Stripes
Stripes is a New York-based growth equity firm founded in 2008 that invests in consumer and enterprise software companies, pairing equity capital with an in-house Scale Team of operators, recruiters, and a 70+ advisor network to help portfolio companies scale toward IPO or strategic exit.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stripes does
Stripes is a privately held growth equity firm founded in 2008 and headquartered in New York City (Stripes, LLC), investing across consumer and enterprise software companies globally. The firm targets growth-stage companies that have achieved product-market fit and need capital and operating support to scale, deploying equity checks ranging from $8M seed rounds to $825M secondary transactions and leading or co-leading rounds alongside partners such as General Atlantic, D1, Andreessen Horowitz, SoftBank, Sequoia, and Generation Investment Management.
Stripes' core offering is bundled: equity capital plus an in-house 'Scale Team' of operators, an executive recruiting function, a 70+ advisor and council network, dedicated finance/capital markets and operational excellence resources, and research and growth strategy support. The platform is organized into seven service modules — Go-to-Market, Talent and HR, Network, Finance and Capital Markets, Operational Excellence, and Research and Growth Strategy — provided directly to portfolio companies. Notable portfolio outcomes include Monday.com and On IPOs (2021), the PepsiCo acquisition of Siete Family Foods for $1.2B (2024), and current holdings in Vuori ($5.5B), Ramp ($32B+), Etched ($5B), Chapter ($3B), and Pomelo Care ($1.7B).
The firm generates returns primarily through equity ownership and exits via IPO, M&A, and secondary transactions, while its LPs benefit from management fees and carried interest on fund performance. Stripes is owned by its founding and operating partners (Ken Fox, Bryan Gertzog, Ron Shah, Chris Carey, Julia Solomon, Wayne Marino as CFO, Jason Santiago as CTO) and operates with 101-250 employees plus an extended advisor network, sourcing investments through direct outreach, founder referrals, and the partner ecosystem rather than through a traditional product-led funnel.
Stripes firmographics
Firmographics- Name
- Stripes
- Legal name
- Stripes, LLC
- Website
- https://stripes.co
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stripes is a New York-based growth equity firm founded in 2008 that invests in consumer and enterprise software companies, pairing equity capital with an in-house Scale Team of operators, recruiters, and a 70+ advisor network to help portfolio companies scale toward IPO or strategic exit.
- Ownership category
- akta.pro rank
Stripes industry classification
Industry- Product category
- Growth Equity Investment
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Multi-Sector / Generalist Growth Equity (FSANACAO)
Keywords
Where Stripes is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stripes business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Investment Returns: Stripes generates returns through equity investments in growth-stage companies. The firm takes ownership stakes in portfolio companies and realizes returns through IPOs, acquisitions, and secondary transactions. Their value-add is through operational support that accelerates growth and increases company valuations at exit.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Stripes product offering
Product offeringCore offering
Stripes is a global growth equity firm that invests equity capital in growth-stage consumer and enterprise companies and supports them with a dedicated in-house Scale Resources platform covering go-to-market, talent, network, finance, capital markets, and operational excellence. The firm generates returns through equity stakes realized at IPO, acquisition, or secondary transaction while providing hands-on operational guidance throughout the investment lifecycle.
Product overview
Stripes is a global growth investment firm offering a single integrated service focused on equity investment and operational support for portfolio companies. The core offering combines capital investment with 'Scale Resources' — a suite of seven service modules including go-to-market support, talent and HR services, a network of 70+ advisors, finance and capital markets guidance, operational excellence support, and research and growth strategy consulting. These services work together to help consumer and enterprise companies with unique products scale globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Services Growth equity investment services for consumer and enterprise companies with unique products seeking to scale globally; includes equity capital deployment and active ownership support leading to exits via IPO, acquisition, or secondary transactions.
- Scale Resources Operational support platform for portfolio companies covering go-to-market strategy, executive talent acquisition, network introductions through 70+ advisors, finance and capital markets advisory, operational excellence, and research-driven growth strategy consulting.
Quantifiable outcome
- Multiple portfolio companies reaching unicorn status ($1B+ valuations)
- +3 more outcomes
Companies that use Stripes
Customer profileNamed customers12 records
Segments1 record
Stripes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stripes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Taiwan Semiconductor Manufacturing Co. (TSMC)coreManufacturing partner for Etched's AI chip Sohu, being developed to compete with Nvidia in the AI accelerator market.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Stripes competitors and assessment
Company assessmentDirect peers
- Insight Partners: Large-scale growth equity firm focused heavily on enterprise software and tech-enabled businesses. Overlapping with Stripes on Databricks and similar B2B software deals; comparable scale of fund and stage focus.
- Summit Partners: Long-standing growth equity firm investing across technology, healthcare, consumer, and business services with similar growth-stage orientation and operational value-add. Comparable AUM scale and approach to partnering with founders.
- ICONIQ Capital: Growth-stage investor with strong enterprise SaaS franchise (co-led Ramp Series F). ICONIQ is a recurring Stripes co-investor and targets a similar founder-friendly, high-growth portfolio with operational support.
- TA Associates: Established growth equity firm with a multi-decade track record of investing in growth-stage technology, healthcare, financial services, and consumer companies. Highly comparable investment philosophy and check size profile.
- D1 Capital Partners: Growth-oriented investment firm (founded by former Viking Global investor) that co-leads deals with Stripes (Kela Technologies, Just Salad). Similar cross-sector approach and growth-stage focus.
- General Atlantic: One of the largest pure-play growth equity firms globally, investing in consumer, technology, and healthcare at growth stage. Stripes co-led Vuori with General Atlantic, reflecting directly overlapping deal sourcing and similar check sizes in the same sectors.
Broad incumbents
- Founders Fund: Late-stage venture investor (Peter Thiel) that participated in both Etched and Ramp alongside Stripes. Overlapping in high-conviction AI/tech bets but operating with a venture-stage lens rather than growth equity.
- Andreessen Horowitz Growth: Venture firm with an expanding growth-stage practice; co-invested with Stripes in Pomelo Care. Competes for similar consumer and enterprise deals but with broader venture-stage scope and brand-name founder network.
- Tiger Global Management: Significantly larger crossover/growth fund that participates in similar late-stage rounds as Stripes (PopUp Bagels, Ramp). Same investment universe but at much greater scale and with a more venture-stage emphasis.
- KKR Growth: Growth equity arm of global private equity giant KKR. Operates with substantially larger fund vehicles and global reach than Stripes but in directly overlapping deal flow and stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Stripes social profiles
Digital presenceStripes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stripes leadership team
Management profileNumber of profiles
Stripes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stripes M&A and investment
M&A and investmentM&A2 records
Investments163 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stripes
What does Stripes do?
Stripes is a global growth equity firm that invests equity capital in growth-stage consumer and enterprise companies and supports them with a dedicated in-house Scale Resources platform covering go-to-market, talent, network, finance, capital markets, and operational excellence. The firm generates returns through equity stakes realized at IPO, acquisition, or secondary transaction while providing hands-on operational guidance throughout the investment lifecycle.
Is Stripes a public or private company?
Stripes is a private company. It is classified as management employee owned and is currently operating.
When was Stripes founded?
Stripes was founded in 2008. It employs 1 to 10 people.
Where is Stripes based?
Stripes is headquartered in New York, United States, in the North America region.
How does Stripes make money?
One revenue line is on record: investment Returns.
Who are Stripes's main competitors?
Direct peers on record are Insight Partners, Summit Partners, ICONIQ Capital, TA Associates, D1 Capital Partners and General Atlantic. Broad incumbents are Founders Fund, Andreessen Horowitz Growth, Tiger Global Management and KKR Growth.
Does Stripes have an API?
No public API is recorded for Stripes.
What industry is Stripes in?
Stripes's product category is Growth Equity Investment. Its primary akta.pro industry code is FSANACAO, Multi-Sector / Generalist Growth Equity. Its SIC code is 8700.