Livsn
LIVSN Designs is a privately held, direct-to-consumer sustainable outdoor apparel brand founded in 2018, selling durable, repairable clothing — pants, shorts, tops, jackets — built from proprietary recycled and organic fabric systems to outdoor enthusiasts and conscious consumers in the United States.
- Company typePrivate
- Founded2018
- HeadquartersFayetteville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Livsn does
LIVSN Designs is a privately held, direct-to-consumer outdoor apparel company founded in 2018 by Andrew Gibbs-Dabney and headquartered in Bentonville, Arkansas. The company designs and sells durable, repairable clothing — including pants, shorts, tops, jackets, overalls, and accessories — intended to transition from outdoor use (hiking, trail running, bikepacking) to everyday wear. Its product portfolio is organized around three proprietary fabric platforms: Ecotrek (70% Blue Ocean Recycled Nylon with PFAS-free C0 DWR finish), Seawool (recycled PET plus waste oyster shells), and Flex Canvas (60% organic cotton, 38% recycled polyester). The company reports 93% Preferred Materials usage across its line, PFAS-free DWR finishes, and supplies from three Tier 1 factories audited under Higg FEM, Higg FSLM, SMETA, and (historically) WRAP standards.
The business operates a hybrid go-to-market: a Shopify-based DTC storefront is the primary revenue channel, supplemented by a U.S. dealer/retail network, an Ambassador Program, a Pro Program for industry professionals, and the LIVDN Well Worn secondhand resale marketplace. Pricing is premium and unit-based, with shorts at $89–$109, pants at $129–$229, sweaters at $219–$249, and the flagship Century Jacket at $599. The company offers a lifetime warranty on manufacturer defects, free exchanges on every order, and at-cost repair services.
LIVSN has raised approximately $1.26M across multiple funding events including a Techstars investment in 2019, a 2023 seed round led by RZC Investments with Cadron Capital Partners and Techstars participation, and a 2025 WeFunder equity crowdfunding campaign that brought in $383K from 140+ community investors. The company achieved Certified B Corporation status in Spring 2025. The team remains small (1-10 employees), and a recent blog post titled 'We're selling the business' indicates the founders are actively exploring a sale or ownership transition while operations continue.
Livsn firmographics
Firmographics- Name
- Livsn
- Legal name
- LIVSN Designs
- Website
- https://livsndesigns.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LIVSN Designs is a privately held, direct-to-consumer sustainable outdoor apparel brand founded in 2018, selling durable, repairable clothing — pants, shorts, tops, jackets — built from proprietary recycled and organic fabric systems to outdoor enthusiasts and conscious consumers in the United States.
- Ownership category
- akta.pro rank
Livsn industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)
Keywords
Where Livsn is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Livsn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Apparel Sales: LIVSN generates revenue through direct-to-consumer sales of durable outdoor apparel including pants, shorts, shirts, jackets, and accessories. Products are sold at premium price points reflecting their durability and sustainable construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pants and Bottoms |
| Unit Pricing | Pay-as-you-go | Shorts |
| Unit Pricing | Pay-as-you-go | Tops and Shirts |
| Unit Pricing | Pay-as-you-go | Jackets |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Livsn product offering
Product offeringCore offering
LIVSN Designs (LIVSN) designs, manufactures, and sells durable, repairable outdoor apparel including pants, shorts, tops, jackets, overalls, and accessories made from sustainable materials such as recycled ocean nylon (Ecotrek), organic cotton blends (Flex Canvas), and Seawool fiber derived from recycled plastic bottles and oyster shells. The company sells primarily direct-to-consumer through its Shopify e-commerce storefront and through a U.S. dealer/retail network, supported by a lifetime warranty, at-cost repair program, and a branded secondhand marketplace (LIVDN Well Worn).
Product overview
LIVSN Designs is a sustainable outdoor apparel company offering a comprehensive portfolio of durable, repairable clothing designed for trail, travel, and everyday wear. The product lineup includes pants (Crux Pants, Ecotrek Trail Pants, Flex Canvas Pants V3, Karst Trekking Pant), shorts (Creek Short, Holler Short, Reflex Shorts, Ecotrek Trail Shorts), tops (Creek Shirt, Pack Shirt, Forager Jacket, Benchmark Field Flannel, Keystone Long Sleeve, Highlands Sweater, Mountain Tee), overalls, and accessories (hats, Wool Beanie, Iron-On Patches). The company emphasizes sustainability through materials like Ecotrek (recycled nylon), Flex Canvas (organic cotton blend), and Seawool (recycled bottles and oyster shells). Key differentiators include lifetime warranty, at-cost repair services, and B Corp certification. Products are designed as a system for versatility, with pieces meant to transition from trail to town.
Differentiator
Problem solved
Functional benefit
Brands
- Ecotrek: Signature fabric collection made of 70% Blue Ocean Recycled Nylon, 25% Nylon, and 5% Spandex, weighing 179 gsm with PFAS-free C0 DWR Finish. Designed for warmer weather, high intensity activities, and packability.
- Seawool
- Flex Canvas
- LIVSN x Gnara
- Well Worn Marketplace
- LIVDN Secondhand Market
Products and services
- Crux Pants Unisex versatile pants built for durability and everyday wear, designed to transition from trail to town.
- Ecotrek Trail Pants Trail pants made from Ecotrek fabric (70% Blue Ocean Recycled Nylon, 25% Nylon, 5% Spandex) with PFAS-free C0 DWR finish, designed for warmer weather and high intensity activities.
- Flex Canvas Pants V3 Canvas-style pants made from Flex Canvas fabric (60% Organic Cotton, 38% Recycled Polyester, 2% Spandex) with modern stretch and durability; available in standard and relaxed fits and men's and women's versions.
- Karst Trekking Pant Durable trekking pants designed for performance on trails.
- Creek Short Lightweight quick-dry shorts made from recycled materials designed for heat and water activities; available in men's and women's versions.
- Holler Short Everyday shorts with a comfortable stretch waistband and durable construction; available in men's and women's versions.
- Ecotrek Trail Shorts Trail shorts made from Ecotrek fabric for outdoor activities; available in men's and women's versions.
- Flex Canvas Shorts Durable shorts made from Flex Canvas fabric; available in men's and women's versions.
- Reflex Shorts Performance shorts with stretch and quick-dry properties.
- Reflex Pants Performance pants with stretch and quick-dry properties.
- Forager Jacket Versatile jacket made from Flex Canvas fabric for outdoor adventures; available in men's and women's versions.
- Century Jacket Durable all-natural outdoor jacket designed to last 100 years, made with Ventile Cotton and British wool with no synthetic fabrics, supported by lifetime repair services.
- Benchmark Field Flannel Field flannel shirt available in various plaid patterns for outdoor and everyday wear.
- Keystone Long Sleeve Long sleeve shirt for layering and outdoor activities; available in men's and women's versions.
- Highlands Sweater Crewneck sweater designed for warmth and outdoor use.
- Highlands Full Zip Full zip sweater for outdoor activities and layering.
- Creek Shirt Lightweight outdoor shirt designed for warm weather and moisture management; available in men's and women's versions.
- Pack Shirt Packable outdoor shirt designed for travel and trail use; available in men's and women's versions.
- Mountain Tee Basic t-shirt made from recycled materials for outdoor wear.
- Negative Space Tee T-shirt for everyday outdoor wear.
- Flex Canvas Overalls Durable overalls made from Flex Canvas fabric for work and outdoor activities.
- Men's Ecotrek Overalls Trail overalls made from Ecotrek fabric for outdoor durability.
- LIVSN x Gnara Ecotrek Overalls Women's Ecotrek Overalls product collaboration with Gnara.
- Women's Trail Tights Trail tights for outdoor activities.
- Mesh Hat Breathable mesh hat for outdoor activities.
- Half Dome Hat Outdoor hat featuring the Half Dome design.
- Origin Hat Basic outdoor hat.
- Stowaway Hat Packable stowaway hat for travel.
- Three Peaks Hat Outdoor hat with three peaks design.
- Wool Beanie Wool beanie for warmth.
- Iron-On Patches Iron-on patches for repairing and personalizing clothing.
- Flex Canvas Apron Limited edition apron made from Flex Canvas fabric, produced via a small-batch local manufacturing collaboration.
- Gift Cards Gift cards redeemable for LIVSN products, available from $10.
- LIVDN Well Worn Secondhand Marketplace Branded resale marketplace where customers can list and sell their used LIVSN garments, extending product life and supporting the 'own less, live more' circular model.
Quantifiable outcome
- 93% of products use Preferred Materials
- +2 more outcomes
Companies that use Livsn
Customer profileSegments3 records
Ideal customer profiles2 records
Livsn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Livsn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Big Sister StudiominorPartnership for small batch, local production. First collaboration released a limited run of aprons for Father's Day in May 2025, representing LIVSN's first step toward domestic manufacturing.
- GnaraminorCollaboration on LIVSN x Gnara Ecotrek Overalls, a womenswear product collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Livsn competitors and assessment
Company assessmentDirect peers
- Patagonia: Founded on durable, repairable outdoor apparel with lifetime warranty and a strong environmental mission. Closely comparable to LIVSN in product positioning, repair-led customer model, and sustainability storytelling, but at vastly greater scale.
- Cotopaxi: B Corp-certified outdoor and lifestyle brand built around sustainability, recycled materials, and limited-edition drops. Highly comparable to LIVSN on mission, B Corp status, and DTC-plus-dealer distribution.
- United By Blue: Sustainable outdoor apparel brand focused on recycled fabrics and environmental impact. Comparable in B Corp positioning, sustainable materials, and DTC-plus-wholesale outdoor channel mix.
- Outdoor Research: Independent technical outdoor apparel maker with strong DTC and dealer channels. Comparable on product breadth across jackets, pants, and outdoor essentials targeting performance-minded consumers.
- Kühl: Independent outdoor apparel brand focused on durable pants, shorts, and technical layering for active outdoor use. Comparable on direct-to-consumer plus specialty-dealer outdoor distribution and durability-led value proposition.
- Ibex: Sustainable outdoor apparel brand using wool, merino, and natural fibers in performance-focused garments. Comparable on natural-material sourcing, lifetime product philosophy, and smaller-scale DTC competitor position.
- Prana: Sustainable apparel brand offering outdoor and activewear using recycled and organic materials. Comparable on sustainable materials, lifestyle-athletic crossover product, and wholesaler relationships.
Broad incumbents
- REI Co-op: Consumer cooperative with strong private-label outdoor apparel program and the largest U.S. outdoor dealer footprint. Comparable as both a potential wholesale channel for LIVSN and a broad incumbent competitor across outdoor categories.
Others
- Backcountry: Specialty outdoor e-commerce retailer carrying many of the same brands LIVSN competes with. Relevant as a potential distribution channel and as a benchmark for outdoor DTC/etailer go-to-market.
Emerging players
- Allbirds: Consumer brand anchored in sustainable materials and B Corp-aligned mission with strong DTC-first growth. Comparable as a category-of-one sustainable lifestyle brand that scaled via storytelling, though apparel rather than footwear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Livsn social profiles
Digital presenceLivsn compliance and trust
Trust signalCompliance5 records
Livsn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livsn leadership team
Management profileNumber of profiles
Profiles1 record
Livsn funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livsn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livsn
What does Livsn do?
LIVSN Designs (LIVSN) designs, manufactures, and sells durable, repairable outdoor apparel including pants, shorts, tops, jackets, overalls, and accessories made from sustainable materials such as recycled ocean nylon (Ecotrek), organic cotton blends (Flex Canvas), and Seawool fiber derived from recycled plastic bottles and oyster shells. The company sells primarily direct-to-consumer through its Shopify e-commerce storefront and through a U.S. dealer/retail network, supported by a lifetime warranty, at-cost repair program, and a branded secondhand marketplace (LIVDN Well Worn).
Is Livsn a public or private company?
Livsn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Livsn founded?
Livsn was founded in 2018. It employs 1 to 10 people.
Where is Livsn based?
Livsn is headquartered in Fayetteville, United States, in the North America region.
How does Livsn make money?
One revenue line is on record: direct Apparel Sales.
Who are Livsn's main competitors?
Direct peers on record are Patagonia, Cotopaxi, United By Blue, Outdoor Research, Kühl, Ibex and Prana. REI Co-op is listed as a broad incumbent. Backcountry is listed as an others. Allbirds is listed as an emerging player.
Does Livsn have an API?
No public API is recorded for Livsn.
What industry is Livsn in?
Livsn's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAAAEAM, Sustainable & Circular Athleisure (Recycled/Bio-based, Resale), with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 3159 and its SIC code is 2300.