Shop Club

What Shop Club does

The Shop Club (legal name: The Shop Club; DBAs include "The Shop" and "Shop Club") is a privately held, founder-led membership club founded in 2017 by Matt Bell, operating physical country-club facilities for automotive and motorcycle enthusiasts. The company runs three locations — Seattle (original flagship in the SODO neighborhood, housing nearly 300 vehicles across two warehouses), Dallas (55,000+ sqft facility opened in 2021 in West Dallas), and Houston (70,000+ sqft facility opened in 2024) — each combining secure indoor vehicle storage, reservable DIY automotive lifts and tools, indoor wash bays, social lounges (including cigar rooms and simulators), and an in-house Derby restaurant open to the public. Members access a tiered subscription structure (Social at ~$120–$150/month, Premium at $200/month, Founder's Club at $300–$350/month) with enrollment fees of $500–$5,000, plus separate monthly vehicle storage fees ranging from $100 (motorcycles) to $400 (oversized vehicles) depending on market.

Underlying technology is intentionally lightweight: a MindBody Online integration handles scheduling and reservations, while proprietary iOS and Android mobile apps (developed on the FitnessMobileApps framework) enable members to book lifts, wash bays, and meeting rooms and to view event calendars. The technology stack supports rather than differentiates the offering; the core product is experiential and hospitality-driven.

The business model layers recurring membership subscriptions, monthly vehicle storage fees, restaurant revenue from Derby, in-house Service Department income (vehicle maintenance open to the public), paid guided facility tours, transaction fees from Bring A Trailer and Cars & Bids auction partnerships, and private event hosting. Customer acquisition is event-driven and community-led, anchored by themed gatherings (Porsches & Brunch, track days, poker nights), partnerships with marquee automotive brands (Park Place Dealerships, Lamborghini Dallas, PCA, NASA Northwest), and a 2025 Invited Network (formerly ClubCorp) affiliation that grants members access to 150+ affiliated private clubs nationwide. The company has raised approximately $7.1 million across two disclosed rounds in 2019 and 2021 and operates with 11–50 employees.

Name

Shop Club

Legal name

The Shop Club

Website

https://theshopclubs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Shop Club operates membership-based private country clubs in Seattle, Dallas, and Houston, providing automotive and motorcycle enthusiasts with secure indoor vehicle storage, DIY workshop access, social lounges, and on-site dining under tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Automotive Membership Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Automotive social club
• Vehicle storage services
• Membership country club
• DIY car workshop
• Car enthusiast community

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees across three tiers (Social, Premium, Founder's Club) ranging from $120-$350/month. Enrollment fees of $500-$5000 provide additional one-time revenue. Membership grants access to all club locations.
2. Vehicle Storage Fees: Monthly storage fees for cars, motorcycles, and oversized vehicles. Prices vary by location: Seattle $350-400/car, $100/motorcycle; Dallas $300-400/car, $110/motorcycle; Houston $250/vehicle. Storage is available to Premium and Founder's members.
3. Derby Restaurant Revenue: In-house restaurant (Derby) open to the public serves lunch, dinner, and weekend brunch. Complements the automotive club experience and drives additional foot traffic and revenue.
4. Facility Tours: Paid guided tours of the facility and vehicle collection. Dallas charges $15/person; kids 5 and under tour free. Limited to 8 people per tour.
5. Automotive Auction Services: Partnership with Bring A Trailer and Cars & Bids provides vehicle preparation, detailing, photography, and auction management services for members selling vehicles.
6. Service Department: In-house Service Department provides vehicle maintenance, repairs, and technical assistance. Open to the public, supporting both members and external customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Shop Club is a membership-driven private country club for car and motorcycle enthusiasts that provides secure indoor vehicle storage, reservable DIY automotive lifts and tools, social amenities (lounges, golf and race simulators, cigar rooms), and on-site dining through the Derby Restaurant across three U.S. locations (Seattle, Dallas, Houston). Members pay monthly subscriptions plus enrollment fees, gaining tiered access to storage, workspace, events, and reciprocal benefits at 150+ partner clubs nationwide via the Invited Network.

Product overview

The Shop Club is a membership-based private country club for car and motorcycle enthusiasts offering a portfolio of services across three locations (Seattle, Dallas, Houston). The core offering combines secure indoor vehicle storage with DIY automotive workspaces (reservable lifts, wash bays, tools), social amenities (member lounge, cigar room, poker lounge), and dining (Derby Restaurant). Membership tiers (Social, Premium, Founder's Club) provide graduated access to amenities, with higher tiers unlocking vehicle storage, unlimited lift time, and premium benefits. Additional services include golf and race simulators, vehicle auction preparation through Bring A Trailer and Cars & Bids partnerships, and private event hosting. The company has joined the Invited Network (formerly ClubCorp), expanding member benefits to 150+ affiliated clubs nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Derby Restaurant: In-house restaurant at each location serving New American cuisine and Southern comfort food
• The Shop Auto Group
• The Shop App

Products and services

• The Shop Club Membership

Quantifiable outcome

• Access to all three club locations with any membership tier
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Park Place DealershipsminorGTM or Marketing PartnerPark Place operates eight full-service luxury dealerships representing Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, and Land Rover. The partnership provides cross-promotional opportunities between the luxury automotive dealership network and The Shop Club, exposing affluent vehicle owners to membership opportunities.
• LightArtminorGTM or Marketing PartnerHandmade lighting design studio creating custom chandeliers, sculptural installations, pendants, drums, sconces, and linear fixtures. LightArt fixtures are featured throughout The Shop Club's restaurant, member lounge, and storage areas.
• Invited (formerly ClubCorp)coreGTM or Marketing PartnerAs a member of the Invited family of clubs, Shop Club members gain access to a nationwide network of over 150 private golf, stadium, city, and country clubs. Premium members access 150+ clubs nationwide with discounts and VIP treatment. Founder's members receive full XLife benefits including access to The Collective, Columbia Tower Club, and Canterwood Golf & Country Club.
• Bring A Trailer - HoustoncoreGTM or Marketing PartnerAs a Bring A Trailer Local Partner, The Shop Club Houston provides premium seller services including vehicle storage, detailing, photography, transport, and end-to-end auction management for vehicles being sold on the Bring A Trailer platform.
• Bring A Trailer - SeattlecoreGTM or Marketing PartnerSeattle location serves as a Bring A Trailer Local Partner, providing vehicle preparation, storage, detailing, photography, and auction support services for members and external customers selling vehicles on Bring A Trailer.
• Cars & Bids - SeattlecoreGTM or Marketing PartnerCertified Seller partnership providing vehicle preparation services for the Cars & Bids auction platform. Services include detailing, repairs, reconditioning, professional photography, storage, and transport to and from the auction.
• Porsche Club of America (PCA)minorGTM or Marketing PartnerLocal PCA chapter partners with The Shop Club Dallas for Porsches & Brunch events, bringing together Porsche enthusiasts for social gatherings at the club.
• North Texas Subaru ClubminorGTM or Marketing PartnerGuest club for Subarus & Brunch event at The Shop Club Dallas, connecting Subaru enthusiasts with the club community.
• Mopar Street KingsminorGTM or Marketing PartnerGuest club for Mopars & Brunch event, partnering with Dodge and Mopar enthusiasts at The Shop Club Dallas.
• Lamborghini DallasminorGTM or Marketing PartnerLamborghini Dallas hosted an exclusive member event at The Shop Club Dallas, featuring complimentary appetizers, cigars, cocktails, and vehicle displays.
• SPCAminorGTM or Marketing PartnerPartnership with SPCA for Rides & Paws Adoption Event, combining automotive enthusiasts with pet adoption drive at The Shop Club Dallas.
• National Auto Sport Association (NASA) NorthwestminorGTM or Marketing PartnerNASA Northwest invited Shop Club members to attend a thrilling weekend of track racing at Portland International Raceway with time trials, racing, educational courses and more. Shop members receive special track-related benefits.
• Kollective StudiosminorGTM or Marketing PartnerHosted interactive art exhibit 'Blinds Spots' with Kollective Studios at The Shop Club Dallas, featuring mirrored artwork and champagne reception.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Vehicle Vault: High-end collector car storage facility in Scottsdale, Arizona providing climate-controlled secure storage with concierge services. Comparable to Shop Club's secure indoor vehicle storage product at a single-site, non-membership model.
• Classic Car Club Manhattan: Private members-only automotive club in New York City offering secure car storage, social events, and enthusiast community. Most directly comparable business model to Shop Club, operating in a different geography at smaller scale.
• Beverly Hills Car Club: Premium exotic and collector car storage facility serving affluent enthusiasts in Southern California with concierge services. Closely comparable on the storage/security side of Shop Club's offering.

Broad incumbents

• Soho House: Global premium private members club combining social spaces, dining, and amenities for creative professionals. Comparable in the membership-driven lifestyle club model and tiered dues structure, though broader and lifestyle-agnostic.
• Invited (formerly ClubCorp): Largest operator of private golf, country, and city clubs in the US with 150+ properties. Now an active GTM partner of Shop Club; comparable as a broad-incumbent membership club network operator at vastly larger scale.
• Hagerty: Specialty insurance, media, and events business serving the collector car enthusiast market. Comparable customer base (HNW automotive enthusiasts) with adjacent media/community assets that overlap with Shop Club's social programming.

Others

• Bring A Trailer: Leading online collector car auction platform. Active partnership with Shop Club for auction preparation; comparable in serving the same affluent automotive enthusiast customer base.
• Cars & Bids: Online auction platform focused on modern enthusiast cars (1980s-present). Active Seattle partnership with Shop Club; comparable in audience overlap rather than direct competition.
• Gooding & Company: Premier collector car auction house operating at major concours events. Comparable in serving HNW collector clientele with adjacent auction preparation/storage services.
• Park Place Dealerships: Luxury automotive dealership group (Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover) and active Shop Club partner. Comparable as an adjacent luxury automotive business sharing the same affluent customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theshopclubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop Club