Kith

What Kith does

Kith is a privately-held New York-based lifestyle brand founded in 2011 by Ronnie Fieg, operating as a multi-category direct-to-consumer platform across men's, women's, and children's apparel, footwear, and accessories. The company sells through approximately 20 owned flagship stores in major cultural capitals (New York, Los Angeles, Miami, Chicago, Toronto, Paris, London, Tokyo, Osaka, Seoul) plus a proprietary e-commerce platform with regional storefronts (US, Canada, Europe, Japan, UK) and the Kith mobile app, which features an exclusive drawing/raffle system for limited-edition drops. Reported 2025 ecommerce sales reached $133.47 million across 45 weeks.

Kith's product engine is built on three pillars: (1) original silhouettes co-developed with athletic and lifestyle partners — including the New Balance 2011 (the first original New Balance silhouette through Ronnie Fieg's 15-year partnership, with ABZORB cushioning) and the K-Tech 1/2 performance running line built on On's CloudTec and Helion foam technology; (2) high-profile co-branded collaborations with Nike, adidas, Versace, Coca-Cola, BMW, TAG Heuer, Giorgio Armani, TUMI, Birkenstock, ASICS, Wilson, Clarks Originals, Mephisto, Marvel, and others; and (3) proprietary in-house collections including Kith Origins, Kith 101, Kith Palette, the weekly Monday Program, and &Kin (a Giorgio Armani-tailored line). Pricing spans approximately $70 basic apparel to $1,995 for premium outerwear, with collaboration sneakers at $195-$220.

Kith monetizes through direct retail and ecommerce sales, hospitality operations (17 Kith Treats cereal/ice cream bar locations, Ronnie's full-service restaurant in London, Ronnie's Pronto grab-and-go at West Hollywood, Sadelle's at Kith, PlantShed at Kith Women), and a tiered customer loyalty program (Paragon/Quartz/Voyage) integrated with the Kith App. The company also operates Kith Ivy, a New York-based private members club with wellness amenities and dedicated apparel collaborations (Kith Ivy for Wilson). Customer segments are fashion-forward affluent consumers aged 18-45, sports and athletic enthusiasts, families purchasing kids' apparel, and luxury lifestyle seekers. The company is privately held and controlled by founder Ronnie Fieg, with 101-250 employees and no disclosed institutional investment.

Name

Kith

Legal name

Kith

Website

https://kith.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Kith is a privately-held New York lifestyle brand founded in 2011 by Ronnie Fieg, operating ~20 global flagship stores and a multi-region e-commerce platform selling men's, women's, and children's apparel, footwear, and accessories anchored by limited-edition collaborations with New Balance, Nike, adidas, and other tier-one partners, supplemented by hospitality (Kith Treats, Ronnie's) and a private members club (Kith Ivy).

Ownership category

akta.pro rank

Product category

Premium Streetwear and Lifestyle Apparel & Footwear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

Keywords

• Premium streetwear apparel
• Athletic footwear retail
• Lifestyle fashion brand
• Luxury sneaker boutique
• Limited edition collaborations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Primary revenue stream from direct-to-consumer sales of apparel, footwear, accessories, and lifestyle products through owned retail stores and e-commerce platform. 2025 ecommerce sales reached $133.47 million across 45 weeks.
2. Hospitality Operations: Revenue from Kith Treats cereal and ice cream bar concept (17 locations worldwide), Ronnie's full-service restaurant in London, Ronnie's Pronto grab-and-go eatery, Sadelle's at Kith, and PlantShed partnership at Kith Women locations.
3. Licensing and Collaboration Revenue: Revenue from co-branded collaborations with partners including New Balance, adidas, On Running, ASICS, Birkenstock, and others where products are sold through Kith channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kith designs, curates, and sells premium lifestyle apparel, footwear, and accessories through approximately 20 owned flagship retail stores and its e-commerce platform, anchored by limited-edition collaborations with partner brands including New Balance, Nike, adidas, On Running, ASICS, Birkenstock, Versace, Coca-Cola, Wilson, and luxury houses. The product offering spans men's, women's, and children's categories along with proprietary collections such as Kith Origins essentials, Kith 101 unbranded staples, Kith Monday Program weekly sneaker drops, and Kith Palette activewear, complemented by integrated hospitality concepts (Kith Treats, Ronnie's restaurants) and the Kith Ivy private members club.

Product overview

Kith is a New York-based lifestyle brand founded in 2011 by Ronnie Fieg, originally launched as a sneaker boutique in SoHo. The brand operates as a multi-category lifestyle platform offering men's, women's, and children's apparel, footwear, and accessories through approximately twenty standalone stores across major cities and its e-commerce platform. Kith's business model centers on limited-edition collaborations with athletic brands (New Balance, Nike, adidas, ASICS, On Running) and lifestyle partners (Calvin Klein, Wilson, Birkenstock, Clarks, TAG Heuer), alongside proprietary collections including the weekly Monday Program drops, Kith Origins basics, Kith 101 unbranded staples, and the Kith Ivy private members club. The brand extends into hospitality through Kith Treats cereal and ice cream bars, Ronnie's restaurants, and Sadelle's at Kith, positioning itself at the intersection of fashion, contemporary art, and lifestyle experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Kith Treats: Cereal and ice cream bar hospitality concept operating in seventeen locations worldwide
• Kith Ivy
• Monday Program
• Kith Origins
• Kith 101
• Kith Ivy for Wilson
• Kith Palette
• Kith for Calvin Klein

Products and services

• Kith App Mobile shopping application enabling product purchases, exclusive raffles for limited releases, and access to loyalty program features.
• Kith Monday Program Weekly limited-edition collaboration program featuring exclusive releases with partner brands, primarily centered around footwear.
• Kith Origins Foundational collection of essential, unbranded wardrobe staples offered across men's and women's categories.
• Kith 101 Unbranded heavyweight staples, ultra-soft layers, and comfortable bottoms crafted from elevated cotton fabrications.
• Kith Ivy Private members club in New York City featuring luxury amenities, wellness center, and exclusive apparel collaboration with Wilson.
• Kith Treats Cereal and ice cream bar concept operating in seventeen locations worldwide, offering branded food and beverage within Kith stores.
• Ronnie's First independent restaurant by Ronnie Fieg, located at Kith's London flagship at 314 Regent Street.
• Ronnie's Pronto Adjacent grab-and-go eatery to Kith West Hollywood flagship offering New York classic foods, sandwiches, and espresso bar.
• Kith Loyalty Program Tiered loyalty program offering exclusive access to limited releases and tier-based benefits.
• Kith Kids & Baby Children's apparel line including matching sets, active wear, outerwear, dresses, and lifestyle products for infants and children.
• Kith & New Balance 2011 (15th Anniversary) First original New Balance silhouette co-developed through Ronnie Fieg's fifteen-year partnership with New Balance, featuring ABZORB cushioning and four colorways, released as part of Kith's 15th anniversary Monday Program.
• Kith & New Balance Made in USA 99X Collection Made in USA New Balance 99X collection featuring four silhouette variants (990v3, 990v4, 992, 993) priced at $220 per pair, distributed through the Kith app drawing mechanism.
• Kith & On Running Spring 2026 Collection (K-Tech 1 & K-Tech 2) Spring 2026 collaboration with On Running introducing two original performance running sneakers (K-Tech 1 and K-Tech 2) built on On's Cloudswift tooling and a co-branded technical apparel line.
• Kith & ASICS GEL-Kayano 12.1 Loyalty Pack Loyalty-exclusive ASICS GEL-Kayano 12.1 collaboration in three colorways tied to Kith's loyalty tier names, priced at $195 per pair.
• Kith for Birkenstock Summer 2026 Collection Summer 2026 collection reinterpreting the Birkenstock Zurich sandal and Amsterdam clog with premium suede construction, plus the Boston Braided clog celebrating Birkenstock's 50th Anniversary as a loyalty-only release.
• Kith & Wilson Tennis Collection Elevated tennis collection featuring on and off-court apparel, accessories, and co-branded tennis rackets including Kith for Wilson Pro Staff 97 V14 and Blade 98 16x19 V9.
• Kith for TUMI 50th Anniversary Collection Travel bag collaboration celebrating TUMI's 50th anniversary featuring reissued aluminum luggage in four sizes, soft-sided leather bags, and accessories priced from $95 to $1,995.
• Kith & New York Yankees Collection Capsule collection blending streetwear with Yankees World Series heritage, spanning apparel, footwear, coaches' jackets, Sherpa outerwear, New Era headwear, Rawlings gloves, Victus bats, and Clarks Originals footwear.
• Kith for wagwear Pet Collection First pet collection featuring dog-focused apparel, accessories, and home goods including raincoats, harnesses, leashes, boots, carriers, bowls, and chew toys.
• Kith Ivy for Wilson Exclusive private members club apparel line in collaboration with Wilson featuring tennis-inspired luxury sportswear.

Quantifiable outcome

• 2025 ecommerce sales reached $133.47 million across 45 weeks
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered core, major, notable and minor.

• New BalancecoreStrategic or Co-development Partner · 26 June 202615-year collaboration partnership with New Balance. The 2011 is the first original New Balance silhouette created through Ronnie Fieg's partnership, developed over two years with New Balance designer Sam Pearce, featuring ABZORB cushioning technology. Four colorways (Bark, Redwood, Leaf, Sakura). Launch tied to opening of New Balance at Kith collaborative retail space in Kith West Hollywood.
• On RunningcoreStrategic or Co-development Partner · 4 March 2026Multi-year partnership with Swiss performance running brand On launching Spring 2026 collection with two original footwear silhouettes (K-Tech 1 and K-Tech 2) built on On's Cloudswift tooling, featuring CloudTec cushioning and dual-density Helion foam midsoles. Includes full technical apparel line and Kith Run Team NYC running collective.
• adidas FootballcoreStrategic or Co-development PartnerCollaboration with Lionel Messi for adidas Football commemorating the 20th anniversary of Messi's debut on the world stage with exclusive apparel, accessories, lifestyle goods, and footwear.
• BirkenstockmajorStrategic or Co-development PartnerSummer 2026 collection reinterpreting Birkenstock's Zurich sandal and Amsterdam clog with premium suede construction. Also includes Boston Braided clog collaboration for Birkenstock's 50th Anniversary in 2026 with made-to-order exclusive release for loyalty members.
• ASICSmajorStrategic or Co-development PartnerMultiple collaborations including GEL-Kayano 12.1 'Loyalty' pack tied to Kith's 15th anniversary with three colorways (Paragon, Quartz, Voyage), Marvel vs. Capcom six-sneaker collection, and various other running and lifestyle releases.
• NikecoreStrategic or Co-development PartnerOngoing collaboration partnership with Nike including various apparel and footwear releases. NikeSKIMS products also carried at Kith.
• VersacemajorStrategic or Co-development PartnerHistorical collaboration with Versace as part of Kith's portfolio of high-profile brand partnerships.
• Coca-ColamajorStrategic or Co-development PartnerCollaboration with Coca-Cola as part of Kith's brand evolution and storytelling-driven marketing partnerships.
• WilsonmajorStrategic or Co-development PartnerElevated 2025 Courtside tennis collection featuring on and off-court apparel, accessories, and co-branded tennis rackets including Kith for Wilson Pro Staff 97 V14, Blade 98 16x19 V9, and Shift 99 V1.
• Clarks OriginalsmajorStrategic or Co-development PartnerOngoing partnership with Clarks Originals including Summer 2026 collection and previous collaborations in the lifestyle footwear space.
• BMWmajorStrategic or Co-development PartnerAutomotive collaboration as part of Kith's portfolio of luxury brand partnerships.
• TAG HeuermajorStrategic or Co-development PartnerCollaboration re-releasing the legendary TAG Heuer Formula 1 watch originally produced from 1986-2000 as an ultra-limited edition series priced at $1,550 with batches ranging from 250 to 1,350 pieces.
• Giorgio ArmanimajorStrategic or Co-development PartnerPartnership with Giorgio Armani through &Kin brand including Single Breasted Collarless Jacket, Cropped Collarless Jacket, and Summer Trouser in Super 160's and 180's wool.
• WilsoncoreStrategic or Co-development PartnerExclusive private members club Kith Ivy featuring luxury amenities, wellness center, and new apparel line including collaborations with Wilson and Giorgio Armani.
• Cigarette RacingnotableStrategic or Co-development PartnerPartnership with American boat manufacturer Cigarette Racing launching three custom-designed high-performance powerboats (515, 42' X, and 42' Auroris) priced starting at $1.6 million USD, plus exclusive nautical-inspired apparel capsule.
• TUMInotableStrategic or Co-development PartnerKith for TUMI 50th Anniversary Collection featuring reissued aluminum luggage in four sizes, soft-sided leather bags, and accessories with prices ranging from $95 to $1,995.
• BackbonenotableStrategic or Co-development PartnerPartnership with gaming controller company Backbone releasing a limited-edition Backbone Pro controller with Kith's translucent design aesthetic.
• MephistonotableStrategic or Co-development PartnerCollaboration with French footwear brand Mephisto featuring six styles using premium materials like full-grain leather, suede, and synthetic canvas.
• wagwearnotableStrategic or Co-development PartnerFirst-ever pet collection in partnership with New York-based wagwear featuring dog-focused apparel, accessories, and home goods including raincoats, harnesses, leashes, boots, carriers, bowls, and chew toys.
• New York YankeescoreStrategic or Co-development PartnerCollaboration with New York Yankees featuring capsule collection spanning apparel, footwear, and lifestyle items including coaches' jackets, Sherpa outerwear, New Era headwear, Rawlings gloves, Victus bats, and Clarks Originals footwear.
• '47coreChannel Partner/ Reseller/ DistributorPartnership with '47 for New York Knicks 2026 Finals collection featuring vintage-inspired jerseys, jackets, and accessories.
• Mitchell & NesscoreChannel Partner/ Reseller/ DistributorNFL collection partnership with Mitchell & Ness for 2024-2025 vintage-inspired jerseys and apparel.
• MarvelmajorStrategic or Co-development PartnerMarvel vs. Capcom collaboration releasing six sneakers featuring themed designs for characters like Captain America, Guile, Iron Man, Mega Man, Wolverine, and Ryu with retro arcade-style packaging.
• AvirexnotableStrategic or Co-development PartnerCollaboration for Patrick Ewing Legend Jacket as part of New York Knicks merchandise collection.
• KIINInotableStrategic or Co-development PartnerSwimwear partnership as part of Kith Women Summer 2026 collection titled Summer Escape.
• Sadelle'snotableOthersFull-service restaurant concept within select Kith locations featuring classic breakfast foods and signature bagels.
• PlantShednotableOthersPlant and lifestyle partner at Kith Women locations.
• Louis Vuitton / LVMHminorOthersReferenced in industry context as a major $1 billion, 10-year Formula 1 partnership alongside Kith's fashion-sport collaborations.
• New York KnickscoreOthersCreative partnership with New York Knicks where Ronnie Fieg serves as the team's first creative director, producing exclusive apparel collections for playoff runs and championship celebrations.
• Kinnect FoundationnotableOthersKith's charitable foundation supporting community initiatives and youth programs.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• SSENSE: Montreal-based global multi-brand luxury and streetwear e-commerce platform. Comparable to Kith as a destination for premium streetwear and sneaker enthusiasts, but operates at much broader scale across hundreds of brands.
• MR PORTER: Global multi-brand men's luxury and contemporary fashion retailer. Comparable to Kith in serving the premium menswear customer with curated brand assortments and editorial content, but at significantly broader scale.

Direct peers

• Supreme: Iconic streetwear brand built on limited-edition drops and high-profile collaborations. Closely comparable to Kith's Monday Program drop model, collaboration strategy (Nike, etc.), and cultural relevance, though with a more youth-skewed audience.
• Off-White: Milan-based luxury streetwear brand with deep Nike/Jordan collaboration heritage. Comparable to Kith's positioning at the intersection of streetwear and luxury, and its reliance on sneaker collaborations as anchor product.
• Stüssy: Original California streetwear brand with global flagship presence and broad lifestyle offering. Comparable to Kith as a heritage streetwear brand with multi-channel distribution, collaboration DNA, and global cultural capital footprint.
• Fear of God: Luxury streetwear brand with Essentials diffusion line. Comparable to Kith in elevating streetwear into premium pricing tiers ($200-$1,000+), strong footwear collaborations, and multi-category lifestyle positioning.
• Bodega: Boston/LA-based sneaker boutique and streetwear retailer with strong footwear collaboration portfolio. Comparable to Kith's sneaker-boutique origins, exclusive collaboration releases, and storytelling-driven GTM.
• Aimé Leon Dore: New York-based premium lifestyle brand offering men's apparel, footwear collaborations (New Balance, Woolrich), and curated retail with hospitality elements. Closely comparable to Kith in positioning at the intersection of streetwear, sportswear heritage, and elevated retail experience.
• END. UK-based multi-brand premium fashion and sneaker retailer with global e-commerce and physical flagships. Comparable to Kith in multi-brand sneaker/apparel curation, collaboration releases, and DTC e-commerce scale.
• Dover Street Market: Multi-brand luxury concept retailer offering curated fashion, footwear, and lifestyle goods in flagship store environments. Highly comparable to Kith's curated multi-brand retail format, art-gallery integration, and global flagship strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kith
• YouTubeyoutube.com/@KithMedia
• Facebookfacebook.com/Kithnyc
• Instagraminstagram.com/kith
• TikToktiktok.com/@kith
• LinkedInlinkedin.com/company/kithnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kith