Clara
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Clara firmographics
Firmographics- Name
- Clara
- Legal name
- Clara
- Website
- https://clara.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Clara industry classification
Industry- Product category
- Legal Operations Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Records Management, Information Governance & Retention (BPAEAPAO)
Keywords
Where Clara is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Clara business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription for company formation, cap table management, and document generation. Early-stage companies receive free basic access with premium features available for paid tiers.
- Formation Fees: One-time fees for digital company incorporation services across various jurisdictions including ADGM, DIFC, Cayman, and other supported jurisdictions.
- Bundle Packages: Bundled offerings combining formation with platform subscription at discounted rates, saving up to $795 compared to individual purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for early-stage companies |
| Subscription | Annual | Premium platform subscription |
| Subscription | Multi-year contract | Formation bundle with subscription |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Clara product offering
Product offeringCore offering
Clara provides a digital legal operating system for startups and growth-stage companies, covering company incorporation, cap table and equity management on the Open Cap Table Format, secure document storage in a Data Room, automated legal document generation, scenario modeling, ESOP calculation, and embedded Clara Money workflows. It supports cross-border corporate housekeeping across ADGM, DIFC, Cayman Islands, Delaware, Singapore, BVI, and Saudi Arabia from a single proprietary platform, augmented by a human Concierge Service.
Product overview
Clara is a legal operating system offering a platform-plus-modules architecture for startups. The core products include Incorporation (digital company formation across multiple jurisdictions), Equity Management (cap tables and ESOP management), and Data Room (document storage and management). These integrate with the Concierge Service for hands-on support and the ESOP Calculator tool. The platform automates legal tasks including document generation, company administration, and equity management, enabling startups to focus on growth while reducing legal and administrative costs by over 80%.
Differentiator
Problem solved
Functional benefit
Brands
- Clara Formations: Digital company formation services for incorporation in various jurisdictions
- Clara Money
- Clara Education
Quantifiable outcome
- 80% savings on annual legal and admin fees
- +4 more outcomes
Companies that use Clara
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Clara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature7 records
Clara partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and minor.
- RemotePassmajorStrategic partnership combining Clara's company operating system with RemotePass's remote workforce management and global payroll platform. Enables seamless experience for businesses establishing foreign entities and managing cross-border teams.
- BOTH Corporate Services LimitedminorClara acquired BOTH Corporate Services Limited marking an expansion of its growth strategy and rapid customer base expansion through acquisition.
- TechstarsmajorTechstars, as Clara's first institutional investor and accelerator partner, uses Clara to automate legal functions for portfolio founders. Partnership provides preferential access and educational support for Techstars Dubai Accelerator participants.
- BIM VenturesminorSaudi venture studio that collaborated with Clara on its Riyadh office launch event, building successful sustainable enterprises in the Kingdom.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Clara competitors and assessment
Company assessmentDirect peers
- Ledgy: European-headquartered equity management and cap table platform. Competes head-to-head with Clara in the international startup segment, with comparable focus on cross-border and ESOP use cases.
- Pulley: Cap table and equity management platform for startups. Named by Clara as a direct competitor in the cap table category, particularly for early-stage and growth-stage companies.
- Firstbase: US-focused startup incorporation and back-office platform. Direct competitor in the digital company formation category, particularly for founders incorporating in Delaware and accessing banking/payroll add-ons.
- Carta: Global leader in cap table management and equity administration. Directly competes with Clara's Equity Management product; Clara explicitly positions itself as the international-startup alternative to Carta, citing GrubTech's migration from Carta to Clara.
- Stripe Atlas: Digital company incorporation service (primarily US Delaware) bundled with banking and tax tools. Competes with Clara's Incorporation product for founders seeking a one-stop formation + banking solution; Clara extends this model to ADGM, DIFC, Cayman, BVI, Singapore, and Saudi Arabia.
Broad incumbents
- Deel: Global HR, payroll, and entity management platform. Overlaps with Clara on cross-border entity formation and contractor/employee compliance, but operates as a broader workforce platform rather than a startup-legal specialist.
- LegalZoom: Large-scale online legal services and business formation provider in the US. Incumbent competitor in the incorporation and small-business legal services category, though primarily US-focused versus Clara's MENA and international footprint.
Emerging players
- RemotePass: MENA-focused remote workforce management and global payroll platform. Strategic partner of Clara for cross-border team management; partial overlap on the international employer-of-record and payroll needs of Clara's founder customers.
- Air-inc: Japan-based startup incorporation, banking, and cap table platform. Comparable business model to Clara's international startup legal operating system, though geographically focused on Japan and Asia rather than MENA.
Regional players
- Creative Zone: UAE-based business setup and corporate services firm operating in UAE free zones including DMCC, IFZA, and others. Regional competitor to Clara's ADGM/DIFC formation business in the UAE corporate services market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clara social profiles
Digital presenceClara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clara leadership team
Management profileNumber of profiles
Profiles6 records
Clara subsidiaries and ownership
Company hierarchySubsidiaries1 record
Clara funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clara
What does Clara do?
Clara provides a digital legal operating system for startups and growth-stage companies, covering company incorporation, cap table and equity management on the Open Cap Table Format, secure document storage in a Data Room, automated legal document generation, scenario modeling, ESOP calculation, and embedded Clara Money workflows. It supports cross-border corporate housekeeping across ADGM, DIFC, Cayman Islands, Delaware, Singapore, BVI, and Saudi Arabia from a single proprietary platform, augmented by a human Concierge Service.
Is Clara a public or private company?
Clara is a private company. It is classified as corporate owned and is currently acquired.
When was Clara founded?
Clara was founded in 2018. It employs 51 to 100 people.
Where is Clara based?
Clara is headquartered in London, United Kingdom, in the Europe region.
How does Clara make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are formation Fees and bundle Packages.
Who are Clara's main competitors?
Direct peers on record are Ledgy, Pulley, Firstbase, Carta and Stripe Atlas. Broad incumbents are Deel and LegalZoom. Emerging players are RemotePass and Air-inc. Creative Zone is listed as a regional player.
Does Clara have an API?
No public API is recorded for Clara.
What industry is Clara in?
Clara's product category is Legal Operations Software. Its primary akta.pro industry code is BPAEAPAO, Records Management, Information Governance & Retention. Its NAICS code is 5132 and its SIC code is 7370.