PRO FX Tech

What PRO FX Tech does

PRO FX Tech Limited is a Bengaluru-headquartered, publicly listed (NSE: PROFX) specialist audio-visual and automation solutions company founded in 2000. It operates as India's premier distributor and systems integrator for 15+ premium international AV brands including Denon, Polk, KEF, JBL, Hegel, Definitive Technology, Chord Company, Peavey, and Crest Audio. The company serves three customer pillars: custom residential home theatres, whole-home multi-room AV and smart home automation, and corporate AV solutions incorporating Dante/AES67 networked audio for enterprise clients such as Adani Group, Reliance Group, and Tata Group.

The business operates a dual-channel model combining direct enterprise sales (50.3% YoY growth) with a pan-India dealer and distribution network (30.6% YoY growth), supported by the Experia after-sales service network spanning 28+ service centres and an Architects & Designers Partner Program. Core technology is systems integration rather than proprietary IP — the company curates, installs, and services globally branded AV equipment, with technical specialization in acoustic tuning, multi-room audio routing, and Dante-compliant networked audio. Underlying supply chain relies on third-party brand principals (Peavey Electronics partnership signed May 2026; Chord Company added 2025), creating a model dependent on exclusive or preferential Indian distribution rights.

In FY26 the company reported revenue of Rs 177 crore (up 37% YoY) and net profit of Rs 15 crore (up 24% YoY), with Q4 FY26 net profit surging 253.76% to Rs 6.12 crore. FY27 revenue is guided at Rs 200 crore. Market capitalization stood at Rs 124.28 crore as of April 2026, implying a sub-1x sales multiple. The leadership team is anchored by founder Manmohan Ganesh, and the company is pursuing experience centre expansion (three new planned), Tier-2 market penetration, and broader brand portfolio additions.

Name

PRO FX Tech

Legal name

PRO FX Tech Limited

Website

https://profx.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

PRO FX Tech is a Bengaluru-based publicly listed distributor and systems integrator of premium global audio-visual brands, serving Indian residential, corporate, and commercial customers with custom AV installations, multi-room automation, and after-sales service.

Ownership category

akta.pro rank

Product category

Audio-Visual Systems Integration

NAICS

Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Household Audio & Video Equipment (3651), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• Premium audio-visual distribution
• Home theatre integration
• Smart home automation
• Commercial AV solutions
• Multi-room audio systems

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Distribution Business: Distribution of premium audio-visual brands and equipment across India, growing 30.6% year-on-year.
2. Direct Sales: Direct sales of audio-visual solutions, installation, and related services, growing 50.3% year-on-year.
3. Premium Audio-Visual Solutions: Custom-designed home theatres, residential AV automation, and corporate solutions for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PRO FX Tech distributes and integrates premium international audio-visual brands across India, delivering custom-designed Home Theatres, whole-home Residential AV & Automation, and Corporate AV Solutions. Revenue is generated primarily through hardware distribution via dealers and direct sales, complemented by professional installation, custom design services, and after-sales support through the Experia service network.

Product overview

PRO FX Tech is a Bengaluru-based audio-visual solutions company serving as a distributor and integrator of premium international AV brands across India's residential and commercial markets. The portfolio is organized around three core service pillars: Home Theatres (custom cinematic design), Residential AV & Automation (whole-home multi-room systems), and Corporate AV Solutions (commercial Dante-networked sound). The company distributes 16 global audio brands — Denon, Polk, KEF, JBL, Sonodyne, Theory, Hegel, Nakymatone, Revel, Definitive Technology, Prism, FX, Chord Company, Peavey, Crest Audio, and Nakymatone — covering speakers, amplifiers, subwoofers, cables, microphones, digital mixers, and acoustic treatment. These products are complemented by PRO FX Tech's own Experia service network (28+ service centres) and a Partner Program for architects and designers. The company also added The Chord Company (UK) to its portfolio in 2025 and entered a partnership with Peavey Electronics as its India corporate office in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential AV & Automation

Quantifiable outcome

• Revenue grew 37% to Rs 177 crore in FY26
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Peavey ElectronicscoreChannel Partner/ Reseller/ Distributor · 26 May 2026Peavey Electronics partnered with Pro FX Tech in India, with Pro FX Tech serving as Peavey's corporate office in the region. This partnership expands PRO FX Tech's portfolio of professional audio equipment including microphones, speakers, mixers, and amplifiers.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• ADI Global Distribution: Global wholesale distributor of low-voltage AV, security, and smart-home products serving residential and commercial integrators. Highly comparable business model to PRO FX — a multi-brand AV products distributor with value-added integration support — but at significantly larger global scale.
• Snap One: US-based distributor of AV, smart-home, and networking products to professional installers. Directly comparable in serving integrators with curated product portfolios, technical support, and recurring services revenue through its OvrC remote management platform.
• Cinebels: India-based premium AV distributor and home cinema integrator. Closely comparable to PRO FX in business model (multi-brand premium AV distribution plus custom installation services) and India geographic focus, making it the most direct domestic peer.

Broad incumbents

• Crestron Electronics: Global leader in AV control, automation, and UC solutions for residential and commercial spaces. Comparable because PRO FX integrates Crestron-adjacent systems and competing control platforms into its enterprise and residential installations.
• Legrand AV: Global AV infrastructure brand (Cables, racks, mounts, connectivity under Chief, Middle Atlantic, Vaddio, Luxul). Comparable as a broad-line supplier whose products overlap with PRO FX's installation business in commercial AV integration projects.
• Harman International: Owner of JBL, Harman Kardon, Revel, Mark Levinson, and AMX — several of which PRO FX distributes. Comparable because Harman is both a brand supplier to PRO FX and a competing route-to-market for premium audio in India through its own retail and integrator channels.
• Bose Corporation: Global premium audio brand with direct retail and integrator presence in India. Comparable as both an aspirational peer and a competitive threat — Bose sells direct to Indian consumers and integrators, pressuring PRO FX's premium positioning and distribution economics.
• Sonos: Premium multi-room wireless audio brand with growing India presence. Directly competes with PRO FX's residential multi-room audio solutions and represents the brand-D2C disintermediation risk to traditional AV distributors.
• Bowers & Wilkins: Premium British loudspeaker brand with India retail partnerships. Comparable as a high-end audio peer that PRO FX competes with and adjacent to through dealer channels, with overlapping premium home theatre positioning.

Others

• Sound United (Masimo): Parent of Denon, Marantz, Polk Audio, Definitive Technology, and Classé — several flagship brands in PRO FX's distribution portfolio. Comparable as a key supplier-counterparty whose channel strategy decisions materially affect PRO FX's residential AV revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/profxtweet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO FX Tech