Branch
Branch is a New York-based direct-to-consumer office furniture brand founded in 2018 that designs and sells ergonomic chairs, standing desks, and workspace accessories online to work-from-home individuals, teams, and businesses across the US and Canada.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Branch does
Branch is a New York-headquartered, direct-to-consumer office furniture brand founded in 2018 that designs, sources, and sells ergonomic chairs, height-adjustable standing desks, and workspace accessories through its own e-commerce platform. The company's product portfolio is anchored by six ergonomic chair SKUs (priced $259-$599) and four desk SKUs (priced $249.50-$749), supplemented by accessories ranging from $35 laptop stands to $339 storage trolleys, with ergonomic certification, premium materials, and design-forward aesthetics positioned as the core product proposition. The underlying "technology" is ergonomic design backed by scientific testing rather than software, with a proprietary quiz-based product recommendation engine (Design My Office) used to guide consumer purchase decisions.
The company operates a dual-channel go-to-market: a consumer-facing DTC storefront at branchfurniture.com and a dedicated enterprise portal at business.branchfurniture.com supported by a field sales team offering space planning and bulk configuration. Distribution is supplemented by physical showrooms and a Trade Program serving interior designers and architects. Branch monetizes exclusively through one-time unit sales (no recurring or subscription revenue), with bundle discounts and seasonal promotions (up to 20% off during Black Friday) used to drive attach and average order value. Free shipping is offered above $90 order thresholds, and a 30-day trial reduces purchase friction.
Branch serves two primary customer segments: work-from-home individuals (the post-COVID core) and teams/businesses outfitting offices, with secondary reach into the design professional community via the Trade Program. The company claims 600,000+ lifetime customers, 8,000+ five-star reviews, and media validation from Wired (best overall office chair among 70 tested), CNN, CNET, Forbes, Wirecutter, GQ, and New York Magazine. Branch has raised approximately $13.9M in venture funding across a 2019 seed (led by Nine Four Ventures), a 2020 round, and a $10M Series A in April 2022 led by Springdale Ventures, with participation from Maywic Select Investments and Alate Partners. Leadership comprises co-founders Gregory Hayes (CEO), Verity Sylvester, Sib Mahapatra, and founding team/advisor Aashay Sanghvi.
Branch firmographics
Firmographics- Name
- Branch
- Legal name
- Branch
- Website
- https://branchfurniture.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Branch is a New York-based direct-to-consumer office furniture brand founded in 2018 that designs and sells ergonomic chairs, standing desks, and workspace accessories online to work-from-home individuals, teams, and businesses across the US and Canada.
- Ownership category
- akta.pro rank
Branch industry classification
Industry- Product category
- Office Furniture
- NAICS
- Furniture Retailers (449110), Office Supplies and Stationery Retailers (45941)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industries
- Office Furniture & Workspace Accessories Retail (CRALABAE), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)
Keywords
Where Branch is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Branch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Furniture Sales: Branch generates revenue primarily through the direct sale of physical office furniture products including ergonomic chairs, standing desks, and accessories. All products are sold directly to consumers and businesses via the company's e-commerce platform at one-time purchase prices. The company offers bundle discounts to encourage multi-product purchases and cross-selling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Office Chairs from $259 to $599 |
| Unit Pricing | Pay-as-you-go | Standing Desks from $299 to $749 |
| Unit Pricing | Pay-as-you-go | Accessories from $35 to $339 |
| Unit Pricing | Pay-as-you-go | Sale of the Year - Up to 20% off sitewide |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Branch product offering
Product offeringCore offering
Branch designs and sells ergonomic office furniture directly to consumers and businesses through its e-commerce platform and dedicated Branch Business enterprise portal. Its product line includes ergonomic office chairs, electric height-adjustable standing desks, fixed-height desks, and workspace accessories (monitor stands, laptop stands, lamps, storage, footrests, and chair mats), priced as one-time purchases with bundle discounts and seasonal sales.
Product overview
Branch is a direct-to-consumer office furniture company offering a unified portfolio of ergonomic chairs, standing desks, and workspace accessories. The core product line centers on adjustable ergonomic chairs (Ergonomic Chair, Ergonomic Chair Pro, Daily Chair, Verve Chair, Softside Chair, Saddle Chair) and height-adjustable standing desks (Duo Standing Desk, Standing Desk, Office Desk, Daily Desk). The company also sells accessories including monitor stands, laptop stands, desk lamps, storage solutions, and ergonomic supports. A notable sub-brand is the Ergonomic Chair Pro: SEGA Edition featuring gaming-themed designs. Branch operates two platforms: a consumer direct-to-consumer site and Branch Business for enterprise team furnishing. The company positions itself on ergonomic certification, premium build quality at accessible price points, and design-forward aesthetics. Press mentions highlight recognition from Wired, Forbes, CNN, and Wirecutter.
Differentiator
Problem solved
Functional benefit
Brands
- Branch Business: Business/enterprise sales division for team office furnishing
- Branch x SEGA
Products and services
- Ergonomic Chair Primary office chair offering ergonomic support, adjustable features, and comfort for long work sessions. Priced at $359 and targeted at home office and team office users.
- Ergonomic Chair Pro Premium ergonomic chair with enhanced adjustability and support features, available in 15 colors. Priced at $499. Recognized as best overall office chair by WIRED.
- Daily Chair Everyday office chair designed for comfort during regular work hours. Priced at $259 as Branch's entry-level chair offering.
- Verve Chair Executive-style ergonomic chair with premium aesthetics, available in 7 colors. Priced at $599 as the premium chair offering.
- Softside Chair Upholstered chair with soft side panels for comfort. Priced at $299.
- Saddle Chair Ergonomic saddle-style stool for active sitting. Priced at $319+.
- Duo Standing Desk Electric height-adjustable standing desk with dual motor system. Priced at $549, available in 12 colors and multiple sizes.
- Standing Desk Premium electric standing desk with height adjustment capabilities. Priced at $749.
- Office Desk Fixed-height office desk with work surface. Priced at $499, currently on sale for $249.50.
- Daily Desk Entry-level desk solution for home offices. Priced at $299, available in 6 colors.
- Small Filing Cabinet Compact filing cabinet for office storage. Priced at $239.
- Adjustable Footrest Ergonomic footrest with adjustable height for improved comfort under a desk. Priced at $99.
- Woven Chair Mat Protective floor mat for office chairs. Priced at $149, available in 5 colors.
- Laptop Stand Adjustable laptop stand for ergonomic positioning. Priced at $35.
- Headphone Stand Desk-mounted headphone holder. Priced at $39, available in 3 colors.
- Monitor Stand Elevated monitor stand for ergonomic screen positioning. Priced at $119+.
- Desk Drawer Under-desk drawer for additional storage. Priced at $99+.
- Desktop Organizer Organizer for desk accessories and supplies. Priced at $89.
- Desk Caddy Desktop caddy for organizing office supplies. Priced at $179.
- Shore Lamp Desk lamp with distinctive bottle-shaped design. Priced at $145, available in 2 colors.
- Alumina Lamp Aluminum desk lamp for workspace lighting. Priced at $235.
- Type 75 Desk Lamp Designer desk lamp from the Type 75 collection. Priced at $289.
- Block Trolley Mobile storage trolley for office items. Priced at $339, available in 4 colors.
- Ergonomic Chair Pro: SEGA Edition Gaming-themed version of the Ergonomic Chair Pro featuring three SEGA-inspired designs: Sonic the Hedgehog, SEGA Genesis, and SEGA Dreamcast. Targeted at gamers.
- Workspace Bundles Pre-configured workspace bundles combining chairs, desks, and accessories at discounted prices for complete office setups.
- Branch Business Enterprise Platform Enterprise-focused sales platform for furnishing team workspaces, offering bulk ordering, dedicated sales support, free space planning, and business-specific product bundles for companies outfitting offices.
Quantifiable outcome
- 600,000+ customers served
- +2 more outcomes
Companies that use Branch
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Branch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Branch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEGAflagshipBranch launched the Branch x SEGA Collection, a co-branded line featuring the bestselling Ergonomic Chair Pro in three iconic SEGA-inspired designs: Sonic the Hedgehog, SEGA Genesis, and SEGA Dreamcast. This represents a flagship product collaboration targeting the gaming community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Branch competitors and assessment
Company assessmentDirect peers
- Fully: Fully is a DTC ergonomic office furniture brand (chairs, standing desks, accessories) targeting the same WFH and small-team buyer as Branch, with overlapping product categories and similar price points.
- Autonomous: Autonomous sells ergonomic office chairs (SmartDesk, ErgoChair) direct-to-consumer and to businesses, competing head-to-head with Branch across chairs, standing desks, and bundles at comparable mid-market price points.
- FlexiSpot: FlexiSpot is a leading DTC standing-desk brand offering height-adjustable desks and ergonomic accessories at similar price points to Branch, with strong overlap in the WFH segment.
- UPLIFT Desk: UPLIFT Desk is a DTC standing-desk and ergonomic chair retailer competing directly with Branch on standing desks, office chairs, and accessories with comparable customization.
Broad incumbents
- Herman Miller: Herman Miller is the premium office furniture incumbent (Aeron, Embody) that Branch explicitly positions against on price; Branch's accessible ergonomic strategy targets buyers priced out of Herman Miller's traditional catalog.
- Steelcase: Steelcase is a global office-furniture incumbent whose high-end seating and workstation portfolio competes with Branch in the enterprise segment and increasingly in DTC channels.
- Haworth: Haworth is a contract-office-furniture manufacturer competing with Branch for enterprise and team-office deployments, especially where ergonomic task seating is specified.
- IKEA (MARKUS / office range): IKEA's home-office range competes at the value end of the same WFH category Branch serves, particularly with budget-conscious individual buyers furnishing a first home office.
- Wayfair: Wayfair is a large online furniture retailer carrying multiple office-chair and standing-desk brands; Branch competes with Wayfair for consumer home-office furniture purchases through differentiated brand and ergonomic positioning.
Emerging players
- Article: Article is a DTC modern-furniture brand that overlaps with Branch at the work-from-home buyer, particularly in desks, chairs, and design-forward home-office setups with a similar mid-market price band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Branch social profiles
Digital presenceBranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Branch leadership team
Management profileNumber of profiles
Profiles4 records
Branch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Branch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Branch
What does Branch do?
Branch designs and sells ergonomic office furniture directly to consumers and businesses through its e-commerce platform and dedicated Branch Business enterprise portal. Its product line includes ergonomic office chairs, electric height-adjustable standing desks, fixed-height desks, and workspace accessories (monitor stands, laptop stands, lamps, storage, footrests, and chair mats), priced as one-time purchases with bundle discounts and seasonal sales.
Is Branch a public or private company?
Branch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Branch founded?
Branch was founded in 2018. It employs 11 to 50 people.
Where is Branch based?
Branch is headquartered in New York, United States, in the North America region.
How does Branch make money?
One revenue line is on record: direct Furniture Sales.
Who are Branch's main competitors?
Direct peers on record are Fully, Autonomous, FlexiSpot and UPLIFT Desk. Broad incumbents are Herman Miller, Steelcase, Haworth, IKEA (MARKUS / office range) and Wayfair. Article is listed as an emerging player.
Does Branch have an API?
No public API is recorded for Branch.
What industry is Branch in?
Branch's product category is Office Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 449110 and its SIC code is 5712.