Loto Latam

Name

Loto Latam

Legal name

Loto

Website

https://lotolatam.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Expense Management

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Business Service Centers (56143)

SIC

Finance Services (6199), Services-Management Services (8741)

akta.pro primary industry

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)

akta.pro secondary industries

Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

Keywords

• Corporate expense management
• Employee benefits platform
• Corporate card programs
• Expense automation software
• Fintech expense management

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Card Subscription Fees: Loto charges a fixed fee per card, independent of the reload amount. No charges for inactivity, PIN changes, or maintenance. This is the primary revenue stream, generating recurring per-seat revenue from companies managing employee expenses and benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Loto is a unified SaaS platform, built on Visa card infrastructure, that centralizes corporate expense management and employee benefits delivery for Latin American enterprises. It offers two integrated products — LotoCorp (corporate Visa cards with per-role spending limits, configurable approval workflows, AI-powered receipt processing, and direct ERP/accounting synchronization) and LotoCare (a single Visa card with configurable benefit pockets for food, transport, equipment, wellness, and gifts, structured for tax optimization under Colombian Article 387-1 of the Estatuto Tributario).

Product overview

Loto is a unified fintech platform that centralizes corporate expense management and employee benefits delivery in Latin America. The platform consists of two integrated products: LotoCorp (corporate expense management with smart approval workflows and AI-powered receipt processing) and LotoCare (employee benefits via Visa cards with configurable spending pockets for food, transportation, equipment, wellness, and gifts). Both products share the same card infrastructure, dashboard, and accounting integration layer, enabling companies to manage all spending and benefits from a single platform.

Differentiator

Problem solved

Functional benefit

Brands

• LotoCare: Employee benefits platform featuring a Visa card with configurable pockets for food, transportation, equipment, wellness, and gift benefits. Designed to optimize payroll tax burden and provide flexible benefits to employees.
• LotoCorp

Products and services

• LotoCorp

Quantifiable outcome

• Process more than 100,000 transactions
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Caju Benefícios: Brazilian employee benefits platform delivering non-salary benefits (food, transport, culture) via flexible multi-category cards. Closely comparable to LotoCare specifically — both convert traditional voucher-style closed-loop benefits into flexible card-based products with employer-defined categories, with the same tax-optimization logic adapted to Brazilian regulation.
• Clara: LATAM-focused corporate cards and spend management platform serving businesses across Mexico, Brazil, and Colombia. Closely comparable to Loto in product category (B2B cards + expense controls) and target customer (mid-market and enterprise finance teams in Latin America), though Clara operates at significantly larger scale and broader geographic footprint.

Regional players

• Spendesk: Europe-focused spend management platform with corporate cards, approval workflows, and ERP integration. Comparable product offering to LotoCorp but primarily serves European mid-market; represents the European archetype of the category Loto is building in LATAM.
• Pleo: European corporate cards and expense management platform serving SMBs and mid-market. Comparable in product (cards with spending controls, automated expense reports) and business model, though focused on European geographies rather than LATAM.

Emerging players

• Tribal Credit: Emerging-markets-focused B2B credit and corporate cards platform with strong LATAM presence, serving SMEs and mid-market companies. Comparable to Loto in offering corporate cards with spend controls and is one of the more directly competitive regional alternatives for the same customer segment.

Broad incumbents

• Brex: Global incumbent in corporate cards and expense management, publicly valued in the billions and serving tens of thousands of businesses. Comparable in product category (corporate cards, expense management, bill pay) and broader enterprise targeting, but operates at much larger scale and has begun expanding into LATAM, posing a competitive threat to Loto.
• Up Sí Vale: Major LATAM employee benefits voucher provider with strong presence in Mexico and other regional markets. Comparable as another incumbent closed-loop voucher network being displaced by card-based benefits products like Loto's.
• Ramp: US-headquartered corporate cards and spend management platform widely regarded as a category leader in mid-market expense automation. Comparable in core functionality (cards, approval workflows, ERP integration, AI-powered receipt processing) and could expand into LATAM as the regional category matures.
• Sodexo Benefits & Rewards Services: Global incumbent in employee benefits and voucher networks operating across LATAM. Comparable as the established closed-loop voucher provider whose model Loto is displacing; Loto explicitly markets its open-loop Visa cards as superior to Sodexo-style voucher networks.

Others

• Pomelo: LATAM fintech-as-a-service platform enabling companies to issue cards and embed financial products. Comparable as LATAM card-issuing infrastructure that could either partner with or compete against Loto at the issuer/processing layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loto-latam
• Instagraminstagram.com/loto.latam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loto Latam