What Windshield Experts does

AIS Windshield Experts is a wholly-owned subsidiary of Asahi India Glass Ltd (AIS) and operates India's largest dedicated automotive glass repair and replacement network, with 140+ service centers across 70+ cities supplemented by a mobile doorstep van fleet. The company offers windshield, rear, side and windscreen glass replacement and repair across all vehicle brands and models, alongside adjacent services including ADAS camera recalibration, value-added glass products (IR/UV shields, solar and acoustic glass), car battery replacement (Exide, Amaron), headlight restoration, wiper blade replacement, FASTag activation, sunroof services and car cleaning. The technical foundation rests on AIS's 30+ years of glass manufacturing expertise, 77% share of India's automotive OEM glass segment and ISO 9001:2015 certified processes, with a 1-year written warranty on materials and workmanship.

The business model combines direct-to-consumer service revenue (unit-priced glass jobs, model-based pricing, EMI options at selected centers) with B2B cashless insurance claim processing as a preferred network garage for 20+ insurers including Bajaj Allianz, ICICI Lombard, HDFC Ergo, TATA AIG, Reliance, Digit, ACKO, SBI General, Chola MS and several PSU insurers. Distribution is hybrid: company-owned centers, franchisee-operated outlets, mobile vans, an online enquiry/locator platform, and a toll-free/WhatsApp booking layer (1800-102-6364). Customers served include individual car owners (economy through luxury brands), insurance companies, commercial fleet operators, and luxury segment owners (Audi, BMW, Mercedes-Benz, Land Rover, Bentley, Jaguar); the company cites 1 million+ cumulative customers and a 4.7/5 rating across 30,521 Google reviews.

Name

Windshield Experts

Legal name

AIS Windshield Experts

Website

https://windshieldexperts.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

AIS Windshield Experts operates India's largest automotive glass repair and replacement network with 140+ service centers across 70+ cities, serving individual car owners, insurance partners, and fleet operators via company-owned and franchise outlets, mobile vans, and cashless claims processing.

Ownership category

akta.pro rank

Product category

Automotive Glass Repair and Replacement Services

NAICS

Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

akta.pro secondary industries

Glass Repair & Replacement (Windshield/Auto Glass) (TLAKAEAF), Mobile Glass Repair/Replacement & Temporary Weatherproofing (TLAKAFAL), Glass, Lighting & Visibility Systems Service (Windshields, Lamps, Mirrors) (TLAKABAL)

Keywords

• Automotive glass repair
• Windshield replacement service
• Car glass services
• Vehicle glass network
• Auto glass recalibration

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Glass Repair Services: Revenue is generated through repair and replacement services for automotive glass including windshields, rear glass, side windows, and windscreens. The company serves individual car owners, insurance companies, and fleet operators through its network of service centers and mobile vans. Services include glass repair, full replacement, recalibration, and associated services like wiper blade replacement and FASTag installation.
2. Insurance Claims Processing (Cashless): AIS Windshield Experts processes insurance claims on behalf of customers, with insurers settling bills directly through cashless arrangements. This eliminates upfront customer payments and creates a B2B revenue stream from insurance company partnerships. The company has tie-ups with 20+ insurance providers enabling seamless cashless claim settlements.
3. Ancillary Services and Products: Additional revenue streams include car battery replacement services, headlight restoration, car cleaning, wiper blade replacement, FASTag sales and activation, car care products, and sunroof services. Battery replacement starts from ₹2,000 with no separate service fee.
4. Franchisee Network: The company operates a franchisee model expanding its service center footprint across India, with franchisees operating under the AIS Windshield Experts brand and standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

AIS Windshield Experts provides automotive glass repair and replacement services for all vehicle makes and models through a network of 140+ service centers, mobile doorstep vans, and franchise outlets across 70+ cities in India. The company sells windshield, rear glass, side window, and windscreen replacement; chip, crack, and scratch repair; ADAS camera recalibration; and value-added specialty glass products. It also handles end-to-end cashless insurance claims through direct billing with 20+ insurance partners, and offers ancillary services such as car battery replacement, headlight restoration, wiper replacement, FASTag activation, sunroof services, and car cleaning.

Product overview

AIS Windshield Experts operates as India's largest automotive glass repair and replacement network, offering a unified service platform with both core and add-on offerings. The core portfolio centers on Glass Replacement (windshield, rear glass, side windows, windscreens) and Glass Repair services, supplemented by specialized Camera Recalibration for ADAS-equipped vehicles and Value Added Glass products (UV/IR shields, acoustic glass). The company provides a comprehensive ecosystem of adjacent services including Car Battery Services, Headlight Services, Car Cleaning, Wiper Blade Replacement, FASTag installation, and Sunroof Services. A standout differentiator is the Doorstep Facility (mobile van service) and the Zero-Paperwork Insurance Claims Service, which enables cashless claims through direct insurer billing arrangements across major insurance partners. Services span luxury vehicles, commercial vehicles, and general passenger vehicles across a network of 140+ centers in 70+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Replacement Complete automotive glass replacement for windshield, rear glass, side windows, windscreens, and other auto glass across all vehicle brands and models, backed by AIS OEM-grade glass supply and a one-year workmanship warranty.
• Glass Repair Repair services for automotive glass including windshield chip repair, windshield crack repair, windscreen repair, and windshield scratch repair, recommended based on crack size, location, and severity assessment.
• Camera Recalibration Services Recalibration services for cameras and sensors mounted on the windshield of ADAS-equipped vehicles, ensuring correct functioning of advanced driver assistance features after windshield replacement.
• Doorstep Facility (Mobile Van Service) Mobile service vans that bring windshield replacement and repair services to a customer's preferred location such as home, office, or roadside, reducing turnaround time and eliminating the need to visit a workshop.
• Car Battery Services Mobile car battery replacement service supplying and installing Exide and Amaron batteries at the customer's location; pricing starts at INR 2,000 with no separate installation service fee.
• Headlight Services Headlight restoration and replacement services for vehicles, performed through AIS Windshield Experts service centers and mobile doorstep vans.
• Car Cleaning Services Professional car cleaning services offered alongside glass repair and replacement for customer convenience.
• Wiper Blade Check and Replacement Wiper blade inspection and replacement service performed alongside glass service or as a standalone add-on.
• FASTag Activation and Installation Sale, activation, and installation of FASTag devices for highway toll payments, offered to vehicle owners through the AIS Windshield Experts service network.
• Sunroof Services Repair and replacement services for factory-fitted sunroofs on applicable vehicles.
• Luxury Vehicle Windshield Services Specialized windshield repair and replacement service for luxury and premium vehicles such as Audi, BMW, Mercedes-Benz, Mini Cooper, Land Rover, Bentley, and Jaguar, with expert handling of OEM-grade glass and ADAS components.
• Commercial Vehicle Windshield Services Windshield repair and replacement services tailored for commercial vehicles and fleet operators, including trucks and buses, with focus on fast turnaround to minimize vehicle downtime.
• Zero-Paperwork Insurance Claims Service Cashless insurance claims service that handles the entire motor insurance claim process from filing to final documentation via direct billing arrangements with 20+ insurance providers, eliminating upfront customer payments and reimbursement paperwork.
• Value Added Glass Products Specialized automotive glass products including IR + UV Shield, Solar Shield, Beat the Heat (heat rejection), and IR + Acoustic Shield that provide UV protection, heat reduction, and noise insulation for vehicle windshields.

Quantifiable outcome

• Windshield replacement completed in 2-4 hours, with some customers reporting completions within 1.5 hours including insurance approvals
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core.

• Navi General InsurancecoreGTM or Marketing Partner · 12 May 2026Navi General Insurance partnered with AIS Windshield Experts as part of its 'Cashless Anywhere' motor insurance claims network expansion. AIS Windshield Experts joined GoMechanic and ReadyAssist in delivering cashless motor insurance claims across India. The partnership integrates Navi's digital claims platform with on-ground service support. Navi's cashless garage network grew from ~710 garages in January 2026 to over 1,600 garages across 500+ cities, with a target of 3,000+ garages by June 2026.
• Bajaj Allianz General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Bajaj Allianz General Insurance for windshield replacement and repair services. Insured customers can avail cashless claims at AIS Windshield Experts service centers across India.
• ICICI Lombard General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with ICICI Lombard General Insurance for windshield replacement and repair services.
• HDFC ERGO General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with HDFC ERGO General Insurance for windshield replacement and repair services.
• TATA AIG General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with TATA AIG General Insurance for windshield replacement and repair services.
• Reliance General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Reliance General Insurance for windshield replacement and repair services.
• Digit InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Digit Insurance for windshield replacement and repair services.
• ACKO General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with ACKO General Insurance for windshield replacement and repair services.
• SBI General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with SBI General Insurance for windshield replacement and repair services.
• Chola Mandalam General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Chola Mandalam General Insurance for windshield replacement and repair services.
• United India Insurance CompanycoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with United India Insurance Company for windshield replacement and repair services. The company notes that government insurance processes are particularly smooth at AIS Windshield Experts service centers.
• The New India Assurance CompanycoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with The New India Assurance Company for windshield replacement and repair services.
• The Oriental General Insurance CompanycoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with The Oriental General Insurance Company for windshield replacement and repair services.
• National Insurance CompanycoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with National Insurance Company for windshield replacement and repair services.
• Future Generali General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Future Generali General Insurance for windshield replacement and repair services.
• Liberty Videocon General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Liberty Videocon General Insurance for windshield replacement and repair services.
• Royal Sundaram General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Royal Sundaram General Insurance for windshield replacement and repair services.
• Universal Sompo General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Universal Sompo General Insurance for windshield replacement and repair services.
• IFFCO Tokio General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with IFFCO Tokio General Insurance for windshield replacement and repair services.
• L&T InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with L&T Insurance for windshield replacement and repair services.
• Shri Ram General InsurancecoreGTM or Marketing PartnerAIS Windshield Experts has a cashless tie-up with Shri Ram General Insurance for windshield replacement and repair services.
• Asahi India Glass Ltd (AIS)coreStrategic or Co-development PartnerAIS Windshield Experts is a subsidiary and consumer-facing brand of Asahi India Glass Ltd (AIS), India's leading integrated glass and window solutions company. AIS holds 77% market share in the automotive OEM glass segment and has been the preferred choice for automotive OEMs for over 30 years. AIS Windshield Experts leverages AIS's manufacturing capabilities, glass products, and quality standards as part of the Consumer Glass SBU within the AIS group.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ServiceXp: India-based multi-brand car service network offering maintenance and repair through physical workshops. Competes with AIS Windshield Experts for fleet operators and consumer auto service contracts in Indian metros.
• GoMechanic: Indian multi-brand auto service platform offering windshield and glass-related services through a national workshop network. Comparable as a direct India-focused multi-brand auto service peer competing for similar customer and insurance-network wallet share.
• ReadyAssist: India-based roadside assistance and mobile vehicle service platform, named alongside AIS Windshield Experts in Navi's 'Cashless Anywhere' network. Competes for similar insurance-referred, doorstep vehicle service demand.
• PitStop (MyPitstop): Indian multi-brand auto service and maintenance startup operating a hub-and-spoke workshop model with doorstep pickup. Comparable as an Indian auto aftermarket service peer targeting similar insurance and consumer segments.
• Carglass India (Belron): Global auto glass repair and replacement brand operating in India via Belron. Direct head-to-head competitor in the auto glass-only category, offering similar windshield repair, replacement, and recalibration services.

Broad incumbents

• Belron: Global parent of multiple auto glass brands including Safelite and Carglass. Comparable as the global incumbent whose scale, insurance partnerships, and ADAS recalibration capability define the category's operational ceiling.
• Safelite: Largest US auto glass repair and replacement company, owned by Belron. Comparable as the global benchmark for scaled auto glass service network, insurance network integration, and ADAS recalibration capability.

Emerging players

• CarServ: India-based fleet and consumer vehicle maintenance service platform. Comparable as an emerging player overlapping with AIS Windshield Experts on fleet windshield service and insurance-led demand.
• GlassXP: Auto glass service provider operating in multiple markets including India. Comparable as a glass-focused specialist competing for similar insurance-network and consumer windshield replacement demand.

Others

• Asahi India Glass Ltd (AIS): Parent company of AIS Windshield Experts and India's leading integrated glass manufacturer with 77% automotive OEM glass share. Connected as the upstream supplier and strategic owner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4agPfE9d8Uhp6g8Kov3M7g
• Facebookfacebook.com/WindshieldExpertsIndia
• LinkedInlinkedin.com/company/shield-autoglass-limited
• Instagraminstagram.com/aiswindshieldexperts
• Xx.com/WindshieldExprt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windshield Experts