Sadelle's
Sadelle's is a celebrity-chef-driven all-day restaurant brand founded in 2015 in NYC, operating 9 locations across 5 countries under Major Food Group. It serves brunch enthusiasts, families, and event hosters with signature bagels, salads, French toast, and the Big Pink Cake via dine-in, catering, and Goldbelly shipping.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sadelle's does
Sadelle's is an all-day restaurant brand founded in 2015 in SoHo, New York City, operating as a concept under Major Food Group (MFG), the hospitality company founded by Jeff Zalaznick, Chef Mario Carbone, and Chef Rich Torrisi. The brand operates 9 locations across 5 countries (USA, Canada, France, Saudi Arabia, South Korea), with US locations in New York, Las Vegas (at the Bellagio), Dallas (Highland Park), Miami (Coconut Grove), and Boca Raton, plus international sites in Toronto, Paris, Riyadh, and Seoul. Core products include signature bagel towers, chopped salads, triple-decker sandwiches, French toast, the Big Pink Cake (a fourteen-layer signature dessert), and caviar/vodka offerings, with adjacent sub-brands including Sadelle's Cafe (coffee and light fare), Major Wellness (a Bonberi/Nicole Berrie partnership), and event experiences like Mahjong Social.
The business model is built on multiple revenue streams: dine-in service (the primary revenue driver across all locations), cafe sales, catering for private events, nationwide shipping via Goldbelly, gift cards through the MFG platform, and private event hosting (accommodating groups of 5 to 150+ guests). Pricing is unit-based with pay-as-you-go billing on menu items, complemented by a $35 per 750ml bottle corkage fee. The go-to-market motion is direct-to-consumer through physical restaurant locations, with discovery driven by earned media (NYT, Bon Appetit, Eater, Harper's Bazaar), Major Food Group's cross-promotional brand ecosystem, and social media presence. Customer segments are diversified across brunch and breakfast enthusiasts, families with children, wellness-conscious consumers, and private event hosters. Operational partnerships include Resy for reservations, MGM Resorts and The Boca Raton for resort locations, and Kith and Seven Rooms for select international sites.
Sadelle's firmographics
Firmographics- Name
- Sadelle's
- Website
- https://sadelles.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sadelle's is a celebrity-chef-driven all-day restaurant brand founded in 2015 in NYC, operating 9 locations across 5 countries under Major Food Group. It serves brunch enthusiasts, families, and event hosters with signature bagels, salads, French toast, and the Big Pink Cake via dine-in, catering, and Goldbelly shipping.
- Ownership category
- akta.pro rank
Sadelle's industry classification
Industry- Product category
- Casual Upscale Dining
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Sadelle's is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Sadelle's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-In Service: Full-service restaurant dining offering breakfast, brunch, lunch, and dinner menus featuring signature items like bagel towers, chopped salads, French toast, and triple-decker sandwiches.
- Catering: Catering services for private events and gatherings, available through Sadelle's Catering platform.
- Nationwide Shipping: Shipping of signature items and merchandise nationwide through Goldbelly partnership.
- Cafe Sales: Adjacent cafe operations serving signature coffees, beverages, and pastries at select locations.
- Gift Cards: Gift cards sold through Major Food Group's gift card platform.
- Private Events: Event hosting services including partial and full restaurant buyouts, private affairs, and special occasion bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in menu pricing |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Sadelle's product offering
Product offeringCore offering
Sadelle's is an all-day American restaurant offering breakfast, brunch, lunch, and dinner with signature dishes such as bagel towers, chopped salads, French toast, and the Big Pink Cake. The brand operates across 9 global cities, supports private event bookings, full-service catering, and nationwide shipping of select items through the Goldbelly marketplace.
Product overview
Sadelle's is a restaurant chain founded in New York City in 2015, now operating multiple locations worldwide. The core offering is all-day brunch and dining featuring signature dishes like bagel towers with smoked fish, chopped salads, triple-decker sandwiches, French toast, and the Big Pink Cake. The restaurant operates complementary sub-brands including Sadelle's Cafe (serving coffee, beverages, and light fare), Major Wellness (a wellness-focused menu partnership), and special experiences like Mahjong Social. Additional services include private event hosting with full restaurant buyouts, catering, and nationwide shipping through Goldbelly. The company is part of Major Food Group, founded by Jeff Zalaznick, Chef Mario Carbone, and Chef Rich Torrisi.
Differentiator
Problem solved
Functional benefit
Brands
- Major Wellness: A wellness menu partnership at Sadelle's Coconut Grove featuring Nicole Berrie's Bonberi signature drinks program including matcha lattes, frozen yogurt, and artisanal smoothies.
- Sadelle's Cafe
- The Big Pink Cake
Products and services
- All-Day In-Restaurant Dining
- Private Events and Catering
- Nationwide Shipping via Goldbelly
- Gift Cards
- Order Online for Pickup and Delivery
Companies that use Sadelle's
Customer profileSegments4 records
Ideal customer profiles3 records
Sadelle's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sadelle's partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- Nicole Berrie / BonbericoreWellness visionary and Bonberi founder Nicole Berrie developed a signature wellness menu at Sadelle's Cafe in Coconut Grove featuring matcha lattes, frozen yogurt, and artisanal smoothies. Berrie is the author of best-selling cookbook Body Harmony and founder of Bonberi Mart in NYC's West Village. She exclusively uses natural ingredients including ceremonial-grade Matcha by Montauk General and nut butters from Glaser Farms.
- The Mahjong LineminorAmerican mahjong tile set company and community based in Dallas that partners with Sadelle's for Mahjong Social events held every other Wednesday. Events include player seats, spritzes, and Sadelle's light bites served tableside.
- The Marvelous Mrs. Mahjong (Stephanie Brink)minorStephanie Brink, founder of The Marvelous Mrs. Mahjong, partners with Sadelle's for Mahjong Social events. Known for her fun, laughter-filled teaching style and clear explanations of mahjong gameplay.
- GoldbellycoreGoldbelly is a platform enabling Sadelle's to ship signature items nationwide. Customers can order Sadelle's famous bagels, French toast, and other classics for delivery anywhere in the US through the Goldbelly marketplace.
- ResycoreResy is the primary reservation platform for Sadelle's locations, enabling customers to book tables 30 days in advance. The platform supports party size limits (up to 12 Mon-Thu, up to 5 Fri-Sun at NYC location).
- MGM Resorts InternationalmajorSadelle's Las Vegas location operates within the Bellagio resort, one of MGM Resorts International's flagship properties. This partnership positions Sadelle's within a premier luxury gaming and hospitality destination.
- The Boca RatonmajorSadelle's Boca Raton location operates within The Boca Raton resort, a historic luxury property. This partnership provides Sadelle's access to resort guests and the affluent South Florida market.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Sadelle's competitors and assessment
Company assessmentDirect peers
- ABC Kitchen: Jean-Georges Vongerichten's flagship seasonal American concept in NYC's Union Square, comparable to Sadelle's as an upscale daytime-leaning, ingredient-forward restaurant catering to brunch, lunch, and special occasion guests.
- Carbone: Sister brand within Major Food Group serving as Sadelle's closest comparable: an iconic NYC fine-dining concept with global expansion, similar celebrity-chef positioning, and the same parent company's operational ecosystem and marketing halo.
- Sant Ambroeus: Long-standing NYC Italian all-day restaurant and cafe group with comparable SoHo/Hudson Yards brunch traffic, Italian-American menu positioning, and a daytime-and-cafe model that competes head-to-head for Sadelle's weekend occasion share.
- Pastis: Major Food Group's revived NYC brasserie in the Meatpacking District, directly comparable to Sadelle's as a same-parent all-day French-leaning concept with similar theatrical service, prix-fixe lunch program, and daytime-occasion-driven volume.
- Jack's Wife Freda: Boutique NYC all-day Mediterranean-inspired brunch concept with multiple Manhattan locations; directly comparable to Sadelle's in menu shape (brunch classics, salads, sandwiches) and weekend reservation-driven demand.
- The Smith: Multi-location NYC-area casual upscale American concept serving the same all-day, breakfast-through-dinner customer need in similar SoHo/Upper East Side-type neighborhoods, with a comparable brunch and private events business.
- Balthazar: Iconic NYC SoHo brasserie offering all-day French dining with a similarly theatrical in-room experience, comparable pricing, and overlap of brunch, business breakfast, and special-occasion occasion demand that Sadelle's competes for.
- Russ & Daughters Cafe: Heritage NYC appetizing brand's cafe in the Jewish Museum, the most direct comparable to Sadelle's in classic bagel-and-smoked-fish dining heritage, daytime-only service model, and iconic NYC food-culture status.
Emerging players
- Egg Restaurant: Brooklyn-born breakfast concept expanding across NYC and nearby markets, comparable to Sadelle's in daytime occasion capture, menu overlap (pancakes, French toast, breakfast classics), and aspirational brunch positioning at slightly lower price points.
Broad incumbents
- Le Pain Quotidien: National bakery-cafe chain offering all-day breakfast, salads, sandwiches, and catering programs, comparable to Sadelle's Cafe and catering arms in menu and daypart mix but operating at much broader scale and lower price point as an incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sadelle's social profiles
Digital presenceSadelle's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sadelle's leadership team
Management profileNumber of profiles
Profiles3 records
Sadelle's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sadelle's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sadelle's
What does Sadelle's do?
Sadelle's is an all-day American restaurant offering breakfast, brunch, lunch, and dinner with signature dishes such as bagel towers, chopped salads, French toast, and the Big Pink Cake. The brand operates across 9 global cities, supports private event bookings, full-service catering, and nationwide shipping of select items through the Goldbelly marketplace.
Is Sadelle's a public or private company?
Sadelle's is a private company. It is classified as corporate owned and is currently operating.
When was Sadelle's founded?
Sadelle's was founded in 2015. It employs 11 to 50 people.
Where is Sadelle's based?
Sadelle's is headquartered in New York, United States, in the North America region.
How does Sadelle's make money?
Six revenue lines are on record. Dine-In Service is the primary driver. The others are catering, nationwide Shipping, cafe Sales, gift Cards and private Events.
Who are Sadelle's's main competitors?
Direct peers on record are ABC Kitchen, Carbone, Sant Ambroeus, Pastis, Jack's Wife Freda, The Smith, Balthazar and Russ & Daughters Cafe. Egg Restaurant is listed as an emerging player. Le Pain Quotidien is listed as a broad incumbent.
Does Sadelle's have an API?
No public API is recorded for Sadelle's.
What industry is Sadelle's in?
Sadelle's's product category is Casual Upscale Dining. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.