TargetSpot
TargetSpot is a digital audio advertising platform connecting advertisers with audiences across podcasts, online radio, music streaming, and gaming audio through a proprietary Passport ad server, Passport IQ DMP, and 150+ premium publishers generating 8 billion monthly impressions in 27 countries.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TargetSpot does
TargetSpot is a multidimensional digital audio advertising platform that connects brands and agencies with audiences across premium audio inventory, generating 8 billion monthly impressions worldwide through a network of 150+ publishers spanning 15,000+ audio channels in 27 countries. The company serves two customer segments on a two-sided marketplace model: advertisers (brands, agencies) seeking to reach audiences across podcasts, online radio, music streaming, audio-in-video, mobile gaming, and connected device audio environments; and publishers (online radio stations, podcast networks, music streaming services, gaming companies) seeking to monetize their digital audio inventory. Revenue is generated on a per-impression basis through programmatic and direct sales channels, with custom B2B pricing negotiated by dedicated field sales teams and a network of resellers.
The product architecture centers on Passport, a proprietary ad-serving platform with three modules: Passport Audio Manager for advertiser self-service, Passport MetaSSP for publisher programmatic deal creation, and Passport IQ (DMP) for audience data management offering 1,200+ audience segments via integration with third-party providers such as Digiseg/TruAudience. The platform is complemented by Shoutcast (digital audio streaming technology), Targetplay (a dedicated gaming and in-app audio advertising division with proprietary SDK), and a Podcast Marketplace offering 56,000+ podcasts reaching 1 billion+ monthly impressions in North America. Direct integrations with leading SSPs (Magnite, Triton, Xandr, AdsWizz, WideOrbit) and DSPs (Adobe, Amobee, Adelphic, The Trade Desk, Mediamath, Roku, DV360, Yahoo, StackAdapt, AdForm, Hawk) enable programmatic access to inventory.
TargetSpot was founded in 2007 and previously operated as a publicly traded entity under the Radionomy Group on Euronext Brussels and Paris (formerly known as AudioValley). On November 22, 2022, the digital audio advertising business was acquired by Azerion, a Dutch digital entertainment and media platform listed on Euronext Amsterdam, making TargetSpot a privately held subsidiary within the larger public company. Headquartered in Brussels with regional offices in New York, Paris, and Madrid, the company employs 11-50 staff and operates in 15 countries directly with resellers in 12 additional markets.
TargetSpot firmographics
Firmographics- Name
- TargetSpot
- Legal name
- TargetSpot
- Website
- https://targetspot.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TargetSpot is a digital audio advertising platform connecting advertisers with audiences across podcasts, online radio, music streaming, and gaming audio through a proprietary Passport ad server, Passport IQ DMP, and 150+ premium publishers generating 8 billion monthly impressions in 27 countries.
- Ownership category
- akta.pro rank
TargetSpot industry classification
Industry- Product category
- Digital Audio Advertising Technology
- NAICS
- Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where TargetSpot is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
TargetSpot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Audio Advertising Inventory Sales: Targetspot generates revenue by acting as an intermediary between publishers (who own digital audio inventory) and advertisers (who want to reach audio audiences). The company earns commissions or fees on audio ad impressions sold across its network of 150+ publishers spanning online radio, podcasts, music streaming, gaming audio, and more. Revenue is generated on a per-impression basis through programmatic and direct sales channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B pricing for advertisers and publishers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TargetSpot product offering
Product offeringCore offering
TargetSpot is a global digital audio AdTech platform that connects brands and agencies with listeners across podcasts, online radio, music streaming, audio in video, mobile gaming, and in-home/connected devices. It monetizes digital audio inventory from more than 150 publishers spanning 15,000+ audio channels through its proprietary Passport ad server, Passport IQ DMP, and direct SSP/DSP integrations, generating approximately 8 billion monthly impressions at a 95% average listen-through rate.
Product overview
TargetSpot is a multidimensional digital audio advertising platform that connects brands to audiences through a premium portfolio of publishers. The product architecture centers on Passport, a unified ad-serving platform with modules for advertisers (Passport, Passport Audio Manager) and publishers (Passport MetaSSP), complemented by Shoutcast streaming technology and the Targetplay gaming/in-app division. The ecosystem includes Passport IQ DMP for audience data management, and the Podcast Marketplace for podcast-specific monetization. Together these products enable campaign management, programmatic trading, streaming technology, and audience targeting across 150+ publishers and 15,000+ audio channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Passport Proprietary ad-serving platform enabling advertisers to manage digital audio campaigns and publishers to monetize inventory across podcasts, online radio, music streaming, gaming audio, and audio in video. Features advanced demographic, geographic, behavioral, contextual, and Dynamic Creative Optimization targeting, real-time reporting, VAST URL support, and programmatic deal creation.
- Shoutcast Digital audio streaming technology for online radio publishers, providing infrastructure to create, manage, and grow online radio stations with built-in ad integration.
- Targetplay Dedicated gaming and in-app audio advertising division offering a full-stack mobile advertising SDK for verified and audible impressions in gaming and in-app environments, with deep integration into premium developer studios and third-party in-app networks.
- Podcast Marketplace Turnkey podcast monetization marketplace enabling advertisers to buy podcast advertising across multiple publishers with show-level transparency and category accuracy, aggregating 56,000+ podcasts reaching over 1 billion monthly impressions in North America.
Quantifiable outcome
- 95% average listen-through rate across digital audio inventory
- +6 more outcomes
Companies that use TargetSpot
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
TargetSpot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability4 records
Feature5 records
TargetSpot partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- AushacoreAzerion's Targetspot partnered with Ausha (France's leading podcast hosting and marketing platform) to simplify podcast advertising for podcasters, agencies, and advertisers. The partnership enables automatic monetization of podcasts hosted on Ausha through Targetspot's network of 5,000+ advertisers and 44 million annual listeners on the Ausha platform.
- AzerioncoreOn 22 November 2022, Azerion (a global digital entertainment and media platform listed on Euronext Amsterdam) acquired Targetspot's digital audio advertising business (Radionomy Group BV, housing the Targetspot and Shoutcast businesses). This acquisition made Azerion a true adtech 'one-stop-shop' for both advertisers and publishers, adding audio ads to their portfolio of products from online radio to audio ads in mobile games. The combined entity has access to 700+ publishers and 400,000 advertisers.
- Grupo GodócorePartnership with Grupo Godó, one of Spain's largest publishers, providing Targetspot with vast targeting capability throughout the Iberian Peninsula. Grupo Godó owns La Vanguardia and Mundo Deportivo newspapers and Spain's fourth largest commercial radio station Rac1 (39.3% market share among millennials in Catalonia). The partnership also opens access to Latin American audiences through Grupo Godó's media properties.
- Sport Social Podcast NetworkmajorPartnership with Sport Social Podcast Network (UK-based sports audio news and podcast network) to expand Targetspot's inventory in the UK and Ireland podcast marketplace. Sport Social offers over 4 million downloads per month and 1 million listeners in its first season, providing advertisers access to highly specialized sports audiences (football, Formula One, rugby, cricket).
- Radio FrancecoreExclusive partnership with Radio France for the monetization of radio replay podcasts. Targetspot is the exclusive partner for marketing Radio France's digital native podcasts in France and Belgium, strengthening the company's podcast inventory in the French market.
- Paradiso MediamajorPartnership with Paradiso Media to expand Targetspot's catalog of digital native podcasts in France and Belgium. Paradiso Media's programs performed excellently during the summer on listening platforms.
- BrutmajorPartnership with Brut (100% digital media designed for social networks) to market their digital native podcasts through Targetspot's platform in France and Belgium.
- GadsmemajorTargetplay (Targetspot's gaming division) partnered with Gadsme, the first in-game monetization platform for the video game industry, adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation, and Lion Studios. The partnership provides Targetspot's advertising partners access to premium gaming inventory through Gadsme's network of mobile game studios globally.
- W!ZARD Radio MediamajorPartnership with W!ZARD Radio Media (UK's most popular teenage web radio station) to strengthen Targetspot's focus on the 'Generation Z' target group through high-quality podcasts in the UK market.
- AudiomeansmajorStrategic partnership with Audiomeans (France's leading independent podcast hosting and distribution company by listening volume) allows Targetspot to monetize approximately 5 million monthly impressions in France and Belgium. Audiomeans manages distribution for major French media and independent native podcasts including 'Somnifère' and 'Le Précepteur'.
- ShowHeroesmajorPartnership with ShowHeroes, a leading video company, to enable audio advertising within video environments. ShowHeroes is part of Targetspot's 'Audio in Video' dimension, expanding the types of environments where advertisers can reach audiences through audio.
- DeezercoreExclusive audio advertising sales partnership with Deezer (global music streaming service) in 5 countries, enabling Targetspot to monetize Deezer's audio inventory and provide advertisers access to Deezer's millions of listeners.
- Digiseg / TruAudiencemajorData integration partnership with Digiseg/TruAudience for audience targeting capabilities. Passport IQ DMP integrates Digiseg data to enable advanced audience segmentation with over 1,200 audience segments across categories including lifestyle, FMCG, finance, entertainment, B2B, automotive, real estate, and political themes.
- MagnitemajorIntegrated SSP (Supply Side Platform) partner enabling publishers to access Targetspot's audio inventory programmatically through Magnite's exchange.
- Triton DigitalmajorIntegrated SSP partner (Triton Digital) for programmatic audio advertising, enabling publishers to monetize their digital audio inventory through Targetspot's platform.
- The Trade DeskmajorIntegrated DSP (Demand Side Platform) partner enabling advertisers to programmatically buy Targetspot's audio inventory through The Trade Desk's platform.
- Xandr (Microsoft)majorIntegrated SSP/DSP partner enabling programmatic access to Targetspot's digital audio inventory.
Scale indicators18 records
Recent moves7 records
Expansion highlights7 records
TargetSpot competitors and assessment
Company assessmentBroad incumbents
- SiriusXM: Satellite and streaming audio giant that owns Pandora and AdsWizz; competes for advertiser attention and audio inventory at scale. Comparable to Targetspot on the demand side, though vertically integrated into content and satellite delivery.
- SoundCloud: Audio streaming and creator platform with its own advertising and monetization layer. Comparable in serving advertiser demand for music streaming and creator audio, but does not offer a third-party audio ad-tech stack like Targetspot.
- Audacy: Major U.S. radio broadcaster with significant podcast and digital audio advertising sales. Competes with Targetspot for audio ad budgets, though operates primarily as a content owner rather than a pure-play ad-tech platform.
- iHeartMedia: Largest U.S. radio broadcaster and owner of Triton Digital; sells digital audio and podcast advertising at massive scale. Overlaps with Targetspot on inventory and advertiser demand, but as part of a much broader broadcast portfolio.
- Spotify Ad Studio: Owned-and-operated ad platform of the world's largest audio streaming service. Competes with Targetspot for music streaming and podcast ad budgets, but at vastly greater scale and with deeper first-party audience data.
Direct peers
- Acast: Global podcast hosting and advertising marketplace, monetizing podcasts via its own ad-tech platform. Directly comparable to Targetspot's podcast marketplace and audio-in-video offerings.
- Audioboom: Podcast hosting and ad-tech platform that monetizes premium podcast inventory programmatically. A more direct competitor in podcast marketplace dynamics than Targetspot.
- AdsWizz: Audio-focused programmatic ad-tech platform providing ad serving, marketplace, and DCO across digital audio and podcast inventory. Acquired by SiriusXM, it is the closest direct competitor to Targetspot's Passport + programmatic stack.
- Megaphone (Spotify): Podcast ad-targeting, hosting, and monetization platform owned by Spotify. Competes with Targetspot's podcast marketplace and programmatic podcast capabilities on the demand and supply sides.
- Triton Digital: Digital audio and podcast ad-tech platform offering programmatic SSP, audio ad serving, and measurement. Now part of iHeartMedia, Triton competes directly with Targetspot's MetaSSP and podcast marketplace capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TargetSpot social profiles
Digital presenceTargetSpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
TargetSpot leadership team
Management profileNumber of profiles
Profiles10 records
TargetSpot subsidiaries and ownership
Company hierarchySubsidiaries1 record
TargetSpot funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TargetSpot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TargetSpot
What does TargetSpot do?
TargetSpot is a global digital audio AdTech platform that connects brands and agencies with listeners across podcasts, online radio, music streaming, audio in video, mobile gaming, and in-home/connected devices. It monetizes digital audio inventory from more than 150 publishers spanning 15,000+ audio channels through its proprietary Passport ad server, Passport IQ DMP, and direct SSP/DSP integrations, generating approximately 8 billion monthly impressions at a 95% average listen-through rate.
Is TargetSpot a public or private company?
TargetSpot is a private company. It is classified as corporate owned and is currently operating.
When was TargetSpot founded?
TargetSpot was founded in 2007. It employs 11 to 50 people.
Where is TargetSpot based?
TargetSpot is headquartered in New York, United States, in the North America region.
How does TargetSpot make money?
One revenue line is on record: audio Advertising Inventory Sales.
Who are TargetSpot's main competitors?
Broad incumbents on record are SiriusXM, SoundCloud, Audacy, iHeartMedia and Spotify Ad Studio. Direct peers are Acast, Audioboom, AdsWizz, Megaphone (Spotify) and Triton Digital.
Does TargetSpot have an API?
Yes. Passport adserver platform provides API access for publishers to access granular reporting and data visualization according to inventory structure. Publishers can access reporting data via API in their own tool. Additionally, Passport MetaSSP interface allows publishers to create programmatic deals.
What industry is TargetSpot in?
TargetSpot's product category is Digital Audio Advertising Technology. Its primary akta.pro industry code is MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 54184 and its SIC code is 7311.