Covetrus
Covetrus is a Portland, Maine-based veterinary practice improvement company that combines practice management software (Pulse, AVImark, Impromed), pharmacy, payments, and supply chain distribution to serve independent and corporate veterinary practices across North America, Europe, and Asia Pacific.
- Company typePublic
- Founded2019
- HeadquartersPortland, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Covetrus does
Covetrus is a Portland, Maine-based veterinary practice improvement company founded in 2019 (previously operating as Henry Schein Veterinary Solutions), serving independent and corporate veterinary practices across North America, Europe, and Asia Pacific. The company operates a platform-plus-modules architecture: the Covetrus Platform integrates practice management software (Pulse, AVImark, Impromed and its Equine Triple Crown variant), prescription management (vRxPro with sub-minute script approvals, compounding, and home delivery online pharmacy), client engagement (Comms, CarePlans, Pet Parent Portal), supply chain distribution through 13 US distribution centers carrying 450+ supplier partner brands, and payments powered by Stripe under a 36-month contract. Acquired brands including AppointMaster (November 2021) and Great Pet Care augment the software and consumer content footprint.
Covetrus commercializes through six revenue streams: software subscriptions (Pulse, AVImark, Impromed), supply chain distribution margins on pharmaceuticals and equipment, pharmacy/compounding services, Stripe transaction fees, VetSuite membership subscriptions providing collective purchasing and rebates, and professional services such as financing and equipment build-out. Go-to-market combines enterprise field sales for corporate veterinary groups, inside sales for order processing, a community-led VetSuite network for independents (4,000+ members, $30K average annual savings per member, $60M+ cumulative rebates), and event-driven presence at VMX, WVC, regional VMAs, and equine conferences. AI features are introduced via Covetrus AI workflow capabilities and a SignalPET computer vision integration for dental radiology.
The company announced a $3.5B merger with MWI Animal Health (a Cencora subsidiary) in February 2026 that would consolidate US veterinary product distribution from three players to two, with Cencora receiving $1.25B cash, $800M preferred equity, and a 34.3% non-controlling stake in the combined entity. Covetrus concurrently divested SmartEquine to Chewy in October 2025 to focus on core offerings, and settled a $70M stockholder class action related to October 2022 securities.
Covetrus firmographics
Firmographics- Name
- Covetrus
- Legal name
- Covetrus, Inc.
- Website
- https://covetrus.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Covetrus is a Portland, Maine-based veterinary practice improvement company that combines practice management software (Pulse, AVImark, Impromed), pharmacy, payments, and supply chain distribution to serve independent and corporate veterinary practices across North America, Europe, and Asia Pacific.
- Ownership category
- akta.pro rank
Covetrus industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Prepackaged Software (7372), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Veterinary Practice Management Systems (PIMS) (HLAMAMAA)
- akta.pro secondary industries
- Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM), Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)
Keywords
Where Covetrus is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Covetrus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Subscription-based practice management software including Pulse, AVImark, Impromed, and related modules. Revenue generated through recurring software subscription fees charged to veterinary practices.
- Supply Chain Distribution: Distribution of veterinary medications, supplies, equipment, and branded products to veterinary practices. Revenue generated through product margins on pharmaceuticals, medical supplies, and equipment sales across 13 distribution centers.
- Pharmacy Services: Online pharmacy and compounding services for prescription management, home delivery, and office-use medications. Revenue from prescription processing and pharmacy fulfillment.
- Payment Processing: Covetrus Payments powered by Stripe provides payment processing services to veterinary practices. Revenue generated through transaction fees and payment processing services.
- VetSuite Membership: Practice improvement network providing rebates, preferred supplier deals, and price list discounts to member practices. Revenue derived from member participation and supplier partnerships.
- Professional Services: Equipment financing, new build/remodel services, equipment repair, and continuing education services for veterinary practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Covetrus Payments Powered by Stripe |
| Subscription | Monthly | Practice Management Software (Pulse, AVImark, Impromed) |
| Other | Monthly | Non-Cash Payment Fee |
| Subscription | Annual | VetSuite Membership |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Covetrus product offering
Product offeringCore offering
Covetrus provides an integrated veterinary practice improvement platform combining practice management software (Pulse, AVImark, Impromed), prescription management (vRxPro), supply chain distribution of medications and supplies, compounding pharmacy, payment processing, and client engagement tools for veterinary practices. The VetSuite membership network delivers collective purchasing power, rebates, and preferred supplier deals to independent practices, backed by 13 distribution centers and 450+ supplier partners.
Product overview
Covetrus is a veterinary practice improvement company offering a platform-plus-modules architecture centered on the Covetrus Platform, which unifies practice management, prescription management, products/supplies distribution, and client engagement. The core product portfolio includes Covetrus Pulse (practice management software), Covetrus vRxPro (e-prescribing), Covetrus Comms (client communications), Covetrus Payments (Stripe-powered payment processing), Covetrus CarePlans (subscription care plans), Covetrus Supply (medications and supplies distribution), Covetrus Compounding (custom pharmacy), and the Online Pharmacy (home delivery). These are supplemented by acquired brands including Avimark and Impromed practice management systems. The VetSuite program serves as a membership network for independent practices offering collective purchasing power and rebates. The platform connects pre-visit workflows through post-appointment client engagement, with 450+ supplier partners in the distribution network.
Differentiator
Problem solved
Functional benefit
Products and services
- Covetrus Pulse Cloud-based practice management software serving as the central hub for veterinary clinic operations, enabling appointment scheduling, patient records, billing, and workflow management. It is targeted at independent and corporate veterinary practices and integrates with Zoetis Diagnostics for in-workflow diagnostics lookup.
- Covetrus vRxPro Electronic prescription management and approval platform for veterinary practices. Streamlines script creation, approval, and processing with approval times averaging less than one minute per script, enabling teams to handle approximately 15 prescriptions in 5-10 minutes.
- Covetrus Comms Client communications platform that automates appointment reminders, client notifications, and practice communications. Reduces phone call volume by automating requests that would otherwise require manual phone contact.
- Covetrus Payments Payment processing solution powered by Stripe, enabling veterinary clinics to accept card payments, process refunds, view transactions, and send automated receipts. Operates on a 36-month initial term with 12-month automatic renewals and early termination fee.
- Covetrus CarePlans Subscription-based care plan management tool that enables veterinary practices to offer bundled wellness packages to pet owners, supporting patient retention through personalized care experiences and recurring revenue for practices.
- Covetrus Supply Distribution service providing veterinary practices with access to pharmaceuticals, biologics, and medical supplies through 13 distribution centers across the US, carrying products from 450+ supplier partners.
- Covetrus Compounding Compounding pharmacy services that prepare customized medications for veterinary patients, available for both office use and home delivery. Operated through licensed pharmacies and outsourcing facilities across the United States.
- Covetrus Online Pharmacy Home delivery prescription service enabling veterinarians to offer clients convenient medication fulfillment directly to their homes, supporting client retention and practice revenue growth.
- Pet Parent Portal Client-facing digital portal that allows pet owners to access their pets' health records, request appointments, view invoices, and manage prescriptions through a web-based interface.
- VetSuite
- AVImark Practice management software for veterinary clinics, retained as an active product brand within the Covetrus software portfolio. Available with current EULA, hardware support, training, and Data Vault services.
- Impromed Practice management software system for veterinary practices, including the Impromed Equine (Triple Crown) variant for equine practices. Available with current EULA V6.2025, Data Security Solution, and IDSS (ImproMed) Description of Service documentation.
- Covetrus Branded Products Covetrus's own-brand line of veterinary products and supplies, distributed through the company's supply chain to veterinary practices.
- Veterinary Equipment Distribution of veterinary equipment, including diagnostic and clinical equipment, supplied to veterinary practices through Covetrus's distribution network.
- New Build Services Build-out and remodeling services for veterinary practices, including equipment installation, enabling new clinic construction and existing practice renovation.
- Financial Services Equipment financing and financial services for veterinary practices, supporting equipment acquisition, practice investment, and equipment repair.
Quantifiable outcome
- $30K average annual savings per VetSuite member practice through rebates, preferred supplier deals, and price list discounts
- +4 more outcomes
Companies that use Covetrus
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Covetrus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature10 records
Covetrus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- Cencora (formerly AmerisourceBergen)flagshipCovetrus agreed to merge with MWI Animal Health, a Cencora subsidiary, in a $3.5B transaction creating a combined animal health platform. Upon closing, Cencora will receive $1.25B cash, $800M preferred equity, and retain 34.3% non-controlling stake in the combined company. The merger combines MWI's distribution infrastructure with Covetrus's technology and practice services.
- PetsApp LtdminorCovetrus partnered with PetsApp Ltd to launch an expanded Prescriptions Home Delivery service in the UK, combining Covetrus's distribution capabilities with PetsApp's veterinary communication platform to enable convenient prescription home delivery for pet owners.
- ZoetiscoreCovetrus integrates with Zoetis Diagnostics products, enabling practices using Covetrus Pulse to access Zoetis diagnostic capabilities directly within their practice management workflow, including VETSCAN diagnostics integration.
- StripecoreCovetrus Payments is powered by Stripe, providing payment processing services including card payments, refunds, automated receipts, and transaction management for veterinary practices. Stripe serves as the payment processor under the Covetrus Payments brand.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Covetrus competitors and assessment
Company assessmentDirect peers
- IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics and software company, operating the Cornerstone and ezyVet practice management systems plus a leading in-clinic diagnostics suite. It competes head-on with Covetrus Pulse/AVImark for the same independent and corporate vet practice accounts.
- MWI Animal Health: MWI is one of the two largest US veterinary product distributors and is the merger partner in Covetrus's pending $3.5B combination. It directly overlaps with Covetrus Supply and competes for the same veterinary practice distribution relationships.
- Patterson Companies: Patterson is the third major US veterinary and dental distributor and one of the players being reduced by the Covetrus-MWI combination. It is directly comparable to Covetrus's North American distribution and animal health supply business.
Broad incumbents
- Henry Schein: Henry Schein is a large incumbent healthcare distributor (dental, medical, animal health) and was the prior parent of the Covetrus-branded business (formerly Henry Schein Veterinary Solutions). It is a broad incumbent rather than a focused PIMS competitor.
- Zoetis: Zoetis is the largest pure-play animal health pharma and diagnostics company and a Covetrus integration partner (Zoetis Diagnostics inside Pulse). It is a broad incumbent that competes for veterinary practice wallet share and is also a strategic supplier/customer of Covetrus.
- Phibro Animal Health: Phibro is a diversified animal health and mineral nutrition company serving livestock and companion animal markets. It is comparable to Covetrus on the manufacturer/supplier side of the animal health value chain rather than on PIMS.
Regional players
- Vetoquinol: Vetoquinol is a global animal health pharmaceutical company with strong presence in Europe and emerging-market geographies where Covetrus also operates. It is a regional/portfolio peer on the animal health products side rather than a direct US distribution competitor.
Emerging players
- Chewy: Chewy is an online pet pharmacy and retail platform that acquired Covetrus's SmartEquine business in late 2025. It is an emerging competitive threat in online pharmacy fulfillment and a counterpart in the consumer-facing pet care value chain.
- PetDesk: PetDesk is a SaaS platform offering veterinary client communication, appointment reminders, and pet parent engagement. It competes directly with Covetrus Comms and the Pet Parent Portal for the same SMB vet practice segment.
- ezyVet (IDEXX): ezyVet is a cloud-native veterinary practice management system now owned by IDEXX. It is a direct PIMS competitor to Covetrus Pulse, particularly attractive to digitally native and corporate vet groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Covetrus social profiles
Digital presenceCovetrus compliance and trust
Trust signalCompliance1 record
Covetrus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covetrus leadership team
Management profileNumber of profiles
Profiles8 records
Covetrus subsidiaries and ownership
Company hierarchySubsidiaries9 records
Covetrus funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covetrus M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covetrus
What does Covetrus do?
Covetrus provides an integrated veterinary practice improvement platform combining practice management software (Pulse, AVImark, Impromed), prescription management (vRxPro), supply chain distribution of medications and supplies, compounding pharmacy, payment processing, and client engagement tools for veterinary practices. The VetSuite membership network delivers collective purchasing power, rebates, and preferred supplier deals to independent practices, backed by 13 distribution centers and 450+ supplier partners.
Is Covetrus a public or private company?
Covetrus is a public company. It is classified as private equity controlled and is currently operating.
When was Covetrus founded?
Covetrus was founded in 2019. It employs 5,001 to 10,000 people.
Where is Covetrus based?
Covetrus is headquartered in Portland, United States, in the North America region.
How does Covetrus make money?
Six revenue lines are on record. Software Subscriptions are the primary driver. The others are supply Chain Distribution, pharmacy Services, payment Processing, vetSuite Membership and professional Services.
Who are Covetrus's main competitors?
Direct peers on record are IDEXX Laboratories, MWI Animal Health and Patterson Companies. Broad incumbents are Henry Schein, Zoetis and Phibro Animal Health. Vetoquinol is listed as a regional player. Emerging players are Chewy, PetDesk and ezyVet (IDEXX).
Does Covetrus have an API?
No public API is recorded for Covetrus.
What industry is Covetrus in?
Covetrus's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAMAA, Veterinary Practice Management Systems (PIMS), with a secondary code of HLAMAMAF, Veterinary Inventory, Pharmacy & Medication Management. Its NAICS code is 541940 and its SIC code is 7372.