What Aptimiz does

Aptimiz is a French AgTech SaaS company headquartered in Angers, founded in 2018 by three agricultural engineers. It sells a unified platform that automates the measurement of working time, equipment usage, and on-farm interventions in agriculture, viticulture, arboriculture, market gardening, mixed farming, agricultural contracting (ETA), and machinery cooperatives (CUMA). The core offering combines GPS-based IoT hardware (pedestrian badges, machine boitiers, and Bluetooth beacons for tools) with web and mobile software that automatically generates timesheets, allocates labor and machine costs by parcel/crop/worker, and pushes daily intervention records into French regulatory traceability systems without manual data entry.

The technology stack centers on GPS with optional RTK centimeter-level precision, geofencing for parcel-level activity detection, Bluetooth-based tool identification, and APIs for integration with regulatory and parcel management software (including ISAGRI and Telepac). Aptimiz monetizes through annual SaaS subscriptions tiered across Offre Traceabilite, Offre Gestion, and Offre Privilege, complemented by usage-based rental of connected devices, hardware replacement fees (EUR 169 per boitier, EUR 39 per balise), and accessory sales. Distribution is entirely sales-led and direct within France, supported by content marketing, an active presence at SIVAL, SITEVI, Vinitech, and SPACE trade shows, and a 22-person team delivering on-farm installation and ongoing advisory support.

The company claims 1,500+ adopting farms, over 2,000 active platform users, and more than 3,500 pieces of equipped machinery. Backed by Demeter and Asterion Ventures with a disclosed funding round of approximately $3.48M in May 2023, Aptimiz has expanded its product surface in 2024 with the Dosepilot input-scanning module, RTK precision integration, and a flagship connected-pruning solution co-developed with INFACO. Revenue is not publicly disclosed and the company operates exclusively within France.

Name

Aptimiz

Legal name

APTIMIZ (SAS)

Website

https://aptimiz.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Aptimiz is a French AgTech SaaS company that sells GPS-connected hardware and software to automate agricultural work-time tracking, equipment monitoring, and regulatory traceability for farmers, contractors, and cooperatives across France.

Ownership category

akta.pro rank

Product category

Agricultural management software

NAICS

Farm Management Services (115116), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Agricultural time tracking
• Farm management software
• Precision agriculture
• IoT farm sensors
• Agricultural traceability

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Licence d'utilisation): Core revenue from a SaaS software-as-a-service subscription providing access to the web Platform, API, and connected device (Boitier/Balise) license. Subscription is annual with tacit renewal. Includes installation service, maintenance, hosting, and technical support. Priced per quote (Devis) based on selected plan (Traçabilité, Gestion, or Privilège) and number of users.
2. Connected device rental (Location des Boitiers et Balises): GPS pedestrian and machine sensors rented alongside the SaaS subscription. Rental prices vary by device type and are included in the Devis. Devices are shipped upon subscription and can be replaced during the contract. Boitier replacement cost: 169€; Balise replacement cost: 39€.
3. Accessory sales (Vente d'Accessoires): Purchase of accessories related to Boitiers such as chargers and protective pouches. Sold separately via Devis with upfront payment and reserve of ownership until full payment is received.
4. API and integration services: Aptimiz has developed APIs to facilitate interactions with partner regulatory software platforms. API is included in the SaaS license but requires proper setup during installation. Additional custom development services may be charged separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Aptimiz sells a SaaS platform for agricultural work-time tracking, equipment fleet management, and automatic regulatory traceability, bundled with proprietary GPS IoT hardware (pedestrian badges, machine boxes, and Bluetooth beacons). The platform automatically detects and records manual and mechanized interventions, generating timesheets and feeding daily activity data into French regulatory software without manual entry. Offerings extend to a connected pruning solution (Taille Connectée) developed in partnership with INFACO, and an agricultural consulting/optimization service.

Product overview

Aptimiz is a unified SaaS platform for agricultural work management, founded in 2018 by three agricultural engineers. The platform is built around four interconnected core modules: (1) Pointeuse Connectee — a GPS pedestrian badge for automatic manual work-time tracking and team management; (2) Suivi du Parc Materiel — GPS hardware devices (boitiers) on machinery for real-time fleet tracking and cost allocation; (3) Traceabilite Automatique — automatic daily upload of all interventions to regulatory software with no manual entry; and (4) Taille Connectee — a connected pruning solution developed in partnership with INFACO for vineyards and orchards. These are complemented by Dosepilot (scanning module for intrant tracking), agricultural consulting/optimization services, and three subscription tiers (Offre Traceabilite, Offre Gestion, and Offre Privilege). The platform is delivered as a SaaS solution (web platform + mobile app) with rental hardware (machine boxes and Bluetooth beacons). As of 2023, Aptimiz serves over 2,000 active users across more than 3,500 equipped machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Pointeuse Connectée (Connected Badge for Manual Work Tracking) A GPS-based pedestrian badge that automatically detects start time, end time, and breaks for field workers, generating timesheets without manual entry. Supports real-time team tracking and automatic work-time allocation by parcel, crop, or activity. Targeted at agricultural operations managing manual labor.
• Suivi du Parc Matériel (Equipment Fleet Tracking) GPS-connected hardware devices (boîtiers) installed on agricultural machinery that provide real-time machine location, work rate analysis, intervention traceability, and cost allocation across farms or clients. Includes optional RTK precision for centimeter-level accuracy.
• Traçabilité Automatique (Automatic Traceability) Automatic daily upload of all field interventions (manual and mechanized) to the farmer's regulatory software. Eliminates manual data entry by capturing machine usage, time worked, and parcel data continuously, delivering error-free, always-current compliance records.
• Taille Connectée (Connected Pruning) A connected pruning solution developed in partnership with INFACO for vineyards and orchards. Links the Aptimiz pedestrian GPS box to INFACO F3015/F3020 electric secateurs, providing real-time pruning progress tracking, end-date prediction, per-parcel performance analytics, and geolocated anomaly reporting (missing vines, diseases, cut wires).
• Optimisation de l'Organisation / Conseil Agricole (Agricultural Organization Optimization) Advisory service providing personalized agricultural management consulting, investment analysis, farm transmission planning, and organizational optimization using Aptimiz platform data. Includes benchmarking, scenario simulation, and expert guidance for decision-making.
• Dosepilot Mobile feature that scans data matrix codes on pesticide and input containers to automatically determine product composition, calculate application doses for parcels, and streamline regulatory traceability recording.

Quantifiable outcome

• 287 hours saved per farm per year according to Aptimiz marketing materials
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• INFACOflagshipStrategic or Co-development Partner · 19 July 2024INFACO is the world leader in electric secateurs (F3015 and F3020 models). Aptimiz developed a dedicated pedestrian GPS box that communicates with INFACO secateurs' power cables to deliver real-time pruning progress tracking, performance analytics, geolocated anomaly reporting (missing vines, disease, cut wires), and end-of-chantier time estimation. This is the flagship 'Taille connectée' product.
• Le Village by CAminorGTM or Marketing PartnerLe Village by CA is a French startup accelerator and incubator backed by Crédit Agricole. Listed as a partner supporting Aptimiz's development of French AgTech.
• Angers TechnopoleminorGTM or Marketing PartnerAngers Technopole is a regional technology development organization in Angers, France. Listed as a partner invested in Aptimiz's development.
• Agri Sud-OuestminorGTM or Marketing PartnerAgri Sud-Ouest is a regional agricultural organization. Listed as a partner invested in Aptimiz's development.
• VinseominorGTM or Marketing PartnerVinseo is a wine industry innovation cluster. Listed as a partner invested in Aptimiz's development of French AgTech.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• SMAG: French Farm Management Information System (FMIS) and ERP provider for crop and livestock operations, part of the ISAGRI group. Direct head-to-head competitor to Aptimiz in the French farm-management SaaS market with similar parcel and traceability functionality.
• xFarm Technologies: European farm-management SaaS combining agronomic decision support, machinery integration and traceability across multiple countries. Closest direct competitor to Aptimiz in the multi-vertical FMIS category with stronger geographic reach.
• Sencrop: French agtech offering connected sensors and a SaaS platform for cooperative and farm decision support, with a similar sensor-rental-plus-SaaS model and French farmer GTM. Comparable in business model and customer base even though the core data is weather/soil rather than labour.

Broad incumbents

• John Deere Operations Center: OEM-integrated farm-management platform with built-in telematics on John Deere machinery. Overlaps with Aptimiz's machine-tracking and connectivity story and represents the global incumbent standard for connected agricultural equipment.
• 365FarmNet: European multi-vendor farm management platform (founded by CLAAS, Bayer, and others) serving cereals, livestock, and mixed farms. Comparable to Aptimiz's Offre Gestion/Privilège tiers in scope and segment, but with broader OEM backing.
• Climate FieldView (Bayer): Global farm-management and precision-agriculture platform from Bayer, offering parcel-level data capture, traceability, and analytics. Comparable to Aptimiz's traceability and analytics modules at global scale and bundled with Bayer's seed/chemistry distribution.
• ISAGRI: France's largest agricultural software publisher (100K+ farmer customers). Both a technology/integration partner (Telepac, regulatory software) and an indirect competitor, since ISAGRI's broader FMIS suite overlaps with Aptimiz's farm-management functionality at greater scale.
• Trimble Agriculture: Global precision-agriculture vendor with GPS guidance, fleet/asset tracking, and farm-management software. Comparable to Aptimiz on the GPS/RTK-enabled machine tracking and telematics stack, but operating as a broad OEM-driven incumbent.

Emerging players

• Weenat: French agtech offering connected sensors and decision-support tools for crops, with a SaaS layer for farm operations. Comparable to Aptimiz on the connected-device-plus-SaaS model targeting French farmers.
• Ekylib: French agtech startup focused on farm management, traceability, and operational support for cooperatives and producers. Direct early-stage peer to Aptimiz in the French market with overlapping target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2mXNRtY0MUI7pxfLiwWPGQ
• Facebookfacebook.com/aptimiz
• LinkedInlinkedin.com/company/aptimiz
• Instagraminstagram.com/aptimiz_officiel
• Xx.com/aptimiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aptimiz