OceanDrop
OceanDrop is a Brazilian foodtech founded in 2016 that sells 25+ vegan, microalgae-based nutritional supplements (spirulina, chlorella, astaxanthin, vegan omega-3, creatine, magnesium complexes) direct-to-consumer through oceandrop.com.br, with an AI-powered quiz and genetic testing personalization platform delivering customized monthly supplement sachets to Brazilian consumers.
- Company typePrivate
- Founded2016
- HeadquartersBalneário Camboriú, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OceanDrop does
OceanDrop Comercio LTDA is a Brazilian foodtech company founded in 2016 in Balneário Camboriú, Santa Catarina (firmographics list 2012, but company history and website state 2016), operating from a registered office in Itajaí. The company specializes in natural, vegan nutritional supplements with a distinctive focus on microalgae-derived ingredients (spirulina, chlorella, astaxanthin, vegan omega-3 DHA) and offers 25+ SKUs across sports nutrition, minerals, antioxidants, longevity, women's health, and general wellness categories. All products are 100% vegan, lactose-free, and gluten-free, and the company holds ANVISA compliance along with USDA Organic, Halal, Kosher, and Carbon Free certifications.
The company's core technology is the My Ocean Drop personalization platform, which uses an AI quiz algorithm (co-developed with nutritionists and grounded in 1,000+ scientific studies) combined with DNA-based genetic testing from partner Genera (analyzing 55 genetic parameters) to recommend customized daily supplement sachets delivered monthly to subscribers. Revenue is generated through three streams: one-time e-commerce sales (R$15 to R$459 per product), recurring monthly subscriptions (Clube de Assinaturas), and one-time genetic test purchases (R$349). Distribution is predominantly DTC via oceandrop.com.br, supplemented by a small independent retailer (lojista) wholesale program and influencer-driven acquisition. The company also operates the Missão Oceano sustainability partnership with Instituto Ecosurf, removing 25g of plastic from Brazilian coastal zones per product sold.
OceanDrop is privately held and founder-led (Murilo Canova Zeschau as co-founder and CEO; Juliana Correia as Operations Director), with no parent company and limited institutional capital to date (~$704K total disclosed funding across three rounds between 2015 and 2022). It claims over 1 million satisfied customers cumulatively and 50,000+ personalized packs delivered.
OceanDrop firmographics
Firmographics- Name
- OceanDrop
- Legal name
- Ocean Drop Comercio LTDA
- Website
- https://oceandrop.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OceanDrop is a Brazilian foodtech founded in 2016 that sells 25+ vegan, microalgae-based nutritional supplements (spirulina, chlorella, astaxanthin, vegan omega-3, creatine, magnesium complexes) direct-to-consumer through oceandrop.com.br, with an AI-powered quiz and genetic testing personalization platform delivering customized monthly supplement sachets to Brazilian consumers.
- Ownership category
- akta.pro rank
OceanDrop industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Aquaculture (1125)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE)
Keywords
Where OceanDrop is headquartered
LocationHeadquarters
- HQ city
- Balneário Camboriú
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
OceanDrop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct sales of individual supplement products to consumers through the company's e-commerce platform. Products include vitamins, minerals, superfoods, and personalized supplement packs sold at various price points ranging from R$ 15 to R$ 459
- Subscription / Clube de Assinaturas: Monthly subscription model offering personalized daily supplement packs delivered to customers. Subscribers receive free shipping and access to progressive discount conditions
- Genetic Testing Service: Sale of DNA testing kits through partnership with Genera laboratory, with results translated into personalized supplement recommendations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products priced from R$ 15 to R$ 459 |
| Subscription | Monthly | My Ocean Drop Personalized Subscription Packs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
OceanDrop product offering
Product offeringCore offering
OceanDrop is a Brazilian foodtech that develops, brands, and sells vegan nutritional supplements—anchored in microalgae-derived ingredients such as spirulina, chlorella, astaxanthin, and microalgae-based omega-3 DHA—through its own DTC e-commerce platform oceandrop.com.br. The company also operates a subscription-based My Ocean Drop personalization service that delivers monthly customized daily-dose sachets based on a quiz-driven AI algorithm and an optional genetic testing kit analyzed in partnership with Genera, alongside curated combo boxes such as POWER BOX and Box Imunidade.
Product overview
OceanDrop is a Brazilian foodtech company founded in 2016 specializing in natural, vegan nutritional supplements, particularly microalgae-based products. The core product portfolio includes over 25+ supplements across categories: (1) Microalgae Superfoods: Spirulina, Chlorella, Astaxanthin (Atacama source), and Vegan Omega-3 DHA derived from microalgae; (2) Sports Nutrition: Creatine (powder and gummy), Glutamine, electrolytes, and protein powders; (3) Minerals: Magnesium complexes (Trio Magnésio, Magnésio Plus 4-in-1), Algae Calcium; (4) Antioxidants & Longevity: Astaxanthin, Resveratrol, Coenzyme Q10, Turmeric, Quercetin; (5) Specialized Formulas: Fenugreek Libifem (women's health), Cranberry Exocyan (urinary health), Moro Orange Extract, NAC; (6) Daily Wellness: Vitamin C Plus, Morning Shot, Psyllium, Matcha Chai Latte; (7) Protein Supplements: Vegetable Protein (powder and sachets), Vegan Protein Snack. The company also operates the My Ocean Drop AI personalization platform which uses a quiz-based recommendation engine (supported by 1,000+ scientific studies) and genetic testing partnerships to create customized daily supplement packs delivered monthly. All products are 100% vegan, lactose-free, gluten-free, and manufactured under ANVISA compliance.
Differentiator
Problem solved
Functional benefit
Brands
- My Ocean Drop: Personalization platform using AI to recommend supplement combinations based on quiz responses and genetic testing.
Products and services
- Creatine (powder and gummy)
Quantifiable outcome
- 28+ tons of plastic removed from oceans since 2016
- +3 more outcomes
Companies that use OceanDrop
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
OceanDrop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
OceanDrop partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Instituto EcosurfcorePartnership for Missão Oceano environmental initiative. For each Ocean Drop product sold, 25g of plastic waste is removed from Brazilian coastal zones. The partnership includes public quarterly impact reports on environmental cleanup activities.
- Genera (Nutrigenética Technology)corePartnership for genetic testing services. Genera provides DNA analysis kits that allow customers to discover 55 genetic parameters, which are then used by Ocean Drop's AI system to create personalized vitamin and supplement recommendations.
- Ajinomoto (Amino Acid Supplier)minorSupplier of L-Glutamine amino acid raw material with official Ajinomoto quality seal, ensuring high purity, rigorous quality control, and batch-to-batch consistency.
- IBD (Instituto Biodinâmico)minorCertification body for USDA Organic certification, verifying that raw materials follow internationally recognized organic standards without synthetic pesticides, GMOs, or chemical fertilizers.
- CDIAL HalalminorHalal certification authority ensuring ingredients and production processes comply with Islamic law (halal), including selection, hygiene and traceability from receipt to packaging.
- BKA (Beth Hamizrachi Kashrut)minorKosher certification authority attesting compliance with Jewish dietary laws (kashrut). BKA inspects ingredients, production lines, and cleaning procedures ensuring absence of cross-contamination and full traceability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OceanDrop competitors and assessment
Company assessmentDirect peers
- Ritual: US-based DTC supplement brand built around traceable ingredients, subscription, and a 'clean label' narrative. Highly comparable to Ocean Drop's D2C, subscription, and ingredient-transparency positioning, while operating at a much larger scale.
- Care/of: Pioneered DNA-test- and quiz-based personalized vitamin packs in DTC, now owned by Bayer. Directly comparable to Ocean Drop's My Ocean Drop personalization + Genera genetic-testing model, with far larger capital and distribution.
- Athletic Greens / AG1: Premium DTC nutritional supplement brand selling daily-dose sachets via subscription. Closely mirrors Ocean Drop's sachet-based subscription model and high-AOV positioning, with stronger global brand equity.
- Hum Nutrition: US DTC brand offering personalized beauty-and-wellness supplements with a clean-label formulation approach. Similar to Ocean Drop in combining personalization with natural, vegan, plant-based ingredients.
- Baze: DNA-blood-test-driven personalized nutrition subscription. Comparable to Ocean Drop's genetic-testing-led recommendation engine, with a heavier lab-based testing moat than Ocean Drop's Genera partnership.
Broad incumbents
- Nestlé Health Science: Global nutrition and supplement arm of Nestlé with broad SKU coverage including vitamins and clinical nutrition. Represents the scale competitor that could localize Brazilian-facing personalized supplement offerings against Ocean Drop.
- Herbalife: Global nutrition and supplements company with established Brazilian operations. Comparable as an incumbent competing for Brazilian supplement category share, though via a fundamentally different MLM distribution model.
Emerging players
- Viome: Microbiome-testing-driven personalized nutrition and supplements brand. Comparable in using biology-based (DNA/microbiome) testing to drive personalized supplement recommendations, with overlapping wellness-category positioning.
Regional players
- Hyper.a Pharma: One of Brazil's largest pharmaceutical and consumer-health companies with supplement and natural-product lines. Comparable in targeting Brazilian supplement consumers, but with broader pharma distribution and category reach.
- Cimed: Brazilian pharmaceutical and consumer-health company with growing supplements and wellness portfolio. Comparable in competing for Brazilian OTC nutrition consumers, with materially larger scale and retail shelf presence than Ocean Drop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OceanDrop social profiles
Digital presenceOceanDrop compliance and trust
Trust signalCompliance10 records
OceanDrop financial estimates
Financial estimateRevenue estimate
Valuation estimate
OceanDrop leadership team
Management profileNumber of profiles
Profiles2 records
OceanDrop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OceanDrop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OceanDrop
What does OceanDrop do?
OceanDrop is a Brazilian foodtech that develops, brands, and sells vegan nutritional supplements—anchored in microalgae-derived ingredients such as spirulina, chlorella, astaxanthin, and microalgae-based omega-3 DHA—through its own DTC e-commerce platform oceandrop.com.br. The company also operates a subscription-based My Ocean Drop personalization service that delivers monthly customized daily-dose sachets based on a quiz-driven AI algorithm and an optional genetic testing kit analyzed in partnership with Genera, alongside curated combo boxes such as POWER BOX and Box Imunidade.
Is OceanDrop a public or private company?
OceanDrop is a private company. It is classified as venture growth investor backed and is currently operating.
When was OceanDrop founded?
OceanDrop was founded in 2016. It employs 11 to 50 people.
Where is OceanDrop based?
OceanDrop is headquartered in Balneário Camboriú, Brazil, in the Latin America region.
How does OceanDrop make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription / Clube de Assinaturas and genetic Testing Service.
Who are OceanDrop's main competitors?
Direct peers on record are Ritual, Care/of, Athletic Greens / AG1, Hum Nutrition and Baze. Broad incumbents are Nestlé Health Science and Herbalife. Viome is listed as an emerging player. Regional players are Hyper.a Pharma and Cimed.
Does OceanDrop have an API?
No public API is recorded for OceanDrop.
What industry is OceanDrop in?
OceanDrop's product category is Nutritional Supplements. Its primary akta.pro industry code is AFAEAAAE, Seaweed & Algae Aquaculture (incl. microalgae). Its NAICS code is 1125 and its SIC code is 2030.