FlexiSpot
- Company typePrivate
- Founded2016
- HeadquartersLivermore, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
FlexiSpot firmographics
Firmographics- Name
- FlexiSpot
- Website
- https://flexispot.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
FlexiSpot industry classification
Industry- Product category
- Ergonomic Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (except Wood) Manufacturing (337214), Wood Office Furniture Manufacturing (337211), Home Furnishings Retailers (44912)
- SIC
- Office Furniture (2520), Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where FlexiSpot is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FlexiSpot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through flexispot.com website with free shipping to 48 US states
- Marketplace Sales: Sales through Amazon marketplace, including promotional events like Prime Day, Memorial Day, and seasonal sales
- Financing Services: Partnership with Klarna for installment payment options and HSA/FSA acceptance for eligible products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E7 Pro Premium Standing Desk - $499.99 (regular) |
| One time/ perpetual license | Pay-as-you-go | E7 Premium Standing Desk - $339.99 (regular) |
| One time/ perpetual license | Pay-as-you-go | Sentinel Ergonomic Chair - $420 (regular) |
| One time/ perpetual license | Pay-as-you-go | ErgoX Ergonomic Chair - $420 (regular) |
| One time/ perpetual license | Pay-as-you-go | C7 Morpher Office Chair - $800/£800 (regular) |
| One time/ perpetual license | Pay-as-you-go | LED King Bed Frame - $380 (regular) |
| One time/ perpetual license | Pay-as-you-go | Kana Japanese Joinery Bed Oak - $549.99 (regular) |
| One time/ perpetual license | Pay-as-you-go | E5 Standard Standing Desk - $349.99 (regular) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
FlexiSpot product offering
Product offeringCore offering
FlexiSpot designs, sources, and sells ergonomic furniture directly to consumers, with electric height-adjustable standing desks and ergonomic office chairs as flagship products. The portfolio extends to Japanese-joinery beds, modular sofa beds, kids' beds, nightstands with integrated charging, modular storage cabinets, washable rugs, and walking pad treadmills for the home and office wellness market.
Product overview
FlexiSpot is a direct-to-consumer smart furniture company offering a comprehensive portfolio of ergonomic and wellness-focused home and office products. The product lineup centers on height-adjustable standing desks (E7 Pro, E7, E7 Plus, E7L, E5, Fusion Retro) as the core offering, complemented by ergonomic office chairs (C7, C7 Max, C7 Morpher, Apollo) emphasizing adjustability and lumbar support. The company has expanded into bedroom furniture including Japanese joinery beds (Kana, Kana Retro) with capacities up to 1800 lbs, LED-accented bed frames with integrated USB charging, modular sofa beds, and children's furniture. Supporting categories include recliners (Lotus Swivel Rocker), nightstands with charging capabilities, modular storage cabinets, and washable rugs. All products emphasize ergonomic design, quality materials (solid wood, automotive-grade steel), and direct-to-consumer pricing through their website and Amazon sales channel.
Differentiator
Problem solved
Functional benefit
Products and services
- E7 Pro Premium Standing Desk Premium electric height-adjustable standing desk for home offices with dual-motor lifting, 25"-50.6" height range, anti-collision safety, USB charging ports, and 15-year warranty.
- E7 Premium Standing Desk Electric height-adjustable standing desk with 355 lb load capacity, 3-stage dual-motor legs, T-frame or C-frame options, and 15-year warranty for home office users.
- E7 Plus 4-Leg Standing Desk Four-legged electric standing desk with 3-stage legs, 26"-51.6" height range, digital keypad with 4 height presets, and integrated USB charging for enhanced stability and accessory support.
- E7L Pro L-Shaped Standing Desk L-shaped corner electric height-adjustable desk with triple-motor system, 440 lb capacity, reversible panel orientation, and 15-year warranty for spacious workstations.
- L-shaped Executive Electric Standing Desk L-shaped electric corner standing desk with farmhouse wood-grain finish, 242 lb weight capacity, and 5-year warranty on frame and motor for executive home offices.
- E5 Standard Standing Desk Economical electric height-adjustable standing desk with dual motor, 220 lb weight capacity, anti-collision safety, and 4 memory presets for budget-conscious home offices.
- Fusion Retro Standing Desk Mid-century modern executive electric standing desk with integrated drawers, monitor shelf, walnut finish, dual motors, and 275 lb capacity for stylish home offices.
- C7 Premium Ergonomic Office Chair Ergonomic office chair with self-adaptive dynamic lumbar support, 3D armrests, 110° reclining backrest, hidden footrest, adjustable headrest, and 10-year warranty for all-day desk work.
- C7 Max Professional Ergonomic Office Chair Professional ergonomic chair with 5D armrests, DuPont mesh backrest, auto gravity-sensing chassis supporting 99-330 lbs, AirLumbar inflatable support, and 135° recline for premium home offices.
- C7 Morpher Premium Back Support Chair Ergonomic chair with Flexlean forward tilt, Flexlide backrest that moves with the user, AirLumbar inflatable support, and 380 lb capacity for advanced posture correction.
- Apollo Premium Butterfly-Back Ergonomic Chair Premium ergonomic chair with butterfly-wing-inspired backrest, SyncGlide synchronized seat-back movement, 4D headrest, adaptive lumbar support, 4D armrests, and retractable footrest for taller users.
- L3 Essential Brown Office Chair Vintage-style brown office chair with silent casters, high-density foam seat, adjustable height with lockable rocking, and waterproof stain-resistant leather for executive or home office use.
- Lotus Swivel Rocker Recliner Electric swivel and rocking recliner with built-in USB/USB-C charging, hidden storage compartment, eco-conscious PP cotton padding, and 25,000+ cycle durability for living-room relaxation.
- Kana Japanese Joinery Bed (Oak) Solid-wood Japanese joinery bed crafted from Vietnam rubberwood with 1500 lb capacity, 96° tilted headboard, and 10-minute tool-free assembly for wobble-free bedroom furniture.
- Kana Retro Japanese Joinery Bed Mid-century styled Japanese joinery bed with FAS-grade walnut veneer, 1800 lb capacity, larger headboard with built-in shelf, 15 slats, and 10-minute tool-free assembly for premium bedroom use.
- King LED Bed Frame with USB-C Charging King size bed frame with integrated 16-color LED lighting (music-syncing modes), built-in charging station with USB-A, USB-C, and AC outlets, 1200 lb capacity, and luxe corduroy wingback headboard for tech-forward bedrooms.
- Lumi Evo Kids Bed 2-in-1 Montessori kids floor bed that converts to a standard bed, featuring protective bedside panels, round corners, 15 slats, and 100% solid wood with non-toxic waterborne finish for safe children's rooms.
- Nest Modular Power Sofa Bed Modular power sofa bed with independently controlled seat modules, zero-wall design, six-point ergonomic support, 10X Shield waterproof fabric, USB and Type-C power, and smart storage chaise for living-room sleeping.
- Kana Two-Drawer Nightstand Solid-wood nightstand in oak or walnut finish with one or two drawers, fully assembled delivery, waterproof surface, and adjustable foot pads for bedroom storage.
- Kana Retro Nightstand with Charging Station Solid-wood nightstand with integrated charging station offering 2 AC outlets, 2 USB ports, and a Type-C port, plus one drawer and an open shelf for tech-equipped bedrooms.
- Kana Modular Cabinet Modular storage cabinet configurable as credenza, shelving, or dresser with tool-free assembly, solid wood construction, anti-tip safety kit, and waterproof surface for flexible home storage.
- FlexiSpot Washable Rugs (RGP1) Machine washable area rugs with detachable two-piece patented design, dual non-slip grippers, water-repellent coating, and OEKO-TEX STANDARD 100 certification for living rooms, bedrooms, dining areas, and hallways.
- Walking Pad (Walking Treadmill) Compact foldable walking treadmill for home use with shock absorption, adjustable speeds, storage capabilities, and smart app pairing for active workstations and under-desk exercise.
- WPS01 2-in-1 Walking Treadmill Compact foldable 2-in-1 walking and running treadmill with 2.25 HP motor, 8 shock-absorbing pads, 264 lb capacity, and speeds up to 6.2 mph for home active-workstation use.
Quantifiable outcome
- 30,000+ lift tests passed for desk durability
- +4 more outcomes
Companies that use FlexiSpot
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
FlexiSpot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
FlexiSpot partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Paul GeorgeflagshipNBA All-Star Paul George serves as FlexiSpot's North American Brand Ambassador for the Champions Don't Clock Out campaign, promoting ergonomic products for work, rest, and recovery.
- Linus Tech TipsflagshipMajor tech YouTuber with 16.5M followers who endorses FlexiSpot E7 Plus desk and C7 chair, recommending them as sturdy and comfortable for home office setups. Regular content featuring FlexiSpot products.
- Bob & BradcoreMost famous physical therapists on the internet (5.36M followers) who recommend FlexiSpot C7 Morpher chair for being fully adjustable and keeping users pain-free.
- Dr. Tyler Bigenho DCcoreChiropractor founder of CleanSpine in Irvine, CA (1.22M followers) who recommends the C7 Morpher chair as adjustable, supportive, and great for posture.
- Dr. Holden StanfillminorChiropractor (1.19M followers) endorsing E7 Pro desk stability, noting he can sit on it while it moves and it stays rock solid.
- Basically HomelessminorDIY/builder content creator (2.1M followers) known for ingenious builds and experimental setups, endorsing FlexiSpot standing desks.
- KlarnacoreProvides installment payment options for FlexiSpot products, enabling customers to make purchases through monthly payments.
- AmazoncoreMajor marketplace distribution channel for FlexiSpot products, featuring regular promotional sales during Prime Day, Memorial Day, and seasonal events.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
FlexiSpot competitors and assessment
Company assessmentDirect peers
- Uplift Desk: Uplift Desk is a direct competitor to FlexiSpot in the premium height-adjustable standing desk category, offering the V2 and V2 Commercial desks with similar dual-motor specs and warranty terms, primarily DTC through upliftdesk.com.
- Fully (Jarvis): Fully's Jarvis standing desk is one of the most direct FlexiSpot competitors, offering electric height-adjustable desks and ergonomic accessories with comparable pricing, warranty, and DTC distribution model.
- Autonomous: Autonomous sells the SmartDesk Core/Pro as a direct competitor to FlexiSpot's E7 line, with a strong DTC and B2B office furniture focus, similar tech YouTuber endorsements, and comparable pricing tiers.
- Vari: Vari offers the Electric Standing Desk and Task Chair as direct competitors to FlexiSpot's desks and ergonomic chairs, targeting the same home office and small business buyer with assembled-in-the-USA positioning.
Emerging players
- Branch Furniture: Branch is an emerging DTC office furniture competitor offering standing desks and ergonomic chairs aimed at remote workers and small businesses, overlapping with FlexiSpot's home office core buyer.
- Ergotron: Ergotron makes sit-stand workstations and ergonomic furniture for both home and office, with products like the WorkFit series that overlap with FlexiSpot's height-adjustable desk category for the health-conscious and active-workstation segments.
Broad incumbents
- Steelcase: Steelcase is a broad incumbent office furniture manufacturer offering height-adjustable desks (Series 1, Ology) and ergonomic seating (Gesture, Leap) that overlap with FlexiSpot's commercial-grade offerings and increasingly compete in the home office.
- Herman Miller: Herman Miller (now MillerKnoll) is a broad incumbent in ergonomic office seating (Aeron, Embody) and office furniture, with comparable price points to FlexiSpot's premium chairs and B2B distribution muscle that FlexiSpot lacks.
- IKEA: IKEA is a broad incumbent in home and home office furniture with the BEKANT/UPPSPEL standing desk lines and MARKUS office chair that compete with FlexiSpot at the budget end and via global flat-pack distribution.
- Humanscale: Humanscale is a broad incumbent in ergonomic seating and monitor arms, with Freedom and World Chair lines that overlap with FlexiSpot's C7 ergonomic chair range and target the same posture-conscious buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FlexiSpot social profiles
Digital presenceFlexiSpot compliance and trust
Trust signalCompliance1 record
FlexiSpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexiSpot leadership team
Management profileNumber of profiles
Profiles2 records
FlexiSpot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexiSpot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexiSpot
What does FlexiSpot do?
FlexiSpot designs, sources, and sells ergonomic furniture directly to consumers, with electric height-adjustable standing desks and ergonomic office chairs as flagship products. The portfolio extends to Japanese-joinery beds, modular sofa beds, kids' beds, nightstands with integrated charging, modular storage cabinets, washable rugs, and walking pad treadmills for the home and office wellness market.
Is FlexiSpot a public or private company?
FlexiSpot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlexiSpot founded?
FlexiSpot was founded in 2016. It employs 1,001 to 5,000 people.
Where is FlexiSpot based?
FlexiSpot is headquartered in Livermore, United States, in the North America region.
How does FlexiSpot make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales and financing Services.
Who are FlexiSpot's main competitors?
Direct peers on record are Uplift Desk, Fully (Jarvis), Autonomous and Vari. Emerging players are Branch Furniture and Ergotron. Broad incumbents are Steelcase, Herman Miller, IKEA and Humanscale.
Does FlexiSpot have an API?
No public API is recorded for FlexiSpot.
What industry is FlexiSpot in?
FlexiSpot's product category is Ergonomic Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 3372 and its SIC code is 2520.