorgesGruppen): Kiwi is NorgesGruppen's flagship discount grocery banner in Norway, the closest direct competitor to REMA 1000 on price. Both target budget-conscious Norwegian households through a multi-store national footprint and weekly promotional flyers, and compete head-to-head in VG Matbørs price comparisons.
• Meny (NorgesGruppen): Meny is NorgesGruppen's premium supermarket banner in Norway, offering a broader assortment and higher service level than REMA 1000. It represents the differentiated end of the Norwegian grocery market that REMA 1000 does not directly address but competes against for household share of wallet.
• Lidl Norge: Lidl is a German-headquartered hard-discount grocery chain operating in Norway with a no-frills, low-price positioning closely mirroring REMA 1000. It competes for the same budget-conscious Norwegian shopper and represents a key international discount benchmark.
• Coop Prix: Coop Prix is Coop Norge's value-priced supermarket banner, sitting between hard discount and mainstream grocery. It competes with REMA 1000 for price-sensitive Norwegian shoppers and frequently features in VG Matbørs price comparisons.
• Aldi Nord: Aldi is a German hard-discount grocery chain with operations across Northern Europe. Its ultra-low-price, private-label-led model is the global reference point for the discount format REMA 1000 competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/REMA100
• LinkedInlinkedin.com/company/rema-1000

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REMA 1000