ProLink
ProLink is a US-based healthcare workforce solutions firm founded in 2011 that places travel nurses, local nurses, allied health clinicians, and skilled labor professionals through its ProMSP platform and Continuum crisis staffing division, serving hospitals and health systems nationwide.
- Company typePrivate
- Founded2011
- HeadquartersCincinnati, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ProLink does
ProLink is a US-based healthcare workforce solutions firm founded in 2011 and headquartered in Cincinnati, Ohio, operating with 501-1,000 employees. The company connects nurses, allied health clinicians, and skilled professionals with hospitals, health systems, and schools across all 50 states, serving as both a contingency staffing provider and a Managed Service Provider (MSP). Its service portfolio spans travel nursing, local nursing, allied health, skilled labor, and IT staffing, with a dedicated rapid-response crisis staffing sub-brand called Continuum that generated more than $100 million in revenue in 2025. Additional offerings include Direct Placement (a 20% flat-fee model with a 30-day replacement guarantee), Integrated Recruiting with optional on-site recruiters, an International Nursing Program via Visa Solutions Healthcare, and a Strike Support service operated through the continuumhealthcare.com channel.
The company's underlying technology platform is ProMSP, a vendor management system that combines supplier panel management, performance metric tracking, and customizable 24/7 reporting dashboards. The Market Intelligence Dashboard aggregates daily data from over 250 competitor sources to provide bill rate and market condition visibility. Supporting tools include the Vendor Management System (VMS), on-site capabilities, contract-to-hire options, the ProCare Loyalty Program, and DAISY/ROSE Award recognition programs. Recognition assets include SIA 2025 Largest Travel Nurse Staffing Firm in the US, Joint Commission National Quality Approval, and Inavero Best of Staffing Client and Talent Satisfaction with a 5-year Diamond Award.
ProLink's revenue model is multi-stream: managed services revenue from contingent labor placement (travel, local, allied), MSP services billed to enterprise health systems, transaction fees from direct permanent placement (20% of first-year salary), subscription revenue from integrated on-site recruiting engagements, and professional services revenue from leadership development partnerships (Inspire Nurse Leaders). Distribution occurs through dedicated enterprise field sales for hospital systems, self-service job portals for individual clinicians, and a tiered supplier panel approach under MSP contracts. The customer base is heavily concentrated in acute-care hospitals and health systems, with case studies documenting enterprise engagements of 4,600+ clinicians, 100% fill rates on 150-160 emergency clinician deployments, and $5M projected contingent labor savings for multi-site health systems.
ProLink firmographics
Firmographics- Name
- ProLink
- Legal name
- Prolink
- Website
- https://prolinkworks.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ProLink is a US-based healthcare workforce solutions firm founded in 2011 that places travel nurses, local nurses, allied health clinicians, and skilled labor professionals through its ProMSP platform and Continuum crisis staffing division, serving hospitals and health systems nationwide.
- Ownership category
- akta.pro rank
ProLink industry classification
Industry- Product category
- Healthcare Staffing Services
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Allied Health & Rehab Referral Platforms (PT/OT/SLP) (HLALALAI)
Keywords
Where ProLink is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProLink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Healthcare Staffing - Contingent Labor: Revenue from placing travel nurses, local nurses, and allied health professionals in temporary contract positions at healthcare facilities. Under Laura Ferry's leadership, Continuum division generated more than $100M in revenue during 2025.
- Direct Placement / Permanent Placement: Flat fee placement service where recruiters focus solely on permanent placements. Standard placement fee is 20% of candidate's first-year annual salary, billed upon candidate's start date. Includes replacement guarantee for first 30 days.
- Managed Service Provider (MSP) Services: Vendor management system and MSP solutions for healthcare workforce management, providing supplier panel management, reporting, and technology services to health systems managing contingent labor.
- Leadership Development Programs: Partnership revenue from delivering leadership development and coaching programs for healthcare clients through collaboration with Inspire Nurse Leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct Placement - Flat fee per successful hire |
| Subscription | Annual | Integrated Recruiting - Dedicated on-site recruiters |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ProLink product offering
Product offeringCore offering
ProLink is a healthcare-focused workforce solutions firm that places nurses, allied health clinicians, and skilled professionals into travel, local, and permanent positions at hospitals, health systems, schools, and other facilities across the United States. The company supplements its staffing services with a Managed Service Provider (ProMSP) platform and a rapid-response crisis staffing division called Continuum.
Product overview
ProLink is a workforce solutions company offering a comprehensive portfolio of healthcare staffing services and technology platforms. The core offering includes ProMSP, a Managed Service Provider platform that provides vendor management, supplier panel management, and analytics dashboards. Service offerings span Travel Nursing, Local Nursing, Allied Health, Skilled Labor, and IT Staffing. The company operates Continuum as a rapid-response crisis staffing division and provides permanent placement solutions including Direct Placement, Integrated Recruiting, and an International Nursing Program. Supporting services include a Vendor Management System, On-Site Capabilities, Contract-to-Hire options, and recognition programs like DAISY Award and ROSE Award. The company also offers Clinical Team support and a ProCare Loyalty Program for retention.
Differentiator
Problem solved
Functional benefit
Brands
- Continuum: Rapid-response healthcare staffing division providing workforce continuity solutions for hospitals amid labor shortages and operational disruptions.
- ProMSP
Products and services
- ProMSP (Managed Service Provider) Vendor management platform and outsourced MSP service for healthcare workforce management, providing supplier panel management, tiered supplier programs, reporting dashboards, and analytics for health systems managing contingent labor.
- Travel Nursing Staffing Recruitment and placement of registered nurses into nationwide travel contract assignments in specialties such as Med-Surg, ICU, ER, PCU, and Telemetry for hospitals and health systems.
- Local Nursing Staffing Placement of nurses into local contract, per-diem, and permanent positions at healthcare facilities in their region.
- Allied Health Staffing Recruitment and placement of allied health professionals (respiratory therapists, physical therapists, surgical techs, imaging technologists) into local and travel assignments.
- Continuum (Crisis / Rapid-Response Staffing) Crisis and emergency healthcare staffing division delivering rapid-response clinicians for hospitals facing labor shortages, strike support needs, and other operational disruptions.
- Direct Placement Permanent placement service for healthcare facilities, charging a flat placement fee of 20% of the candidate's first-year annual salary with a 30-day replacement guarantee.
- Integrated Recruiting Dedicated on-site or embedded recruiting teams helping healthcare organizations fill permanent roles, with potential to reduce recruitment costs by 50% or more.
- International Nursing Program End-to-end international nurse recruitment service offering talent scouting, screening, immigration processing, and relocation support for healthcare facilities.
- School Staffing Placement of nurses and allied health clinicians into K-12 schools and educational facilities requiring healthcare staffing coverage.
- On-Site Staffing Solutions Dedicated on-site staffing teams placed at healthcare facilities to manage contingent workforce operations and recruiting needs.
Quantifiable outcome
- Continuum division grew into nine-figure business with $100M+ revenue in 2025 and $110M in first two months of 2026
- +5 more outcomes
Companies that use ProLink
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
ProLink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ProLink partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Inspire Nurse LeaderscoreStrategic partnership formed to deliver leadership development and coaching programs for healthcare clients across the US. The collaboration aims to improve nurse leadership, retention, and operational excellence through coaching, workshops, and consulting services targeting the nursing workforce crisis.
- Visa Solutions HealthcarecorePartnership for International Nursing Program to help US facilities access an extensive pool of top talent from over 100 countries. All-in-one solution encompassing talent scouting, meticulous screening, immigration processing, and seamless relocations for international nurse recruitment.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
ProLink competitors and assessment
Company assessmentDirect peers
- Maxim Healthcare Services: National provider of healthcare staffing, home health, and workforce solutions including travel nursing and per diem. Comparable diversified healthcare staffing footprint serving hospitals and post-acute clients.
- AMN Healthcare: Largest publicly-traded US healthcare staffing company across travel nursing, locum tenens, and allied health. Directly comparable as a multi-segment healthcare staffing and MSP competitor with deeper scale and broader service portfolio.
- Cross Country Healthcare: National healthcare staffing firm offering travel nursing, per diem, permanent placement, and MSP solutions. Directly comparable as an enterprise-focused competitor with overlapping travel nursing and workforce management offerings.
- Aya Healthcare: Large US travel nursing and healthcare staffing company with its own MSP platform and technology tools. Direct competitor in the travel nurse segment where ProLink holds the SIA #1 designation.
- CHG Healthcare: Major healthcare staffing provider covering travel nursing, locum tenens, and allied health with an MSP/VMS technology offering. Comparable on both staffing services and technology-enabled vendor management.
- Medical Solutions: US travel nursing and healthcare staffing firm with strong enterprise client relationships and an MSP platform. Closely comparable on travel nursing placement, allied health, and managed services delivery.
- HealthTrust Workforce Solutions: Healthcare workforce solutions arm of HealthTrust serving hospitals and health systems with contingent labor management and MSP programs. Comparable enterprise/MSP motion serving similar hospital clients.
- Triage Staffing: Mid-sized US healthcare staffing firm focused on travel nursing, allied health, and direct hire. Direct competitor in the same mid-market enterprise healthcare staffing category.
Broad incumbents
- Robert Half International: Large publicly-traded staffing firm with dedicated healthcare practice lines including travel nursing, allied, and direct hire. Broader incumbent whose healthcare division directly competes with ProLink.
Emerging players
- Trusted Nurse Staffing: Smaller US travel nursing agency with focus on clinician experience and rapid placement. Emerging competitor in the same travel nurse category, smaller in scale than ProLink but addressing overlapping clinician pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProLink social profiles
Digital presenceProLink compliance and trust
Trust signalCompliance3 records
ProLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProLink leadership team
Management profileNumber of profiles
Profiles4 records
ProLink subsidiaries and ownership
Company hierarchySubsidiaries1 record
ProLink funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProLink
What does ProLink do?
ProLink is a healthcare-focused workforce solutions firm that places nurses, allied health clinicians, and skilled professionals into travel, local, and permanent positions at hospitals, health systems, schools, and other facilities across the United States. The company supplements its staffing services with a Managed Service Provider (ProMSP) platform and a rapid-response crisis staffing division called Continuum.
Is ProLink a public or private company?
ProLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProLink founded?
ProLink was founded in 2011. It employs 501 to 1,000 people.
Where is ProLink based?
ProLink is headquartered in Cincinnati, United States, in the North America region.
How does ProLink make money?
Four revenue lines are on record. Healthcare Staffing - Contingent Labor is the primary driver. The others are direct Placement / Permanent Placement, managed Service Provider (MSP) Services and leadership Development Programs.
Who are ProLink's main competitors?
Direct peers on record are Maxim Healthcare Services, AMN Healthcare, Cross Country Healthcare, Aya Healthcare, CHG Healthcare, Medical Solutions, HealthTrust Workforce Solutions and Triage Staffing. Robert Half International is listed as a broad incumbent. Trusted Nurse Staffing is listed as an emerging player.
Does ProLink have an API?
No public API is recorded for ProLink.
What industry is ProLink in?
ProLink's product category is Healthcare Staffing Services. Its primary akta.pro industry code is HLALALAI, Allied Health & Rehab Referral Platforms (PT/OT/SLP). Its SIC code is 8051.