REV
REV Federal Credit Union is a member-owned, $1B+ asset community credit union serving individuals, small-to-mid-size businesses, and nonprofits across the Carolinas with 15 branches, a mobile and online banking platform, and consumer and commercial lending products including auto, mortgage, personal, and real estate loans.
- Company typePrivate
- Founded1955
- HeadquartersCharleston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What REV does
REV Federal Credit Union is a not-for-profit, member-owned credit union founded in 1955 as Charleston Air Base Credit Union to serve military personnel, which has since evolved into a community-focused cooperative financial institution operating across South Carolina, North Carolina, and (pending 2027 integration) West Virginia. The credit union serves individual consumers and small-to-mid-size businesses through a 15-branch physical network plus digital channels including a mobile banking application (iOS and Android) and online banking portal with account management, mobile deposit, bill payment, spending analytics, and card management. Core products span consumer deposit products (Premier Checking, Bulldog Checking, Easy Checking, Youth Accounts, savings, share certificates, money market), consumer lending (auto loans at 4.00%-6.50% APR, mortgages including the StartSmart first-time homebuyer program, personal/lifestyle loans at 10.25%-11.75% APR, credit cards), business banking (Business Solutions Checking, Nonprofit Checking, Business Money Market, commercial real estate loans, business credit cards at 9.90% APR), and wealth management. Technology features include spending analytics with customizable categorization, integrated financial wellness and savings goal tracking, and multi-layered authentication with behavioral biometrics for fraud prevention.
REV's go-to-market is direct-to-consumer and relationship-based, distributed across physical branches, digital self-service, an 800-number contact center, and a 13-person Business Solutions team with executive decision authority on commercial loans. Revenue economics for a credit union flow primarily through net interest margin on the loan-to-deposit spread (auto, mortgage, personal, credit card, and commercial lending assets funded by deposits) plus transactional fees including $35 overdraft/Courtesy Pay and $35 stop payment charges. The institution is regulated by the NCUA and benefits from $500,000 per-member deposit insurance (NCUA $250k + ESI $250k). Membership scale is materially expanding via the announced acquisition of First Neighborhood Bank (September 2024) which adds 5 branches and over 7,000 members, marking REV's first expansion outside the Carolinas and its third geographic expansion in four years.
Operational differentiation rests on a community-engagement ecosystem that includes the REV on Campus high-school program (recognized as a Model CTE Program by the South Carolina Department of Education and honored with the 2024 Desjardins Youth Financial Education Award), the #adulting financial education program, the UpTheGood Foundation, and an annual REV Day for Good volunteer event contributing 1,300+ hours across 23 nonprofits. The credit union also received a $3,718,258 Community Development Financial Institutions (CDFI) Fund award in April 2023, providing subsidized capital for community development lending.
REV firmographics
Firmographics- Name
- REV
- Legal name
- REV Federal Credit Union
- Website
- https://revfcu.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REV Federal Credit Union is a member-owned, $1B+ asset community credit union serving individuals, small-to-mid-size businesses, and nonprofits across the Carolinas with 15 branches, a mobile and online banking platform, and consumer and commercial lending products including auto, mortgage, personal, and real estate loans.
- Ownership category
- akta.pro rank
REV industry classification
Industry- Product category
- Community Banking
- NAICS
- Credit Unions (52213), Credit Unions (522130)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where REV is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
REV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income from Lending: REV generates revenue primarily through interest earned on loans including auto loans, mortgages, personal loans, credit cards, and commercial loans. The credit union offers competitive rates across various loan products.
- Deposit Interest Spread: Revenue generated from the spread between interest paid on deposits (savings, checking, certificates) and interest earned on loans and investments.
- Fee-Based Services: Various banking fees including overdraft protection fees ($35 per transaction for Courtesy Pay), stop payment fees ($35 per request), monthly service fees when qualifications not met, and ATM fees.
- Business Banking Services: Commercial lending, business checking accounts, money market accounts, and treasury management services for business members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premier Checking - Tiered APY based on balance |
| Subscription | Monthly | New Auto Loans - 4.00%-6.25% APR based on term |
| Subscription | Monthly | Used Auto Loans - 4.75%-6.50% APR based on term and year |
| Subscription | Monthly | Personal (Lifestyle) Loans - 10.25%-11.75% APR |
| Subscription | Annual | Share Certificates - 2.22%-4.00% APY |
| Subscription | Monthly | Business Money Market - 3.15% APY across all tiers |
| Transaction based/ take rate | Pay-as-you-go | Overdraft/Courtesy Pay - $35 per transaction |
| Transaction based/ take rate | Pay-as-you-go | Stop Payment - $35 per request |
| Hybrid | One time/ perpetual license | Checking250 Promotion - $250 bonus |
| Subscription | Monthly | REV Business Credit Card - 9.90% APR |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
REV product offering
Product offeringCore offering
REV Federal Credit Union is a member-owned, not-for-profit cooperative financial institution that provides consumer and business banking products including checking and savings accounts, consumer loans, mortgages, credit cards, commercial lending, and digital banking services to its members across South Carolina, North Carolina, and West Virginia.
Product overview
REV Federal Credit Union offers a comprehensive suite of financial products and services through a multi-product architecture. Consumer banking includes multiple checking account options (such as the branded Bulldog Checking for The Citadel fans), savings accounts, certificates, credit cards, insurance products, and IRAs. Lending offerings span auto loans, mortgages including the StartSmart first-time homebuyer program, home equity lines, and personal loans. Business banking provides Business Solutions Checking (Premium and Standard), Nonprofit Checking, Business Money Market accounts, and commercial lending including real estate loans. Digital access is delivered through REV Digital Banking platform and mobile app. Youth services include dedicated youth accounts and the REV on Campus program (rebranded in 2022 from a 2015 launch). Additional offerings encompass wealth management, retirement planning, financial education through the #adulting program, and community engagement via the UpTheGood Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- REV on Campus: A hands-on career-building program partnering with local high schools to prepare students for real-world roles in financial services and marketing.
- UpTheGood Foundation
- #adulting
- REV Business Solutions
Products and services
- Consumer Checking & Savings Accounts Personal banking deposit accounts for individual members, including checking and savings products.
- Consumer Loans Personal installment loans, auto loans, and credit cards offered to individual members.
- Mortgage Loans Residential mortgage lending products for homebuyers and homeowners.
- Business Banking Services Commercial deposit accounts, business lending, and treasury services for small and mid-sized businesses.
- Digital Banking Platform Online and mobile banking tools for account access, bill pay, and remote transactions.
Quantifiable outcome
- Deposit insurance up to $500,000 per member through NCUA ($250,000) + ESI ($250,000)
- +2 more outcomes
Companies that use REV
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
REV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
REV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First Neighborhood BankcoreREV Federal Credit Union agreed to acquire First Neighborhood Bank in West Virginia, marking REV's first bank acquisition outside the Carolinas and third expansion in four years. The acquisition will add five new branches and over 7,000 new members to REV's footprint.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
REV competitors and assessment
Company assessmentDirect peers
- Coastal Federal Credit Union: Large North Carolina-based community credit union serving a similar geographic footprint with consumer and business banking products. Comparable scale and similar member-owned community-banking positioning.
- Truliant Federal Credit Union: Carolinas-headquartered credit union with comparable asset size ($2B+), full-service consumer and commercial banking, and a strong community focus — directly competitive with REV across the Carolinas.
- Founders Federal Credit Union: South Carolina-based credit union serving the Charlotte metro area with consumer banking, lending, and commercial services — overlapping member base and product mix with REV.
- Palmetto Citizens Federal Credit Union: South Carolina-headquartered community credit union offering similar consumer deposit and loan products to a comparable regional member base.
- SC State Federal Credit Union: South Carolina community credit union offering personal and business banking products to a similar demographic and geographic market.
Broad incumbents
- Truist Financial: Large regional bank with dominant Carolinas presence, offering the full suite of consumer and commercial banking products that compete head-to-head with REV, particularly for business banking.
- First Citizens Bank: North Carolina-headquartered regional bank with significant Carolinas branch overlap, offering consumer and commercial banking products that directly compete with REV.
- South State Bank (now Truist): Historically a major South Carolina community bank with deep Carolinas penetration before merging into Truist — represents the type of regional bank REV competes against and could potentially acquire similar institutions to.
- BECU (Boeing Employees Credit Union): Large member-owned credit union ($25B+ assets) with comparable consumer and business banking product suite — illustrates the scale-up trajectory REV could pursue through continued growth and M&A.
Emerging players
- Alliant Credit Union: Large digital-first credit union with national membership — a competitor for digitally savvy younger members that REV's youth programs are designed to retain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
REV social profiles
Digital presenceREV compliance and trust
Trust signalCompliance2 records
REV financial estimates
Financial estimateRevenue estimate
Valuation estimate
REV leadership team
Management profileNumber of profiles
REV subsidiaries and ownership
Company hierarchySubsidiaries1 record
REV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REV M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REV
What does REV do?
REV Federal Credit Union is a member-owned, not-for-profit cooperative financial institution that provides consumer and business banking products including checking and savings accounts, consumer loans, mortgages, credit cards, commercial lending, and digital banking services to its members across South Carolina, North Carolina, and West Virginia.
Is REV a public or private company?
REV is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was REV founded?
REV was founded in 1955. It employs 101 to 250 people.
Where is REV based?
REV is headquartered in Charleston, United States, in the North America region.
How does REV make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Interest Spread, fee-Based Services and business Banking Services.
Who are REV's main competitors?
Direct peers on record are Coastal Federal Credit Union, Truliant Federal Credit Union, Founders Federal Credit Union, Palmetto Citizens Federal Credit Union and SC State Federal Credit Union. Broad incumbents are Truist Financial, First Citizens Bank, South State Bank (now Truist) and BECU (Boeing Employees Credit Union). Alliant Credit Union is listed as an emerging player.
Does REV have an API?
No public API is recorded for REV.
What industry is REV in?
REV's product category is Community Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6035.