Breakit
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Breakit firmographics
Firmographics- Name
- Breakit
- Legal name
- Breaking Media AB
- Website
- https://breakit.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Breakit industry classification
Industry- Product category
- Digital Business News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Rolling News & Breaking News Channels (MPABAIAH)
Keywords
Where Breakit is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Breakit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Premium Subscriptions: Monthly (499 SEK) and annual (399 SEK/month) subscription tiers providing unlimited access to articles, mappings, newsletters, databases, and funding flows
- Advertising and Sponsorships: Display advertising, sponsored content, and partnership opportunities on the platform
- Event Revenue: Ticket sales for conferences and events including AI Day, SaaS Summit, Funding Day, E-com Day, with 15% discount for premium subscribers
- Premium Reports: PDF reports on SaaS, e-commerce, and other sectors sold as premium content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Premium subscription with full access and no binding period |
| Subscription | Annual | Annual Premium subscription with maximum savings and full access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Breakit product offering
Product offeringCore offering
Breakit operates a Swedish digital news platform that publishes daily business and technology journalism covering startups, tech companies, funding rounds, and executive movements. The platform monetizes through premium subscriptions, advertising, event ticketing, sponsored conferences, podcasts, and paid industry research reports. It also maintains a proprietary database of over 600 unlisted Swedish tech companies and an investor list of more than 500 investors.
Product overview
Breakit is Sweden's leading digital news platform for tech companies and startups, operating as a multi-product media business. The core offering is the free news site delivering daily coverage of Swedish tech, startups, funding, and business. Premium subscribers access unlimited articles plus niche newsletters. The product portfolio includes data products (database of 600+ companies, funding rounds tracker, investor list), research reports on sectors like SaaS/e-commerce/AI/fintech, events including AI Day/SaaS Summit/E-com Day/Fintech Day, a weekly podcast, and newsletters. The company generates revenue through premium subscriptions and event sponsorships.
Differentiator
Problem solved
Functional benefit
Brands
- Breakit Premium: Premium subscription service offering unlimited access to articles, mapping articles, newsletters, and data tools.
- Breakit Business
- E-com Day
- AI x SaaS Summit
- SaaS Summit
- Funding Day
- AI Day
- Fintech Day
- Growth Day
- Scaleup Day
- Resilience Summit
- Exit Forum
- Almedalen
- Breakit Podcast
Products and services
- Nyhetssajt (News Site) Primary digital news platform delivering daily coverage of Swedish tech companies, startups, funding rounds, acquisitions, and business news. Features articles, investigations, and exclusive breaking news.
- Premium/Prenumeration Subscription
Quantifiable outcome
- Approximately 250,000 unique web browsers per week reading Breakit content
- +1 more outcomes
Companies that use Breakit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Breakit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Breakit partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Breakit competitors and assessment
Company assessmentDirect peers
- TechCrunch: TechCrunch is the leading English-language tech/startup news outlet with a similar model — daily news, premium events (TechCrunch Disrupt), newsletters, and proprietary data — making it the most structurally comparable peer globally.
- Sifted: Sifted is the European tech/startup news outlet with a premium subscription model, events, and proprietary data — directly comparable in both business model and European single-region focus.
- The Information: The Information is a premium tech news subscription product with investigative reporting — closely aligned with Breakit Premium's subscription-driven, in-depth coverage strategy.
- The Next Web (TNW): TNW is a European tech media outlet combining news, events (TNW Conference), and newsletters — directly comparable in mixed news/events business model and European market focus.
- Di Digital: Di Digital is Dagens industri's dedicated tech/startup vertical and Breakit's most direct Swedish competitor — same target audience, same topic, published by a much larger media group.
- PitchBook News: PitchBook combines proprietary private-market data with news coverage of deals and startups — analogous to Breakit's database-plus-news positioning for VC and private-market audiences.
- VentureBeat: VentureBeat is a US tech news outlet covering startups, AI, and enterprise tech with events and newsletters — comparable in editorial scope and event-driven monetization.
- Crunchbase News: Crunchbase News pairs startup/funding news with the underlying Crunchbase data platform — closely aligned with Breakit's news + proprietary database combination.
Broad incumbents
- Dagens industri: Dagens industri is Sweden's flagship business daily where Breakit's founders spent 20 years; it is the broader incumbent in Swedish business news and a key talent/cross-promotion relationship.
- Bloomberg: Bloomberg is the global benchmark for premium business news with subscription, data, and events — useful as a broad incumbent benchmark for premium news + data business models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Breakit social profiles
Digital presenceBreakit compliance and trust
Trust signalCompliance1 record
Breakit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breakit leadership team
Management profileNumber of profiles
Profiles8 records
Breakit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breakit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breakit
What does Breakit do?
Breakit operates a Swedish digital news platform that publishes daily business and technology journalism covering startups, tech companies, funding rounds, and executive movements. The platform monetizes through premium subscriptions, advertising, event ticketing, sponsored conferences, podcasts, and paid industry research reports. It also maintains a proprietary database of over 600 unlisted Swedish tech companies and an investor list of more than 500 investors.
Is Breakit a public or private company?
Breakit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breakit founded?
Breakit was founded in 2015. It employs 1 to 10 people.
Where is Breakit based?
Breakit is headquartered in Stockholm, Sweden, in the Europe region.
How does Breakit make money?
Four revenue lines are on record. Premium Subscriptions are the primary driver. The others are advertising and Sponsorships, event Revenue and premium Reports.
Who are Breakit's main competitors?
Direct peers on record are TechCrunch, Sifted, The Information, The Next Web (TNW), Di Digital, PitchBook News, VentureBeat and Crunchbase News. Broad incumbents are Dagens industri and Bloomberg.
Does Breakit have an API?
No public API is recorded for Breakit.
What industry is Breakit in?
Breakit's product category is Digital Business News Media. Its primary akta.pro industry code is MPABAIAH, Rolling News & Breaking News Channels. Its NAICS code is 51621.