What Ausha does

Ausha SAS is a French podcast hosting, distribution, and marketing platform headquartered in Lille and founded in 2018. The company operates a unified SaaS platform that combines podcast hosting, one-click distribution to 20+ listening platforms including Apple Podcasts, Spotify, YouTube, and Amazon Music, IAB Tech Lab 2.2 certified analytics with demographic audience data, AI-powered content generation under the Ausha Intelligence brand, a Podcast Search Optimization (PSO) tool targeting Apple Podcasts and Spotify visibility, dynamic ad insertion with sponsor marketplace integrations (Audacy Creator Lab, Targetspot), and an integrated Social Media Manager for X, LinkedIn, Instagram, and Facebook. Ausha also offers a customizable embeddable Smartplayer and newsletter tools. The platform is ISO/IEC 27001:2022 certified and GDPR compliant.

The platform serves four primary customer segments: independent podcasters on a self-serve freemium model; media companies and podcast networks; communication and marketing agencies (with white-label and multi-client workflows); and brands and enterprises using podcasts for brand marketing and internal communications. Ausha Pro is a separately sold enterprise tier with multi-show management, multi-user access, custom branding, personalized onboarding, and priority support, contracted via customized commercial proposals. Pricing for independent plans is tiered with annual billing; specific price points are not publicly disclosed. Additional revenue comes from Visibility Ads campaigns on Spotify and YouTube, marketplace referrals through Audacy and Targetspot, and a 20% affiliate program.

Ausha is a privately held single-shareholder simplified joint-stock company under French law, led by founder and CEO Maxime Piquette, with co-founder Charles De Potter and a leadership team spanning marketing (Jennifer Han, CMO), community (Sarah Francois), and brand content (Emma Potier). The company reports 24,000+ hosted podcasts and enterprise customers including BBC Studios, AFP, UNESCO, AXA, Dior, BNP Paribas, Havas, TBWA, Doctolib, and Medshake Studio. Disclosed cumulative institutional funding is approximately $1.36 million from Groupe IRD, Nord France Amorcage, and Bpifrance (March 2020), with no subsequent funding rounds disclosed.

Name

Ausha

Legal name

Ausha SAS

Website

https://ausha.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ausha is a French SaaS podcast hosting, distribution, and marketing platform serving independent creators, agencies, networks, and brands with hosting, IAB-certified analytics, AI-powered content generation, search optimization, and monetization tools.

Ownership category

akta.pro rank

Product category

Podcast Hosting and Marketing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132), Other Sound Recording Industries (512290), Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Podcast Hosting & Distribution Platforms (MPAIADAB)

akta.pro secondary industries

Podcast Measurement, Attribution & Audience Insights (MPACADAI), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Discovery & Recommendation Apps (MPACAKAF), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast hosting platform
• Podcast distribution tools
• Podcast analytics software
• Podcast search optimization
• AI-powered podcast marketing

Headquarters

HQ city

Tourcoing

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Independent Plans: Tiered subscription plans for independent podcasters offering hosting, distribution, PSO tools, analytics, and AI features. Plans scale based on features and storage needs. Annual billing available with discount.
2. Subscription - Ausha Pro (Enterprise): Customized enterprise subscription for media groups, networks, agencies, and brands. Includes multi-show management, multi-user access, personalized onboarding, priority support, custom branding, and white-label options. Pricing based on Commercial Proposal.
3. Visibility Ads Commission: Revenue from managed advertising campaigns on Spotify and YouTube, with expert optimization included. Podcasters pay for ad spend while Ausha manages the campaigns.
4. Marketplace - Monetization Network Partnerships: Partnership with Audacy Creator Lab and Targetspot for connecting podcasters with sponsors. Ausha earns commission or referral fees for directing podcasters to advertising networks.
5. Affiliate Program: Content creator affiliate program paying 20% commission on referrals who subscribe to Ausha plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Ausha is a podcast hosting, distribution, and growth platform that enables creators and enterprises to publish podcasts, distribute them to over 20 listening platforms with one click, optimize visibility on Apple Podcasts and Spotify, generate AI-powered transcripts and promotional content, run managed advertising campaigns, and monetize shows via dynamic ad insertion and sponsor marketplace partnerships. It serves both independent podcasters through tiered self-serve plans and large organizations (media groups, networks, agencies, brands) through a dedicated Ausha Pro enterprise tier with multi-show management, white-label, and personalized onboarding.

Product overview

Ausha is a next-generation podcast growth platform offering a unified suite of hosting, distribution, analytics, AI-powered content generation, and marketing tools. The platform architecture consists of the Ausha Core Platform (the central SaaS product), Ausha Pro (an enterprise tier for agencies and media networks), Ausha Intelligence (an AI-powered content generation module), Podcast Search Optimization (PSO) for SEO on Apple Podcasts and Spotify, Hosting & Distribution for one-click publishing to 20+ platforms, Statistics with IAB-certified analytics, Charts for ranking tracking, Monetization with dynamic ad insertion and sponsor marketplace, Social Media Manager for cross-platform promotion, Smartplayer for embeddable web playback, Visibility Ads for paid campaigns on Spotify and YouTube, Transcription for automatic speech-to-text, and free supporting tools including PodWars, Podcast Name Generator, Podcast Top Charts, and agency/coach directories. The platform is designed to serve independent podcasters through to enterprise media organizations, with tiered pricing from free to custom enterprise quotes.

Differentiator

Problem solved

Functional benefit

Brands

• Ausha Intelligence: AI-powered tools including automatic transcription, episode notes generation, title suggestions, and social media content creation.
• Ausha Pro
• PodWars
• Podcast Search Optimization (PSO)
• Smartplayer

Products and services

• Ausha Podcast Platform (Independent Plans) Tiered subscription SaaS for independent podcasters that combines unlimited podcast hosting, one-click distribution to 20+ listening platforms (Apple Podcasts, Spotify, YouTube, Amazon Music, Deezer, etc.), IAB-certified analytics, AI-powered Ausha Intelligence content generation, Podcast Search Optimization (PSO), embeddable Smartplayer, social media scheduling, dynamic ad insertion, and monetization marketplace access.
• Ausha Pro (Enterprise Tier) Enterprise-grade subscription tier for media groups, podcast networks, agencies, and brands managing multiple shows. Includes multi-show management from a single dashboard, multi-user and role-based access, personalized onboarding, priority support, white-label Smartplayer, and custom branding features, sold through direct sales with custom Commercial Proposals.
• Ausha Intelligence AI-powered content generation module that automatically transcribes podcast episodes, generates optimized titles, show notes, and chapter markers, creates social media posts with hashtags for X, LinkedIn, Instagram, and Facebook, and produces video audiogram clips with animated soundwaves. Reported to reduce publishing time by up to 15x.
• Visibility Ads Managed podcast-specific advertising service that runs paid campaigns on Spotify and YouTube directly from the Ausha platform, including audience targeting, budget control, and expert campaign optimization.
• PodWars Free visibility checker tool that allows podcasters to enter their podcast name, select a country, and search keywords to see where their show ranks in Apple Podcasts search results. Provides up to 5 keyword searches per session.
• Podcast Name Generator Free AI-powered tool that generates podcast name ideas based on the topics or keywords provided by the user.
• Podcast Top Charts Free public tool that tracks podcast rankings across Apple Podcasts and Spotify by country and category, with exclusive Spotify insights for Ausha users.
• Podcast Agency Directory Free public directory listing podcast agencies, accessible to creators looking for professional podcast production assistance.
• Podcast Coach Directory Free public directory listing podcast coaches, accessible to creators looking for mentorship and strategic podcasting guidance.

Quantifiable outcome

• 41% increase in downloads powered by PSO alone (Courtney Elmer, PodLaunch)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Audacy Creator LabcoreGTM or Marketing PartnerAudacy Creator Lab marketplace partnership connecting Ausha podcasters with sponsors directly. Podcasters can browse sponsor offers, pitch their shows, and land deals without agency gatekeepers. This partnership expands monetization options for Ausha users beyond self-serve advertising.
• TargetspotcoreGTM or Marketing PartnerTargetspot advertising network partnership providing programmatic advertising options for podcast monetization. Part of Ausha's monetization strategy alongside Audacy Creator Lab, offering podcasters access to additional advertiser networks.
• YouTube (Google)coreTechnology or IntegrationYouTube API Services integration enabling automatic podcast-to-video transformation. Ausha uses YouTube API to publish podcasts as videos on YouTube channels, and convert YouTube content into audio podcasts for audio platform distribution. Usage governed by Google Privacy Policy.
• Apple PodcastscoreTechnology or IntegrationOne-click RSS-based distribution to Apple Podcasts directory. Ausha manages the technical submission and ongoing episode distribution to Apple Podcasts platform.
• SpotifycoreTechnology or IntegrationDistribution partnership for one-click publishing to Spotify. Ausha also integrates with Spotify's advertising platform for Visibility Ads campaigns and provides Spotify-specific Top Charts access with exclusive insights.

Scale indicators6 records

Recent moves6 records

Broad incumbents

• Libsyn: Established incumbent podcast hosting platform with broad SMB-to-enterprise reach; comparable core hosting/distribution/analytics stack but operates as a legacy player serving the same podcast-creator customer base.
• Spotify for Podcasters: Spotify's free native hosting product for creators publishing to Spotify; broadly comparable distribution endpoint and analytics, but free and vertically integrated with Spotify's ad platform — a structural threat to Ausha's indie tier and Visibility Ads product.

Direct peers

• Acast: Direct competitor focused on podcast hosting and monetization with an open marketplace and programmatic ad platform; comparable enterprise publisher roster and advertising-revenue orientation, but at meaningfully larger scale.
• Castos: Direct competitor with hosting, distribution, transcription, and a white-label offering for agencies; highly comparable GTM targeting independent creators and agencies that mirrors Ausha's Ausha Pro motion.
• Buzzsprout: Direct competitor offering podcast hosting and distribution to independent creators; comparable SMB/freemium GTM, similar feature breadth (transcription, distribution to major directories), and overlapping customer base with Ausha's independent tier.
• Captivate: Direct competitor offering podcast hosting, distribution, and growth tools including analytics; comparable audience of independent creators and small media teams, and overlapping analytics + monetization feature set.
• Megaphone: Direct competitor offering enterprise podcast hosting, programmatic ad insertion, and IAB-compliant analytics (now part of Spotify); closest comparable on Ausha Pro's enterprise value proposition and ad-tech feature set.
• Simplecast: Direct competitor providing hosting, distribution, and IAB-certified analytics to enterprise publishers (also part of Spotify); comparable analytics depth and enterprise-tier pricing model to Ausha Pro.
• Podbean: Direct competitor providing podcast hosting, distribution, monetization, and live audio; broad SMB-to-mid-market overlap with Ausha, including enterprise-style plans and integrated advertising.
• Transistor: Direct competitor in podcast hosting with a focus on independent creators and small businesses; comparable pricing tiers, hosting + distribution model, and overlap with Ausha's indie prosumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ausha_EN
• YouTubeyoutube.com/channel/UC-qyVBlPCxoAecU4kZ3Cw6A
• Facebookfacebook.com/Aushapodcasts
• LinkedInlinkedin.com/company/aushapodcast
• Instagraminstagram.com/ausha_en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausha