FIAT Products
FIAT Products, founded in 1919, manufactures specialty commercial and residential plumbing fixtures including mop service basins, laundry tubs, shower floors, commercial faucets, and pet wash stations in terrazzo, molded stone, and acrylic, distributed through independent sales representatives across the United States and Canada.
- Company typePrivate
- Founded1919
- HeadquartersMansfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FIAT Products does
FIAT Products is a US-based manufacturer of specialty plumbing fixtures founded in 1919 and organized as FIAT Products, LLC. The company produces mop service basins, laundry tubs, shower floors (including ADA-compliant barrier-free models), commercial faucets and valves, pet wash stations, and related accessories. Core materials include terrazzo, SMC molded stone, gelcoat, acrylic, and polyethylene, with proprietary brands including Molded-Stone. Manufacturing is concentrated at a single plant in Somerset, Kentucky, where the company has been investing in workforce retention and capacity; administrative offices are located in Grandview, Missouri (a Kansas City suburb).
FIAT distributes exclusively through independent sales representatives — over 25 firms covering all US states — and a Canadian network of five regional distributors. Pricing is quote-based and not publicly disclosed; the company does not sell direct to consumers. Its go-to-market relies on architectural specification, with products listed in the ATS Spec tool and accompanied by Revit/BIM files, spec sheets, and a trade-only customer portal. End-use segments span commercial and institutional facilities (hotels, schools, offices, hospitals) and residential customers, with the recently launched Pooch & Boots Scrub Tub extending the company into residential pet care.
Revenue comes entirely from one-time product sales of plumbing fixtures and accessories. In July 2022, Advantage Capital made a $7.5 million minority investment to secure jobs at the Somerset facility; this appears to be a retention-oriented capital infusion rather than a hyper-growth round. The company self-describes as "the most specified brand" in commercial plumbing and is actively pursuing representation in Mexico as a third North American market.
FIAT Products firmographics
Firmographics- Name
- FIAT Products
- Legal name
- FIAT Products, LLC
- Website
- https://fiatproducts.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FIAT Products, founded in 1919, manufactures specialty commercial and residential plumbing fixtures including mop service basins, laundry tubs, shower floors, commercial faucets, and pet wash stations in terrazzo, molded stone, and acrylic, distributed through independent sales representatives across the United States and Canada.
- Ownership category
- akta.pro rank
FIAT Products industry classification
Industry- Product category
- Commercial Plumbing Fixtures
- NAICS
- Plastics Plumbing Fixture Manufacturing (326191), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where FIAT Products is headquartered
LocationHeadquarters
- HQ city
- Mansfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FIAT Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Plumbing Fixtures Sales: FIAT Products generates revenue through the sale of plumbing fixtures including mop service basins, laundry tubs, shower floors, commercial faucets, pet wash stations, and accessories. Products are sold through a network of independent sales representatives and distributors across the US and Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based pricing through authorized representatives |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
FIAT Products product offering
Product offeringCore offering
FIAT Products manufactures and sells commercial, institutional, and residential plumbing fixtures including mop service basins, laundry tubs, terrazzo and molded-stone shower floors (including ADA-compliant barrier-free models), commercial faucets, and pet wash stations. Products are made from proprietary materials such as Molded-Stone/SMC, terrazzo, acrylic, gelcoat, and polyethylene, and are sold through a network of independent sales representatives and distributors across the United States, Canada, and Mexico.
Product overview
FIAT Products is a manufacturer of commercial and residential plumbing fixtures founded in 1919, offering a comprehensive portfolio of specialty products including Pooch and Boots Scrub Tub pet wash stations, Mop Service Basins, Shower Floors (standard and barrier-free/ADA-compliant), Laundry Tubs, Commercial Faucets, and Accessories. Products are manufactured in terrazzo, molded stone (SMC), gelcoat, and various polymer materials. The company operates manufacturing facilities in Somerset, Kentucky and serves customers throughout the United States and Canada via a network of sales representatives. Shower floors, mop service basins, and laundry tubs are made in the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Pooch and Boots Scrub Tub At-home pet wash station made from molded-stone material in 24" x 24" and 36" x 24" sizes, designed for washing pets, scrubbing boots, and household chores. Features stainless steel fixtures, sprayer, and drain system.
- Mop Service Basins Heavy-duty floor-mounted or wall-mounted service sinks designed for commercial and industrial cleaning tasks, available in molded stone, terrazzo, and other materials, ranging from 24" x 24" to 36" x 36" dimensions.
- Shower Floors Terrazzo and molded-stone shower floors in various sizes and configurations, including standard shower floors for residential and commercial installations.
- Barrier-free Shower Floors ADA-compliant shower floors designed for wheelchair accessibility, including Galaxy, Huntington, Monterey, and Sequoia series with various dimensions for accessible bathing installations.
- Laundry Tubs Molded stone, polypropylene, and polyethylene laundry tubs available in drop-in, wall-mounted, and leg-supported configurations for residential and commercial laundry applications.
- Commercial Faucets Commercial-grade faucets and valves designed for use with mop basins, service sinks, and pet wash stations, including PRIER hot-and-cold wall hydrants and related plumbing fixtures.
- 889CCSHELF Stainless Steel Shelf Space-saving wall-mounted stainless steel shelf for janitor closets and utility rooms, featuring 18-gauge 304 stainless steel construction, tool storage hooks, and a towel drying rod.
Quantifiable outcome
- Products installed in facilities across the United States and Canada
Companies that use FIAT Products
Customer profileSegments2 records
Ideal customer profiles3 records
FIAT Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FIAT Products partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
FIAT Products competitors and assessment
Company assessmentBroad incumbents
- American Standard Brands: American Standard is a major incumbent plumbing fixtures manufacturer with broad residential and commercial product lines. Overlaps with FIAT in commercial faucets and select fixture categories, though American Standard operates at significantly larger scale with broader channel reach.
- Bradley Corporation: Bradley Corporation is a larger established manufacturer of commercial washroom fixtures, hand washing stations, and safety equipment. Broader product portfolio but overlapping in commercial plumbing specification, institutional sales channels, and ADA-compliant fixture categories.
- Sloan Valve Company: Sloan Valve is a leading manufacturer of commercial plumbing systems including flush valves, faucets, and washroom fixtures. Comparable in commercial/institutional specification focus and overlapping customer base, but Sloan is significantly larger and focuses on flush/faucet systems rather than basins.
- Bobrick Washroom Equipment: Bobrick manufactures washroom accessories, partitions, and select plumbing fixtures for commercial and institutional buildings. Overlapping specification-driven sales motion and customer base in commercial/institutional projects, though Bobrick focuses on accessories rather than primary plumbing fixtures.
- Elkay Manufacturing: Elkay is a large established plumbing fixtures manufacturer with broad product portfolio including sinks, faucets, water coolers, and laundry tubs. Overlaps with FIAT in laundry tubs and commercial fixtures, but Elkay operates at significantly larger scale across multiple categories.
Direct peers
- Just Manufacturing: Just Manufacturing produces stainless steel plumbing fixtures including service sinks, mop sinks, and laundry tubs for commercial, institutional, and residential markets. Direct product overlap with FIAT's mop basins and laundry tubs, similar B2B specification-driven distribution model.
- Acorn Engineering: Acorn Engineering is a direct competitor manufacturing mop service basins, stainless steel sinks, and washroom fixtures for commercial and institutional applications. Highly comparable product portfolio, same specification-driven sales motion, and overlapping customer base in schools, hospitals, and commercial buildings.
- T&S Brass and Bronze Works: T&S Brass manufactures commercial faucets, pre-rinse units, and plumbing fixtures for foodservice and commercial applications. Direct competitor in FIAT's commercial faucets product line with overlapping customer base in institutional and commercial buildings.
- Stern-Williams: Stern-Williams manufactures mop sinks, wash fountains, and janitorial plumbing fixtures with a similar specification-driven commercial focus. Comparable product categories (terrazzo and stainless mop basins), same institutional customer segments, and direct overlap in commercial plumbing specification.
Emerging players
- Haws Corporation: Haws Corporation manufactures drinking fountains, water coolers, and emergency safety equipment (eyewash/drench showers). Comparable in specialty commercial plumbing fixtures and institutional customer base, though Haws focuses on safety/water delivery rather than janitorial fixtures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FIAT Products social profiles
Digital presenceFIAT Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIAT Products leadership team
Management profileNumber of profiles
Profiles2 records
FIAT Products funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIAT Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIAT Products
What does FIAT Products do?
FIAT Products manufactures and sells commercial, institutional, and residential plumbing fixtures including mop service basins, laundry tubs, terrazzo and molded-stone shower floors (including ADA-compliant barrier-free models), commercial faucets, and pet wash stations. Products are made from proprietary materials such as Molded-Stone/SMC, terrazzo, acrylic, gelcoat, and polyethylene, and are sold through a network of independent sales representatives and distributors across the United States, Canada, and Mexico.
Is FIAT Products a public or private company?
FIAT Products is a private company. It is classified as venture growth investor backed and is currently operating.
When was FIAT Products founded?
FIAT Products was founded in 1919. It employs 11 to 50 people.
Where is FIAT Products based?
FIAT Products is headquartered in Mansfield, United States, in the North America region.
How does FIAT Products make money?
One revenue line is on record: plumbing Fixtures Sales.
Who are FIAT Products's main competitors?
Broad incumbents on record are American Standard Brands, Bradley Corporation, Sloan Valve Company, Bobrick Washroom Equipment and Elkay Manufacturing. Direct peers are Just Manufacturing, Acorn Engineering, T&S Brass and Bronze Works and Stern-Williams. Haws Corporation is listed as an emerging player.
Does FIAT Products have an API?
No public API is recorded for FIAT Products.
What industry is FIAT Products in?
FIAT Products's product category is Commercial Plumbing Fixtures. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures). Its NAICS code is 326191 and its SIC code is 5070.