Garden Fresh

What Garden Fresh does

Garden Fresh produces and sells loquat juice beverages in China, marketing its products under the Xianlüyuan (鲜绿园) brand, which is positioned in the group's own materials as China's first loquat juice leader brand. Its products are sold through both offline retail chains (Wal-Mart, Carrefour, RT-Mart, CR Vanguard, CenturyMart, Suning and others) and a broad e-commerce footprint spanning Tmall, JD, Douyin, Xiaohongshu, and Kuaishou. The firm is part of the wider Shenzhen Zhenpengda Industrial Group (深圳振鹏达实业集团) / China Food Industry Group (中华食品工业集团) platform, which owns six industrial parks across seven Chinese provinces, thirteen subsidiaries, and two overseas holding entities, and has been listed on the Singapore Exchange Main Board (ticker T4B.SI) since 2009.

The core product line is loquat juice, but the underlying corporate platform also produces canned fruit, snacks, and a "big health" category. Manufacturing is anchored in multiple fully automated production lines, with quality and export credentials including US FDA registration (2002), ISO9001, HACCP, IFS, BRC, BCC, COC, and QS certifications (2000). The corporate group is led by founder-Chairman Huang Yupeng (黄育鹏), who established the holding entity in 1997 and was recognized as an Outstanding Chinese Entrepreneur in 2023. Garden Fresh as a focused loquat-juice business unit is dated to 2011 with 501–1,000 employees, headquartered in Shenzhen's Nanshan District.

Revenue mechanics rely on traditional CPG channels rather than disclosed subscription or SaaS pricing. Recent commercial activity shows a push toward technology-enabled operations, most notably the July 2024 strategic signing of a 50 million RMB annual framework agreement with Hangzhou Liangtouniu Information Technology to bring big-data, cloud, and AI capabilities into production, cost control, and consumer-demand forecasting. No public revenue, ARR, or unit-volume disclosures are available for Garden Fresh specifically.

Name

Garden Fresh

Legal name

Garden Fresh

Website

https://grandnessgroups.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Garden Fresh produces and sells loquat juice beverages in China under the Xianlüyuan (鲜绿园) brand, distributing through mass-market grocery chains and major Chinese e-commerce platforms as part of the Shenzhen Zhenpengda Industrial Group.

Ownership category

akta.pro rank

Product category

Fruit Juice Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industries

Juice Concentrates & Fruit Bases (AFAFAGAB), Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Concentrate/Syrup & Flavor Base Contract Manufacturing (AFAFAIAI), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Loquat juice beverages
• Fruit juice drinks
• Canned fruits
• Snack food products
• Food and beverage manufacturing

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

Garden Fresh produces and sells loquat juice beverages and a broader portfolio of fruit and vegetable juices, canned fruits, and snack foods under its 鲜绿园 (Xianlüyuan), 振鹏达 (Zhenpengda), and 好田园 (Haotianyuan) consumer brands. Its signature product is 鲜绿园 loquat juice, positioned as China's first loquat juice leader brand, alongside mixed fruit and vegetable juice lines such as 果蔬美, 百果汇, 红果乐, and 枇杷王. Manufacturing is performed across six industrial parks in seven Chinese provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• 鲜绿园 Loquat Juice (枇杷汁) Signature loquat juice beverage of the 鲜绿园 (Xianlüyuan) brand, positioned as China's first and market-leading loquat juice brand. Packaged fruit juice product targeted at Chinese household consumers seeking differentiated, non-mainstream fruit juice alternatives. Named China's #1 loquat juice brand by market sales in 2016.
• 鲜绿园 Mixed Fruit and Vegetable Juice Series (果蔬美, 百果汇, 红果乐, 枇杷王) Four mixed fruit and vegetable juice beverage variants under the 鲜绿园 brand — 果蔬美, 百果汇, 红果乐, and 枇杷王 — launched as part of the broader 鲜绿园 juice portfolio. Targeted at Chinese household consumers seeking fruit/vegetable juice variety. Sold via supermarkets and online channels. The 果蔬美 line was recognized with the 3rd China Food Industry Outstanding Nutrition Innovation Award in 2010.
• 振鹏达 Canned Fruit Series (水果罐头) Canned fruit product line under the 振鹏达 (Zhenpengda) brand, initially exported and subsequently launched into the domestic Chinese market in 2011. Packaged canned fruit products for household consumers distributed through supermarkets and online channels.
• Snack Foods (休闲食品) Snack food product category under the 好田园 (Haotianyuan) and group brands, manufactured and packaged at the group's industrial parks. Targeted at Chinese household snack consumers, distributed via modern retail and e-commerce platforms.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kyriakides MushroomsminorStrategic or Co-development Partner · 1 November 2025Garden Fresh and Kyriakides Mushrooms co-sponsored the Cyprus Mushroom Festival 2025, held in the village of Erimi on November 1-2, 2025. The event attracted nearly 20,000 visitors and showcased Cypriot mushroom products, supported by local municipalities.

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• COFCO Food & Beverage: China's largest state-owned food conglomerate with extensive packaged food, beverage, and agricultural processing operations. Comparable across canned fruits, juices, and packaged food categories.
• Del Monte Foods: Global branded producer of canned fruits, vegetables, and fruit juices with deep retail presence in Asia. Relevant comparable for Garden Fresh's canned fruit product line and export-readiness profile.
• Beijing Wahaha Group: One of China's largest incumbents in bottled water, dairy beverages, and fruit juices. Wahaha competes broadly with Garden Fresh in Chinese beverage retail while operating at a substantially larger national scale.

Direct peers

• Tingyi Holding (Master Kong): One of China's largest beverage and instant-noodle producers; its beverage portfolio includes ready-to-drink teas and juices. Comparable in scale, branded CPG distribution model, and presence in convenience store and traditional retail formats.
• Nongfu Spring: China's leading packaged beverage company offering bottled water, fruit juices, tea drinks, and functional beverages. Direct peer in juice and ready-to-drink beverages with overlapping retail distribution and consumer targeting.
• Want Want China Holdings: Hong Kong-listed food conglomerate producing dairy beverages, snacks, and rice crackers across Greater China. Comparable in multi-category CPG model and strong presence in traditional retail and gifting channels.
• Huiyuan Juice: China's largest dedicated fruit juice brand, producing multi-fruit blends, NFC juices, and juice concentrates across multiple SKUs. Directly comparable to Garden Fresh's loquat juice business in product category, retail channel mix, and target consumer base.
• Dali Foods Group: Major Chinese food and beverage manufacturer producing cookies, snacks, and ready-to-drink beverages. Overlaps with Garden Fresh in snack food category and mass-market FMCG distribution approach.
• Uni-President Enterprises (China): Large Chinese FMCG manufacturer of juices, tea beverages, and snack foods under the Uni-President and Uni brands. Overlaps with Garden Fresh across fruit juice and snack product lines and shares mass-market retail channels in China.

Others

• Hangzhou Liangtouniu Information Technology: Chinese food-tech and intelligent manufacturing solutions provider that signed the 2024 RMB 50M strategic cooperation framework with Garden Fresh. Adjacent enabling partner relevant for understanding Garden Fresh's smart-manufacturing trajectory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GardenFreshJuicecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Fresh