LIVV Audio

What LIVV Audio does

LIVV Audio LLC is a Texas-based consumer electronics company that designs, manufactures, and sells premium over-ear wireless headphones targeted at athletes and active-lifestyle consumers. The company's flagship product, LIVV Pro, is differentiated by a patented counter-tension headband system that tightens under movement rather than loosening, solving the fit-during-workout problem that drives most athletes toward in-ear alternatives. The hardware integrates 40mm dynamic drivers, 35dB active noise cancellation, Bluetooth 5.3, IPX4 sweat resistance, a 50-hour battery, magnetic replaceable ear pads, and a companion iOS/Android app for EQ and ANC control.

Name

LIVV Audio

Legal name

LIVV Audio LLC

Website

https://livvaudio.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

LIVV Audio LLC designs and sells premium over-ear wireless headphones, led by the LIVV Pro flagship featuring a patented counter-tension headband engineered to stay secure during athletic movement, sold direct-to-consumer and through select retailers in the United States.

Ownership category

akta.pro rank

Product category

Consumer Audio Electronics

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB)

akta.pro secondary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Wireless over-ear headphones
• Sport headphones
• Noise cancellation headphones
• Consumer audio electronics
• Athletic lifestyle headphones

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of LIVV Pro headphones and accessory products (ear pads). The company sells directly through its e-commerce platform and through selected retailers. Revenue is generated from product sales at $349.99 per unit for LIVV Pro headphones and $49.99 per pair for replacement ear pads.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

LIVV Audio designs, manufactures, and sells the LIVV Pro wireless over-ear sport headphone, the first over-ear headphone specifically engineered for athletic movement. Its flagship innovation is a patented Counter-Tension Headband System that holds tighter during dynamic motion, supported by 40mm drivers, 35dB Active Noise Cancellation, 50-hour battery life, IPX4 water resistance, Bluetooth 5.3, and magnetic replaceable ear pads. The company also sells replacement ear pads and offers a companion iOS/Android app for EQ and firmware control.

Product overview

LIVV Audio is a consumer electronics company specializing in over-ear headphones designed for athletes and active individuals. The product portfolio centers on the LIVV Pro Headphones as the core offering—a luxury sport headphone with a patented counter-tension headband system engineered to stay secure during intense workouts. The headphones integrate with a companion mobile app (available on iOS and Android) that enables EQ customization, ANC level adjustment, and firmware updates. Accessory offerings include replacement magnetic ear pads available in multiple colors. All products are sold directly through livvaudio.com with free shipping and a 14-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVV Pro Headphones Flagship over-ear wireless sport headphone priced at $349.99, featuring the patented Counter-Tension Headband System for secure fit during athletic movement, 40mm precision dynamic drivers, 35dB Active Noise Cancellation, 50-hour battery, IPX4 sweat resistance, Bluetooth 5.3, and magnetic replaceable ear pads. Targeted at athletes, fitness enthusiasts, and active lifestyle consumers.
• Replacement Ear Pads Magnetic replacement ear cushions for LIVV Pro headphones priced at $49.99 per pair, available in Black and Creme colors, with PU leather and memory foam construction for hygiene, customizability, and easy swap-out.
• LIVV Audio App Free companion mobile application for iOS and Android that pairs with LIVV Pro headphones to enable EQ customization, ANC level adjustment, transparency mode control, wear detection settings, and firmware updates.

Quantifiable outcome

• 50 hours battery life (40 hours with ANC) vs. industry average of 20-30 hours
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Uptown AgencycoreGTM or Marketing Partner · 5 February 2026Dallas-based marketing and media firm appointed as LIVV Audio's Agency of Record. The partnership focuses on implementing a multi-channel marketing strategy to increase brand awareness and drive demand across fitness, lifestyle, and culture sectors. The agency also launched Uptown Brands investment platform backing LIVV Audio.
• JLab AudiominorStrategic or Co-development PartnerLIVV Audio partnered with JLab Audio to incubate the redesigned LIVV Pro headphones, learning from the over-engineered stability issues with the first product version. JLab Audio is a consumer electronics company known for audio products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beats by Dre: Beats by Dre is a direct competitor in premium wireless over-ear headphones with strong athletic/lifestyle positioning, backed by Apple's marketing and ecosystem. Highly comparable as they target similar premium fitness and lifestyle consumers at similar price points with brand-led storytelling.
• Apple AirPods Max: Apple's AirPods Max directly competes in premium over-ear wireless headphones at the $549 entry tier. Most comparable as the aspirational premium flagship LIVV positions against, though Apple targets a broader lifestyle audience rather than the athlete persona LIVV owns.
• JBL: JBL (Harman) makes sport and lifestyle over-ear and in-ear headphones marketed to active consumers with durable, sweat-resistant designs. Comparable as a direct peer focused on affordable-to-mid-tier fitness audio at high volume through retail distribution.
• Shokz: Shokz (formerly AfterShokz) is a direct peer in sports-specific audio, leading the bone-conduction and open-ear category that targets runners and gym-goers. Comparable as an emerging-to-established athletic audio brand solving situational awareness and secure-fit pain points for athletes.
• Skullcandy: Skullcandy is a direct peer in youth and active-lifestyle headphones with a brand-led, value-positioned DTC and retail model. Comparable as a lifestyle audio competitor with strong athletic/action-sports cultural positioning at lower price points than LIVV.
• Jabra (Elite Active): Jabra's Elite Active line directly targets athletes with sweat-resistant, secure-fit true wireless earbuds in the premium tier. Comparable as a peer solving the exercise audio use case, though primarily focused on in-ear rather than over-ear form factors.

Broad incumbents

• Bose: Bose is a long-standing premium audio incumbent with flagship over-ear ANC headphones (QuietComfort series) at similar $349-$429 price points. Overlaps as a broad incumbent offering ANC over-ears to athletes and commuters, but does not specialize in sport-specific fit.
• Sony (WH-1000XM): Sony's WH-1000XM series is the category-leading premium ANC over-ear competitor priced similarly with industry-leading battery and ANC performance. Comparable as a broad incumbent setting the premium audio benchmark LIVV must beat on specs and brand.

Emerging players

• JLab Audio: JLab Audio is an emerging direct-to-consumer audio brand with a value-to-mid-tier positioning across sport and lifestyle headphones. Comparable as both an incubator partner to LIVV and a category peer operating DTC with similar target consumers.
• Anker Soundcore: Anker's Soundcore makes feature-rich wireless over-ear headphones at aggressive price points with strong battery life specs. Comparable as an emerging player matching LIVV on feature-to-price ratio and DTC/Amazon distribution, while compressing the affordable end of the premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/livvaudio
• YouTubeyoutube.com/@LIVVAUDIO
• Facebookfacebook.com/livvaudio
• Instagraminstagram.com/livvaudio
• TikToktiktok.com/@livvaudioco
• LinkedInlinkedin.com/company/livvaudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVV Audio