Name

Grupo Elektra

Legal name

Grupo Elektra SAB de CV

Website

https://grupoelektra.com.mx

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Iztapalapa

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Retail Sales: Revenue from sale of electronics, furniture, appliances, and motorcycles through Elektra and Italika retail stores across Latin America. Commercial sales declined 1% in 2025 but financial business grew 12% to partially offset.
2. Financial Services - Banking: Revenue generated through Banco Azteca banking operations including interest income from loans, transaction fees, and other banking services. Consolidated gross loan portfolio grew 7% to Ps.212,929 million in Q1 2026.
3. Financial Services - Pensions: Revenue from Afore Azteca pension fund management services.
4. Financial Services - Insurance: Revenue from Seguros Azteca insurance products and services.
5. Financial Services - Remittances: Revenue from remittance services through Coinpro subsidiary, disbursing $500 million weekly in peso-denominated remittances representing approximately half of all U.S.-to-Mexico flows.
6. Financial Services - Securities/Brokerage: Revenue from Punto Casa de Bolsa brokerage services.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels4 records

Core offering

Grupo Elektra is a Latin American financial and specialized commerce company operating two main divisions. Its commercial division sells consumer electronics, furniture, appliances, and motorcycles through Elektra and Italika retail stores and e-commerce. Its financial services division delivers banking (Banco Azteca), pensions (Afore Azteca), insurance (Seguros Azteca), consumer lending (Purpose Financial in the U.S.), brokerage (Punto Casa de Bolsa), and remittances (Coinpro), reaching customers across Mexico, the United States, Guatemala, Honduras, and Panama via 6,000+ points of contact.

Product overview

Grupo Elektra operates as a unified platform-plus-subsidiaries architecture combining retail commerce and financial services. The core commercial division includes Elektra retail stores offering electronics, furniture, and appliances; Italika motorcycle brand; and S&R retail outlets. The financial services division encompasses Banco Azteca (banking), Afore Azteca (pension fund administration), Seguros Azteca (insurance), Purpose Financial (consumer lending), and Punto Casa de Bolsa (brokerage). The company also operates Coinpro for cryptocurrency/stablecoin services. The company operates over 6,000 points of contact across Mexico, the United States, Guatemala, Honduras, and Panama, and is the largest non-bank short-term loan provider in the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Italika: Motorcycle manufacturing and sales brand
• Banco Azteca
• Afore Azteca
• Seguros Azteca
• Purpose Financial
• Punto Casa de Bolsa

Products and services

• Elektra Retail Stores Retail store chain selling electronics, furniture, appliances, and other consumer goods to mass-market consumers across Latin America through an extensive distribution network and in-store credit offerings.
• Banco Azteca Banking division providing deposit accounts, loans, credit cards, and other financial services to consumers and small businesses, operating as one of Mexico's major retail banking institutions.
• Italika Motorcycle brand manufacturing and retailing a range of motorcycles targeted at the Mexican and Latin American mass-market consumer segment.
• Purpose Financial U.S.-based consumer lending platform providing personal loans, credit solutions, and short-term financing products; Grupo Elektra's largest non-bank short-term lender in the United States.
• Afore Azteca Pension fund administrator (Administradora de Fondos para el Retiro) managing retirement savings accounts for Mexican workers under the AFORE system.
• Seguros Azteca Insurance division offering life, health, property, and casualty insurance products to consumers across Mexico.
• Punto Casa de Bolsa Stock brokerage platform offering securities trading and investment management services to individual and mid-market investors in Mexico.
• S&R Retail Stores Retail outlets offering specialized merchandise, operating as part of the Grupo Elektra retail network alongside Elektra stores.
• Coinpro Remittance Services Cryptocurrency and stablecoin subsidiary providing remittance payment rails, disbursing approximately $500 million weekly in peso-denominated remittances representing roughly half of all U.S.-to-Mexico flows.

Quantifiable outcome

• Processes $500 million weekly in peso-denominated remittances representing approximately half of all U.S.-to-Mexico flows

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Anchorage DigitalcoreTechnology or IntegrationGrupo Elektra's Coinpro subsidiary is collaborating with Anchorage Digital to build a stablecoin-based payment rail for cross-border remittances. This partnership aims to leverage blockchain technology and stablecoins to facilitate efficient US-to-Mexico money transfers through Grupo Elektra's extensive distribution network.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Advance America, Cash Advance Centers: US non-bank short-term lender and Grupo Elektra competitor in Purpose Financial's core US payday/installment lending market.
• Coppel: Mexican department-store and consumer-finance conglomerate combining retail footprint with BanCoppel banking and Afore Coppel pensions; the closest direct analog to Elektra's retail + financial services model.
• Famsa: Mexican furniture/appliance retailer with embedded consumer financing arm serving similar mass-market segments; competes directly with Elektra on store credit and durable goods.

Broad incumbents

• Banco Azteca competitors — Banorte: One of Mexico's largest commercial banks offering deposit, lending, and brokerage services that overlap with Banco Azteca's mass-market banking franchise.
• Liverpool (El Puerto de Liverpool): Large Mexican department-store chain with proprietary credit card (Liverpool Premium Card); a broader incumbent competing for similar middle-income consumer credit demand.
• Walmart de México (Walmex): Mexico's dominant mass-merchant retailer competing with Elektra on electronics and household goods categories at scale, with growing financial-services tie-ins.
• Banco Compartamos: Mexican microfinance and consumer credit bank serving lower-income segments that overlap with Banco Azteca's mass-market deposit and lending customer base.
• MoneyGram / Western Union remittance competitors: Global remittance operators whose US-to-Mexico corridor volume overlaps with Coinpro's dominant ~50% share, particularly relevant as digital and stablecoin rails emerge.
• OXXO (FEMSA): Latin America's largest convenience-store chain serving similar mass-market consumers in Mexico and Central America, increasingly intersecting with retail and basic financial services.

Regional players

• Consubanco / Covalto: Mexican consumer and small-business lender operating in adjacent consumer-credit niches that compete with Banco Azteca's personal loan products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupoelektra

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Elektra