USF Federal Credit Union

What USF Federal Credit Union does

USF Federal Credit Union is a federally chartered, member-owned financial cooperative founded in 1958 and headquartered in Temple Terrace, Florida, with operations across Tampa Bay and Central Florida. The institution serves more than 80,000 members, manages over $1.4 billion in assets, and operates 10 owned branches supplemented by access to over 5,600 shared branches and 30,000 fee-free ATMs through the CO-OP network. Member deposits are federally insured to at least $250,000 by the NCUA, and the institution holds Equal Housing Lender status.

USF FCU's core technology is a digital banking platform powered by Orbis (Alkami Technology), delivered through iOS and Android mobile apps and a web portal, with integrated credit-score monitoring via SavvyMoney, peer-to-peer payments via Zelle, and real-time/ instant payment rails. In March 2026, the credit union extended its personal lending capability through a partnership with Upstart, embedding an AI-driven lending marketplace into its application flow. The product set spans deposit products (checking, savings, money market, share certificates, IRAs), lending products (auto, personal, mortgage, home equity, student, business), credit cards (USF Rewards Visa, Green & Gold Visa, Secured Visa), and add-on services including FlexPay (BNPL on debit), Auto Advisors (car-buying concierge), Catalyst Member Rewards, and Greenlight for youth accounts.

USF FCU operates a community-led, direct-to-consumer go-to-market model anchored in employer and university affiliations (notably the University of South Florida and Darden Restaurant Support Center). Revenue is generated primarily through interest income on the loan portfolio, supplemented by deposit account and transaction fees, credit card interchange on Visa programs, and yield-spread economics on deposit products. Pricing is publicly disclosed, with auto loan APRs starting at 4.99%, personal loans at 10.99%–11.99%, money market APYs up to 4.00%, and share certificate APYs up to 3.75%. Marketing relies on social media, content/SEO, community events, and member referral programs.

Name

USF Federal Credit Union

Legal name

USF Federal Credit Union

Website

https://usffcu.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

USF Federal Credit Union is a federally chartered, member-owned cooperative credit union serving more than 80,000 members across 10 branches in Tampa Bay and Central Florida, offering deposit, lending, and credit card products supported by a digital banking platform and fintech partnerships.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union Services)

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), General Purpose Credit Cards (FSAKABAA)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage financing
• Credit union services
• Deposit accounts

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income on Loans: The primary revenue stream is interest income generated from various loan products including auto loans, personal loans, mortgages, home equity products, student loans, and business loans. Rates are competitive with APY/APR ranges disclosed publicly on the website.
2. Deposit Account Fees and Charges: Revenue from fee-based services including overdraft/Convenience Pay fees, stop payment fees, check ordering fees, and monthly maintenance fees (though many accounts have no monthly fees). $5 monthly savings fee applies to members 25+ with no loans and aggregate balance under $300.
3. Credit Card Interchange: Revenue from USF Rewards Visa and Green & Gold Visa credit card programs, generating interchange income from card transactions.
4. Share Certificate and Savings Products: Certificates, IRA accounts, and money market accounts generate fee income and contribute to the institution's deposit base for lending activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

USF Federal Credit Union is a member-owned financial cooperative that provides retail banking products and consumer lending services. Its core offerings include checking and savings accounts, share certificates, money market accounts, IRAs, vehicle loans, personal loans, student loans, mortgage loans, home equity products, and Visa credit cards. The institution serves over 80,000 members across Tampa Bay and Central Florida through 10 physical branches, mobile and online banking platforms, and the CO-OP shared branching network.

Product overview

USF Credit Union operates as a single-unified credit union offering a comprehensive portfolio of banking products and services. The core offering centers on Digital Banking platform integrated with deposit accounts (Checking, Savings, Money Market, Share Certificates, IRA), lending products (Vehicle Loans, Personal Loans, Student Loans, Mortgages, Home Equity), and credit cards (USF Rewards Visa, Green & Gold Visa, Secured Visa). Supporting modules include FlexPay for debit card payment splitting, Auto Advisors for vehicle purchase assistance, Catalyst Member Rewards program, and Greenlight for youth accounts. The institution recently expanded its personal lending through a March 2026 partnership with Upstart's AI lending marketplace. Services are delivered through ten physical branches, digital banking, mobile apps (iOS/Android), and shared branching network access. USF CU manages over $1.4 billion in assets and serves more than 80,000 members across Tampa Bay and Central Florida.

Differentiator

Problem solved

Functional benefit

Brands

• FlexPay: A service that allows members to split eligible debit card purchases into smaller monthly payments with no credit check or loan application required.
• Catalyst Member Rewards
• Greenlight for Kids & Teens
• Auto Advisors

Products and services

• Digital Banking Online and mobile banking platform providing members access to account management, bill pay, fund transfers, mobile deposits, credit score access via SavvyMoney, and digital account services.
• Checking Accounts Deposit accounts including Catalyst Connect Checking and Evolve Young Adult Checking, with APY of 0.35% and no monthly maintenance fees for most account types.
• Savings Accounts Variable-rate savings accounts for personal members, with a $5 monthly fee applying to members aged 25 or older with no loans and aggregate average daily balance under $300.
• Share Certificates Term deposit accounts offering APY up to 3.75%, with fixed rates contracted for the entire certificate term and early withdrawal penalties applying.
• Money Market Accounts Higher-yield savings account with variable rate APY up to 4.00%, offering above-standard savings yields.
• IRA Accounts
• Vehicle Loans Auto financing with APR as low as 4.99% (maximum 17.99% APR), offering 0.25% APR discount for eStatements/autopay and an additional 0.25% APR discount for using the complimentary Auto Advisors car buying service.
• Personal Loans Low-rate, fixed-term personal loans with rates ranging from 10.99% to 11.99% APR, offered through a partnership with the Upstart AI lending marketplace.
• Student Loans Education financing featuring a quick application, instant decision, and stress-free repayment options for students.
• Mortgage Loans Home mortgage financing including specialized programs for educators and medical professionals offering up to 100% financing with no private mortgage insurance.
• Home Equity Products Home equity loans and lines of credit (HELOC) allowing members to borrow against home equity, with HELOC rates as low as 6.75% APR.
• USF Rewards Visa Cash back rewards credit card offering competitive rewards on purchases, with APR as low as 11.99%.
• Green & Gold Visa Entry-level credit card option with introductory balance transfer offers for members.
• Secured Visa Credit-building card secured by a share deposit, designed for members rebuilding their credit history.
• Business Banking Business deposit accounts, business loans, and business banking services for small business owner members.
• Youth Accounts (Greenlight for Kids & Teens) Youth financial accounts with debit cards designed for children and teenagers, helping families teach financial literacy and money management.

Quantifiable outcome

• Serving over 80,000 members with over $1.4 billion in assets
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• UpstartcoreTechnology or Integration · 1 March 2026USF Credit Union partnered with Upstart, an AI lending marketplace, to expand its personal lending offerings. The collaboration, which began in March 2026, leverages AI technology to offer loans to more members while maintaining a member-first approach. The partnership enables qualified personal loan applicants on Upstart.com to receive tailored offers and transition into a USF CU-branded experience. This represents a strategic technology integration to enhance lending capabilities and member access to credit.
• CO-OP NetworkcoreChannel Partner/ Reseller/ DistributorUSF Credit Union participates in the CO-OP shared branching network, providing members nationwide access to over 5,600 shared branches and 30,000 fee-free ATMs. This partnership extends the credit union's physical distribution footprint significantly beyond its 10 owned branches.
• Orbis (Alkami Technology)coreTechnology or IntegrationUSF Federal Credit Union's digital banking platform is powered by Orbis (Alkami Technology), providing the online and mobile banking infrastructure including authentication, account management, and mobile app services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• SoFi: Digital-first financial platform offering deposits, personal loans, mortgages, and credit cards with no physical branches. Comparable consumer-lending and deposit products, but serves a national digital member base rather than a regional community.

Regional players

• BayFirst National Bank: St. Petersburg-based community bank serving the Tampa Bay market with consumer and small-business banking. Comparable regional footprint and customer base but operates as a for-profit bank rather than a cooperative.

Direct peers

• Grow Financial Federal Credit Union: Tampa-based federal credit union serving the Tampa Bay region with similar deposit, lending, and mortgage products. Closely comparable member base, geographic concentration, and product offering.
• VyStar Credit Union: Large Jacksonville-based Florida credit union with full banking, mortgage, and consumer-lending services. Comparable member-owned model and Florida geographic focus, with significantly larger asset base.
• Suncoast Credit Union: One of the largest credit unions in Florida, headquartered in Tampa. Directly comparable in product mix (deposits, mortgages, auto, personal loans), Florida geographic footprint, and member-owned cooperative model, with substantially larger scale (~$17B in assets).
• MIDFLORIDA Credit Union: Florida-based credit union offering a full suite of consumer banking, mortgage, and lending products across Central Florida. Directly comparable to USF FCU in products, target segments, and Florida geographic reach.
• Tampa Bay Federal Credit Union: Tampa Bay-based federal credit union offering deposits, loans, mortgages, and digital banking services to consumer and small-business members in the same geography as USF FCU.

Broad incumbents

• Navy Federal Credit Union: Largest U.S. credit union with nationwide membership, full digital banking, mortgage, auto, and personal-loan products. Comparable product set and cooperative model but operates at vastly greater scale and with a military-affiliated membership focus.
• PenFed Credit Union: Large national credit union offering deposits, mortgages, auto loans, and credit cards nationwide with strong digital platform. Comparable full-service consumer-credit-union model, though serving a much broader geographic membership.

Others

• Alkami Technology: Provider of the digital-banking platform (Orbis) that USF FCU uses to deliver its online and mobile banking experience. Not a competitor but a key enabling vendor for USF FCU's digital channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/usffcu
• Facebookfacebook.com/USFCU
• LinkedInlinkedin.com/company/usfcu
• Instagraminstagram.com/usffcu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USF Federal Credit Union