What ONHEAL does

ONHEAL (주식회사 온힐) is a South Korean pet healthcare platform founded in 2021 and headquartered in Incheon (Songdo), with a secondary office in Goyang (Gyeonggi Province) handling veterinary hospital B2B operations. The company operates a multi-brand portfolio covering both consumer and veterinary channels: PETHOMTH for direct-to-consumer home pet healthcare products, N.P.P (New Paradigm Platform) for B2B pharmaceutical and medical equipment distribution to animal hospitals, ONHEALPET for offline retail chain stores, and Vetus (벳어스) for prescription-based online shopping. The company is led by co-representative directors Kim Do-hyeong (김도형) and Yoo Jeong-woo (유정우), both identified as veterinarians, and employs 51-100 staff.

The company's core product technology is built around microcurrent-based devices for pet oral and joint care, including the PETHOMTH P-Wave silent toothbrush for plaque and calculus removal and the PETHOMTH Curable massager for managing patellar luxation and joint conditions without surgery. The broader product catalog spans CBD hemp seed oil certified by Korea's MFDS, orthopedic braces, hygiene products (shampoo, ear cleanser, tear stain remover), dental chews, and nutritional supplements. B2B offerings include the Durahart SR-3 veterinary device, surgical staples and catheters, and orthopedic braces distributed through N.P.P. The Vetus prescription shopping mall, launched in July 2024, connects veterinary consultations with e-commerce fulfillment to institutionalize prescription-based purchasing in the Korean pet market.

Revenue is generated through hardware sales of branded pet health products via DTC e-commerce (pethomth.com) and social channels (Instagram, YouTube, Facebook), B2B distribution of veterinary pharmaceuticals and equipment to hospitals through the N.P.P closed mall, and emerging marketplace commissions via Vetus. In December 2023, ONHEAL closed a Series A round of approximately $15.4M led by a consortium of Korean VCs including KB Investment, KDB Capital, HB Investment, Company K Partners, Comes Investment, and Quad Ventures. The company acquired Pearlsong Co., Ltd. (주식회사 필송) as a wholly-owned subsidiary via stock exchange in October 2023 and signed an MOU with the Korean Veterinary Medical Association in August 2024. Geographic operations remain exclusively domestic within South Korea, with no disclosed international expansion.

Name

ONHEAL

Legal name

주식회사 온힐 (On Heal)

Website

https://on-heal.co.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

ONHEAL is a South Korea-based pet healthcare platform operating PETHOMTH (DTC products), N.P.P (B2B veterinary hospital procurement), ONHEALPET (offline retail), and Vetus (prescription marketplace), serving pet owners and animal hospitals with microcurrent-based devices, supplements, and pharmaceutical distribution.

Ownership category

akta.pro rank

Product category

Pet Healthcare Products

NAICS

Veterinary Services (54194), Veterinary Services (541940), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)

SIC

Pharmaceutical Preparations (2834), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

akta.pro secondary industries

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB)

Keywords

• Veterinary pharmaceuticals
• Pet healthcare products
• Animal medical devices
• Pet wellness solutions
• Veterinary distribution

Headquarters

HQ city

Incheon

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Health Product Sales: Direct sales of pet healthcare products including oral care, joint care, skin care, and supplements under PETHOMTH brand to pet owners through e-commerce and retail channels
2. Veterinary Pharmaceuticals & Equipment Distribution: B2B sales of animal pharmaceuticals and medical equipment to veterinary hospitals through N.P.P closed mall platform
3. Vetus Prescription Shopping Mall: E-commerce platform for prescription pet products, creating win-win structure between veterinary hospitals and pet owners

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ONHEAL develops, manufactures, and distributes veterinarian-developed pet healthcare products under the PETHOMTH brand, covering oral care, joint care, skin care, supplements, treats, and lifestyle items for dogs and cats. Through its N.P.P platform, the company supplies veterinary medicines and medical equipment to animal hospitals in Korea. It also operates Vetus, an online prescription-based shopping mall connecting pet owners with veterinary hospitals, and ONHEALPET offline retail stores.

Product overview

ONHEAL is a comprehensive pet healthcare platform developed by veterinarians, offering a multi-brand portfolio. The core platform combines three main sub-brands: PETHOMTH (home-based healthcare products), Veterinary Medicine (animal drugs and equipment), and ONHEALPET (offline retail chain). The PETHOMTH line focuses on oral care (P-Wave toothbrush and toothpaste), joint care (Cureable massager, Synergy cream, Brace), nutrition (CBD oil, functional treats and feeds), and hygiene (Protica 5-in-1 products). Veterinary products include Durahart SR-3 and related medical equipment. Additional platforms include Vetus prescription shopping mall and N.P.P closed mall for animal hospitals.

Differentiator

Problem solved

Functional benefit

Brands

• PETHOMTH (페톱스): Home-based pet healthcare brand offering products for oral care, joints, skin, and pain management. PET + HOME + HEALTH compound word.
• N.P.P
• ONHEALPET
• Vetus (벳어스)
• Durahart SR-3
• Veterinary Medicine

Products and services

• PETHOMTH P-Wave Toothbrush Microcurrent-based pet toothbrush designed for at-home oral care of dogs and cats, leveraging proprietary microcurrent technology for dental hygiene maintenance.
• PETHOMTH Toothpaste Pet-formulated toothpaste intended for use with the PETHOMTH P-Wave Toothbrush as part of the company's oral healthcare line.
• PETHOMTH Curable (Microcurrent Massager) Microcurrent-based therapeutic massager device for dogs and cats, marketed for joint, muscle, and rehabilitation care at home.
• PETHOMTH Synergy Cream Topical skin care cream formulated for pets to address skin and dermatological conditions.
• PETHOMTH Brace Support brace designed for dogs and cats needing joint stabilization and mobility support.
• PETHOMTH CBD Hemp Seed Oil CBD-infused hemp seed oil product for pets, certified by Korea's Ministry of Food and Drug Safety, used for skin and wellness support.
• PETHOMTH Protica 5-type Pet nutritional supplement providing multi-nutrient support as part of PETHOMTH's broader wellness offering.
• PETHOMTH Doctor.O Wide Hemp product line Line of hemp-based pet treats and feeds marketed under the Doctor.O Wide Hemp sub-brand, including Soft Feed, Dental Chew, Meat Jerky, Collagen Stick, Nutrition Treat, and Immune Flower Chew variants for dogs and cats.
• N.P.P (closed mall B2B distribution platform) B2B e-procurement platform where animal hospitals purchase veterinary medicines and medical equipment from suppliers including iM3, Eickemeyer, KYON, and STERIS Animal Health.
• ONHEALPET (offline pet retail chain) Offline retail stores selling pet products, foods, and accessories to Korean consumers, branded under the ONHEALPET name.
• Vetus (prescription shopping mall) Online marketplace through which pet owners purchase prescription-based veterinary products following consultation with animal hospitals, with veterinary hospitals acting as sellers on the platform.
• Veterinary Medicine and Medical Equipment Portfolio Distributed veterinary pharmaceutical and equipment products including Skins Stapler, Apollo Tomcat Catheter, Orthopedic Brace, and other consumables supplied to Korean animal hospitals.
• Durahart SR-3 (veterinary surgical device) Durahart SR-3 veterinary surgical device distributed to Korean animal hospitals through ONHEAL's B2B platform as part of the medical equipment portfolio.

Quantifiable outcome

• Products developed through veterinary medical research and efficacy testing with high accuracy and reliability

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Korean Veterinary Medical Association (대한수의사회)coreStrategic or Co-development Partner · 8 August 2024MOU signed to promote proper prescription culture through veterinarians. ONHEAL aims to establish correct prescription practices and regain leadership in the prescription market through this partnership with the Korean Veterinary Medical Association. The collaboration seeks to create a win-win structure for both veterinarians and the company.
• Pearlsong Co., Ltd. (주식회사 펄송)coreOthers · 20 August 2023Small-scale stock exchange agreement where ONHEAL exchanged its common stock (72,798 new shares at 4.645 shares per Pearlsong share) to make Pearlsong a wholly-owned subsidiary. Stock exchange completed on October 9, 2023. Pearlsong's headquarters located at Daejeon Yuseong-gu Daehak-ro 179, D2dong 1F.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elanco Animal Health: Elanco is a major animal health company offering companion animal and livestock pharmaceuticals. It competes in the same procurement channels as ONHEAL's N.P.P veterinary distribution platform and represents a key supplier-competitor dynamic.
• Pets at Home: Pets at Home is a UK integrated pet care retailer combining physical stores, vet services (Vets4Pets), and pet healthcare products. Its vertically integrated retail-plus-vet model parallels ONHEAL's ONHEALPET retail chain combined with N.P.P vet hospital services.
• Dechra Pharmaceuticals: Dechra is a global specialty veterinary pharmaceuticals company focused on companion animal therapeutics including endocrinology, dermatology, and pain management. Its product categories overlap with ONHEAL's veterinary medicine and pain management offerings.
• Mars Petcare: Mars Petcare is the world's largest pet food and healthcare company, owning Royal Canin, Hill's, Banfield, and VCA. Its integrated pet care + vet services model is the global gold standard ONHEAL's multi-brand platform aspires to emulate at a Korean scale.
• Zoetis: Zoetis is the world's largest animal health company, manufacturing and distributing veterinary pharmaceuticals, vaccines, and diagnostics. Its product categories overlap directly with ONHEAL's veterinary medicines distribution line and represents the dominant incumbent ONHEAL must compete against for hospital procurement.

Direct peers

• VetStrategy: VetStrategy is a Canadian veterinary hospital network and practice management platform serving companion animal clinics. Its B2B focus on veterinary practice operations and supply chain mirrors ONHEAL's N.P.P platform targeting Korean animal hospitals.
• Chewy: Chewy is a leading D2C pet e-commerce platform offering food, health products, and pharmacy services. Its Chewy Pharmacy and pet healthcare verticals parallel ONHEAL's PETHOMTH brand shop and Vetus prescription marketplace, though Chewy operates at much larger scale in the US.
• Covetrus: Covetrus is a global B2B animal health distribution and practice technology platform serving veterinary hospitals with pharmaceuticals, equipment, and software. It is the most direct structural analog to ONHEAL's N.P.P closed-mall model and Vetus prescription marketplace approach.
• PetMed Express: PetMed Express is an online pet pharmacy selling prescription and OTC pet medications direct to consumers. Its model of veterinarian-prescribed fulfillment is highly analogous to ONHEAL's Vetus prescription shopping mall platform.

Emerging players

• Vetcove: Vetcove is a B2B veterinary supply marketplace that aggregates pharmaceutical and equipment ordering for vet clinics. Its marketplace model is a direct structural parallel to ONHEAL's N.P.P closed mall platform serving Korean animal hospitals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/%ED%8E%98%ED%86%B0%EC%8A%A4
• Facebookm.facebook.com/Pethomth-109652091501466
• Instagraminstagram.com/pethomth_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONHEAL