United By Blue
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
United By Blue firmographics
Firmographics- Name
- United By Blue
- Legal name
- United By Blue
- Website
- https://unitedbyblue.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
United By Blue industry classification
Industry- Product category
- Sustainable Consumer Goods
- NAICS
- Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where United By Blue is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
United By Blue business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Product Sales: Direct e-commerce sales of sustainable goods including bags, socks, apparel, drinkware, and accessories. One-time purchase model with products ranging from $7.50 to $328.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct product sales with free shipping threshold |
| Unit Pricing | Pay-as-you-go | Student and Military Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
United By Blue product offering
Product offeringCore offering
United By Blue designs, manufactures, and sells sustainable consumer goods including bags and backpacks, wool socks (bison, yak, merino, hemp), stoneware drinkware, apparel, and accessories. Every product sold is tied to a Product-for-Pound commitment under which the company removes one pound of trash from oceans and waterways through community and international cleanup programs.
Product overview
United By Blue is a sustainable lifestyle brand offering a diverse portfolio of eco-friendly products organized across several categories: bags and accessories (including the (R)evolution™ backpack and tote series), wool socks (bison, yak, merino, and hemp), stoneware drinkware and mugs, insulated water bottles, outdoor accessories, apparel (graphic tees and bison fiber outerwear), pet accessories, and home goods. The company's unifying mission is the "Product-for-Pound" program — for every product sold, they remove one pound of trash from oceans and waterways. The (R)evolution™ bag line represents their core sustainable luggage platform, while their sock collection features unique natural fibers (bison, yak, merino, hemp) as alternatives to conventional materials. Their ceramic and stoneware offerings emphasize handcrafted, sustainable materials with reusable/recycled content. All products are backed by a lifetime guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- (R)evolution 25L Transit Pack
- (R)evolution 25L Convertible Carryall
- (R)evolution 9L Sidekick
- (R)evolution 55L Carry-On Duffle
- (R)evolution Daily Cross Body
Quantifiable outcome
- 3,589,421 pounds of trash removed from oceans and waterways
- +2 more outcomes
Companies that use United By Blue
Customer profileSegments2 records
Ideal customer profiles3 records
United By Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
United By Blue partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- National Forest FoundationminorNonprofit partner receiving funding from optional campaign purchases to support public lands restoration through the 'Going Public' campaign.
- National Park FoundationminorNonprofit partner receiving funding from optional campaign purchases to support public lands restoration through the 'Going Public' campaign.
- Foundation for America's LandsminorNonprofit partner receiving funding from optional campaign purchases to support public lands restoration through the 'Going Public' campaign.
- Plastic BankcorePartnership for international cleanup operations in the Philippines and Indonesia, facilitating ongoing trash removal efforts in some of the most polluted waterways.
- Sungai WatchcoreInternational cleanup partner operating in the Philippines and Indonesia, helping facilitate ongoing trash removal in highly polluted waterways.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
United By Blue competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Patagonia is a long-established sustainable outdoor apparel and gear company, B Corp certified, with extensive wholesale and DTC distribution. Broad incumbent — overlaps on bags, outerwear, and eco-materials, but operates at vastly larger scale with deeper product depth and far greater resources.
- Allbirds: Allbirds is a sustainable consumer brand (footwear/apparel) using natural materials like merino wool and eucalyptus, B Corp certified, with strong DTC and retail presence. Broad incumbent — comparable sustainability positioning and DTC-first model, but primarily footwear-focused with much larger scale.
- REI Co-op: REI is a consumer co-op retailing outdoor gear, apparel, and sustainable brands including United By Blue-like products through extensive storefront and e-commerce channels. Broad incumbent — channels products similar to UBB's outdoor assortment to a comparable consumer, but at massively greater scale and breadth.
Direct peers
- Ecoalf: Ecoalf is a Spanish sustainable brand making apparel and accessories from recycled materials including plastic bottles, with B Corp credentials. Direct peer — highly comparable recycled-materials story, similar bags/apparel/accessories product categories, and shared eco-mission positioning.
- Toad&Co: Toad&Co is a sustainable apparel brand (formerly Toad&Co) using organic cotton, recycled fabrics, and hemp, with strong DTC and wholesale channels. Direct peer — comparable sustainable apparel product mix, similar pricing tiers, and aligned values-based customer base.
- Cotopaxi: Cotopaxi is a B Corp-certified sustainable outdoor brand selling bags, apparel, and outdoor gear with a mission-driven "Questival" and donation model. Direct peer — comparable DTC channel, sustainable materials focus, packs/duffles product overlap, and similar environmental impact narrative.
- tentree: tentree is a sustainable apparel brand planting 10 trees per item purchased, B Corp certified, with DTC e-commerce. Direct peer — same 1-for-X impact model, eco-conscious consumer target, comparable pricing and product categories including tees, hoodies, and accessories.
Emerging players
- Klean Kanteen: Klean Kanteen is a reusable drinkware brand (insulated bottles, tumblers) with strong sustainability positioning and B Corp certification. Emerging player — direct product overlap in the bottle/tumbler category, similar eco-conscious consumer target, though not a full lifestyle brand.
- S'well: S'well is a design-forward reusable bottle and drinkware brand with sustainability positioning. Emerging player — direct overlap on insulated bottles/tumblers carried by UBB, similar DTC-driven model, though S'well skews more fashion/lifestyle while UBB leans outdoor/adventure.
Others
- United By Blue x NEMO Equipment (peer proxy: NEMO): NEMO Equipment is an outdoor gear brand making tents, sleeping pads, and outdoor accessories with sustainability commitments. Others — adjacent in the outdoor/adventure consumer segment UBB targets with its packs and outdoor apparel, though NEMO focuses on hard goods rather than bags/lifestyle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
United By Blue social profiles
Digital presenceUnited By Blue compliance and trust
Trust signalCompliance1 record
United By Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
United By Blue leadership team
Management profileNumber of profiles
United By Blue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United By Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United By Blue
What does United By Blue do?
United By Blue designs, manufactures, and sells sustainable consumer goods including bags and backpacks, wool socks (bison, yak, merino, hemp), stoneware drinkware, apparel, and accessories. Every product sold is tied to a Product-for-Pound commitment under which the company removes one pound of trash from oceans and waterways through community and international cleanup programs.
Is United By Blue a public or private company?
United By Blue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was United By Blue founded?
United By Blue was founded in 2010. It employs 1 to 10 people.
Where is United By Blue based?
United By Blue is headquartered in New York, United States, in the North America region.
How does United By Blue make money?
One revenue line is on record: product Sales.
Who are United By Blue's main competitors?
Broad incumbents on record are Patagonia, Allbirds and REI Co-op. Direct peers are Ecoalf, Toad&Co, Cotopaxi and tentree. Emerging players are Klean Kanteen and S'well. United By Blue x NEMO Equipment (peer proxy: NEMO) is listed as an others.
Does United By Blue have an API?
No public API is recorded for United By Blue.
What industry is United By Blue in?
United By Blue's product category is Sustainable Consumer Goods. Its primary akta.pro industry code is IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels), with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 45911 and its SIC code is 5600.