Beverly Hills Car Club

What Beverly Hills Car Club does

Beverly Hills Car Club is a privately held classic car dealership founded in 2009 by Alex Manos in Los Angeles, California. The company buys and sells European and American classic automobiles, operating from a 135,000 square foot warehouse that houses over 400 vehicles ranging from approximately $5,000 project cars to over $1 million collector-grade specimens. Its inventory spans European marques (Porsche, Mercedes-Benz, Ferrari, Jaguar) and select American classics, with a specialized sub-inventory for Mercedes-Benz W113 'Pagoda' SL models and right-hand drive vehicles.

The business operates through a direct-to-consumer model combining an inventory website (beverlyhillscarclub.com), phone-based sales, and a Los Angeles showroom. It acquires inventory nationwide by purchasing cars in any condition with immediate payment and pickup arranged, then resells through the website, phone sales, and nationwide shipping. A complementary classic car rental business serves film, television, commercial, and event production customers in Los Angeles. Payment options include traditional methods plus cryptocurrency via BitPay.

The company generates revenue from three streams: one-time vehicle sales (the core), one-time vehicle purchases (sourcing side), and per-project rental fees (film/TV/commercials). Supporting services include shipping, financing guidance, an email alert subscription, a 'Car Tales' content blog, and a merchandise store. The go-to-market combines digital content marketing, multi-platform social media, earned media coverage (Bloomberg, GQ, Total 911), podcast appearances, and event sponsorships such as the Rodeo Drive Concours d'Elegance. The company is privately held by founder Alex Manos with no disclosed institutional investment.

Name

Beverly Hills Car Club

Legal name

Beverly Hills Car Club

Website

https://beverlyhillscarclub.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Beverly Hills Car Club is a privately held Los Angeles classic car dealership founded in 2009 by Alex Manos, buying and selling over 400 European and American classic vehicles from a 135,000 square foot warehouse, serving collectors nationwide and internationally plus film/TV production clients.

Ownership category

akta.pro rank

Product category

Classic Car Dealership

NAICS

Used Car Dealers (441120), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Exotic Classic & Vintage Car Rentals (THADAMAF)

Keywords

• Classic car sales
• Vintage car dealer
• Classic car buying
• Luxury car rental
• European classic automobiles

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Retail sales of classic European and American automobiles to collectors and enthusiasts. The company sells vehicles ranging from $5,000 project cars to $1 million+ showroom-quality specimens. Transactions are conducted via phone, email, and their website.
2. Vehicle Purchases: The company buys classic cars from sellers nationwide, any condition, paying top dollar with immediate payment. They purchase cars from individuals looking to sell, often acquiring barn finds, project cars, and restoration projects.
3. Classic Car Rentals: Rental of vintage automobiles for movies, TV, advertising, photo shoots, and special events. Based in Los Angeles, the company offers vehicles for film and television production, commercial shoots, and select events. Revenue is generated through daily or per-project rental fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Beverly Hills Car Club is a classic car dealership based in Los Angeles that buys, sells, and rents European and American vintage automobiles. From a 135,000 square foot warehouse, the company maintains an inventory of over 400 vehicles ranging from $5,000 project cars to $1 million+ collector specimens, and also purchases classic cars nationwide in any condition with immediate payment. It additionally offers vintage vehicles for rent to film, television, commercial, and event productions.

Product overview

Beverly Hills Car Club operates as a classic car dealership with a multi-channel product portfolio centered on its core classic car inventory platform. The primary offering is the Classic Car Inventory system, featuring hundreds of European and American vintage vehicles for sale across various conditions. Supporting the core sales business are complementary services including We Buy Cars (nationwide purchasing in any condition), Classic Car Rentals (for film/TV/commercials), Shipping Services, Buying Guide/Financing, and Buy with Crypto payment option. The company also maintains specialized sub-inventories for specific vehicle types (Pagoda Mercedes, Right-Hand Drive cars), a newsletter/email alert system, and a BHCC Store merchandise outlet.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Car Sales
• We Buy Cars
• Classic Car Rentals

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bring a Trailer: Online auction platform specializing in enthusiast and collector vehicles, with a curated listing model and active community. Most directly comparable to BHCC in target audience (classic and enthusiast car buyers/sellers), though it competes via auction mechanics rather than traditional dealer inventory.
• Gooding & Company: Classic and collector car auction house specializing in premium European classics. Directly comparable to BHCC's specialty in European marques (Porsche, Mercedes-Benz, Ferrari, Jaguar) and high-end inventory positioning.
• Barrett-Jackson: Collector car auction house that sells classic and enthusiast vehicles at live events with broad price-tier coverage. Overlaps directly with BHCC's core inventory and customer base, with comparable multi-tier offerings from affordable classics to high-end collector cars.
• Mecum Auctions: High-volume collector car auction company running live events across the US with broad price tier coverage. Closely comparable to BHCC's volume-focused, multi-condition sales model spanning project cars to top-tier collectibles.
• RM Sotheby's: Premium classic and collector car auction house focused on high-end European and American classics. Comparable to BHCC's high-end inventory tier ($1M+ vehicles) and serves a similar ultra-high-net-worth collector customer base globally.
• ClassicCars.com: Online marketplace for classic and collector vehicle listings connecting buyers and sellers. Comparable to BHCC's D2C digital inventory motion and target audience, though operating as a marketplace rather than a direct dealer.
• Bonhams Cars: International auction house with a dedicated collector car division selling European and American classics at global events. Comparable to BHCC's international shipping reach and collector-focused sales model.

Others

• Hemmings Motor News: Long-running classic car media brand with classifieds and marketplace. Comparable ecosystem participant to BHCC's content and inventory approach, serving the same collector community with editorial and listings rather than direct sales.

Emerging players

• Cars & Bids: Online auction platform focused on modern enthusiast vehicles from the 1980s-2010s. Partial overlap with BHCC's classic inventory at the more accessible end and competes for the same digitally-native collector buyer.

Regional players

• Silverstone Auctions: UK-based classic and collector car auction house. Comparable to BHCC in inventory and customer profile, but primarily serves the UK/European market and does not directly compete in the North American territory BHCC dominates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BHCarClub
• YouTubeyoutube.com/user/BevHillsCarClubInc
• Facebookfacebook.com/beverlyhillscarclub
• LinkedInlinkedin.com/company/beverly-hills-car-club-inc.
• Instagraminstagram.com/beverlyhillscarclub
• Pinterestpinterest.com/bhcarclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills Car Club