Shokz
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Shokz firmographics
Firmographics- Name
- Shokz
- Legal name
- Shokz Technology INC
- Website
- https://shokz.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Shokz industry classification
Industry- Product category
- Consumer Audio Electronics (Open-Ear Headphones)
- NAICS
- Audio and Video Equipment Manufacturing (334310), Telephone Apparatus Manufacturing (33421)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)
- akta.pro secondary industries
- Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Microphones, Headsets & Audio Input Devices (HDACAFAH)
Keywords
Where Shokz is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Shokz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Product Sales: Shokz generates revenue primarily from selling open-ear headphones, bone conduction sports headphones, workout/lifestyle earbuds, swimming headphones, and communication headsets. Products range from entry-level ($79.95) to premium flagship ($249.95) price points. Revenue is one-time purchase based with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | OpenRun Pro 2 - Flagship bone conduction sports headphones |
| One time/ perpetual license | Pay-as-you-go | OpenFit Pro - Premium open earbuds with noise reduction |
| One time/ perpetual license | Pay-as-you-go | OpenDots 2 - Premium clip-on open-ear earbuds |
| One time/ perpetual license | Pay-as-you-go | OpenDots Air - Stylish clip-on earbuds for everyday use |
| One time/ perpetual license | Pay-as-you-go | OpenFit 2+ - Workout open earbuds with superior sound |
| One time/ perpetual license | Pay-as-you-go | OpenRun - Essential bone conduction sports headphones |
| One time/ perpetual license | Pay-as-you-go | OpenRun Pro - Bone conduction sports headphones |
| One time/ perpetual license | Pay-as-you-go | OpenFit Air - Budget-friendly open earbuds |
| One time/ perpetual license | Pay-as-you-go | OpenMove - Entry-level bone conduction headphones |
| One time/ perpetual license | Pay-as-you-go | OpenSwim Pro - Swimming headphones with MP3 & Bluetooth |
| One time/ perpetual license | Pay-as-you-go | OpenSwim - Swimming headphones with MP3 |
| One time/ perpetual license | Pay-as-you-go | OpenComm2 UC - Communication headset with adapter |
| One time/ perpetual license | Pay-as-you-go | OpenComm2 - Communication headset |
| One time/ perpetual license | Pay-as-you-go | OpenMeet UC - Office communication headset |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Shokz product offering
Product offeringCore offering
Shokz designs, manufactures, and sells open-ear audio headphones and earbuds that use bone conduction and air conduction technologies to deliver sound without blocking the ear canal. The product portfolio spans sports bone conduction headphones, waterproof swimming headphones, open-ear lifestyle earbuds, and office communication headsets, sold through the company's own e-commerce site and major retail partners globally.
Product overview
Shokz offers a unified portfolio of open-ear audio products centered on bone conduction and air conduction technologies. The product line spans three main categories: Sports Headphones (bone conduction models including OpenRun Pro 2, OpenRun, OpenSwim Pro, OpenSwim, OpenMove), Workout & Lifestyle Earbuds (open-ear designs including OpenFit Pro, OpenFit 2+, OpenFit Air, OpenDots 2, OpenDots Air), and Communication Headsets (OpenComm2 UC, OpenComm2, OpenMeet UC). All products share the core open-ear philosophy allowing situational awareness while listening, supported by the companion Shokz App for customization.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- OpenRun Pro 2 achieves 96.5% reduction in ambient noise with AI noise cancellation algorithm
- +4 more outcomes
Companies that use Shokz
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Shokz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature12 records
Shokz partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Shokz competitors and assessment
Company assessmentEmerging players
- Oladance: Oladance is an emerging niche player focused exclusively on open-ear earbuds with a strong lifestyle and fashion positioning, directly overlapping with Shokz's clip-on OpenDots and OpenFit product lines.
Direct peers
- QCY: QCY is a fast-growing direct-to-consumer audio brand selling budget-friendly wireless earbuds and open-ear designs on Amazon and AliExpress, competing with Shokz's OpenMove entry-level tier on price and channel.
- Bose: Bose is a direct competitor in premium audio with the Bose Ultra Open Earbuds and Bose Sport Earbuds, overlapping on Shokz's open-ear and sports-audio positioning and matching Shokz's premium pricing tier.
- JBL (Harman / Samsung): JBL's Endurance and Reflect lines compete directly with Shokz in sports/fitness audio at comparable price points. As part of Harman/Samsung, JBL brings significant distribution and marketing scale to the same target consumer.
- Jabra: Jabra competes directly with Shokz's OpenComm2 and OpenMeet UC product lines in office/communication headsets, and also fields sports earbuds (Elite Sport) overlapping with Shokz's core fitness positioning.
- Soundcore (Anker): Soundcore competes with Shokz in wireless earbuds and open-ear designs at lower price points, with strong Amazon and DTC distribution. Comparable go-to-market through Amazon and direct e-commerce channels.
- Sennheiser: Sennheiser's MOMENTUM Sport and MTW series compete in premium sports and lifestyle audio. Comparable premium positioning, audiophile brand equity, and global retail distribution overlap with Shokz's target segments.
Broad incumbents
- Sony: Sony competes broadly in consumer audio via WF-series true wireless and LinkBuds open-ear lineup. As a much larger incumbent with deep retail penetration and R&D scale, Sony is the principal large-player threat to Shokz's open-ear leadership.
- Apple: Apple AirPods dominate the personal audio category and Apple has begun exploring open-ear designs. With unmatched ecosystem integration, retail presence, and brand power, Apple represents the most consequential incumbent risk to Shokz's category position.
- Beats by Dre: Beats Powerbeats Pro and Powerbeats Fit directly compete with Shokz in the sports/fitness audio segment. Owned by Apple, Beats combines premium consumer-brand marketing with AirPods ecosystem integration, raising competitive intensity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Shokz social profiles
Digital presenceShokz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shokz leadership team
Management profileNumber of profiles
Profiles7 records
Shokz subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shokz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shokz M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shokz
What does Shokz do?
Shokz designs, manufactures, and sells open-ear audio headphones and earbuds that use bone conduction and air conduction technologies to deliver sound without blocking the ear canal. The product portfolio spans sports bone conduction headphones, waterproof swimming headphones, open-ear lifestyle earbuds, and office communication headsets, sold through the company's own e-commerce site and major retail partners globally.
Is Shokz a public or private company?
Shokz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shokz founded?
Shokz was founded in 2011. It employs 1,001 to 5,000 people.
Where is Shokz based?
Shokz is headquartered in Austin, United States, in the North America region.
How does Shokz make money?
One revenue line is on record: hardware Product Sales.
Who are Shokz's main competitors?
Oladance is listed as an emerging player. Direct peers are QCY, Bose, JBL (Harman / Samsung), Jabra, Soundcore (Anker) and Sennheiser. Broad incumbents are Sony, Apple and Beats by Dre.
Does Shokz have an API?
No public API is recorded for Shokz.
What industry is Shokz in?
Shokz's product category is Consumer Audio Electronics (Open-Ear Headphones). Its primary akta.pro industry code is CRACANAD, Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband), with a secondary code of CRACAIAD, Hearables (True Wireless Earbuds & Smart Headphones). Its NAICS code is 334310 and its SIC code is 3651.