What Duradry.com does

Duradry is a Doral, Florida-based direct-to-consumer personal care company that develops and sells clinical-strength antiperspirants, deodorants, body washes, and wipes targeting people with hyperhidrosis and health-conscious consumers seeking cleaner formulations. Founded in 2014 and operating with 11-50 employees, the company positions itself as a premium alternative between mass-market deodorants and prescription hyperhidrosis treatments, emphasizing dermatologist endorsement, vegan and cruelty-free certification, and ingredient transparency (free from talc, silicones, parabens, dyes, and alcohol).

The core product architecture centers on two antiperspirant technologies: a Clinical Sweat Control Stick formulated with 20% Aluminum Zirconium Trichlorohydrex Glycine for daytime use, and an Intensive Sweat Minimizing Gel with 15% Aluminum Chloride Hexahydrate plus salicylic acid for nighttime treatment. These are complemented by a Deep Clean Body Wash, an aluminum-free Deodorant Body Spray, and clinical-strength sweat control wipes for whole-body application. Products are sold individually at price points from $12 to $49, bundled into starter kits at $49, and structured as routines spanning skin preparation, nighttime treatment, and daytime protection.

Revenue is generated through one-time purchases and a Subscribe & Save subscription program offering a 15% recurring discount on flexible 30-day to 6-month delivery schedules, with a 60-day risk-free guarantee. Distribution is primarily through duradry.com supplemented by Amazon marketplace listings, supported by organic social media (Instagram, TikTok), email marketing, a "Find Your Match" recommendation quiz, and earned media in lifestyle publications. The company reported revenue of approximately $4.1M in 2021 with a forecast of $8M for 2022, has served over one million customers, and has funded operations through a May 2022 Republic equity crowdfunding round ($103,839) following earlier raises of $125,000 (2017) and $150,000 (2019).

Name

Duradry.com

Website

https://duradry.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Duradry is a Doral, Florida-based DTC personal care company selling clinical-strength antiperspirants, deodorants, body washes, and wipes targeting hyperhidrosis sufferers and health-conscious consumers seeking clean-ingredient formulations, with $4.1M in 2021 revenue and over one million customers served.

Ownership category

akta.pro rank

Product category

Clinical Antiperspirants and Sweat Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRABADAB)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Dermatology & Topical Skin Treatments (HLAIADAE)

Keywords

• Clinical antiperspirant products
• Hyperhidrosis treatment
• Sweat care cosmetics
• Deodorant and body wash
• Vegan personal care

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of antiperspirant and deodorant products across multiple formats (sticks, gels, wipes, sprays, body wash) at retail price points ranging from $12 to $49 per item, with starter kits priced at $49-$79.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 15% discount on all recurring orders with flexible delivery schedules (every 30 days, every 3 months, every 6 months). Customers can pause, adjust, or cancel anytime, generating predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Duradry manufactures and sells a line of clinical-strength antiperspirants, deodorants, body washes, and wipes designed to treat excessive sweating (hyperhidrosis) and whole-body odor. The product range uses aluminum-based active ingredients (20% Aluminum Zirconium Trichlorohydrex Glycine and 15% Aluminum Chloride Hexahydrate) combined with predominantly naturally derived ingredients, marketed as vegan, cruelty-free, and dermatologist-endorsed. Sales occur primarily direct-to-consumer through duradry.com with subscription options, supplemented by Amazon marketplace listings.

Product overview

Duradry.com offers a modern sweat care product line focused on clinical-strength antiperspirants and deodorants for people with hyperhidrosis and excessive sweating. The portfolio centers on three core product types: (1) Antiperspirant products including Clinical Sweat Control Stick (20% Aluminum Zirconium) and Intensive Sweat Minimizing Gel (15% Aluminum Chloride for nighttime use); (2) Body cleansers including Deep Clean Body Wash; (3) Deodorant products including Body Spray and Body Wipes for odor control; and (4) Antip-spirant wipes for targeted body application. The products are designed to work as a complete routine: Deep Clean Body Wash prepares skin, Intensive Sweat Minimizing Gel treats at night, and Clinical Sweat Control Stick protects during the day. The company emphasizes clean, naturally derived ingredients (85-98%), vegan/cruelty-free formulations, dermatologist endorsement, and targets both underarm and full-body sweat control.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Sweat Control Stick Clinical-strength antiperspirant stick with 20% Aluminum Zirconium Trichlorohydrex Glycine active ingredient and 90% naturally derived formulation; available in Clear Sky, Barça, and Limitless fragrances; for daily use by individuals seeking clinical sweat protection with clean ingredients.
• Intensive Sweat Minimizing Gel Nighttime antiperspirant gel with 15% Aluminum Chloride Hexahydrate enhanced with Salicylic Acid; fragrance- and alcohol-free; claims up to 95% sweat reduction within one week; for individuals with hyperhidrosis using a pre-bed routine.
• Deep Clean Body Wash Body cleanser made with 95% naturally derived ingredients and a pentafoam concentrate with bergamot and grapefruit; washes away sweat, buildup, and odor without stripping skin; available in 6 fl.oz. and 2.5 fl.oz. sizes.
• Sweat Control Body Wipes Clinical-strength antiperspirant wipes with 30 unscented wipes per pack and over 98% naturally derived ingredients; provides up to 90% sweat reduction within 2 weeks for full-body application.
• Deodorant Body Spray Aluminum-free deodorant spray with 98% naturally derived ingredients; unscented, fast-drying formula with potassium alum for mild sweat reduction and odor neutralization anywhere on the body.
• Deodorant Body Wipes Deodorizing body wipes with 30 lightly-scented wipes per pack, made with 97% naturally derived ingredients including aluminum chlorohydrate for whole-body odor control.
• Underarms Starter Kit Starter kit priced at $49 (regular $61.99) bundling the Clinical Sweat Control Stick, Intensive Sweat Minimizing Gel, Deep Clean Body Wash (6 oz), and Deodorant Body Wipes into a complete underarm routine.
• Body Care Starter Kit Starter kit priced at $49 (regular $60.95) bundling the Deep Clean Body Wash (6 oz), Deodorant Body Spray, Sweat Control Body Wipes, and Deodorant Body Wipes into a full-body sweat and odor routine.

Quantifiable outcome

• Up to 95% sweat reduction within one week of consistent nightly use
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Native: Native is a DTC natural deodorant and personal care brand with a similar product-extension playbook (deodorant, wipes, body wash, soap). Highly comparable on DTC-first model, clean-ingredient positioning, and broad personal-care portfolio.
• Vanicream (Pharmaceutical Specialties): Vanicream sells dermatologist-recommended, fragrance-free personal care including antiperspirant, mirroring Duradry's clean-ingredient + dermatologist-endorsement wedge. Comparable on positioning despite broader portfolio focus.
• Schmidt's Naturals: Schmidt's pioneered the natural-deodorant DTC playbook that Duradry inherits, with similar naturally derived positioning and subscription/Amazon distribution. Comparable clean-beauty brand archetype now owned by CPG (Unilever).

Direct peers

• Carpe: Carpe is a direct competitor offering clinical-strength antiperspirants specifically for hyperhidrosis of hands, feet, and underarms, sold DTC. Highly comparable: same clinical positioning, same aluminum-based chemistry, similar e-commerce-only distribution with Amazon listings.
• Lume: Lume is a DTC whole-body deodorant brand with a similar product breadth (wipes, sticks, body wash) and direct-to-consumer subscription model. Highly comparable on go-to-market mechanics and on extending the deodorant category beyond underarms.
• SweatBlock: SweatBlock sells clinical antiperspirant wipes and lotions marketed for hyperhidrosis and excessive sweating via DTC and Amazon. Same core use case, similar chemistry and price points, and comparable target customer.
• Certain Dri: Certain Dri is an OTC clinical antiperspirant with aluminum-chloride roll-ons marketed for hyperhidrosis via retail and Amazon. Direct product overlap with Duradry's nighttime gel and serves a highly comparable consumer.

Broad incumbents

• Secret Clinical / Procter & Gamble: Secret's Clinical Strength line directly competes for the same hyperhidrosis customer with mass-retail distribution at lower price points. Serves as the established mass-market incumbent Duradry must displace on clinical efficacy.
• Dove / Unilever (Clinical Protection): Unilever's Dove clinical antiperspirant and the broader Dove personal-care portfolio compete in the same regulatory and ingredient space with vastly greater distribution and marketing spend. Relevant incumbent comparable for category positioning.
• Degree (Suave Brands / Unilever): Degree's clinical/clinical-protection SKUs target the same heavy-sweat consumer with mass distribution and athlete-driven marketing. Comparable incumbent benchmarking APC innovation and premium positioning moves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/duradry
• TikToktiktok.com/@duradry
• Facebookfacebook.com/duradry
• LinkedInlinkedin.com/company/duradry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duradry.com