What GoMechanic does

GoMechanic, legally Service Easy Technology Private Limited (CIN U50400HR2021PTC097130), operates a technology-enabled, multi-brand car service platform headquartered in Gurugram, India. Founded in 2016, the company connects individual car owners with a curated network of 500+ partner workshops across 25+ Indian cities via a self-serve mobile application (Android and iOS) and website (gomechanic.in). The platform spans the full automotive aftermarket: periodic maintenance, AC service and repair, battery and tyre replacement, denting and painting, detailing, windshield and lighting replacement, suspension work, clutch and body parts, car inspections, and cashless motor insurance claims processing. Since March 2026 it has added a Roadside Repair Services (RSR) mobile-bike network and a 'Top Assist' roadside assistance offering, extending the proposition from scheduled workshop services to on-demand emergency mobility.

The business model combines transactional service fees, revenue from sale of OEM/OES spare parts (Amaron, Exide, Apollo, MRF, Bridgestone, Michelin and components from Bosch, Valeo, Mahle, NTN, Sachs, Textar), recurring subscription revenue from the non-transferable Miles Membership program (12 months for hatchbacks/sedans, 15 months for SUVs/luxury), and transaction fees from B2B partnerships with insurers such as Navi General Insurance for cashless claims. GoMechanic goes to market via product-led self-service (app/web), direct-to-consumer digital and content marketing, referral programs (₹750 incentive both sides), and channel partnerships with insurers and OEMs. The primary customer segment is urban individual car owners whose vehicles are out of manufacturer warranty; the platform claims approximately 40% savings versus authorized service centers and a 4.0/5 average rating across 150,000+ reviews, with 2M+ customers and 25 lakh+ cars serviced cumulatively.

Between 2016 and 2023 GoMechanic raised approximately $60M across disclosed rounds including a $35M Series C led by Tiger Global in June 2021. Revenue was never publicly disclosed, and in early 2023 investors flagged accounting irregularities that the founders acknowledged. Following operational and financial stress, GoMechanic was acquired by used-car platform Spinny in late 2025 for approximately $49.7M (~INR 4.5 billion) — a transaction integrating car servicing into Spinny's end-to-end car ownership ecosystem. Under Spinny ownership the company has subsequently scaled its insurance-network footprint from ~710 to over 1,600 cashless garages and launched new roadside assistance offerings, with 501-1,000 employees currently supporting operations.

Name

GoMechanic

Legal name

Service Easy Technology Private Limited

Website

https://gomechanic.in

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

GoMechanic is a Gurugram-based technology platform that connects individual car owners across 25+ Indian cities with a network of 500+ multi-brand partner workshops for maintenance, repairs, spare parts, insurance claims, and roadside assistance, operating under Spinny ownership since late 2025.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

NAICS

Specialized Automotive Repair (811114)

akta.pro primary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

akta.pro secondary industries

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Car servicing platform
• Multi-brand car repair
• Automotive aftermarket services
• Roadside assistance
• Vehicle maintenance network

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service Fees: GoMechanic charges customers for car services including periodic maintenance, repairs, AC service, battery replacement, tyre replacement, denting & painting, detailing, and insurance claims. Services are priced per job with transparent pricing.
2. Spare Parts Sales: Revenue generated from sale of genuine OEM/OES spare parts including batteries (Amaron, Exide, Livguard), tyres (Apollo, MRF, Bridgestone, Michelin), and other components. Parts are procured through bulk purchasing and sold to customers.
3. Membership Subscription: Miles Membership program offering 12-month (hatchbacks/sedans) or 15-month (SUVs/luxury cars) subscriptions with benefits including up to 50% discounts on select services, priority booking, and complimentary emergency assistance.
4. Insurance Network Fees: Revenue from partnerships with insurance companies as a network garage provider for cashless claims processing. The company facilitates motor insurance claim settlements between policyholders and insurers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

GoMechanic operates a technology-enabled, multi-brand car service platform that connects vehicle owners with a network of 500+ partner workshops across 25+ Indian cities. The platform delivers periodic servicing, repairs, AC service, battery and tyre replacement, denting and painting, detailing, car inspections, cashless insurance claim processing, and 24/7 roadside assistance, ordered through a mobile app or website with free doorstep pickup and drop, real-time service tracking, and transparent fixed pricing.

Product overview

GoMechanic is a technology-enabled, multi-brand car service platform operating as a network of curated workshops across India. The platform is architected as a unified marketplace connecting car owners with a broad portfolio of repair, maintenance, and care services. The core product is Car Repair & Servicing, supplemented by specialized add-on modules covering AC Service & Repair, Battery Replacement & Jumpstart, Tyres & Wheel Care, Denting & Painting, Detailing Services, Car Spa & Cleaning, Car Inspections, Windshields & Lights, Suspension & Fitments, Clutch & Body Parts, Insurance Claims, and SOS/Roadside Assistance. A proprietary mobile app serves as the primary booking and tracking interface. The Miles Membership subscription program provides recurring revenue and customer retention. GoMechanic also operates a cashless motor insurance claims settlement layer through partnerships with insurers. As of late 2025, GoMechanic was acquired by used-car platform Spinny to build an end-to-end car ownership ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Repair & Servicing Multi-brand car repair and periodic maintenance services covering all makes and models, including scheduled services, custom repairs, and custom curations, delivered through a network of partner workshops with free doorstep pickup and drop, transparent pricing, and a 30-day network warranty.
• AC Service & Repair Comprehensive air conditioning service and repair including regular AC service, high-performance AC service, cooling coil replacement, condenser replacement, compressor replacement, heating coil replacement, AC inspection, and AC blower motor replacement.
• Battery Replacement & Jumpstart Car battery replacement services featuring brands like Amaron (55-month warranty), Exide (55-month warranty), and Livguard (60-month warranty) along with alternator replacement and repair, including free pickup, drop, and installation.
• Tyres & Wheel Care Tyre replacement and wheel care services featuring brands including Apollo, MRF, JK, Bridgestone, and GoodYear, along with complete wheel care, wheel alignment and balancing, and mud flap installation.
• Denting & Painting Body repair and paint services including panel dent removal, painting, and related body work delivered through partner workshops.
• Detailing Services Professional car detailing services including exterior and interior cleaning, polishing, and finishing to restore vehicle appearance.
• Car Spa & Cleaning Car washing and interior cleaning services including deep all-round spa, interior vacuuming, and exterior wash as part of scheduled maintenance.
• Car Inspections Comprehensive car inspection and diagnostic services to assess vehicle condition, including pre-purchase inspections and health check-ups.
• Windshields & Lights Replacement and repair services for car windshields, glasses, headlights, taillights, and other lighting components.
• Suspension & Fitments Suspension system repair and replacement services including shocks, struts, and related fitment work.
• Clutch & Body Parts Clutch replacement and body parts services including clutch kit replacement, bumper replacement, and other body component repairs.
• Cashless Insurance Claims Cashless motor insurance claim processing, facilitating settlement between policyholders and insurers including partnerships with Navi General Insurance and other IRDAI-registered insurers for cashless claims across their garage network.
• Roadside Repair Services (RSR) / SOS Service 24/7 emergency roadside assistance including flat tyre help, battery jump-starts, emergency fuel delivery, and breakdown recovery services, available through the mobile app and dedicated helpline, delivered via a fleet of mobile-equipped service bikes.
• Miles Membership Subscription membership plan offering benefits including up to 50% discounts on select services, priority booking, unlimited service usage within plan scope, and complimentary emergency/SOS assistance, billed annually upfront.
• GoMechanic Mobile App GoMechanic's proprietary mobile application available on Android (Google Play) and iOS (App Store), enabling customers to discover, book, and track car services in real-time, manage appointments, make digital payments, and access 24/7 roadside assistance.
• GoMechanic Assurance Program Damage protection program covering vehicles during pickup and delivery, providing protection against damages caused by GoMechanic executives up to a maximum of INR 25,000 for online-paid services.

Quantifiable outcome

• 40% cost savings compared to authorized service centers
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Navi General InsurancecoreChannel Partner/ Reseller/ Distributor · 12 May 2026GoMechanic has partnered with Navi General Insurance to deliver 'Cashless Anywhere' motor insurance claims experience across India. GoMechanic handles repair and windshield replacement services as part of Navi's expanding cashless garage network that grew from 710 garages in January 2026 to over 1,600 garages across 500+ cities.
• SpinnyflagshipStrategic or Co-development Partner · 1 January 2025Spinny, a used-car retail platform, acquired GoMechanic in late 2025 to build an end-to-end car ownership ecosystem. The acquisition extends Spinny's operational footprint into India's automotive aftermarket valued at over $15 billion and positions it against rivals like Cars24 and CarDekho. GoMechanic was acquired for approximately 4.5 billion rupees (around $50 million).
• Third-party WorkshopscoreChannel Partner/ Reseller/ DistributorGoMechanic partners with independent multi-brand car service workshops across India. The company provides technology platform, customer acquisition, spare parts procurement, quality standards, and operational support while workshops provide service delivery infrastructure and technicians.
• Spare Parts Suppliers (OEM/OES)coreOthersGoMechanic sources genuine spare parts from OEM and OES manufacturers including Bosch, Valeo, Mahle, NTN, Sachs, and Textar for batteries (Amaron, Exide, Livguard), tyres (Apollo, MRF, Bridgestone, Michelin, CEAT, Continental), and other automotive components.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cars24: Used-car marketplace that has expanded into car servicing, inspection and refurbishment as part of an integrated ownership offering. Directly comparable because both pursue the end-to-end car lifecycle play that Spinny+GoMechanic now competes against.
• CarDekho: Auto content and marketplace platform that has built car service, insurance and accessory verticals. Competes with GoMechanic for the same post-warranty urban car owner wallet and has a similar digital-first, multi-service model.
• Pitstop: India-based multi-brand car service network offering doorstep pickup, repairs and maintenance through a partner workshop network. Closest pure-play comparable to GoMechanic on the tech-enabled car servicing proposition.
• Windshield Experts: Specialist auto glass and windshield replacement/repair service operating across Indian metros. Direct overlap with GoMechanic's Windshields & Lights line and its cashless insurance claims partnerships.

Broad incumbents

• Bosch Car Service (India): Global multi-brand car service brand with thousands of authorised workshops worldwide including India. Competes for the same out-of-warranty servicing demand but operates a workshop-based (not app-led) model with established OEM-style standards.
• TVS Automobile Solutions (MyTVS): India-wide multi-brand car service network under the MyTVS brand offering maintenance, repairs and roadside assistance. A larger, established incumbent that overlaps with GoMechanic on multi-brand servicing and 24/7 support.

Emerging players

• Service Lane: On-demand multi-brand car service and doorstep repair startup serving Indian metro markets. Comparable on the digital booking, fixed-price, doorstep service proposition that GoMechanic pioneered.
• Battery Smart: Battery replacement and EV battery services startup operating through a tech-enabled network. Comparable with GoMechanic's Battery Replacement & Jumpstart line and its doorstep replacement model.
• RoadSide Assistance India (RSA): India-based roadside assistance and breakdown service provider. Directly overlaps with GoMechanic's newly launched RSR network of service bikes and Top Assist product.

Regional players

• AutoBahn Tyres: Multi-brand tyre retailer and distributor with growing online and doorstep fitting capabilities. Comparable with GoMechanic's Tyres & Wheel Care category, particularly on Amazon/online-tied tyre commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gomechanicindia
• YouTubeyoutube.com/channel/UCGfHTDcSpvHVORkNdRwfdyQ
• Facebookfacebook.com/gomechanic.in
• LinkedInlinkedin.com/company/gomechanic
• Instagraminstagram.com/stories/gomechanic.in
• Pinterestpinterest.com/thegomechanicblog

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoMechanic