Matrixian
Matrixian is an Amsterdam-based data and technology company that provides AI-driven real estate property valuations and property data APIs for financial institutions, real estate professionals, PropTech SaaS companies, and government entities, primarily in the Netherlands.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Matrixian does
Matrixian is an Amsterdam-based data and technology company (Matrixian Group B.V.) that builds AI-driven real estate valuation and property data intelligence products for the Dutch market and selected international clients. Founded in 2016, the company operates an API-first B2B platform offering an Automated Valuation Model (AVM) described as among the best-performing in the Netherlands, NRVT-compliant Desktop Valuation reports at €95 per report, a property database covering over 9 million Dutch properties with 200+ data points each, and a suite of specialized APIs (Woningwaarde+, Woningkenmerken, Referentiewoningen, Koopsom, Verduurzaming, Lead Tool). The platform also includes interactive mapping, portfolio sustainability assessment, and international address/email/phone validation services, with digital twin capabilities inherited from the September 2021 acquisition of Layers.
The company monetizes through recurring API subscriptions billed on monthly volume, per-report desktop valuation fees, batch data deliveries, and a partner program that supports white-label resale and revenue sharing. Customer segments span financial institutions (BNP Paribas Cardif, de Volksbank, a.s.r.), government entities (Rijkswaterstaat, Gemeente Amsterdam, Banco de España), logistics (PostNL), real estate brokerages (VBO Makelaar), and a long tail of PropTech SaaS startups (RobinRocks, KeySoftware, HomeMatching, Kolibri, Moving Digital, DatHuis). Distribution combines direct enterprise sales, API self-service, and an indirect partner channel.
Matrixian is privately held, backed by Pride Capital Partners across two funding rounds totaling €3.5 million (€2M in August 2022 and €1.5M in August 2023). The company employs approximately 20 people across three Dutch offices and is investing in international expansion (planned Dubai and London offices) and AI-native product extensions such as the RobinRocks AI Assistant launched in January 2025. Leadership transitioned in 2025 with Wilko de Vette appointed CEO. Compliance posture includes ISO 27001, GDPR (AVG), ISAE 3402 (SOC 2 Type 2), ISAE 3000, and RICS certifications.
Matrixian firmographics
Firmographics- Name
- Matrixian
- Legal name
- Matrixian Group B.V.
- Website
- https://matrixian.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matrixian is an Amsterdam-based data and technology company that provides AI-driven real estate property valuations and property data APIs for financial institutions, real estate professionals, PropTech SaaS companies, and government entities, primarily in the Netherlands.
- Ownership category
- akta.pro rank
Matrixian industry classification
Industry- Product category
- Real Estate Data and Property Valuation Software
- NAICS
- Offices of Real Estate Appraisers (53132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO)
- akta.pro secondary industries
- Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ), Real Estate Valuation & Appraisal (BPAHANAC)
Keywords
Where Matrixian is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Matrixian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- API Subscriptions: Subscription-based access to property data APIs including Woningwaarde+ API, Woningkenmerken API, Referentiewoningen API, Koopsom API, and Verduurzaming API. Revenue generated through recurring API call volumes and data deliveries.
- Desktop Valuation Reports: One-time purchase of valuation reports at €95 per report for hybrid property valuation services.
- Data Services: Batch file delivery of location, POI, real estate, permit, consumer, company, emergency, mobility and logistics data. Flexible pricing models with revenue opportunities for partners.
- Partner Program: Partners can integrate batch files and APIs into their systems, resell products as white label, or receive sales commissions. Revenue sharing and flexible pricing models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Desktop Valuation (Hybrid) - €95 per report |
| Subscription | Annual | Partner Program - Flexible pricing models |
| Usage-based | Monthly | API Access - Volume-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Matrixian product offering
Product offeringCore offering
Matrixian builds and sells an AI-driven real estate data and property valuation platform. Its core products include an Automated Valuation Model (AVM), NRVT-compliant Desktoptaxatie (hybrid desktop valuation) reports, a Woningdata database covering more than 9 million Dutch properties, and a suite of property data APIs (Woningwaarde+, Woningkenmerken, Referentiewoningen, Koopsom, Verduurzaming, Lead Tool). These are delivered to financial institutions, real estate professionals, PropTech companies, and government entities via APIs, batch files, reports, and white-label integrations.
Product overview
Matrixian is a data technology company offering a unified platform for real estate valuation and property data intelligence. The core offering centers on the Automated Valuation Model (AVM) and Desktoptaxatie valuation reports, supported by a comprehensive Woningdata database with 200+ characteristics per property. The product portfolio includes multiple specialized APIs (Woningwaarde+, Woningkenmerken, Referentiewoningen, Koopsom, Verduurzaming, Lead Tool, BAG) that deliver data for valuation, market analysis, and lead generation. Additional offerings include the Matrixian Map for visualization, Portfolio Sustainability tools, and data validation services (International Address/Email/Phone Checker). Products are delivered via flexible formats including reports, analytical tools, data services, and API integrations, with a partner program for white-label and integration partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Valuation Model (AVM)
- Desktoptaxatie (Desktop Valuation / Hybrid Valuation)
- Portefeuille Verduurzaming (Portfolio Sustainability)
- Woningdata (Housing Data)
- Woningwaarde+ API
- Woningkenmerken API
- Referentiewoningen API
- Koopsom API
- Verduurzaming API
- Lead Tool API
- Matrixian Map
- International Address Checker
- International Email Checker
- International Phone Checker
Quantifiable outcome
- Manual data entry reduced from 3-4 hours per day to a few minutes
- +2 more outcomes
Companies that use Matrixian
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Matrixian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Matrixian partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- InergyminorPartner that integrates Matrixian data solutions and resells through their platform for real estate applications.
- VakantiemakelaarminorVacation property broker partner utilizing Matrixian data for property valuations and market analysis.
- PostNLminorLogistics partner utilizing Matrixian address validation APIs for error-free customer address entries during online orders and subscriptions.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Matrixian competitors and assessment
Company assessmentDirect peers
- GeoPhy: GeoPhy is a Dutch-origin real estate data and AI valuation company acquired by ICE. Highly comparable to Matrixian in European AVM DNA and AI-driven commercial property analytics.
- ATTOM Data Solutions: ATTOM is a large US property data and analytics platform delivering nationwide datasets via API to real estate, mortgage, and government customers. Directly comparable to Matrixian's 9M-property API catalog and partner/reseller programs.
- HouseCanary: HouseCanary provides residential property valuations and analytics in the US via AVM and APIs. Closest functional analog to Matrixian's AVM-plus-property-data API offering for mortgage underwriting, with a similar API-first GTM.
- Veros (VeroSKY): Veros provides automated valuation models and collateral risk analytics primarily to US mortgage lenders. Direct competing category to Matrixian's AVM and Desktop Valuation for financial institution clients.
- Calcasa: Calcasa is the leading Dutch AVM and property valuation provider serving banks and mortgage lenders. Direct overlap with Matrixian's AVM and Desktoptaxatie products for the same Dutch residential market.
Regional players
- Lightstone: Lightstone is a leading South African property data and analytics provider. Comparable in offering comprehensive property datasets and AVM-style analytics, though in a different geography than Matrixian.
Broad incumbents
- CoStar Group: CoStar is a global broad real estate information and analytics platform (also encompassing Apartments.com, Homes.com). Its data depth and commercial AVM offerings make it an incumbent in adjacent property data categories.
- Funda: Funda operates the dominant Dutch residential real estate marketplace and adjacent data products. Overlaps with Matrixian on property data distribution and real estate professional workflows but as a broader incumbent rather than an AVM specialist.
Emerging players
- Quantarium: Quantarium is an AI-driven residential AVM and property analytics firm. Overlaps with Matrixian's AVM and predictive analytics capability focused on residential valuation accuracy.
- Brainbay: Brainbay is an Italian PropTech providing AVM and real estate valuation analytics to financial institutions. Comparable European AVM-only player targeting the same banking and mortgage underwriting use cases as Matrixian.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Matrixian social profiles
Digital presenceMatrixian compliance and trust
Trust signalCompliance3 records
Matrixian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrixian leadership team
Management profileNumber of profiles
Profiles7 records
Matrixian funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrixian M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrixian
What does Matrixian do?
Matrixian builds and sells an AI-driven real estate data and property valuation platform. Its core products include an Automated Valuation Model (AVM), NRVT-compliant Desktoptaxatie (hybrid desktop valuation) reports, a Woningdata database covering more than 9 million Dutch properties, and a suite of property data APIs (Woningwaarde+, Woningkenmerken, Referentiewoningen, Koopsom, Verduurzaming, Lead Tool). These are delivered to financial institutions, real estate professionals, PropTech companies, and government entities via APIs, batch files, reports, and white-label integrations.
Is Matrixian a public or private company?
Matrixian is a private company. It is classified as venture growth investor backed and is currently operating.
When was Matrixian founded?
Matrixian was founded in 2016. It employs 11 to 50 people.
Where is Matrixian based?
Matrixian is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Matrixian make money?
Four revenue lines are on record. API Subscriptions are the primary driver. The others are desktop Valuation Reports, data Services and partner Program.
Who are Matrixian's main competitors?
Direct peers on record are GeoPhy, ATTOM Data Solutions, HouseCanary, Veros (VeroSKY) and Calcasa. Lightstone is listed as a regional player. Broad incumbents are CoStar Group and Funda. Emerging players are Quantarium and Brainbay.
Does Matrixian have an API?
Yes. Matrixian provides a comprehensive set of real estate data APIs enabling developers to integrate property valuations, characteristics, comparable properties, transaction data, sustainability metrics, neighborhood information, and cadastral data into their applications. The APIs provide real-time access to data for over 9 million properties in the Netherlands. Documentation is available at docs.matrixian.com with SDK examples in Python. The main API endpoint is https://api.matrixian.com/v1. Developer documentation is at docs.matrixian.com.
What industry is Matrixian in?
Matrixian's product category is Real Estate Data and Property Valuation Software. Its primary akta.pro industry code is BPAJAKAO, Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals, with a secondary code of FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics. Its NAICS code is 53132 and its SIC code is 7370.