Kippy
- Company typePrivate
- Founded2013
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Kippy firmographics
Firmographics- Name
- Kippy
- Legal name
- Kippy S.r.l.
- Website
- https://kippy.eu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kippy industry classification
Industry- Product category
- Pet Wearables / GPS Pet Trackers
- NAICS
- Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where Kippy is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Kippy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel
Revenue model
- Hardware Sales: One-time sale of GPS tracking devices (Kippy DOG at €39.99, Kippy CAT at €31.99 with subscription). Device includes the physical tracker unit purchased upfront.
- Subscription Services: Recurring monthly or annual subscription fees for cellular data connectivity required to operate the device. Subscriptions range from €3.33/month (60-month plan) to €10.99/month (monthly plan with 4-month minimum commitment). Annual plans available at €69.99/year (12 months) and €99.99/2 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kippy DOG device |
| Unit Pricing | Pay-as-you-go | Kippy CAT device |
| Subscription | Monthly | Monthly Subscription |
| Subscription | Annual | Annual Subscription (Premium) |
| Subscription | Multi-year contract | 2-Year Subscription (Ultimate) |
| Subscription | Multi-year contract | 5-Year Subscription (Supreme) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels11 records
Kippy product offering
Product offeringCore offering
Kippy designs, manufactures, and sells IoT-based GPS tracking and activity monitoring devices for pets (dogs and cats). Hardware units (Kippy DOG, Kippy CAT) are sold via the company's own e-commerce store and require an ongoing cellular data subscription (monthly, annual, 2-year, or 5-year plans) that enables real-time location tracking, geofence alerts, and activity/health monitoring through a companion mobile app.
Product overview
Kippy offers a portfolio of GPS pet trackers and activity monitors consisting of three hardware device lines (Kippy DOG, Kippy CAT, and legacy Kippy EVO) paired with a mandatory cellular data subscription service. The devices provide real-time location tracking without distance limits, geofence boundary alerts, and activity monitoring that tracks steps, sleep, and fitness comparisons. All devices connect via an integrated SIM card covering Europe and require a subscription (available in monthly, annual, and multi-year plans starting at €3.33/month) activated through the Kippy mobile app for iOS and Android. The company was founded in Milan in 2013 and became part of Datamars group in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Kippy DOG: GPS tracker and activity monitor for dogs
- Kippy CAT
- Kippy EVO
Products and services
- Kippy DOG GPS tracker and activity monitor designed for dogs. Provides real-time location tracking with unlimited range, geofence boundary alerts, and activity monitoring (steps, sleep, fitness benchmarking) via the Kippy mobile app. Waterproof IP67, 29.6g, up to 15-day battery. Requires a Kippy cellular data subscription for operation.
- Kippy CAT GPS tracker and activity monitor purpose-built for cats over 4kg. Weighs under 25g, battery life up to 12 days, waterproof IP67, with an automatic safety release mechanism to prevent strangulation. Requires Kippy subscription.
- Kippy EVO Earlier-generation GPS pet tracker and activity monitor from Kippy with associated accessories. Legacy model superseded by the current Kippy DOG and Kippy CAT devices.
- Kippy App Companion mobile app for iOS and Android that allows owners to view their pet's real-time location, manage virtual fences (geofences), monitor activity, and activate the cellular subscription required by Kippy hardware.
- Kippy Cellular Subscription Service Recurring cellular data subscription required to activate any Kippy device. Plans range from €10.99/month (4-month minimum) to €69.99/year, €99.99/2 years, and €199.99/5 years (lowest per-month cost €3.33). Provides coverage across Europe via built-in SIM.
Quantifiable outcome
- Battery life up to 15 days for dogs, 12 days for cats
- +3 more outcomes
Companies that use Kippy
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Kippy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature6 records
Kippy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DatamarscoreSwiss company Datamars acquired Kippy in May 2023 to strengthen its portfolio of pet well-being and real-time monitoring solutions. Kippy became part of Datamars Group, the leader in pet identification and reunification services.
- Italian Veterinary UniversitiesminorKippy collaborates with leading Italian veterinary universities to develop products that meet current pet needs and anticipate future challenges in animal health and welfare.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Kippy competitors and assessment
Company assessmentDirect peers
- Tractive: Tractive is the most direct competitor — Austrian-founded GPS pet tracker with live tracking, activity monitoring, and a mandatory subscription across Europe and globally. Closely comparable product, target customer (pet owners), and subscription hardware-plus-recurring-fee business model.
- Whistle (Mars Petcare): Whistle is a U.S.-based GPS and health-monitoring pet tracker acquired by Mars Petcare. It competes head-on with Kippy on activity monitoring, geofencing, and subscription-funded tracking, though it is primarily North American in distribution.
- Pawtrack: Pawtrack is a UK-based GPS cat collar with live tracking and roaming SIM coverage across Europe. It is the closest pure-cat-tracking peer to Kippy CAT, with a similar subscription model and feline-specific safety considerations.
- Tabcat: Tabcat is a UK-based pet (primarily cat) tracking device using radio-frequency directional technology rather than cellular GPS. It serves the same feline owner niche as Kippy CAT with a different underlying technology.
- Pod Trackers: Pod Trackers is a UK-based pet GPS tracker with subscription-funded cellular coverage across Europe. Direct comparable to Kippy on business model, target customer, and product functionality.
- Loc8tor: Loc8tor makes RF-based directional trackers for pets and people. Overlaps with Kippy on the pet-location category but uses different (non-cellular) technology and a one-time hardware purchase model.
Emerging players
- Findster: Findster offers GPS pet trackers with optional subscription-free operation via proprietary mesh technology. It overlaps with Kippy on dog tracking and activity monitoring but competes on the no-monthly-fee positioning.
- Jiobit (Life360): Jiobit makes small cellular GPS trackers initially for kids and now extending to pets, owned by Life360. Comparable on miniaturized cellular tracking hardware and subscription model, with broader consumer-brand reach than Kippy.
Broad incumbents
- PetSafe (Radio Systems): PetSafe is a large pet-products brand offering containment and GPS tracking products among a broad portfolio. Relevant as an established multi-category pet tech incumbent with retail distribution Kippy could leverage or compete against.
- Garmin (Alpha, Astro, LTE Dog Collars): Garmin offers GPS dog tracking collars (Alpha, Astro series) primarily for hunting and working dogs, plus a newer LTE-connected device. Larger incumbent with overlapping pet-tracking capability but oriented to outdoor/sporting use cases rather than urban companion animals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kippy social profiles
Digital presenceKippy compliance and trust
Trust signalCompliance1 record
Kippy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kippy leadership team
Management profileNumber of profiles
Profiles1 record
Kippy funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kippy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kippy
What does Kippy do?
Kippy designs, manufactures, and sells IoT-based GPS tracking and activity monitoring devices for pets (dogs and cats). Hardware units (Kippy DOG, Kippy CAT) are sold via the company's own e-commerce store and require an ongoing cellular data subscription (monthly, annual, 2-year, or 5-year plans) that enables real-time location tracking, geofence alerts, and activity/health monitoring through a companion mobile app.
Is Kippy a public or private company?
Kippy is a private company. It is classified as corporate owned and is currently operating.
When was Kippy founded?
Kippy was founded in 2013. It employs 11 to 50 people.
Where is Kippy based?
Kippy is headquartered in Milano, Italy, in the Europe region.
How does Kippy make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services.
Who are Kippy's main competitors?
Direct peers on record are Tractive, Whistle (Mars Petcare), Pawtrack, Tabcat, Pod Trackers and Loc8tor. Emerging players are Findster and Jiobit (Life360). Broad incumbents are PetSafe (Radio Systems) and Garmin (Alpha, Astro, LTE Dog Collars).
Does Kippy have an API?
No public API is recorded for Kippy.
What industry is Kippy in?
Kippy's product category is Pet Wearables / GPS Pet Trackers. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs). Its NAICS code is 459910.