El Puerto de Liverpool

What El Puerto de Liverpool does

El Puerto de Liverpool, S.A.B. de C.V., is Mexico's oldest and largest department store chain, founded in 1847 and headquartered in Mexico City, publicly traded on OTCMKTS under ticker ELPQF. The company operates a multi-format retail platform serving Mexican consumers through 124 Liverpool department stores and 16 Express locations (premium mass-market), 180+ Suburbia stores (value-oriented, including six own brands with Weekend as the flagship in Mexico and Latin America), 28 Galerias shopping centers spanning 22 cities and 18 states (703,000+ sqm, 2,800+ commercial spaces), and 60+ specialty boutiques in 120+ locations representing brands such as GAP, Banana Republic, Williams Sonoma, Pottery Barn, West Elm, Toys R Us, and Babies R Us. The company employs approximately 86,000 people across more than 500 work centers.

Name

El Puerto de Liverpool

Legal name

El Puerto de Liverpool, S.A.B. de C.V.

Website

https://liverpool.com.mx

Company type

Public

Founded year

1847

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

El Puerto de Liverpool is Mexico's oldest department store chain (founded 1847), operating 500+ retail locations across premium (Liverpool), value (Suburbia), and shopping center (Galerias) formats, plus financial services and a 49.9% Nordstrom stake acquired in 2025.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Department Stores (4551), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Variety Stores (5331)

akta.pro primary industry

Full-Line Traditional Department Stores (CRAGAAAA)

Keywords

• Department store retail
• Consumer credit services
• Shopping mall operations
• Omnichannel retail
• Value fashion retail

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Merchandise Sales: Core revenue from selling merchandise across Liverpool department stores, Suburbia, Boutiques, and Liverpool Express formats. Revenue from Liverpool fell 1.9% YoY in Q1 2026. Q1 2026 consolidated revenue: MXN 45.4 billion (flat YoY).
2. Financial Services: Credit card operations (Liverpool Visa, Suburbia credit card), insurance services (Seguros Liverpool), personal loans, mobile payments, and the Centro de Seguros platform. Financial services revenue grew 11.6% YoY in Q1 2026, partially offsetting retail weakness.
3. Real Estate (Galerias): Shopping center operations through 28 Galerias malls across 22 cities in Mexico, generating rental income from 2,800+ retail tenants across 703,000+ square meters.
4. Nordstrom Investment (49.9% Stake): Equity investment in Nordstrom (US department store chain), contributing positively to Liverpool's results. Nordstrom generated 4.9% top-line growth in its reported period following the 2025 privatization. Nordstrom revenue reached ~$15.8 billion in 2025, recovering to pre-pandemic levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

El Puerto de Liverpool operates Mexico's largest and oldest department store chain, selling fashion, electronics, home goods, beauty, and lifestyle products through 124 Liverpool stores plus 16 Liverpool Express locations, 180+ Suburbia value-format stores, 28 Galerias shopping centers, and 60+ specialty boutiques. The company also provides consumer financial services including proprietary Liverpool Visa and Suburbia credit cards, Seguros Liverpool insurance, personal loans, and mobile payment solutions, and operates an omnichannel commerce platform combining physical stores, e-commerce, mobile app, and agentic AI shopping via commercetools.

Product overview

El Puerto de Liverpool is a Mexican retail conglomerate operating multiple business units: Liverpool department stores (124 locations plus 16 Express format), Suburbia (180+ stores), Galerías real estate (28 shopping centers), Boutiques (60+ specialty stores with international brands), and Financial Services (credit cards, insurance). The portfolio also includes the Liverpool Pocket mobile app, Liverpool Live streaming commerce, and insurance/credit services. In 2025, Liverpool deployed agentic AI shopping capabilities via commercetools. The company also holds a 49.9% stake in US retailer Nordstrom following its $6.25 billion privatization.

Differentiator

Problem solved

Functional benefit

Brands

• Banana Republic: Premium American fashion brand operated as boutique within Liverpool stores
• GAP
• Williams Sonoma
• West Elm
• Pottery Barn
• Pottery Barn Kids
• Toys R Us
• Babies R Us
• Dupuis
• Fabletics
• Liverpool Pocket
• Liverpool Live
• Click & Collect
• Weekend

Products and services

• Liverpool Department Stores Mexico's largest and oldest department store chain with 124 Liverpool stores and 16 Liverpool Express smaller-format locations nationwide, offering fashion, electronics, home goods, beauty, and lifestyle products to Mexican consumers.
• Suburbia Value Retail Stores Value-oriented retail banner with 180+ stores across Mexico offering clothing, footwear, accessories, and hardline/softline products to price-sensitive Mexican families. Includes six own brands and sustainability certifications.
• Galerias Shopping Centers Shopping mall operation with 28 centers across 22 cities in 18 Mexican states, covering 703,000+ square meters and 2,800+ commercial stores, generating rental income from retail tenants.
• Boutiques Specialty Stores Specialty boutique division operating 60+ brands in 120+ store locations across Mexico, including GAP, Banana Republic, Pottery Barn, West Elm, Williams-Sonoma, Toys R Us, Babies R Us, Dupuis, and Fabletics.
• Negocios Financieros (Financial Services) Financial services division offering Liverpool Visa credit card (launched 2008), Suburbia credit card, Seguros Liverpool insurance, Centro de Seguros, personal loans, guaranteed cards, and mobile payment solutions for retail customers.
• Liverpool Pocket Mobile App Mobile commerce application providing integrated payment capabilities, Click & Collect pickup, exclusive promotions, and a seamless shopping experience across online and physical stores, with 5% discount on first in-app purchase.
• Liverpool Live Streaming Commerce Live streaming shopping service enabling customers to watch and purchase products in real time through interactive video broadcasts.
• Centro de Seguros (Insurance Center) Insurance center offering comprehensive coverage including home, auto, pets, extended warranty (Garantía Plus), and travel insurance services to retail customers.
• Mesa de Regalos (Gift Registry) Gift registry service for events including weddings, quinceañeras, baby showers, baptisms, birthdays, and open houses, with electronic wallet (monedero electrónico) benefits and 10% bonus on total gifts.
• Liverpool Express Stores Innovative smaller-format Liverpool store concept with 16 locations in compact urban spaces, bringing the Liverpool assortment closer to customers.
• Click & Collect Fulfillment Service Omnichannel fulfillment service allowing customers to buy online and pick up in-store or curbside, with delivery available within 2 hours.
• Diseño de Interiores (Interior Design Service) Interior design consultation service helping customers design and decorate their homes with professional guidance from in-store specialists.
• Liverpool Viajes y Vacaciones (Travel) Travel and vacation booking service accessible via liverpool.com.mx, offering flight, hotel, and vacation package purchases complementing the merchandise retail offering.
• Agentic AI Shopping Experience AI-led conversational shopping capability powered by commercetools that processes natural language queries for product discovery, personalized recommendations, and transactions across Liverpool's digital and physical touchpoints.

Quantifiable outcome

• Financial services revenue grew 11.6% YoY in Q1 2026, partially offsetting a 1.9% retail decline.
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• commercetoolscoreTechnology or Integration · 1 November 2025Liverpool partnered with commercetools to deploy agentic AI shopping capabilities across its digital commerce platform. This enables AI-led commerce models with conversational, faster customer interactions. Industry experts view this as a significant step likely to accelerate retail innovation globally, with the platform unifying Liverpool's physical stores, web, app, and AI assistants into a single omnichannel experience.
• Nordstrom (Nordstrom Family)flagshipStrategic or Co-development Partner · 1 May 2025El Puerto de Liverpool acquired a 49.9% stake in Nordstrom as part of a $6.25 billion going-private transaction in May 2025. Liverpool invested approximately $1.7 billion alongside the Nordstrom family (retaining 50.1%). The deal included a $367 million shareholder loan and a $1 billion senior unsecured bond issuance. Nordstrom was delisted from the NYSE after 54 years as a public company. Nordstrom revenue recovered to ~$15.8 billion in 2025 (pre-pandemic levels), with Nordstrom's profit improving from a $39M loss in 2024 to a $129M profit in 2025. Liverpool gains exposure to the US market and learns from Nordstrom's advanced customer analytics and e-commerce capabilities (representing ~40% of Nordstrom's sales).
• SkinSpiritminorStrategic or Co-development Partner · 1 March 2025Nordstrom partnered with SkinSpirit to introduce medical aesthetic services at its NYC flagship store on 57th Street and Broadway, marking SkinSpirit as the first medical aesthetics brand to operate within Nordstrom's Beauty Haven. The collaboration is planned to expand to Oakbrook Center in Chicago, representing a broader shift in beauty retail as traditional cosmetics merge with wellness services.
• US Cotton Trust Protocol / Better Cotton Initiative / Forest Stewardship CouncilminorStrategic or Co-development PartnerSuburbia (Liverpool's value retail subsidiary) has incorporated international sustainability certifications in its garments, ensuring responsible processes across the entire production chain. Certifications include US Cotton Trust Protocol, Better Cotton Initiative, and Forest Stewardship Council. These ensure cotton from responsible sources, reduced water consumption, lower carbon emissions, worker rights respect, and traceability from seed to finished garment.
• GAP and Banana Republic (Mexico operations)coreChannel Partner/ Reseller/ DistributorGAP and Banana Republic brands are operated through Liverpool's Boutiques division across Mexico. The partnership was expanded with Rezolve AI deploying commerce solutions for these brands in Mexico. These brands complement Liverpool's premium retail portfolio with international fashion offerings.
• BBVA Mexico / CitibanamexminorGTM or Marketing PartnerLiverpool's credit card business competes in Mexico's evolving loyalty market alongside major banks BBVA Mexico and Citibanamex through card-linked offers. Liverpool offers promotions with Banamex credit cards (up to 9 months interest-free), demonstrating partnership dynamics with major Mexican financial institutions for co-marketing.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Amazon Mexico: Dominant e-commerce platform in Mexico competing directly with Liverpool.com.mx across electronics, apparel, home goods, and books. Threatens Liverpool's market share in categories where Amazon offers price and convenience advantages.
• Walmart de México (Walmex): Mexico's largest retailer operating Walmart, Bodega Aurrera, and Sam's Club formats. Competes with Liverpool across grocery-adjacent, electronics, and general merchandise categories, with significantly greater scale and rural reach.
• Costco Mexico: Warehouse club operator competing with Liverpool in electronics, appliances, and bulk household goods. Membership-based model overlaps with Liverpool's loyalty program; comparable in targeting Mexican middle-class consumers.

Direct peers

• Grupo Sanborns: Operates Sears Mexico and Sanborns department stores and restaurants, owned by Grupo Carso. Comparable to Liverpool as a multi-format Mexican department store operator with overlapping target market and similar omnichannel challenges.
• Coppel: Mexican department store chain targeting value-conscious consumers with apparel, electronics, and home goods, plus proprietary credit. Closely comparable to Suburbia (Liverpool's value banner) in customer segment, store footprint, and credit-driven retail model.
• El Palacio de Hierro: Mexico's other iconic luxury department store chain, operating full-line stores in major Mexican cities. Directly comparable to Liverpool's premium banner in target customer (upper-middle class), product mix (fashion, home, beauty), and omnichannel strategy.

Regional players

• Cencosud: Latin American retail conglomerate operating Paris department stores in Chile, Jumbo supermarkets, and shopping centers. Comparable to Liverpool in combining department stores with shopping center real estate across the region.
• Falabella: Chilean-based department store chain with operations across Latin America including Mexico. Comparable as a multi-format retailer with department stores, home improvement (Sodimac), and financial services (CMR card) similar to Liverpool's integrated model.
• Ripley: Chilean and Peruvian department store chain with proprietary credit card (Ripley Card). Comparable to Liverpool in target segment (middle-class), credit-financed retail model, and Latin American department store operations.

Emerging players

• Mercado Libre Mexico: Latin America's largest e-commerce and digital payments platform. Competes with Liverpool's e-commerce and Liverpool Pocket app in marketplace dynamics, plus Mercado Pago competes with Liverpool's financial services offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elpuertodeliverpool
• Xx.com/liverpoolmexico
• Facebookfacebook.com/liverpoolmexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Puerto de Liverpool